It's the 21st century, and propaganda is even more important than the movie itself, not to mention in Hollywood, even in China, and has begun to take root in the hearts of the people.

The distribution and promotion of "The Matrix" in China, East Asia and Southeast Asia is done by Minghu Culture itself, and in Europe it has given the distribution rights to several large distribution companies, while in North America, of course, it has been handed over to Columbia Pictures - when it comes to distribution, Hollywood giants like Columbia are of course very good at it. Moreover, they can be said to know the market preferences in North America in particular.

After watching the film, Glen Charles personally made the decision, so Columbia spent $40 million for the release and promotion of "The Matrix".

Oriental Dream Film Company, which is also in the United States, is one of the producers and investors of "The Matrix", and at this time, of course, it is also continuing the tradition of "Hulu Baby" and becoming one of the distributors.

They invested 10 million dollars in publicity and distribution.

You must know that if you don't count the investment in those shooting equipment that can be used repeatedly, including special effects, the total production cost of "The Matrix" is only 60 million Chinese dollars, which is equivalent to 30 million US dollars, and even if all the expenses are calculated, its total investment does not exceed 40 million US dollars.

But it has already reached $50 million in North America alone.

The trailer was sent out more than half a month in advance.

Advertisements of all kinds.

Newspapers, television, radio, streets and subways, as well as advertising boards on buses, all kinds of advertorials, all kinds of related publicity activities, and of course, the clip advertisements of movies that are being shown in cinemas.

Minghu Culture, which is responsible for distribution in China, Japan, South Korea and Southeast Asia, is not afraid of anyone and any film, but Columbia and Oriental Dream, which are responsible for the promotion and distribution in North America, are under a lot of pressure.

You know, it's summer!

The summer season in North America has always been a place where all kinds of blockbusters compete to get together, and blockbuster blockbusters are released almost every week, not to mention, just eight days after the release of "The Matrix", it is logically said that "The Matrix" is making money, and "Jurassic Park 2: The Lost World" is about to be released.

On July 29th, the giant dinosaurs will land in more than 3,000 theaters across North America!

In the current Hollywood, and even in the current global film market, there is really no movie of this size - on both sides of Columbia and Oriental Dream, Glen Charles and John Days, of course, they don't know what the producer and distributor Universal Pictures said at the release meeting of that film, but what Iger said, the senior vice president of Universal Pictures and the producer of the "Jurassic Park" series, is what even they recognize: Dinosaurs are not afraid of anyone, any movie!

No. 2 of the world's highest-grossing movie to date!

Two years ago, it won $1.23 billion at the global box office!

After watching the first part, hundreds of millions of viewers around the world are looking forward to this sequel!

And to be honest, it's not even a story, it's not a star, it's nothing else, they just love dinosaurs - for this movie series, dinosaurs, are the biggest stars!

The foundation of this blockbuster is extremely solid!

"Titanic" is known as the pioneer of special effects films, and the special effects pictures it achieved in 1998 are exquisite and grand, and they have directly crushed almost all the film markets in the world, but even James Cameron, even "Titanic", everyone sees that it is not just special effects. Its story is also very moving, and even its heroes and heroines are very eye-catching.

But Jurassic Park ...... No!

Its selling point is the frightening caused by dinosaurs!

However, so far, the selling point of dinosaurs has not been tried by other companies and other movies, but in the era without the support of special effects, they have all failed, and since the special effects, other companies have not had time to make attempts in this regard, and they have been taken by "Jurassic Park".

When the whirlwind of dinosaurs swept through the world two years ago, people were all ecstatic to enter the cinema to accept such a fright, and after being frightened out of the cinema, they would recommend to the people around them: you must go to see it, you will regret it if you don't watch it!

At that time, there was a wail within the entire major Hollywood studios: with the foundation of this movie, connoisseurs can already imagine that even if the next movie is just a random story, everyone will rush into the cinema for the sake of dinosaurs.

Universal Movies is really a big deal now - the series Jurassic Park is of infinite value!

And now, the global audience has accumulated two years of enthusiasm and anticipation for dinosaurs, and once these enthusiasm is released, its terrifying power can be imagined.

No matter from which point of view, a Chinese movie, the male and female protagonists are Chinese, and the so-called science fiction movies made are actually wrapped in a certain religious core - it is difficult to become an opponent with the strength of dinosaurs.

