Chapter 538: The June Bride

New expectations...... That sounds like a good thing.

Regarding the explanation of "adult love", Ye Zhao himself also thought that this music critic's interpretation was very interesting when he learned about it.

However, in a big magazine country, there are always dozens of music magazines on the market that can be published on a regular basis, if not a hundred.

Different magazines, because of the influence of the forces behind them, or the different tastes and emphases of the editor-in-chief, even the same work is likely to be polarized.

Since some music critics said that his album conveyed "adult love" and gave him new expectations, some music critics described this as an album that "pleases the adult market".

What other people's mouths say, only this kind of thing can't be controlled. Of course, it's better to say something about a singer's work than to say it at all, and as long as someone says it, the topic will always exist.

Today, there is no need to explain how important the topic is.

With the second week of album sales, April has finally come to an end, and the calendar has flipped and May has arrived.

As soon as it entered May, Ye Zhao first decided one thing, that is, the radio program he had been broadcasting for two years would end at the end of September this year, taking advantage of the adjustment of the cultural broadcasting group.

Since the beginning of the broadcast, "Ye Zhao's Ultramarine Heart Club" has been a first-class program in the culture broadcasting industry, and even in the listening rate ranking of all broadcasting bureaus in the entire Tokyo area, it can stay firmly in the top ten, and sometimes even rush into the top five gold medal radio programs.

And this announcement of the end also means that in terms of cultural broadcasting, it will lose a popular radio program.

Since it is a radio program with a high listening rate, the reason why it will end is of course not that it was "cut in half" due to poor performance, but that it was proposed by Ye Zhao's side.

In fact, a few months ago, when he had to put on pause because of the tour, he had the idea of ending the show.

Not only does this radio show take up a lot of time, but it is also live rather than recorded, so many things are very tight, and when the time comes, he has to be there in person and devote himself to it. It's okay when you have a little more leisure, but once you catch up with a very busy time, it's definitely not a little bit of trouble.

To end a radio program with a high listening rate, the cultural broadcasting side is naturally very reluctant, but it is really a bit unbearable to stand up to Ye Zhao, so after discussion, the last issue was renewed from April, and it was officially announced at the end of September.

However, although "Ye Zhao's Ultramarine Heart Club" came to an end, the cultural broadcasting side immediately put forward a new proposal, hoping to reopen a radio program for Ye Zhao in another time period.

"The time is set at 10:30 p.m. every Monday night, and the time is 30 minutes, and it is adjusted to a recorded format...... So, what do you think?"

If it is recorded, the time is much more free and flexible, the burden can be reduced a lot, and the duration of 30 minutes is quite appropriate.

In fact, although Ye Zhao chose to end the radio program because he was too busy to bear it, if he was serious, he himself liked the form of the radio program from the bottom of his heart.

"So, what's the theme of this show?"

If it is changed to recorded broadcasting, many things will also change a lot compared to live broadcasting. Of course, it is ever-changing, and what Ye Zhao cares about most is the theme of the show.

If it's not interesting enough and it's just a little gossip, then it's not interesting.

"It's still in the planning stage, and we don't have a clear direction. But it's still related to the list of singles, but this time it's not the list of the week, but the list of the past. The planner at the Cultural Broadcasting explained to him.

"Past lists?"

"Yes, for example, if this week is the eighteenth week of 1997, then the theme of the broadcast may be the weekly list of singles twenty years ago, in the eighteenth week of 1977, and select some of the representative works from it. …… Something like this. ”

"Hmm, is that so......" Ye Zhao thought for a while, "In this case, the link of letters from guests and readers will be canceled?"

"Regarding this, there will be guests visiting every issue before, and after the adjustment of the new program, the guests will only be invited under the special circumstances of a certain issue, as for the letters from readers...... Because of the limited time, it was difficult to spend as much time interacting with the audience as we used to. ”

"However, if the audience can't participate, it will also reduce the stickiness between them and the program to a certain extent. Ye Zhao pointed this out.

In addition, there is another problem, "In today's status, he can already say his inner thoughts bluntly, and the other party has to pay attention to it," the list of twenty years ago is too unfamiliar to many people, especially the younger generation, and I am afraid it is difficult to arouse their interest. ”

"It's true, but the planners of ......" culture broadcasting are also deep in thought.

"By the way, I have a proposal. Ye Zhao had a flash of inspiration.

"Please. ”

"For example, before the end of a certain episode, you can ask the audience for a theme such as, 'What year and week do you want to know about the singles chart?'"

"Or, when fireworks festivals are everywhere in August, ask the audience for 'Which song do you think of when you think of a summer fireworks festival?', and before the marathon starts, ask for 'Which song do you want to listen to when you run a marathon?', and then you can talk about how the selected song performed on the charts at that time, as well as the structure and merits of the song, as well as some interesting facts and interesting facts at the time of release. ”

"Not only that, but the theme can even be 'your favorite song among Jennis' idols,' 'What's your favorite song by being singers?'"

In the end, he was born and had a good relationship with Jennis, Ye Zhao casually cited these two representative examples.

Of course, the theme can also be "which song is your favorite song by the singer of the Komuro family", anyway, it is the cultural broadcasting aspect that pays the copyright fee, and he doesn't need to pay for it.

