Chapter 526: Strategy

Barry Diller has not yet taken office, and the structural restructuring and strategic reconstruction of the New Globe Group naturally fell to Don.

Fortunately, when it comes to strategic decisions in the general direction, Tang En is quite confident.

Maybe he is not good at micromanagement, but he has a vision beyond the times, he knows which strategic direction to develop, and the future of the group is more competitive!

Future media giants, Netflix, Disney, and Comcast, are all examples to learn from!

Netflix is now Donn's company.

As for Disney and Comcast, it's better to also lay out in advance and snatch the resources that originally belonged to them!

"In the next 18 months, we will invest $300 million to expand the scale of Universal International Distribution and Universal Home Entertainment, and ensure that our film distribution channels can be distributed all over the world!

Although the group's senior management has not yet been formed, Don is already impatient to hold a meeting with the existing executives.

It is necessary to set a precise and clear goal and direction for the New Globe Group.

Universal's distribution channels are a little weak, only in some mainstream developed countries, there is a complete system; some developing countries cooperate with Paramount to distribute and share risks; and even smaller countries have no distribution channels at all, and they have to hand over the film to local distribution companies.

This is too lacking in the grandeur of a large group company!

On the surface, the issuance branch will get a higher proportion of account sharing if it is issued by itself, and the deeper meaning is the establishment of brand image.

The brand value of Disney and Warner is so high because of the channels that spread all over the world.

In the past ten years, Universal Pictures has changed hands several times, first Panasonic, then Seagram, and then Vivendi, these parent companies are very irresponsible.

Delayed the construction of the best global brands.

The past decade has been the beginning of economic globalization.

The sooner you eat crabs, the more profitable!

Fortunately, this is only 2002, and it is not too late.

Tang En took over the label of "Universal", and he must play the brand of "Universal" in an all-round way!

The first step is to build a global distribution channel.

Although, after the group company repaid $2.3 billion in debt in one go, the cash flow pressure is very high.

However, the release of the latest "Spider-Man 2" tape and DVD is very gratifying!

Within 3 days of its launch, sales in North America exceeded $200 million!

TV rights have also been snatched up by countries around the world.

The first round of broadcasts in North America will definitely be in charge of the STA TV network, so there is no need to think about this money. However, the first round of overseas sales can be negotiated within half a month, and a revenue of nearly 100 million US dollars can be obtained.

And with the latest split of "Spider-Man 2" and "Pirate League: The Curse of the Black Pearl" from the theater side, New Globe Group has another $470 million on its books.

Although Martin Scorsese's masterpiece "New York Vice" ...... at the box office Not as expected.

However, New Globe Group, there is no shortage of money!

"The first step is to open up global channels. The second step is to make New Globe a truly multinational group! Not only should there be a headquarters, but also an overseas headquarters! From now on, the customs tax will be exempted if it can be exempted! Brandy, you can personally grasp this part, choose a suitable area, and build the overseas headquarters of New Universal!"

Don En is no longer the little white he used to be.

Now, not to mention that he is proficient in the U.S. tax rate, but he has a clear understanding of the general tax laws.

The United States implements a "dual tax" system, also known as a "global taxation" system.

It's about national focus.

The U.S. green card reads: "No matter where you are in the world, you will be protected by the most powerful navy, marine, air force, and army in the world." ”

In other words, as long as it is an American, or an American company, anywhere in the world, it will be protected by the same law as the United States itself.

Whether it is cowhide or fact, behind this protection, there is a tax problem.

Because only when you pay the money, people will protect you!

Therefore, the U.S. tax authorities require that as long as the company is registered in the United States, it needs to pay U.S. income tax on profits obtained in the United States or abroad!

Such a rigid requirement, of course, made the businessmen deeply hate.

Because the money earned overseas usually has to pay a tax in the country where it is located, if at this time, the US tax agency collects another income tax (usually calculated at 35% of the federal income tax), which is one income, twice taxed!

This is known as the "double taxation" system.

It is said that the United States has high taxes, but in fact it does not mean that the local taxes are high, but this hateful "double taxation".

Even if the film and cultural industries have special care, there will be tax reductions. Funds are sent back to the United States and are subject to about 20% federal taxes.

But it's still bitter!

According to international practice, the proportion of the film's account sharing is 35% for the producer, 17% for the distributor, and 48% for the theater.

In other words, a film, even if it is released overseas, usually gets 52% of the box office.

