Kyoto, Nintendo Headquarters, President's Office.

If it weren't for your close copycats, how could the company get into such a lawsuit today!"

After listening to Yokoi's latest report on the progress of the dispute negotiation, Yamauchi couldn't help but slam the folder on his desk.

Listening to Yokoi Junping's description, the Xiangjiang lawyer Lin Guodong is not very easy to deal with, the evidence is relatively solid, and he also tries to use the power of the media to stir up the lawsuit to slander Nintendo's goodwill, and by the way, establish a technical image for Tiankun Entertainment.

However, the other party's scale is very good, even if there is a suspicion of trying to step on people's positions, there is no loophole in the relevant laws.

In this case, Yamauchi Pushao had to spill his anger on the head of Yokoi Junhei, who was in charge of the R&D department.

"President, we can't help it, the response speed of customers in the electronic arcade market is far more sensitive and rapid than the customers in other markets we have operated.

A new gameplay hit, in the case of huge production capacity of the developer, in the first two or three months, 70% of the market profit can be eaten. The follow-up followers not only invest heavily and compete fiercely, but can only drink some soup, and if we don't close the time difference between the two sides to shorten the time difference between the two products, we won't be able to make so much profit. ”

Yokoi Junhei admits his mistake very sincerely, and tries to dissect and deflect part of the president's anger by sincerely dissecting it.

After Yamauchi Pu got angry, he calmed down a little. He is in charge of the overall situation of the company, and he is naturally not as familiar with specific products and market analysis as Yokoi Junhei. Now that the problem has come out, he is willing to patiently review it.

He asked in a humming voice, "What is the basis for what you say, and why do customers in the arcade market respond so much faster to buy than other products?"

"It's very simple, because these customers are first and foremost business customers, not consumer customers. Secondly, the people who run the arcade game hall have now formed a group that follows the trend of the whole book.

They are too well-informed, and when they find a new model in their peers that can attract consumers, they are willing to follow up quickly and gain an advantage over their peers. If anyone doesn't follow suit, the business of the game hall will be easily taken away by peers who have new machines. ”

In fact, this truth is easy to understand: when consumers buy things, especially expensive things, most of them have to weigh them. For example, you really want to play a game on PS4, but few local tyrants are willing to spend 3,000 yuan to buy a game console for a game, and they always have to save up, or wait for the Double 11 promotion before they are willing to chop their hands.

But people like Internet café owners and game hall owners are buying things with an investment mentality. Investors don't care if the absolute selling price of the underlying asset is expensive. Even if a thing costs 100,000 yuan, as long as he can earn back 120,000 yuan or even more in the short term after buying it, he will buy it as soon as possible.

Even if you tell him: Wait, there will be a big price reduction promotion for the game console in half a year!

He won't wait either.

Because after waiting for half a year, the business has long been snatched away by the game hall next door.

At the same time, the group of game hall bosses is different from the boss of the blockage/chess and card room, the gambling game in the blockage is a little outdated, and the automatic mahjong table in the chess and card room is a little outdated, which does not affect the fun of gambling money, and the most attracted gamblers are slightly old-fashioned.

But there are no new games in the game hall, and consumers just don't feel trendy. Even if in 2017, if you open an Internet café, if the machine can't run and eat chicken, it is better to go out of business.

It can only be said that the class of "game hall owners" has only appeared for more than a year in Yumoto, whether it is Yamauchi Pu, Yokoi Junpei, or the executives of rival Konamco Namco, they need to rediscover this group and slowly discover the difference between serving them and serving their old customers.

Yamauchi Pu sighed: "But in the middle of last year, I have the impression that the OEM of Tiankun Entertainment Arcade is still very small, how can it be less than half a year, this time they can shop 20,000 units of goods in three months, so that you have to be close to the copycat!"

There is only so much demand for arcade machines, so aren't they afraid that after blindly expanding production, they will be able to eat orders for only three or four months a year, and the remaining eight months of the production line will be empty and depreciated in vain? How did Gu Biao spread this hidden cost evenly? Or how did he deceive his suppliers and make the other party stupidly lose money for him?"

Faced with this problem, of course, Yokoi Junhei was willing to shirk his responsibility, and he hurriedly said:

"Tiankun Entertainment's OEM supplier is Hanle Electronics, and the host is a Chinese woman named Han Ting - according to my latest investigation, she has precisely designed the versatility of the production line, switching to color TV production in the off-season, ensuring that workers, plant and equipment can be used to the fullest, diluting the depreciation cost after the expansion.

And we Nintendo can't imitate this at all, because China is a regulated market with an extreme lack of consumer electronics, and the color TVs they produce, no matter how many they have in China, will be sold in China, even if the quality is a little flawed, their consumers want it. We said that the TV industry in Ben has long been completely saturated, and there are so many big brands and famous factories over there......"

"That's enough! I don't need to say this, I know better than you!" Yamauchi raised his hand and stopped Yokoi Junhei from continuing to explain.

How saturated the TV market is, Yamauchi knows it in his heart.

It seems that it was Gu Biao's high-end creativity and Han Ting's quick response that jointly forced Nintendo's competitive strategy to this point.

