On a trip to New York, movies are just a trifle.

Entering the fashion industry is the real big thing.

Don doesn't have much time to go to Asia to promote "The Departed", and as soon as he returns to Los Angeles, he has to finalize the matter quickly.

The acquisition of Prada marks the beginning of New Global's efforts in the consumer goods market.

This inevitably led to a reorganization of departments within the New Globe Group to achieve better division of business and brand synergy.

At least the Ministry of "Tourism and Consumer Goods", which must be split!

It was split into two departments, the Tourism and Resort Department and the Consumer Goods Department.

In the past two years, New Universal has invested a lot in the travel and vacation business, expanding Universal Studios in Osaka, expanding Universal's Islands of Adventure in Orlando, building a new Harry Potter theme park in Liverpool, and now negotiating a super project with the Chinese Magic Capital.

Two in the United States, one in Japan, and one in the United Kingdom, counting the future Chinese ...... Universal Studios will have 5 Universal Studios Resort Travel Centers around the world.

And that's not all, the Singapore government is actively contacting New Universal, hoping to bring a Universal Studios to Singapore, located at Resorts World Sentosa, the top tourist destination.

In order to stimulate Singapore's tourism market in an all-round way.

The difference is that Singapore is a "state-owned" country, and all core assets are owned by the state, not to mention foreigners, and natives cannot hold shares.

A project as large as Universal Studios must be a direct project of the Singapore government.

What they mean is that the Singapore government is solely responsible for investing in and building the Universal Studios Singapore, and all the shares are owned by the Singapore government.

New Universal will receive a fixed royalty of $50 million a year and a 10% annual profit share of the theme park.

It's a huge project too!

The world knows about Singapore's ambition to build a tourism industry, and they spent a full US$4 billion to build Resorts World Sentosa. I want to build another world-famous Universal Studios here...... The investment amount will not be less than 4 billion US dollars!

Such a big super project only gives New Global $50 million in "copyright fees" and "naming fees" every year?

That's too little!

As for the 10% profit dividend, it's.

The $4 billion cultural tourism real estate project is still in the middle of Southeast Asia, and without 20 years of operation, don't think about returning to the capital.

Where do the dividends come from?

In particular, the purpose of government-led tourism projects is not to make profits, but to better promote the rise of surrounding industries.

Isn't this taking the New Global Group as the main culprit?

Regarding this matter, Tang En has issued the highest instruction, in the short term, the main task of the tourism and vacation department, in addition to completing the construction of Orlando "Harry Potter Theme Park", Liverpool "Harry Potter Theme Park", Osaka "Spider-Man Adventure Park", all the focus is the big project of the Chinese magic capital!

Singapore?

Let's go and rest honestly!

……

The most excited about the new strategy is Andrew Mooney, CEO of Tourism, Resorts and Consumer Goods.

Although the new strategy will split the travel and consumer goods division into two parts, it is not surprising that he will only be at the helm of the consumer goods division in the future.

But the scale is completely different!

In the past, New Global's consumer goods business was really a bit of a chicken rib, with revenue of only $1.27 billion and net profit of only $290 million in 2003.

It's not as much as a hit movie!

Such a scale of performance is really sour.

Andrew Mooney wants to be further promoted to become a chief operating officer, or even a president, a CEO, and it is almost impossible to be in charge of such a business unit.

Now's your chance.

Donn wants to buy Prada!

It's shocking!

Even if Prada is now facing a certain crisis, after all, this is a super brand in the fashion circle and the national representative of Italy! No matter how bad the performance is, the annual revenue can easily exceed 5 billion US dollars.

This is the opportunity for promotion.

Besides, there is an opportunity to take charge of an aristocratic brand like Prada......

It's exciting to think about!

The only concern is that his resume is not rich enough, and whether he can be qualified to take charge of an international brand like Prada depends on the will of the boss.

Don knew his intentions, and said with a smile: "Andrew, you came just in time! Prada's case, you have to pay attention, this is your mess business, you must assist Bob and Brandi to complete the acquisition." ”

Andrew Mooney's worries are unfounded, he is the right-hand man that Donn poached from Disney, how can he not be entrusted with the task?

Previously, he served as Vice President of Nike and CEO of Disney's Consumer Products Division...... It really doesn't seem rich enough.

However, the achievement is outstanding!

Especially from the perspective of Donne's foresight, it can be called amazing!

While at Nike, he drove the endorsement program for sports superstars, which led to the rapid growth of Nike's brand value.

His achievements at Disney are even greater, he integrated the past Disney cartoon "princesses" to create the "Disney Princess" brand, and made efforts to the derivative consumer goods market.

The toys of "Disney Princess" once had a huge impact on Barbie dolls and became the No. 1 IP in Hollywood!

