Thursday, July 7. Pen, fun, pavilion www. biquge。 info

The highly anticipated new film "On the Road" in a small area has been officially released.

There is no premiere ceremony, and there is no fanfare, although this movie is the first time that Minghu Culture has made a move on the film, but the investment is not high, coupled with a certain degree of frustration at the Yangcheng Film Festival not long ago, even the director Jin Han himself is not too hopeful about the box office of this film, so its release is extremely calm - Jin Han himself is still filming "Meteor Garden" in the south, and he has no intention of paying extra attention or worrying at all, and others are even more peaceful.

So far, the most attractive and attention-grabbing movie is mainly focused on the heroine Wang Jinglu. After all, this is not only her first film work, but more importantly, under the media reports, she has already sat on the throne of "Mrs. Sect Master".

For Li Qian's fans, and even for Liao Liao and Zhou Yan's fans, this is quite an attractive point - everyone has seen a lot of reports and doxxing about her, and some people even deliberately went back to look at the VCDs of the TV series she had previously starred in, but after all, this is her first time on the big screen, and many people want to see what she can do.

Perhaps it is precisely because of this consideration that "On the Road" is a film with no bright spots, big names or no big names, and even the theme is about the story of two high school students running away from home, and when it was released, it got 145 canvases from 127 theaters across the country - for a literary film with a small investment and a lack of publicity points, this data is already quite impressive.

However, the timing is a bit peculiar.

Since May, the domestic film market has gradually entered the peak season, although the box office market of domestic films can now be said to be a little sluggish, but the peak season is the peak season, all kinds of blockbusters are released together, domestic, foreign, have come to grab the schedule, fight the box office, and so on into July, the students are all on vacation, and the box office war in the film market is even more enthusiastic!

As a result, "On the Road", which opened the painting and got 145 canvases, was quickly submerged without even a splash, and even the film critics did not give any extra attention and comments.

On the contrary, on the Internet forum, a group of Li Qian's fans said that they had gone to watch the movie. Whether the specific movie is good or not, there are different opinions, and those who praise it only say that the picture is very clean and the shooting is very beautiful, and the critics are at most just criticizing the simple main line of the movie and the dull characters, in short, there is no big argument.

What really impressed the audience with this movie was Wang Jinglu, who was as pure as a small flower, her simple and clean performance in the movie, as well as Jin Han's dazzling photography skills, brought out her beauty to a very high level, which left a deep impression on many audiences who have watched the movie.

To put it simply, many people think that Mrs. Sect Master is worthy of being Mrs. Sect Master, and when she appears on the big screen of the movie theater, she is even more beautiful than those photos in newspapers and magazines!

It's just that this support alone is obviously not enough to support 145 canvases - on the first day of release, according to the feedback from the research company commissioned by Minghu Culture itself, the theater chain, and the theater side, the average daily attendance rate of this movie is less than 50%!

It's the first day!

Many movie theaters urgently adjusted the schedule for this movie the next day, and just the next day, its release scale shrank to 125 canvases in 125 theaters!

And on the third day, the scale of the film's release shrank again, leaving only 85 canvases in 85 theaters!

However, by this time, because of Saturday and Sunday, its attendance rate finally began to rise, and on Saturday, the average attendance rate was nearly 70%, and by Sunday, the number of canvases that had stabilized, and the attendance rate that also stabilized by nearly 70%, made those theaters that still retained the screening a little relieved.

It can only be said that many people have high hopes for the fan economy, but it turns out that just by virtue of the title of "Mrs. Leader", without creating her own fans, Wang Jinglu can't support the four words "fan economy", and she can't support the box office of a movie at all.

Therefore, the theater found that they still overestimated this movie.

In fact, although its attendance rate has reached nearly 70%, it is a Saturday after all, and it still has no advantage compared to many other movies released at the same time.

However, fortunately, the four days of release in the first week, especially the two-day "hot screening" on the weekend, finally received a first-week box office of 2.46 million, ranking 24th on the box office list of that week.

As an independent distributor, Minghu Culture has been notified on Sunday morning that from next Monday, various theaters will continue to cut the canvas of "On the Road", the specific details vary, but basically, the scale of the screening that this film can get next week should be only about 50 canvases.

The good news is that this screening will last for a week.

Of course, then, there is a high chance that this movie will be directly drawn by major theaters, because when the time enters mid-July, more movies will be released, and a film like "On the Road" that does not hit the box office at all will naturally not continue to occupy the theater.