However, in some countries, the protection of intellectual property rights is better, and the account sharing is higher, reaching 53%, or even 55%, which is higher than that of the United States, while some countries are relatively backward, or domestic protection, or special national conditions, the account sharing is lower, such as 33%, 30%, 25%, and ...... Or even 15%.

On average, the overseas share of Hollywood movies is about 45%.

However, if the 45% of the income is returned to the United States, it will have to pay about 20% of the income tax.

In the end, the overseas box office share ratio that Hollywood studios can get is about 45%*(1-20%)=36%.

"Spider-Man 2" grossed $1.29 billion worldwide and $730 million overseas.

If it is not deducted by U.S. federal taxes, it will have $329 million overseas, and if it is deducted, it will only receive $260 million.

The tax department ate up a full $60 million!

This is not counting, overseas DVD sales, overseas copyright sales, overseas peripheral product income, overseas vacation tourism income, etc., all have to encounter such problems.

Is there a problem solved?

Of course!

The capitalists have long thought of a way to deal with it.

Since the return of funds is subject to tax deduction, the overseas branches of American companies simply do not remit this part of the income to the parent company in the United States.

This naturally eliminates the problem of "double taxation".

Therefore, in order to avoid paying high income taxes, American multinationals generally choose to keep a considerable amount of foreign profits outside the United States.

For example, at the peak of Apple, the cash flow was terrifying, nearly $270 billion!

However, in the case of huge cash flow, Apple still has to borrow from banks or issue bonds when it has big moves.

Why?

Because Apple has more than $260 billion of funds stored overseas in order to avoid taxes!

This is true for Apple, this is true for Google, and so is it for Microsoft!

According to statistics, the proportion of overseas cash of multinational companies listed on the US stock market is as high as 65%.

Hollywood studios, including Disney, need overseas profits to maintain the operation of their parent companies because of insufficient cash flow, coupled with the support of preferential tax rates, so most of the overseas income has to flow back to their home countries.

This is certainly not the situation Don wants to see!

He wants to build a super company that competes with Microsoft, Google, Apple, and Facebook in its heyday!

In the future, when Internet companies dominate the list of giant enterprises, Tangen's new global group can have a place!

So, there has to be a basic framework that's big enough!

In the future, New Universal's business will develop, and the income from Blizzard, Universal Studios, overseas licensing of TV programs, and overseas peripherals of movies will be a very terrifying number.

Don couldn't give the U.S. government a cut for nothing.

Therefore, the second step of Donn's strategic adjustment of New Globe Group is to find a country or region with "reasonable" taxes, establish an overseas headquarters, and hoard overseas income!

With this money, you can better expand the overseas market, after all, the overseas market is much larger than the domestic market in the United States.

If there is still too much money, you can wait for some special periods, such as the outbreak of the Iraq war, or the opportunity to come to power, reduce the "tariffs", and then transfer overseas funds back to the United States.

Tang En looked at the more than 20 group executives in the conference room, and the pride in his heart spontaneously appeared. While there are many individual department heads, they remain vacant, including key business units such as television media and interactive entertainment.

But seeing the CEOs of Blizzard, Pixar, Mifflin Press, Netflix, Universal Pictures, Marvel Entertainment, USA Television Network and many other companies gathered together and listening to his "teachings" is still an indescribable pride!

Next, Donn talked about the development of the TV Media Division, highlighting the quality content of STA TV Network and the channel breadth of USA TV Network. And promised that when the time is right, he is likely to launch a takeover offer to NBC TV Network!

However, at present, the head of the department has not yet taken up his post, and Tang En is still trying to find a way to find talents from other companies, so he has not started on this topic.

The same is true for the next tourism and vacation issues, but Tang En has already made instructions - vacation tourism will be the key business in the future!

Not only that, but they must immediately start negotiations with the Osaka City Government to buy back the 50% stake in Universal Studios Osaka.

In 2001, Universal Studios Osaka's revenue exceeded $100 million, and in the first three quarters of this year, it exceeded $90 million.

There is a lot of room for development in the Asian market!

Especially on the other side of the continent.

There have been rumors in Hollywood that Warner Bros. is negotiating with some companies such as China Film to jointly establish Hengdian Film and Television Group, and in Hengdian, it will become the world's largest film and television shooting base.

Warner has seen the potential in China.

Don, naturally, you won't miss it!

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