Flip through October and enter November.

On the third day of the month, it was the day when the agreed single was officially released, and a week before that, the publicity that had been laid out in advance and contacted began to be released one after another.

The cards have to be played one by one, and the same is true for the billboards.

When the soldiers and horses are not moving, the purpose of propaganda is to first let the outside world have a general impression of this newcomer who is about to debut, quietly throw a pebble into the water, and then wait for this pebble to set off a big wave, and now this era can no longer afford to wait.

In the past, when people heard a certain song on TV or radio, they thought it was very beautiful, so they bought a copy.

However, with the development of the times, record companies have gradually explored more new ways to sell records, and the public, both visible and invisible, has been manipulated by record companies to buy for the sake of buying and buying to support someone.

Although it is no longer just music that determines sales, for newcomers who enter the market with their bare hands and do not accumulate popularity, the factors that determine sales are not so complicated, such as the promotion strategy and the quality of the songs.

Publicity can increase the public's curiosity and attention, and curiosity and attention will undoubtedly translate into purchasing power.

However, if a newcomer wants to withstand large-scale publicity, he must have excellent quality, and the two complement each other in order to become a pair of big hands to "push" the public into the record store and pick up the record.

The publicity before the release of the film was in place, coupled with the high configuration of the single itself, when the sales in the first week came out, it was not surprising that it got a very bright result for newcomers.

The initial movement of nearly 50,000 sheets, this number, while sending the name Mai Kuraki to the seventh place on the list, also attracted more attention to her.

Entering the Heisei period, the blossoming music scene gave birth to a golden age of records, and countless singers were nourished by this era, no matter what kind of style, they could develop well, even if only for a while.

By 1998, however, this progress had stopped, and the gap was filled by the compilations that the record companies continued to release as if they were crazy.

On the one hand, the compilation makes it easier for the public to choose songs, and on the other hand, it has a summary after all, and the year of the big release of the compilation seems to be a portent: an era is coming to an end.

The debut single got off to a good start, and the outside world began to have curiosity about the name Mai Kuraki beyond publicity. At this time, Mai Kuraki herself was still recording hard in the studio.

Striking while the iron is hot is one of the ways to launch a newcomer, and while the debut single is being released, the second single and debut album are also in the preparation stage, just waiting to follow up when the time is right.

Regardless of whether it can be popular or not, as long as it is a newcomer who is serious about building, he will be very busy when he first debuts. In any case, the planned film schedule must be completed first.

"I took a ride to Shinjuku with my classmates and saw a billboard in the underground passage of the station. During the break in the recording, Mai Kuraki told her agent about what she had seen before.

"The classmate looked at the billboard and said, 'This person looks a lot like real clothes.'" Speaking of this, Mai Kuraki smiled like a child.

Just looking at the photos from a certain angle, there is a huge difference between them and the real female high school students who wear school uniforms and go to school without powder. In addition, she behaves in a low-key manner in school, and she looks like she will not give up without taking the university entrance examination, and it is difficult for people to associate her with a newly debuted singer.

"Didn't you tell your classmates that you were a singer?" The agent who was sent to her, Tachikawa, is a woman in her thirties, with good ability and a tolerant personality, so it's just right to take a girl of this age.

Mai Kuraki shook her head, "No." ”

In terms of personality, Mai Kuraki herself is the type that can calm down. Whether it is a large-scale publicity investment or a good debut start, there is no confusion or pride because of this, or repeating the daily routine of going to school and entering the recording studio.

However, as the first week passed, the radio propaganda also began to exert force, and large-scale singing began across the country, and Mai Kuraki's low-key behavior was about to fail.

Ye Zhao, who has always valued the power of radio stations, sent the first batch of audition discs to record sellers, television stations, advertising companies, and radio broadcasters across the country, not only buying TV commercials, but also paying out of his own pocket to buy radio songs and publicity.

The overwhelming radio songs are concentrated in the second week, and the effect of the "brainwashing cycle" has always been amazing, not to mention that the two songs this time are excellent products.

With the support of the radio station, the single maintained a good momentum in the second week.

And in the third week, the number of on-demand broadcasts by the public began to increase, and many people even repeated the two songs over and over again, and with a mass base, the name Mai Kuraki became more and more popular.

Propaganda is also creating expectations, the greater the momentum of publicity, the higher the public's expectations, at present, this single, worthy of the large-scale propaganda to bring the public's expectations.

Proof of this is the steadily increasing on-demand rate of radio stations and the steady growth of record sales.

And the public, whose expectations have been satisfied, will spontaneously become free promoters, and even if the momentum of publicity weakens as the release time becomes longer, the public will support the attention of the single for the rest of the day.

No matter what era it is, no matter what method is used to sell records, the public cannot be taken for fools.

Nowadays, the public is tired of listening to electronic dance music, tired of the repeated bombardment of this anthology, and has begun to crave fresh flavors.

Ye Zhao chose such an opportunity, at this juncture to bring forth the new, so that Mai Kuraki appeared in front of the world with fresh music and a healthy and youthful image.

She is not the kind of big demon who is so good at singing that God appreciates food and is full, but her voice is full of her own characteristics, and if young people want to imitate her, it will not be too difficult.

is just sixteen years old, and his appearance is delicate, and he can even be a little idolized.

What supported her debut was a well-made original song, singing her own lyrics, and the style of the song was fresh enough, which is very important, because this is exactly what the public wants.

And Ye Zhao just stepped on that point, so that the public was hit by such a wave of impact from Mai Kuraki.

For the public, Mai Kuraki's debut is not too much to describe as "born out of nowhere".

Nowadays, not only the public, but also TV stations and music magazines have all set their eyes on this newcomer who has just debuted.

Immediately afterwards, they remembered again that it was none other than Ye Zhao who launched this newcomer.