Chapter 3: The Four Billion Acquisition
"Of course I'm confident! However, this will be after my successful acquisition, Mr. Ge can wait and see. But what I can promise is that it will bring new products, new sales channels, and a new brand image to Modu Jahwa!" Wang Ye replied in the affirmative.
More specific things, that is, trade secrets, it is impossible for Wang Ye to tell them in detail now.
Broadly speaking, the three parties have no objections, and can enter into formal negotiations, and there is a heated debate around the price issue.
"With the current share price of Modu Jiahua, it was acquired at a premium of 20%. Wang Ye threw out his own plan.
This kind of large-scale acquisition is impossible without a premium, and there are not so many cheap ones in the world to take advantage of. That is, to catch up with the magic city to carry out the overall restructuring of state-owned enterprises, otherwise, you will have a premium of three times or five times, and no one will pay attention to you.
The state-owned assets management agency of Modu holds 45% of the shares of Modu Daily Chemical, which now has a total of 600 million shares, and 45% is 270 million shares.
After the recent period of negative news, the share price of Modu Daily Chemical fell to 6.8 yuan. Wang Ye proposed a premium of 20%, which was to be acquired at 8.16 yuan per share.
When negotiating the transfer price, Ge Wei couldn't interject, and the negotiation object became Director Wang. As soon as he heard the price proposed by Wang Ye, he shook his head: "Absolutely not! What's going on with the stock price now, you and I both know it, Modu Jiahua is definitely not just a valuation of five or six billion, but the company has so many domestic famous brands in its hands." ”
Wang Ye gestured, and LISA, who came with him, flipped through the folder in his hand and began to read a data report.
In 2008, the total revenue of Modu Jiahua was 2.5 billion yuan, and the net profit was 180 million yuan.
In 2009, the total revenue was 2.7 billion yuan and the net profit was 220 million yuan.
In 2010, the total revenue was 3 billion and the net profit was 270 million.
The net assets per share have hovered around 3 yuan for three years.
In the past three years, although the revenue has increased, it is far lower than the overall growth rate of the cosmetics market. If calculated according to the normal price-earnings ratio of 15 times in the Jahwa industry, the market value of Modu Jahwa this year should be 4.05 billion, which means that the stock price of 6.75 yuan is the normal price. And the reaction in the stock market now proves that there is so much corporate value.
Wang Ye was acquired at 8.16 yuan per share, which has given a certain premium, which is reasonable.
After listening to the data reported by LISA, Director Wang also smiled embarrassedly: "The data can only reflect the temporary operation of the enterprise, but the intangible value of the brand is difficult to measure." ”
"But as time went on, those brands became less and less valuable, because fewer and fewer people remembered. LISA SAID MERCILESSLY.
"Ahem...... It can't be said that the six gods are still very famous. Ge Wei couldn't hold his face a little, and interjected.
"But how much can the six gods sell, and buying one bottle is enough for a family for two years. ”
I can't talk about it this day, I don't want to slap people in the face! Ge Wei was angry, he didn't care anymore, let them talk about it, anyway, what does the price have to do with him, no matter how high the price is, he won't share a penny of his own money.
Director Wang saw that Ge Wei also flinched, so he could only continue to go into battle shirtless: "No matter what you say, these must be taken into account, after all, the Jiahua of the Demon City is also the asset of all the citizens of the Demon City, and I am also responsible for everyone." ”
Speaking of this, Wang Ye spoke: "Director Wang said it well! Being responsible for the people is not only the mission of your city government staff, but also the responsibility of our entrepreneurs!"
Seeing that Wang Ye suddenly helped him speak, Director Wang looked at him in surprise, not knowing what kind of medicine he was selling in his gourd.
"Since both of us shoulder the responsibility of benefiting the society and benefiting the masses, then, we will run the magic capital better, create more jobs, pay more profits and taxes every year, and make those domestic brands shine again!
"This ...... Of course, that counts. ”
"Then why do we have to worry so much about the price, hand over the magic capital to us, and then run it better, isn't it a win-win. Wang Ye spread his hands and said with a smile.
Director Wang actually recognized Wang Ye's words in his heart, the price was a little higher and a little lower, and he didn't care much about the Demon City Mansion. What they care about is whether the company can run better in the future, whether it can create more jobs and bring more influence.
But we must not just let go so easily, at least we must show an attitude and take responsibility for the people's property. So, how much is the price? It must not be too high, and if it is too high, it will be troublesome to scare people away. But it can't be too low, if it's too low, it seems that your ability to do things is not enough.
With a quick turn of thought, he tentatively said: "Both of us have sincerity, so let's give in to each other, with a premium of 30%, at a price of 8.8 yuan per share! Fafa, congratulations to Wang Dong for making a fortune after taking over the magic capital Jahwa, haha......"
WANG YE AND LISA LOOKED AT EACH OTHER AND SMILED, AND SAID SIMPLY: "OKAY, JUST AT THIS PRICE!"
