"If you haven't been hit by life, stumbled in the spring breeze, and tried to make a compromise, playing what people need in front of people for the sake of livelihood, I'm afraid it's hard to understand why I love "Pancake Man" so much, there is no doubt that Dapeng did make a good movie. ”

"Not to mention anything else, the vulgar thing of being forced to drink and get money was actually filmed in the movie, and I was laughing so hard with my face up in the second row, and my T-shirt was wet with tears, because I was forced to drink like this. ”

"Laughter, tears, highlights, slots, no urine, dew, that's enough.

In other words, the performances of several children in it are really good and funny.

In the end, the moment the old boy came out, accompanied by BG, it seemed to be back to his childhood. ”

“……”

After the release of "Pancake Man", it blossomed everywhere on major portals, all of which were well received, which can be called a good film with zero negative reviews.

Under the bombardment of so many water armies and so-called tap water, Lin Xiaoguang can no longer tell whether the marketing of "Pancake Man" is doing well, or the audience's aesthetics are limited.

For a semi-finished movie like "Pancake Man", which relies on Internet jokes, it has such a good reputation and such a terrifying box office, which really makes Lin Xiaoguang feel incredible, and he admires Cheng Zhixi's ability to run movies even more.

July issue.

Cheng Zhixi, the producer of "Pancake Man", took his own company and merged with Ruyi Pictures.

On the day of the merger, Lin Xiaoguang also sent a basket of flowers to Ruyi Film Company to personally congratulate Cheng Zhixi on expanding his business territory.

As one of the leaders of the company, Cheng Zhixi also chatted with Lin Xiaoguang with great interest about the plan for the new company.

Unlike most of the proud bigwigs in the film and television industry, Cheng Zhixi does not expect the two companies to expand the number of productions rapidly after the merger, and she still insists on taking the route of "less but finer".

"Brother Xiaoguang, for us, if we make ten movies a year, and each movie sells three or four hundred million, it is actually about the same as the total amount of four high-quality movies we make a year. ”

Lin Xiaoguang nodded: "I think your idea is very good, and it coincides with me." ”

After getting Lin Xiaoguang's praise, Cheng Zhixi continued: "Including abroad, once you do a very big job, the cost rises, and when you make a lot of movies every year, you will find that the cost performance is not high. ”

Lin Xiaoguang echoed: "I agree with this, if 3 projects can be sold for 20 billion, the cost is still the cost of 3 projects, if we make a lot of movies, but some of these movies may only have a box office of more than 100 million, more than 200 million, or even 50 million to 70 million, then 0 movies are produced a year, and the total box office may be 2 billion, but this becomes the cost of 0 movies, and the cost will be far greater than the cost of making 3 movies." ”

Obviously, Lin Xiaoguang has the same idea about the light and shadow film industry and Cheng Zhixi's future positioning of Ruyi Pictures, both of which are to make "brand movies".

Subsequently, Cheng Zhixi also explained Lin Xiaoguang's confusion and took the initiative to talk to Lin Xiaoguang about why he chose to invest in the movie "Pancake Man".

After all, whether a movie is made well or not, anyone with a discerning eye can see that a producer like Cheng Zhixi cannot be unclear about what kind of movie "Pancake Man" is.

It's just that when Dapeng found Cheng Zhixi with "Pancake Man", the first thing she realized was not the IP of "Dick Silk Man", but the unique expression of the film's "all real people and real-name starring", which moved her heart.

"At present, our film market is very hot, and I have received countless phone calls from the bosses of film companies, who came to me with the IP and scripts they bought, and said can you help me make this into a movie? You can set the price, investment, shares, and proportions. ”

Lin Xiaoguang asked with interest, "Then did you accept it?"

Cheng Zhixi smiled and shook his head: "Of course not, I generally won't accept this kind of project, because I think the current incubation method of this kind of project is not suitable for the current situation of the Chinese film market, and I think that the products incubated in this situation will often have problems." ”

Cheng Zhixi also gave Lin Xiaoguang an example, there is a film company owner who has ambitiously developed many models, and he called Cheng Zhixi to tell him that according to this model, the film project can be sold for 250 million, and the original words are "the foundation is 250 million".

But for Cheng Zhixi, everything still has to go back to the content, because once the so-called model goes wrong, it will start to subtract from 250 million.

But if the content itself is good enough, it will be a project of more than 250 million no matter how it is packaged.

"A lot of times when I do projects, I don't get the script and then go to the director, I usually have a concept or idea, and then look for a director who likes the project, and incubate the project with the director, so that the incubation time and cycle of the project will be shortened. ”

"There is another kind of example, for example, the director already has an idea in his heart, and in the process of realization, I will help to add a boost, and I will assist in what the director needs, and then present it, so that the degree of completion will be relatively high. ”

Lin Xiaoguang said bluntly: "Zhixi, my thoughts are actually similar to yours, but I belong to a more traditional model, the same as the model of Feng Dao, I must have a good script before I start operating, if I don't encounter a good script, I would rather not shoot anything." ”

Everything was much better than expected, and within a week of its release, Dapeng's bad movie "Pancake Man" successfully broke through the 700 million box office mark.

Although most Chinese movies bloom inside the wall and are not fragrant outside the wall, "Pancake Man" has successfully landed in the United States theater, and the box office is quite "good".

Since its release in the United States on July 3, "Pancake Man" has earned $420,000 at the box office in its first weekend.

This result is only a little lower than the $427,000 of last year's "Breakup Master" among Chinese films that landed in the rice market.

Of course, there is another set of data that "Pancake Man" can be "proud of", when "Pancake Man" was released in the United States, it was only broadcast on 5 screens, so the box office of "Pancake Man" on each screen was close to 30,000 US dollars.

However, these so-called "achievements" do not indicate that "Pancake Man" is very "profitable".

After all, the number of theaters in which "Pancake Man" is released is quite limited, and those who want to watch it can only watch it in these theaters, and it is not surprising that the box office of a single screen is higher.

Among the 5 theaters that were released, 3 of them came from the American theater chain A, and A was wholly acquired by Wanda 3 years ago.

If Wanda wasn't one of the producers of "Pancake Man," it would have been more difficult for "Pancake Man" to sell overseas.

Moreover, most of these 5 theaters are located in Chinese gathering areas in big cities such as New York, Los Angeles, San Francisco, and Boston, so most of the people who will go to the cinema to watch "Pancake Man" are also Chinese audiences.

The audience for the two pancake mans at Cinema A in nterey Park was almost exclusively Chinese, and the crowd of other ethnic groups was pitifully small.

However, this seems to provide a new idea for Chinese films to open up the North American market, since domestic films cannot impress Americans with their quality at present, crowd tactics are also a good choice.