Every year, the sales of "Disney Princess" toys alone are $500 million!

It is precisely because of this all-encompassing business practice that Andrew Mooney annoyed Roy Disney, who thinks as an artist.

Disney princesses, each one is a treasure of Disney, sacred, noble, elegant and glorious.

But he sells it as a toy, which is simply a blasphemy of art!

Back then, Roy Disney launched the "Save Disney" campaign, the first reason was to oppose Michael Eisner's acquisition of the ABC television network, and the second reason was to oppose the appointment of bastards like Andrew Mooney who desecrated art.

It was precisely because of this reason that Tang En was able to dig him up very easily.

Blasphemy art?

It's so funny.

The management of a business requires the mindset of a businessman like Andrew Mooney to let the artist manage the company...... The dilapidation of Disney back then, and the current plight of Prada, is the best proof of this!

The current Prada has a bit of an artist-minded management philosophy, which is ridiculous.

After the completion of the merger and acquisition, Don will not hesitate to let Prada accept the leadership of Andrew Mooney, and let Prada accept the baptism of business atmosphere and market-oriented thinking.

"Universal Pictures is going to make a movie called "The Queen Wears Prada", which provides an opportunity for us to acquire Prada. In addition, the acquisition of Prada is just the beginning, since we have chosen to enter the fashion consumer goods industry, we must become bigger and stronger, and do our best!"

Donne's words shocked Andrew Mooney's heart again, and he looked at the young boss in disbelief and full of surprise, "In addition to Prada, we also want to buy other fashion brands?"

"There is no doubt about it!"

Don replied categorically.

"What is it?"

"Victoria's Secret. ”

"Uh......"

Andrew Mooney took a deep look at him.

There's a lot of lace news.

Don and Victoria's Secret ...... The relationship has always been close, this is to become a family through and through?

"This year, we will strive to complete the signing of the draft acquisition of Prada. Next year, the Ministry of Tourism, Resorts and Consumer Goods will be reorganized, and then it will enter the women's underwear market. ”

Andrew Mooney asked, "...... the restructured Consumer Products Division What will it look like? will it be a holding company model, or will it be a vertical integration of all brands?"

Holding companies are very easy to do, basically get 30% of the equity of a company, you can fight for control, and then merge the whole company into its own consumer goods system.

The shortcomings are also obvious, and it is impossible to achieve absolute control...... Even if absolute control is achieved, the interference of the board of directors and the disagreement of other shareholders will seriously affect the implementation of decision-making, and then affect efficiency.

The efficiency of vertical integration is much higher, and all its companies are 100% owned by the upper company, and the top-down decision can be implemented unconditionally in the first time.

In such a company, once a super CEO appears, qualitative changes will occur in a very short period of time.

For example, Apple.

The world's giant companies are mainly these two types.

Traditional companies mostly adopt the holding model, with huge industries and complex assets, while emerging companies are vertically integrated, more efficient, and have higher price-earnings ratios.

"It has to be efficiently vertically integrated!" Donn blurted out without thinking, "those old family businesses in Europe are the most troublesome, and Murdoch has suffered enough with them." The design of the product, the concept of art, can keep them responsible. However, business and management can't give them a chance, they don't have a voice!"

Andrew Mooney nodded, and suddenly something came to mind, "By the way, you said...... The acquisition of Prada is to take the movie "The Queen Wears Prada" as an opportunity?"

"yes, what's wrong?"

"I heard that ...... series of live-action movies of "Transformers" is also going to be launched?"

"Huh?"

Don raised his eyebrows, a little funny.

This Andrew Mooney is really ambitious!

The consumer goods business unit is about to acquire Prada, and next year, it will also acquire "Victoria's Secret". In the future, there will also be larger mergers and acquisitions of fashion assets.

With such a large industrial scale, he is still not satisfied?

Thinking about entering the toy industry?

Is this a fancy for Hasbro?

Andrew Mooney said curtly, "Boss, I heard...... You have a good relationship with Hasbro, and you're a shareholder of Hasbro?"

Tang En waved his hand and said firmly: "Toys and fashion are different. With the toy industry, our business philosophy can only be cooperation. Hasbro is not the same as Prada, Hasbro can't buy it. ”

And that's only part of the reason.

New Universal is a partner with Hasbro and Lego, with the former making movies such as "Transformers" and "Special Forces", and the latter cooperating to set up a Lego animation studio.

At the same time, Hasbro and Lego are competitors.

As a third-party platform, New Global can cooperate with both at the same time without affecting each other's interests.

If New Globe acquires Hasbro, it will inevitably affect the cooperation with Lego.

In the future toy market, Hasbro and Mattel together can't compare to Lego.

You can't afford to lose a big deal because of a small thing.

Please remember that the first domain name of this book is:. Nine Heavenly God Emperors