In other words, in the end, this movie will probably receive a box office of around 4 million.

Because there is not much publicity cost, and the distribution is also done by itself, theoretically speaking, after removing the interception to the theater party, this movie can barely recover its cost only by relying on the box office of the movie - if you reduce the consumption of your own labor costs and other expenses, it will definitely be a little smaller.

In addition, in the later period, Minghu Culture can also rely on its own distribution capabilities in the field of audio-visual products to distribute the videotapes, VCDs and DVDs of this film.

When the movie was released, she also went to several cities that had release agreements with local theaters to personally observe the attendance rate and evaluation of the movie, and then silently summarized the rules of the movie box office market.

Minghu Culture received a notice from the theater, and then faxed it to her, Qi Jie silently closed the account, and then called Li Qian and Jin Han respectively.

Li Qian said: "It's okay, if you don't lose, you earn." ”

Jin Han said: "You don't pay for it?"

…………

Friday, July 8, is a day that has attracted great attention for the film market, because the great director Qin Wei officially debuted with his new film "Beacon Tower", which he has been honing for three years.

The premiere was a huge event, with stars from all walks of life cheering it on.

Subsequently, on the Internet, in the film review sections of major media, many professional or non-professional moviegoers also gave praise, and even many professional film critics praised it, thinking that this is another breakthrough for the film master Qin Wei!

All of a sudden, the market was noisy.

Three days after its release in the first week, "Beacon" won a box office of 27.93 million in one fell swoop, ranking second in the box office list of the week - Qin Wei said in an interview that he was basically satisfied, but there was no surprise.

Although the focus of the whole movie is still on excavating the human nature in a special background and a special era, the story is told warmly and heartwarmingly, and the scenes are also magnificent and spectacular - famous directors, famous actors, big scenes, of course, the investment is not small!

It's a pity that although the Hollywood movie "The End of the Earth" has been screened for the second week, it still won the box office of 31.36 million Chinese yuan and continues to lock the top position in the box office list!

Outside of the words, Qin Wei seemed to be slightly disappointed with such a result.

In recent years, with the invasion of Hollywood movies wave after wave, the box office in the domestic market has been reaped aggressively, coupled with the overall cliff-like decline in the film box office market, the life of domestic films has become more and more difficult. Although the state has made various restrictions on the screening of foreign films in China from the government level, blocking many Hollywood films from the door, even the few who rushed in have beaten domestic films to the ground.

Even the great director Qin Wei, even if he really came up with his own extremely high level, even if it is as high as more than 40 million or nearly 50 million investment, it is the largest investment among the domestic films that have been released so far, but he still has not fought for the second week of a Hollywood blockbuster!

Of course, if we want to talk purely about investment, it is said that the investment in "The End of the Earth" is as high as 120 million US dollars, which is equivalent to nearly 250 million Chinese dollars!

As far as domestic filmmakers are concerned, this achievement is not only Qin Wei himself is not satisfied, but many people are also related to me!

However, after all, the first week of "Beacon" is only three days, although this first game has lost its sharpness, but in the second week, it is not impossible to continue to fight.

What's more, in terms of the quality of the movie itself, in the eyes of many domestic filmmakers, the movie "Beacon" is going to surpass the countless levels of "The End of the Earth", which sells special effects from beginning to end, whether in terms of scenes, film art, or in-depth excavation of human nature!

You must know that Qin Wei is at the level of an art master!

…………

Shuncheon Mansion, a villa area.

Zou Wenhuai drove to an ordinary two-story semi-detached villa, stopped the car, got out of the car, and opened the trunk, but when he saw the two big boxes full of the trunk, he couldn't help frowning.

Then, without closing the trunk, he stepped up the steps and went over to ring the doorbell.

It was Zhou Yan who came out to open the door, and when she saw Zou Wenhuai, she immediately asked, "Brought it?"

Zou Wenhuai said: "Bring it, you call him, let him come out to help move things, it's too heavy......"

Zhou Yan smiled, and when she was smiling, Li Qian had already come over and said with a smile: "Look at your fat, it's time to lose weight Old Zou!"

Zou Wenhuai turned around and walked back, and said, "Lose a fart, you can't run!"

Zhou Yan was wearing a very homely small suspender nightdress, leaning on the door and watching the two of them pass, one of them walked back with a big cardboard box, Li Qian's expression was relaxed, Zou Wenhuai was so red that he couldn't help laughing again.

