Chapter 476: Third Adjustment

……

"BOSS, I want to open up Facebook!" continues Eric Schmidt.

"Oh, why?"

"Social networking sites such as Myspace, Instagram, and VK are growing rapidly with the main content of picture sharing and dating. With an average of over 10 million registered users, they are still far behind us, but they are still evolving. In addition, the traffic generated by LinkedIn and PayPal has played a decisive role in Facebook's leapfrog development in the past year. But after the initial outbreak, this role has been weakened by half, Facebook needs to go further, distance itself from other social networking sites, and completely establish the hegemony of the Internet social field, the best way is to open the platform. Gather traffic to more great websites and take Facebook one step further. ”

"I'm against it. Dunko Verne, CFO of Ruby Corporation, raised his hand and said, "The company has invested a lot of money and energy in the development of Facebook and YouTube. Now they are getting better and better, and it is time to provide traffic counter-compensation for PayPal, as well as LinkedIn's forums, news, finance, blogs, MT (instant messaging) and other businesses. Now the open platform is equivalent to sharing the Internet social platform that the company has devoted its energy to developing to other companies for free. If it's Amazon, eBay, Yahoo and other giant sites that help us, that's fine. But sharing it with small companies that barely have many users is a waste of company resources. ”

Soon the question of whether Facebook was open to the public was divided into two groups. Guo Shouyun found that the proportion of those who oppose it is greater than those who support it. It's no surprise that in the past, nearly 50% of the money he invested in Ruby, as well as the company's earnings, went to Facebook. This kind of differentiated support will naturally provoke the dissatisfaction of other subsidiaries.

Where there are people, there are rivers and lakes, and this is especially true within the company. After all, the top management of each subsidiary has a stake in their own company, and if their company gets more resources, then the future will develop better and their own interests will be more. So, the choice becomes a matter of course.

Despite the opposition of many, Eric Schmidt did not panic. He knows that Big Boss is inclined to platform-based for Facebook's future development.

"Everybody has different opinions, and that's good. This allows us to make better decisions. But my idea is that Facebook's platform needs to be open!" After a pause, Guo Shouyun quickly observed everyone's expressions and continued, "The reason is very simple, if any company wants to be at the top of the industry, if it wants to establish industry influence and become a real hegemon, its future must be open. ”

"I'll give you a very simple example: I remember when I was in high school, I had to pass by Rothland Avenue in San Francisco's Lincoln neighborhood every day. Originally, there were two markets, one in Karlsson on South Street and the other in Hadland. ”

"In the beginning, there were many high-end residential communities around the Karlsson market, and residents had strong spending power, so the market managers charged a management fee of $80 per day for each merchant entering the market, and restricted the entry of smaller merchants. The Badi market, although it also charges, is not a fixed $80, but adopts a flexible, turnover-based system, and it is only 2~5%. Plus, she doesn't restrict the entry of any merchants, even if it's a self-employed trader, and as long as you don't sell contraband, you can get a stall at Buddy Market. ”

As a result, more and more vendors are entering the Badi market, allowing her to offer her customers a variety of goods that are many times or even more than those of the Karlsund market, and a wide variety of products that can meet almost all customer needs. As a result, more and more customers are coming to the market, and the popularity, influence and revenue of the Buddy market are growing rapidly. In contrast, the Karlsson market is declining due to a lack of sufficient customers. Although she also deregulated and opened up her own market in the later period, people have formed a fixed consumption habit. So, by the time I entered Stanford, the Karlsson market was closed. ”

"Of course. I know many of you will say: physical commodity trading is not the same as internet services. But what I want to tell you is that the internal logic of the service industry is the same, and the essence of social networking is to share and follow. If I could do almost all the internet-based shopping, searching, photo sharing, journaling, music sharing, etc. on one website, and each one of them had a lot of attention, then I wouldn't choose a second similar site. ”

"So, when Facebook becomes a platform and grows bigger, we attract more and more 'merchants' to enter. Similar to the Badi market's commission, we can get a lot of advertising revenue. In addition, for those start-up websites that perform well, we can also get future profits through venture capital. Based on the strength of the platform, I think we are more successful than other venture capital funds, and we get more shares. Naturally, the benefits will be even greater in the future. ”

"In that case, can LinkedIn also be platformed?" John Belden asked.