Since you are reluctant to the market and can't swallow each other in one bite, then accept the intention of cooperation and sit down to talk.

Gu Biao forced Yamauchi Pu to the negotiation table based on cooperation, and it seemed that it was only through a few lawyer's letters and indictments, but in fact, it took a lot of pre-layout outside the plate.

The law can always only be a supplement to strength.

……

Clearing all obstacles, Gu Biao pressed Yamauchi Pu to the negotiating table as he wished.

"President Yamauchi, I am glad to meet you for the first time, and please take care of it. Gu Biao looked harmless and shook hands with Yamauchi Pu to say hello.

The mediator introduced was none other than Sony's Akio Morita.

"Gu Sang is really young and promising, he can create such a career at the age of 18, forcing me and President Sheng Tian to the negotiating table, and the future is terrifying. Yamauchi Pu endured the unhappiness and made a mistake with Gu Wei.

"Don't say it's forced or not, we're here to work together for three benefits. The repetitive construction of marketing channels is a great waste no matter how you look at it, so why not merge and focus on the development of one of the business models?

I believe that as long as the cooperation is completed, in time, Nintendo will definitely become a leader in the field of investment electronics, and Sony will become a leader in the field of consumer electronics." As for me, it's just a piece of the pie on both sides. ”

The degree of underbeating when Gu Biao said this is still the kind of style that is similar to that of a white wolf with empty gloves, and he wants to "communicate with the local tyrants" who have deep roots.

Then, he naturally told Yamauchi Pu the pros and cons of the previous Anli with Akio Morita in the original form.

Yamauchi's first reaction was also that he felt that Gu Biao was unworthy, and after a thorough confession, he was replaced by suspicion and even incomprehension of Gu Ao's motives.

Undoubtedly, like Akio Morita, he feels that the "operator" customer network in the United States is more valuable than the "channel provider" customer network.

The reason is the same, because he feels that Atari is unshakable, and if he focuses on channel providers, he will have to face the enemy of the world hegemon.

But Gu Biao finally tried his best to make him believe in his sincerity.

"President Yamauchi, as long as you agree to this arrangement, we will give up building an independent channel customer network in the U.S. market and realize the 'open door' between the three of us. I also promise to give up my existing arcade business customer channel in Yueben, and everyone can open up, and the three parties can use each other's shipping network, ship their own goods, and enjoy the deduction rate of 'most favored nation treatment'. ”

At the end of the 19th century, when the Americans came to the Qing Dynasty, why did they not mention the reparations for the cession of land, but the "opening of the door"? The reason is very simple: the good trade ports have all been occupied by Britain, France, Russia, and Japan, and the Americans have no high-quality land to cede, so of course they retreat and beg "I will enjoy preferential treatment from my own country in each of the ports you have ceded."

is exactly the same as Gu Biao's current style.

And the bait he took out, for Akio Morita, was to cut off part of Nintendo's channel resources (mainly to let Nintendo hand over the channel for selling gameatch and electronic pets in the United States, led by Sony), and to help Sony introduce the friendship of high-level American politics in the future.

For Yamauchi, the chips that Gu Biao took out were the sales rights of the arcade machines, which are now hot, and the consistent sales options after the emergence of the new generation of ideas.

In addition, the legal responsibility for the current dispute will not be pursued, and the mud will be recognized.

In general, the value of each chip in this must be weighed slowly. There is a lot of room for negotiation to refund more and make up for less.

However, as long as this structure of mutual restraint and mutual interest is established, there will always be a basis for negotiation in the end.

It is nothing more than the last party to take advantage of the profit, to make a little profit in terms of dealer deduction rate.

"I agree to this exchange in principle, but we can't accept the unified deduction rate, and we will have to add other conditions in the future!

Because you are the only one in the United States who has completely zero shipping channels! You are equivalent to the current real money, only two arcade sales authorization, but in exchange for our two channels to sell you goods!"

Yamauchi smacked his hands angrily.

"Yes, as long as everyone is sincere, the details can be discussed slowly, I just put forward a constructive idea, so that everyone can see the logical feasibility of cooperation behind this. ”

Gu Biao didn't think it was angry, and said that he could initialize an agreement of intent first. He would then leave the plenipotentiary's right-hand man to help him negotiate the details.

It is impossible for Gu Biao himself to stay in this book for too long, three or four days at most, and after talking about the skeleton, he will rush to the United States.

"I can also leave a plenipotentiary to confirm the follow-up details, and I will go to the United States with Gu Sang. Akio Morita also hurriedly expressed his position.

He also hoped that after facilitating this mediation, he would go with Gu Biao to meet Kissinger. This is very important for Sony's internationalization strategy.

Knowing a former secretary of state who is more prestigious in the United States and being his guest is a very powerful arm for a foreign company that has entered the American market. It can contribute to a greater acceptance of this as an American brand by the American upper class.

For Tiankun Media, Gu Biao's Ph.D. reading Kissinger also has a great implicit bonus of localization affinity.

It's just that Gu Biao doesn't have to be like Akio Morita to pay the price for bleeding to get this bonus.

He relied on his academic qualifications to get this BUFF for nothing.