"In short, according to the change of seasons, or even a hot event or a popular film and television series during this time, come up with a variety of themes to solicit their opinions from the audience, and adjust the content according to the audience's contributions. ”

"As for the guests, I also have some thoughts of my own. For example, if the theme of the current issue is 'Songs that come to mind when it comes to fireworks festivals', then if appropriate, you might be able to invite a singer who has been on the charts or even won the first place to come and be a guest. …… Of course, just a little bit of my personal thoughts. ”

After Ye Zhao finished speaking, he politely asked the planner of cultural broadcasting, "What do you think?"

The planners of the cultural broadcast listened very carefully. When he spoke, he didn't answer immediately, but was silent for a while, as if considering the feasibility of it.

Ye Zhao was not in a hurry and waited patiently for him.

Finally, he spoke again, "That's a great idea!" the planner praised.

This kind of solicitation of opinions, in fact, is like a variant of the "poll survey".

This voting country has been launching various sample numbers all day long, the number of votes may be pitiful, the theme may be chaotic, and even occasionally by chance, a star who has been out of breath for 800 years can experience the first place in the "most or what star".

Although I am happy, I look back at the sample size, maybe this tube of placebo will be counterproductive.

But even so, the public is still happy to vote and will pay attention to the final result.

And the content of the program proposed by Ye Zhao is like launching a poll survey for listeners, and then announcing their own rankings to listeners through their own radio programs.

In this way, it can not only give the audience a sense of participation, but also add suspense and interest to the content of the show, which is much better than just dryly flipping through the past list to explain.

After all, explaining the current list, there are singers that listeners like, even if they don't like it, at least they are still familiar with it.

If you explain the list from decades ago, it is really not friendly enough for many people, especially the younger generation, maybe they have not even heard the name of the singer, and it is no wonder that the listening rate will be high.

"Your proposal will be taken into account here," the planner said.

"Anyway, if I really want to make a show like this, I still hope to give it a try. Ye Zhao expressed his opinion, "If the response is good, go on with the trend, if it is not suitable, you can also adjust it, or cut it in half." ”

In any case, radio programs are similar to TV programs, they are scheduled for one season first, adjusted appropriately during the broadcast process, and decided whether to renew for the next season according to the listening rate and the audience's reaction.

Before the planner of the cultural broadcast left, Ye Zhao remembered the suggestion just mentioned, and said casually, "By the way, I have thought of a way to test the proposal just now." ”

Of course, he was talking about the method of soliciting opinions from the audience.

"Oh?" the planner paused.

"When it comes to June," Ye Zhao said, "it's better to do a special program with the theme, 'Songs that I want to play at the wedding', and before that, we will solicit submissions from the public, and then the host will announce the ranking in the program, and then see how the listening rate and the response of the public are." ”

In this way, you can also decide whether to do the show according to his proposal.

Westerners have a saying that May is not suitable for marriage, followed by the saying that "the bride is happiest in June". It is said that June is the month blessed by the goddess Hera, who in turn is the goddess of women and marriage.

In short, Westerners are superstitious and follow one set after another.

Of course, when tracing the source of these things, the reason why the June bride is not suitable for marriage in May because of "Goddess Hera bless you" is actually because the weather in this month is not very good.

A hundred years ago, the ideal wedding season in Japan was autumn, and the preferred wedding season was summer. As for the reason, it is also simple, it is also because of the weather, on a hot day, even if you only wear single clothes, you will still sweat.

However, by the 70s, the term June bride had also become popular in Japan, and the Japanese who admired foreign countries began to follow the example of Westerners and make June the ideal wedding month.

When it comes to the immovable ace in the wedding music industry, of course, it is "dangdangdang-", but the wedding songs voted by Ye Zhao here are, of course, referring to the popular songs of his country.

In the modern wedding ceremony, there are not only the entrance song and the exit song, but also the song played in the speech session, the song sung by the guests, and the song that appears as background music...... And so on and so forth.

And this is also a manifestation of the integration of music into life, people have become more and more accustomed to expressing their thoughts and feelings through music.

The planner understood it all the time, listened to his words, and nodded again and again, "Yes, I understand." ”

Immediately, the two of them politely said goodbye, and Yuki Tamura sent him out.

It's only entered May now, and there is still plenty of time, Ye Zhao doesn't worry too much, anyway, his thoughts have already been said, as for what the cultural broadcasting side does on the other side, it depends on them.

While his suggestion of using listeners for a new show might not have worked, he had already decided that he would never agree to a radio that was a 20-year-old singles chart that he had given the example of a planner.

At a glance, he could see that something would die violently, and he didn't want to waste time and feelings on it, and waste his reputation.

The word-of-mouth of "Message" continued to ferment after the second week, and in the third week, its performance was still strong, and many of the nearly 300,000 copies sold in the second week were transformed into new fires, and the reviews of music critics in magazines, whether good or mean, were like blowing the wind, blowing the fire.

In the third week, although the album chart was lively, there was still no such super-general who decided the winner in one game, and this "Message" once again blocked the latecomers with a slight gap of less than 10,000 copies, and continued to "Lai" at the top of the list with a score of about 270,000 copies, winning the championship in the third week.

Triple Championship Achieved!

This time, whether it was the top management of the record company, the singers involved in the production of this project album, or the outside public, music information programs and magazines, there was only one reaction left, and that was complete surprise and surprise. You have to find the latest chapters by yourself to read books?