"No!" Guo Shouyun shook his head, "Facebook is a comprehensive social networking site, it serves the majority of users, and entertainment is the leading factor. But LinkedIn is different, it is a website that focuses on professional networking and job search. People who log in to LinkedIn don't come here to enjoy music, share photos and Hollywood gossip, but to find a job, take classes or improve their professional skills. LinkedIn should provide its own services according to the needs of users, especially the quality of service. So it's not suitable as a broad open platform. ”

John Belden was disappointed. From Guo Shouyun's words, he has understood that Ruby's focus is on Facebook, not LinkedIn.

Looking at the completely different expressions on everyone's faces, Guo Shouyun knew it in his heart. It is better to clarify the company's focus as soon as possible, so as to save too many entanglements due to the problem of resource allocation. Of course, competition will still arise, competition will still exist, but the efficiency has been relatively improved.

In fact, in addition to Facebook, the company that is suitable for the platform is PayPal, or its group buying business. But until smartphones are fully ubiquitous, group buying will never become a mainstream application. So there is no need to separate from PayPal for the time being. Otherwise, there is not much to gain other than attracting more copycats and making PayPal lose its first-mover advantage.

"YouTube!" As soon as Guo Shouyun's words fell, Chen Shijun's expression instantly became nervous.

"At present, in the field of short video playback, there is no competitor that can compare with YouTube. But I hope you don't take it lightly, and always remember that YouTube is essentially a social-based short video sharing site, and it should be entertaining in its application, pay attention to user participation in videos, and never think of yourself as a TV production agency, and don't make any official edits to users' videos. But it can provide some color text editing, emoji editing and other small programs. ”

"Yes!"

Chen Shijun nodded.

"Ruby commodity trading site. Looking at John Roberts, "You guys are the most different internet companies inside Ruby. What you offer is minerals, energy, manufactured goods, and so on, which is essentially a B2B website. The core competitiveness is logistics and supply chain, which is the eternal direction of Ruby commodity trading website. ”

"Understood!"

"Also, starting today, the ruby merchandise trading website will be renamed Ruby Mall, or 'RM' for short. ”

John Roberts nodded affirmatively.

"In addition, I have to make another adjustment to the company's business. First, LinkedIn's MT business, merged into the newly acquired Skype, is still CEO Mike Donald. The mainstream business is still instant messaging, and the business terminal should be extended from the PC side to the PC and mobile terminals. In addition, Skype spun off and became the sixth independent subsidiary of the parent company. ”

MacDonald didn't just have a look of joy on his face. Becoming an independent subsidiary means the tilt of resources and the rapid development of Skype. His joy contrasted with the loss of LinkedIn CEO John Belden. However, the latter is lost even more today.

"LinkedIn News changed its name to News Today, split from LinkedIn, and is still Rick Baie. ”

LinkedIn Wealth changed its name to Global Wealth Network, split from LinkedIn, and became the eighth independent subsidiary of the head office, with Christina White as the CEO. ”

"The LinkedIn division will be abolished, and the LinkedIn forum will be a LinkedIn sub-business along with the library, classroom, blog, job agency and professional networking. ”

"The establishment of the ninth independent subsidiary, 'Ruby Research Institute', under the head office, is mainly engaged in big data and cloud storage, providing data resources to the company's customers and storage services to individual users. The CEO of the company will be Dave Drainey, the former head of LinkedIn's business unit. ”

Guo Shouyun finished talking about his third major restructuring of Ruby Company in one breath. From now on, Ruby has nine subsidiaries, including LinkedIn, News Today, Global Wealth, Skype, Facebook, YouTube, Ruby Mall, PayPal and Ruby Institute. They correspond to professional social fields, as well as related blogs, libraries, classrooms, forums, news, finance, community, instant messaging, short video sharing, B2B, third-party payment, C2C, big data, and cloud storage.