The purchase price was determined, 8.8 yuan per share, and Weiye Jiahua took over 2.7 shares in the hands of Modu State-owned Assets Management Agency, with a total price of 2.376 billion yuan!
Fang Haohua got 205 million yuan in the stock market, costing 1.65 billion yuan.
Now Weiye Jahwa has a total of 475 million shares of Modu Jahwa, accounting for 79%! The funds used are as high as 4.026 billion yuan!
After signing the agreement, according to the usual practice, the down payment of 1 billion yuan, and the remaining 1.376 billion yuan, will be paid in three years.
Modu Jiahua Company has officially changed hands!
……
After the negotiation, Ge Wei went downstairs alone, came to his car in the parking lot, the driver was sitting in the car waiting for him, saw Ge Wei coming, and hurriedly got out of the car to help him open the back door: "Mr. Ge, where are we going?"
Ge Wei bent down into the car and sat in the seat for a minute, until the driver cautiously asked him where he was going again, and then instructed the driver: "Go home!"
The car was driving on the busy street, and the driver secretly looked in the rearview mirror in the car, and saw Ge Wei looking lonely, as if he was several years old.
He knew what Mr. Ge was doing this time, and it was rumored in the company that the company was going to sell to a wealthy man in Pengcheng, and now he was talking about the price.
Could it be that the talks have collapsed? Or is the talks finished, but the new boss is not satisfied with Mr. Ge? The driver thought wildly in his heart.
The car came to the family home of Modu Jiahua and parked under a residential building.
After waiting for a while, the driver saw that Ge Wei was still sitting there and didn't know what he was thinking, so he reminded in a whisper: "Mr. Ge, I'm home." ”
"Oh, oh, you're home, you should go home early, it's okay today." Ge Wei said, pushed the car door, and went upstairs with his briefcase.
If you hadn't seen it with your own eyes, no one would have believed that as the CEO of a listed company with a market value of billions, Ge Wei's family still lives in this kind of old-fashioned residential building, and it is a public house, without a property right certificate!
But that's the case, the boss of the company is just Ge Wei's position, although his monthly salary is not low, but it is not high enough to buy a commercial house in the magic capital. What's more, if you have a house to live in, what else to buy.
The building is old, but Ge Wei's home is quite spacious, with an old-fashioned four-bedroom and two living rooms of more than 150 square meters, and the decoration is quite magnificent. Now that the children are all older, they don't live at home, and the house is empty, just two old people, and a little nanny from my hometown.
When he came to the door of his house and rang the doorbell, Ge Wei was not used to bringing a key. He used to bring it, but since he lost his keys five or six times in that year, his wife never let him take it anymore. Anyway, there are people at home, and it makes no difference whether you bring a key or not.
It was his wife who opened the door for him, and when he opened the door, he saw that Ge Wei was back, and asked in surprise: "Old Ge, why did you come back so early today?"
Usually, Ge Wei goes home every day, at least at seven or eight o'clock in the evening, and in the morning he gets up at six o'clock, jogs in the community for half an hour, goes home to wash and eat, and goes out on time at seven o'clock. There are no holidays, all year round.
So he arrived home before five o'clock today, and his wife was quite surprised.
"Yes, it's quite early, I guess it will be earlier in the future," Ge Wei replied listlessly.
Isn't it, the company now has a new boss, and his honorary chairman and general manager must be giving way. His incompetent performance in the past few years, it is estimated that the new boss will not look down on him, so he can only leave the magic capital and apply for transfer to a certain Qingshui Yamen in the city government, and he will be semi-retired in the future.
"What's wrong?" Lao Ge, what's wrong with you?" the wife asked with concern when she saw that Ge Wei was not in a good state.
"Hehe, it's fine. Today, the company has been reformulated, and the company has been sold to a private company, and it is estimated that I will go to Qingshui Yamen to report in the future. Ge Wei briefly told his wife about what happened today.
After listening to this, my wife was happy and worried, and I was happy that Ge Wei would be much more idle in the future and have more time to spend with his family. What I'm worried about is that a career madman like my wife, can I be idle, and suddenly I am idle, but there will be no problems.
"What about the chemical company, it's your decades of hard work, just leave it alone?"
"How do you care? In the future, the new boss will be in charge, but they will pay 4 billion yuan for real money to buy it! My stumbling block can still stay there, and it is not my life to be kicked away. Ge Wei said with a wry smile.
It's not that I'm reluctant to hold the high position of the company's CEO, but the old colleagues in the company who have been with each other for decades, and those brands that have been made by themselves!
To put it mildly, my youth, my best time for decades, I spent it in the Modu Jiahua Company, and now I suddenly want to leave, how can I not be nostalgic!
But what can I do, now is a society where capital is king, whoever has money has a loud voice, I just hope that the new boss can treat the company's old employees and the company's old brands well.