To say that in the past few days, the hottest in the domestic entertainment industry is "Red Beans" and "Beacon Tower".

The target of the sheepfold alley is too conspicuous, since the listing of "Red Beans", there will always be reporters waiting at the mouth of the alley, Zhou Yan still doesn't feel anything, anyway, she is not very happy to go out, Li Qian can't stand it first, and urgently asked the real estate agent to contact a villa that has been renovated to buy it, and before the sales list of Dongguan Bookstore was released, he hurriedly took Zhou Yan to move quietly - the first to protect the baby!

And Zou Wenhuai went to get all kinds of records from her collection for Zhou Yan - Zhou Yan's life can even be without books, but it must not be without music.

After the large SUV was put down in the second row, it was stuffed to the brim, a total of six large boxes of CDs and vinyl records, which were moved into the villa one after another, and when the boxes were put down, Li Qian didn't even breathe, and asked, "You didn't let people find out, did you?"

Zou Wenhuai was so tired that he sat on the sofa and waved his hand, "No, you let me get it, and don't let the company's driver follow, I know what you think, don't worry, no one will find out!"

Li Qian nodded, only then was he relieved.

The reason why he bought this villa is to let Zhou Yan be able to protect the fetus with peace of mind, and he doesn't have to be disturbed by those reporters outside at every turn, so he even keeps the company secret, and the only people who know Zhou Yan's address at present are Zou Wenhuai, Wu Ma, and Zhou Yan's assistant Zeng Xiaojing.

After gasping for a while, Zou Wenhuai reached out and took out a piece of paper from his butt pocket and handed it over.

When I opened it, it was the latest issue of the Dongguan Bookstore rankings.

Li Qian smiled, glanced at it slightly, nodded, and said, "It's not bad, it's good!" Then he turned his head to Zhou Yan and said, "Sales volume, do you want to see it?"

Zhou Yan didn't even look back, "Don't look at it, I'm busy!"

So Li Qian threw it on the coffee table, ignored Zou Wenhuai, and ran over to help Zhou Yan sort out the records.

Leaving Zou Wenhuai to sit alone on the sofa, looking at the backs of the two people over there in a daze, the expression on his face was complicated and inexplicable, and after a long time, he pulled the piece of paper and shook it in his hand, "Your hearts are all stainless steel, right?

While talking, seeing that the two of them didn't look back, he couldn't help but go over, just stood behind the two of them, and said loudly: "More than 150,000 brothers, brothers and sisters, nearly 10,000 copies higher than the single-week best-selling record of "Once You", do you know that this is a record-break?"

"Hey...... I said, can you two turn around? Why don't you pay more attention? You turn around, look at me, and turn around...... Did you know that it's about to explode outside?"

Li Qian and Zhou Yan finally turned their heads one after another, and Zhou Yan tilted her head slightly, "That's good!"

Zou Wenhuai was speechless.

…………

In the second week of its release, "Red Bean" won an astonishing sales of 156355 copies in a single week at Dongguan Bookstore! It was more than 9,000 copies higher than the 147269 that "Once Upon a Time" got in the first week of its release!

There is no doubt that this is a new record in the domestic record market!

And more importantly, the big sale of "Once You" was quickly launched after the end of the Spring Festival Gala, taking advantage of the strong publicity effect of the Spring Festival Gala, so it sold crazy directly in the first week, but in the second week, the sales of this album fell back to 114892 in a single week, and in the third week, it fell again to 103548!

What does this mean? This shows that the sales level of "Once You" was abnormal, so its sales curve is higher at the beginning, and then declines, and the decline rate is very fast!

So this time, although Zhou Yan's "Red Bean" got more than 120,000 copies sold in the first week, after the initial shock, in the eyes of the industry, it is estimated that this album is going to repeat the sales curve of the original "Once You", otherwise, it will sell more than 120,000 copies in the first week, which is too crazy!

But when the sales of this second week broke out, it turned out that although "Red Bean" set the key extremely high in the first week of its release, it was still comfortable on such a high key!

What it is going to go is actually a normal sales curve at a very high level!

The first week of more than 120,000 tickets is shocking enough, but the second week, it is even better, as high as more than 150,000 tickets!

At this moment, the entire music industry was completely frightened.

And what's interesting is that just this Tuesday, when various weekly newspapers and weekly lists in the entertainment industry have been announced one after another, a review article in "Artist Weekly" suddenly gave a very interesting comparison-

The album "Red Beans" sold 156355 copies in Dongguan Bookstore in a single week, and according to the rules summarized by the industry for many years, its national sales in this week should be roughly between 3 million and 3.8 million copies, let's take the median value, 3.4 million copies, and there should be no problem.