Before everyone could recover from the shock of adding four subsidiaries at once, they heard Guo Shouyun continue: "The CEO of each subsidiary has increased his authority over finance to $100 million, and expenditures below $100 million can be made without a resolution by the board of directors. Personnel appointments have been upgraded to Level 7, i.e., the heads of business units of each subsidiary can be appointed on their own. ”

"The board of directors of the company will be expanded, and the CEOs of each subsidiary, as well as the heads of departments including the CEO, CFO, and CHO of the head office, will become executive directors. The Board of Directors has the final say on all major decisions made by each subsidiary and the head office, including finance, human resources, and legal affairs. ”

"In addition, in order to improve administrative efficiency and eliminate the disease of large companies. For investment decisions of 1~300 million US dollars, as well as personnel appointments at the eighth and ninth levels, the inspection and decision-making cycle shall not exceed seven days, that is, one week. For investment decisions of 3~1 billion US dollars, as well as tenth-level personnel appointments, the inspection and decision-making cycle shall not exceed one month. Taking into account various accidents, the first case can be postponed by 1~3 days. In the second case, it can be delayed by 3~7 days, but it must not exceed the period of 10 days and 37 days. If, by the time the deadline comes, the Board of Directors is still unable to make a decision, the CEO of the subsidiary involved will make the final decision and assume responsibility. ”

"Finally, investment decisions of more than $1 billion, as well as personnel appointments at the eleventh level, should not exceed three months in the inspection and decision-making cycle. ”

Ruby has a total of 11 personnel levels, and the eleventh level is currently the CEO of each subsidiary and the head of each department of the head office, that is, the members of the board of directors, which are all things that Guo Shouyun will directly ask. He was confident that he would not allow more than $1 billion in investments and eleventh level appointments to create efficiency problems.

"Boss, you should be more cautious in making major decisions, if you set a specific time, the risk is too great!" said Tim George.

"I care more about efficiency than about risk. The Internet is different from manufacturing, which is changing rapidly, and if we can't make decisions faster and more efficiently, then we will lose out to companies that are more flexible and more adaptable to the needs of users. After a pause, Guo Shouyun's tone sank and said solemnly, "I am more willing to accept my mistakes than the losses caused by waiting." … If you make a mistake, at least you won't regret it. But waiting, missing out, is really regretting!"

After Tim George nodded, "Boss, now that LinkedIn users have exceeded 100 million, can the listing be put on the agenda?"

Guo Shouyun once promised them to start the listing process when the number of registered users on LinkedIn exceeded 100 million. Since it was a matter of agreeing, he didn't want to go back.

"Yes, let's talk to Goldman Sachs and Merrill Lynch about this matter!"

"Yes!"

Tim George and John Belden both had happy faces on their faces, both of whom had LinkedIn shares.

"Boss, other subsidiaries...?"

Guo Shouyun interrupted CFO Dunko Verne, "Except for LinkedIn, it's not yet time to go public." ”

After the words fell, he looked at the eyes of concern around him, "Any subsidiary, including Ruby, will have a day when it will be listed, but only if you work hard and try to get it to come as soon as possible." ”

"Boss, is there a specific standard? like 100 million registered users on LinkedIn?" asked Peter Thiel.

"Yes. I'll tell you after I've thought about it. But 100 million registered users is definitely out of date, after all, now is not the time for companies to start up and be poor. ”

“… Alright, that's all for today's meeting. John Roberts, come with me. ”

The CEO of Ruby Mall, who was called, hurriedly took his work notes and followed Guo Shouyun to his office.

"Sit!"

"Thank you, boss!"

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