And in fact, when the trailer was released, when all kinds of publicity swept North America, although the promoters Columbia Pictures and Oriental Dream Film Company must have spent a lot of money on various public relations, there were still a lot of media and networks that sang and fell for "The Matrix".

The most critical core point is on the hero and heroine.

After decades of accumulation of global leadership, the self-confidence and arrogance in the hearts of Americans have been deeply rooted in the bone marrow, especially in the context of the current Hollywood movies crushing the world, the cultural confidence and arrogance of American movie audiences from the heart, no one can reverse.

A movie released all over the world, the hero and heroine are actually Chinese?

Is that okay?

Therefore, combined with the scale of the release that the two distribution companies have won for the film, combined with the excitement of the film's current trailers and trailers, and the results of random surveys they conducted on the streets of many cities to show whether North American audiences are interested in the film, several box office forecasting agencies in North America have given relatively conservative but relatively wide box office expectations before the release of the film.

There is a prediction that the North American box office of this movie should be between $80 million and $150 million - they believe that the fight action of this movie is cool, the overall style is also very in line with the appetite of young people, and the special effects production is also exquisite, showing that "Oriental Hollywood" already has a fairly high special effects production capacity, so if it is not for the fact that the male and female protagonists are Chinese actors, which will affect the sense of substitution of Western audiences, the box office of this movie is even expected to exceed 150 million US dollars.

Another gave a box office expectation of $70 million to $130 million. They are relatively pessimistic about the film's market reception in North America. Unlike the previous ones, they believe that in the American market, the most developed science fiction film in the world, an oriental, philosophical and religious science fiction movie, even if its male and female protagonists are replaced by white actors, its overall box office will be greatly limited. In the box office forecast report released by them, there is such a sentence: "Whether the movie's own sci-fi logic can be justified will be the key to whether the box office of this movie can exceed 100 million US dollars." ”

Of course, even in the current North American film market, the box office of more than 100 million US dollars is definitely a successful and big-selling level - the North American box office of 100 million US dollars is not as bad as ten years later, in this era, even in North America, which has the world's largest box office market, there are only one or twenty films a year. The box office expectations given by the two large box office prediction agencies before the release of the movie all believe that once the film does a good job in all aspects, it has a chance to break through the North American box office of 100 million US dollars, which is actually a high evaluation for a Chinese film like "The Matrix".

One of the reasons is that the trailer released in advance of this movie, even in the demanding North American market, makes many people feel particularly cool - it can make young moviegoers feel cool, interesting, and even very attractive to them, which is an important prerequisite for whether the movie can sell well in the summer.

The second reason is that although he is only a director and does not star in person, China Li still has a certain influence in North America, especially the special lover relationship between him and China Liao, as well as the special marriage situation of the country they are in. What's more, some time ago, the acquisition of Colombia has aroused strong concern in the United States, and China's Li has spent a lot of money and has no doubt about the employment of people in China, which is a topic that people talk about in the United States, and the heat of these events has not completely diminished until now.

What's more, Chinese Li's films have already had a successful precedent in North America.

"Hulu Baby", a Chinese animated film, is not low at the box office in North America, and even once pressed Disney's animated blockbuster "Wig the Pooh" under him and rubbed it repeatedly for a long time.

And the third reason is that the origin is even bigger and more convincing!

According to random street surveys conducted by box office forecasters, many North American viewers said that they had seen the overwhelming trailer of "The Matrix" and expressed great interest in the "unique and charming temperament" shown in the trailer.

As for the fact that the hero and heroine are Chinese actors, many young people said they don't care, "I just go to the movies, I want to see what sci-fi movies China Li will make", "I don't care who the hero and heroine are, I don't know them anyway", and some people even think, "The heroine is very sexy, so I want to watch it"!

Of course, there are also many people who are a little concerned about this, and they have said that they "haven't thought about it yet" about whether to watch the movie, and may "wait for the movie to be released and look at the word-of-mouth reviews before deciding whether to watch it" - the survey results show that only a very small number of people said that they have not seen the trailer, or that they are "not interested in the movie and will not watch it".

It is precisely because of these supports that even the most cautious box office forecasting agency has set the box office estimate for this movie at the level of 70 million US dollars!

No filmmaker dares to underestimate the aesthetic tendencies of young audiences! Whether or not it can win their love is the key to the success of a commercial film that pursues the box office!

And when the distributors Columbia Pictures and Oriental Dream Pictures collected these preliminary feedback in North America and held a distribution meeting, everyone agreed to suspend the promotion of actor Zhou Baoshan in the United States - anyway, at present, North American audiences are not interested in him at all.