The CD price of this album is 15 yuan, and the tape price is 10 yuan, according to the reporters' field investigations in many cities, this album is not discounted in all video stores, and it is sold according to the price.

According to the sales data given by Dongguan Bookstore, as well as the results of the reporter's personal interviews with many video stores and bookstores, the sales of this album in many places have generally maintained a state of equal sales of CDs and tapes, half to half. Specifically, in large cities, CD sales are slightly higher than tapes, and in smaller places, tape sales are much ahead of CDs, and in summary, tape sales will be slightly higher than CDs.

So, to make a biased inference, in the past week, let's say that the CD of the album "Red Bean" sold a total of 1.4 million copies, while the cassette tape sold 2 million copies.

Then, in this week, the actual national sales of the album "Red Bean" should be 21 million yuan for CDs and 20 million yuan for tapes, and the total sales are 41 million yuan.

At the same time, the national box office statistics of the film master Qin Wei's new film "Beacon Tower", which is being released in the film market, is 27.93 million yuan!

…………

The comparison listed by "Artist Weekly" only lists the data, but does not give any comments, but even so, as soon as this review came out, it immediately detonated the entertainment industry and the media circle!

In fact, although they all belong to the entertainment industry, no one in China has ever done such a cross-industry sales comparison, and now after such a comparison, everyone suddenly found that it was such a naked number, put together on both sides, one is the leader of the music industry, the other is the master of the film industry, and all of a sudden, it seems that there is a little comparison!

And you must know that the figures given in this article only calculate the sales, but not the cost, but the insiders can give the costs on both sides with a little total in their hearts!

"Red Beans" is a mom-and-pop shop model, Li Qian writes songs and produces, and Zhou Yan sings, theoretically speaking, in addition to using the recording studio of Minghu culture and using a certain amount of recording engineer resources, there is basically no investment in the rest, and "Beacon" ...... Its investment is not a secret, it has been reported by multimedia for a long time, not counting the cost of publicity and distribution, just the production fee, it is as high as 58 million!

As a result, "Red Bean" only has ten songs, and in two weeks, the total sales volume should be around 6 million, and the total sales should be between 70 million and 80 million! Except for channel fees, the rest are net earnings! And "Beacon Tower", it is said that the box office must reach about 150 million before it can return to its original cost!

This kind of comparison, of course, can't explain the level of art, and can't explain how powerful "Red Bean" is better than "Beacon", because it is an unfair comparison between different industries and different products!

But on the contrary, the conclusion drawn from this comparison is beyond doubt!

That is-even if you don't count TV dramas, only count the production and distribution of records, Li Qian is still the most profitable person in the domestic entertainment industry!

And with only his strong music creation ability, just relying on a CD or a lower-tech tape, Li Qian, and his group of singers, can easily create a commercial miracle that far exceeds the total box office of a medium-sized or even large-scale investment movie!

In a trance, everyone suddenly looked back and suddenly found that they seemed to have ignored another layer of attributes in Li Qian all along - he is not only a musical talent, an excellent screenwriter and director, but also a business tycoon who can make the most money in the domestic entertainment industry and is likely to be the most profitable!

And under the shroud of this sudden "discovery", when the new week came, when the box office of the second week of the release of "Beacon" was counted, with a national box office of 33.28 million, it finally succeeded in suppressing the 27.55 million in the third week of "The End of the Earth", and topped the box office list with a raised eyebrow.

The sales list of Dongguan Bookstore was also released on time, and "Red Beans" continued to sit firmly at the top of the list with a sales volume of 139,560 copies in a single week, and it is likely that it has set a myth that the total sales of more than 10 million copies in the country have been listed for three weeks.

Although the sales of "Red Beans" are really unprecedented, with the accumulation of Li Qian and Zhou Yan in the music industry for many years - singing, word-of-mouth, strength, channels, etc., etc., although this achievement is shocking, it is not so bizarre.

What is more noteworthy may be: after a few years, although Liao Liao has become a global diva, Zhou Yan is about to surpass her in the domestic and Asian markets!

The two queens stood side by side at this time, looking so brilliant and so high.

Even envy or jealousy can be completely dispensed with.

***

6,000 words chapter, ask for a few more monthly passes!(To be continued.) )