Chapter 47: Brokers
"In addition to a dedicated public relations department, we also need to set up an agent department!" Lei Weidong was also relieved to see that Li Yan agreed to be in charge of the public relations department, which saved him from his worries.
His weakness is to communicate with people, if no one assists, small movies are okay, those big productions are definitely not good, and the coordination of all aspects alone can make Lei Weidong stunned.
"Although there are still very few people who sign contracts with the company, we must take precautions and do the brokerage department in advance, so as to save the future trouble!"
"Director Lei, what are the requirements of this agent department, is it responsible for the actors' food, clothing, housing and transportation, and take care of their daily life?" Wang Yanling has been Chen Xiaoer's agent and is no stranger to this area.
"What you're talking about is the most junior agent, you can't even say it's an agent, you can only be regarded as a celebrity nanny, and the family members of these working stars can serve as it, and the agent on the right track is not a nanny......
Although the brokerage company has been operating in the United States for decades, there is a well-established set of standards.
But in China, and even in the entire Asian region, there is no real brokerage company, and those so-called brokerage companies can only be regarded as matchmaking brokers strictly, not agent services in the real sense, because in many cases, actors and stars need to go into battle in person to negotiate the project.
The reason for this is because the East is a humane society, and many times it lives on human feelings, and face is more important than interests.
That is, in a money-oriented society like the United States, there will be professional brokerage companies, just like the CAA in the United States, they send an economist who can plan his development direction according to the customer's own situation and market environment!
And according to the positioning, provide professional training to determine its public image!
There are strict requirements for what movies can be received, what movies can not be received, what activities can be participated, and what activities can not be participated, and a good agent can even specify a development plan for two to three years, or even four or five years!
It can be said that a fledgling actor, if he finds a good economic person, all foreign business, such as movie role fighting, and invitations to variety show activities, will be handled very well, he just needs to do what he should do and concentrate on improving his level!
For example, Fan Bin, where do you think your market positioning should be!"
"Shouldn't you make movies, TV series, and play your own role well?" Seeing Lei Weidong taking himself as an example, Fan Bin didn't react, and was a little at a loss for a while, not knowing what to say.
"It's not enough to just make movies, TV series!" Fan Bin's words made Lei Weidong shake his head, after all, she is a nineteen-year-old girl who has just entered the showbiz, and it is not clear how she will position herself in the future.
"Bin Bin, you are very beautiful, there are not many people who surpass you in the entertainment industry, this is your advantage and your disadvantage!
Beautiful appearance makes it easy for you to be remembered by the audience and recognized by the audience, but too beautiful appearance is easy for people to ignore your acting skills and think that you are only suitable for the role of a vase, at most a beautiful vase.
Just like Hollywood actress, Nicole Kidman, if it weren't for marrying Tom Cruise, it would be ten times harder for her to get Hollywood recognition. ”
"Lei Dao thinks I'll be the Nicole Kidman of the East!"
Fan Bin was still very happy to hear Lei Weidong compare Nicole Kidman to himself, this is a world-class star, one of the 50 most beautiful beauties in the world after the Golden Globe Awards.
If he can have half of Nicole Kidman's achievements, Fan Bin will be satisfied.
"There are two paths for your future development, it depends on how you choose!"
"Those two roads!" Fan Bin asked excitedly, she had been very assertive since she was a child, and she desperately wanted a shortcut to success.
"The first is to be like ordinary female stars, constantly shooting movies to hone their acting skills, just like Hong Kong's Zhang Yinghou, she was called a vase when she debuted, but now, after more than ten years of precipitation, she is now the queen of acting, the NO1 of Hong Kong female stars, as long as she has her at the Academy Awards, there is no doubt. ”
"The other one!"
Zhang Yinghou's road to fame, Fan Bin is also very clear, if it was Hong Kong in the 80s, new movies were launched every day, Fan Bin might still take this road, and now ......
Fan Bin shook his head, just a few movies a year, how easy it is to hone his acting skills.
"Brush fashion, brush style!" Lei Weidong shrugged his shoulders and said with a smile, "While maintaining a certain degree of exposure in movies and TV series, we must strive to show our faces in major awards."
Even if you don't have a work, as long as you can walk the red carpet and find someone to take a photo and publish it in a domestic newspaper, you can greatly increase your popularity.
Your image needs to be guided by a special designer, a large number of brand clothing that fits the design image is essential, and strive to win the endorsement of world famous brands such as LV in Asia.
What can be said, what can not be said, what can be done, what can not be done, these require the agent to arrange and plan for you!
Even an agent is too busy and needs a dedicated team that includes makeup artists, nannies, publicity assistants, bodyguards, etc., who are responsible for all your external affairs, and even need to carefully plan a scandal to mention your popularity when necessary!
It can be said that there are too many things in it, I don't have time to talk about it today, and I will analyze it for you in two days!
"Good...... Okay!"
Lei Weidong's words directly stunned Fan Bin, there are too many things that need to be known, far beyond the domestic definition of stars and agents.
If it weren't for Lei Weidong, it can be said that it wasn't until 2007 that Fan Bin found his own position, and with the support of that bent man, Fan Bin set up his own studio and formed a team with himself as the core.
Start crazy brushing fashion!
Although there are not many works during this time!
But the fame is swiping on the Internet, and within a few years, she has become the most famous actress in China!
Of course, in the middle of this, what Fan Bin needs to pay, needless to say, everyone knows.
However, most of the women who have entered the entertainment industry, except for a few with deep backgrounds, think that there will be such a day, and the key is that their efforts must be rewarded.
Lei Weidong is so talented, and he also made himself the heroine, Fan Bin hesitated for his invitation, but still lowered his head and agreed.
It's just that this atmosphere makes the room a little awkward!
"Mr. Lei, is every actor worthy of an agent, and who is in charge of this agent department?"
"I can't!" Li Yan shook her head and refused: "Manage the company's affairs, the public relations department is enough for me to be busy, how can I have time to be responsible for anything else, Adong, you are still in charge of this part, and you alone in the company understand!"
"Okay, I'll be in charge of the time, and if there is a suitable candidate, I'll hand it over, as for the staffing candidate!" Lei Weidong sighed and said.
"Now the company is not on the right track, let's match Fan Bin and Li Bin with an assistant first, Hu Ke, Lao Guo, if you want, the company will match you, if you don't want it, let your relatives and friends work part-time first, everything will wait for the company to get on the right track!"