So, after intensive planning, a new publicity plan was released-

"Can Chinese also make good science fiction films?"

"Americans, Hollywood filmmakers and American writers are the best science fiction story creators in the world, and the Chinese have not come up with a decent science fiction story so far!"

"I have a friend who has seen the internal review version, and it is said that the story of "The Matrix" is very good, the world structure in it, and even brings a lot of religious ideas, including Christianity and traditional Chinese religion. ”

So, along with this publicity plan, a sum of money was smashed into it, and some film critics began to make nonsense when participating in the show, "People who know me well know that I am a science fiction fan, and when this Chinese science fiction movie "The Matrix" is released, I will definitely watch it as soon as possible, I want to see what kind of science fiction story China Qian can tell us! You wait for my news, if I think this story is not science fiction at all, or not good at all, or cannot justify itself at all, I will tell you! What? What if it looks good? Oh my gosh, do you think it's possible? You think it's seven little gourds?"

"This time, China Qian has no way to use cartoons and children's films as an excuse!"

"Of course, I welcome everyone to come with me to see if everyone agrees with me!"

"We are experts in science fiction stories, and our North American audience is the most qualified to evaluate whether a science fiction movie is real science fiction and whether it is good!"

…………

In this way, Zhou Baoshan's original planned propaganda trip to the United States was cancelled.

recorded the show in China in the early stage, and on July 16, Zhou Baoshan went to Japan, because the box office of the "Huang Feihong" series in Japan is quite considerable, and he has a certain reputation in the hearts of Japanese fans.

At the same time, He Yingyu went to South Korea, "My Savage Girlfriend" and "The Gate of Life and Death" also have considerable influence in South Korea, He Yingyu has even entered the ranks of "the twenty most popular actors among Korean audiences" for three consecutive years, at the highest time, because "My Savage Girlfriend" became popular in South Korea, she even became the dream lover of countless Korean men, and therefore overpowered a series of big-name stars in South Korea and Europe and the United States, ranking first on this list!

After the pre-screening promotion in Japan and South Korea, they will travel to several countries in Southeast Asia before meeting up in Singapore and returning home together.

After the release of the film, at the end of July, they will decide whether and how to promote it in Europe and the United States, depending on the box office situation in North America and Europe.

And at this time, because "Jurassic Park 2: The Lost World" is also a movie that will be released simultaneously around the world, and their release time in dozens of film markets around the world is set for July 29, that is, the eighth day after the release of "The Matrix", so as the global release date of "The Matrix" is gradually approaching, the pre-release promotion of "Jurassic Park" has also been in full swing.

On July 17, director Soss Gross personally led a team to Japan, and happened to collide with the publicity team of "The Matrix" headed by Zhou Baoshan.

Because it has a population of more than 100 million, the economy is so developed, and the people still like to watch movies very much, the film market in Japan is an extremely important overseas market for both Hollywood films and Chinese films that are emerging in the past two years.

And especially for the films of Minghu Culture, since the period of "My Sassy Girlfriend", Japan has begun to become an important box office for a series of films of Minghu Culture!

It's just that to the great disappointment of Japanese viewers and fans, Li Qian still didn't come!

He didn't come when he was "Once Upon a Time", "Red Sorghum" was not released in Japan at all because the theme was anti-Japanese, and he didn't come when he was "Hulu Baby", and now that the new movie is about to be released, he still doesn't come - many Japanese fans, fans and fans have vented their dissatisfaction on the Internet!

Some people say that Li Qian is a person who hates Japan at all, otherwise he would not have filmed "Red Sorghum", which specializes in telling the story of resistance against Japan, and some people say that Li Qian does not like Japan from the bottom of his heart, otherwise so many times, albums and movies, so much publicity, including concerts or something, why didn't he come to Japan once?

Of course, this is easier to refute, one sentence is enough - have you heard or seen where Li Qian went to do propaganda?

The answer is: he never does any propaganda!

But even so, for the distributor of "Jurassic Park", this is also worth hype, but with a movie like the sequel to "Jurassic Park" that is destined to be a big hit, the other party doesn't particularly care about this.

On the contrary, it is the publicity of the crew of "Jurassic Park" that is the main event.

In particular, a sentence from Thor Gross, the director of "Jurassic Park 2: The Lost World", has become a sentence that the film's distributor in Japan focuses on -

"The dinosaurs you love are coming soon!"