In the third week of its release, major theaters in the United States collectively increased the screening scale of "Unsinkable", from the original 3,075 to 3,645!

Such a screening volume even exceeds the 3,553 screenings of Universal Pictures' "The Mummy Returns", second only to DreamWorks Animation's "Shrek", which reached an unprecedented 3,715 theaters at the same time!

Of course, this is also related to the economic downturn in the past two years, the rise of the entertainment industry, and the increase in the number of movie theaters by 700.

Another commercial blockbuster "Pearl Harbor" released in May has plummeted, from 3,214 cinemas to 1,589, directly shrinking by half.

The feedback from the box office market is even more one-sided.

"Unsinkable" got a box office of $90.35 million in the third week of its release, which is like a bamboo, leading the weekly box office list strongly!

Not to mention films like "Pearl Harbor", which have long been spurned, even Sony's new film "Human Face and Beast Heart" and MGM's new film "A Thief Meets a Thief" have lost their living space under the strong oppression of "Unsinkable".

Entering June, the entire film market seems to have become a one-man show of "Unsinkable"!

As of June 11, the North American box office of "Unsinkable" has reached $2,135 billion!

In one fell swoop, it surpassed the North American box office of "The Mummy Returns" of $180 million, and is the North American box office champion of the year so far!

And all of this continues.

"Unsinkable" was officially released in the UK, and the clarion call for overseas markets also began to sing.

In the summer files of the past few years, almost a miracle movie has been released.

There is no doubt that "Unsinkable" is the most sensational film in this summer file!

The fourth week is coming, and "Unsinkable" continues to wash the North American box office.

Monday, $5.82 million, Tuesday $4.76 million, Wednesday $4.38 million, Thursday, $4.51 million...... In just four working days, "Unsinkable" received $19.53 million!

On June 15th, the weekend is coming, and the North American box office of "Unsinkable" is likely to break through the $300 million mark in one fell swoop!

This is definitely a piece of news that can detonate Hollywood.

If the North American box office of "Unsinkable" can really successfully break through the $300 million mark, it also indicates that this film can really create a box office myth like "Titanic", "Star Wars Episode 1: The Ghost Man Menace", and "Spider-Man"!

"Pearl Harbor" is clamoring for a billion dollars at the box office, that's a joke!

But "Unsinkable" really can!

However, on this day, the news that shocked Hollywood was not the box office trend of "Unsinkable", but the blockbuster news of Disney......

Disney announced that it has acquired Fox Family Worldwide, owned by News Corp. and Saipan Entertainment, for $5.3 billion, including $3 billion in cash and $2.3 billion in debt!

The company's "Fox Family Entertainment Channel" has been in business for 20 years and focuses on children's programming. After the merger to Disney, the Fox Channel will be renamed "ABC Family Channel", and some assets will be merged into the "Disney Children's Channel".

Disney will have 81 million subscribers to Fox Home Entertainment in the United States, 10 million subscribers in Latin America and 24 million households in Europe, building a huge home cable network in one fell swoop, which will cover 97% of the U.S. TV market with ABC Broadcasting's TV assets.

Subsequently, News Corp and Saipan Entertainment have confirmed this statement.

This is absolutely good news!

On the same day, before the stock market closed, Disney shares jumped 8%!

The majestic and high-spirited Michael Eisner is back!

……

"Boss, you really can't blame me this time, when "Pearl Harbor" was established, Joe Ruth was still in charge, and I took over...... The business is unfamiliar, and it is inevitable that he was misled by Jerry Bruckheimer. ”

Richard Cook, the chairman of Disney's production department, looks sad and reviews Michael Eisner.

Through a wave of clever deals, Michael Eisner successfully stabilized Disney's stock price and proved to the world that he is still the Disney emperor who is calling for wind and rain in Hollywood!

Internally, though, he had to make a big adjustment, and if Disney movies didn't have a radical change, everything else would be a palliative.

Looking at Richard Cook, who was respectfully standing at his desk, Michael Eisner snorted coldly, "How much impact can a movie have on the company's stock price?

Richard Cook said with an aggrieved face: "Boss, don't blame me, it's all Jerry Bruckheimer! You know, our company's commercial films...... He's the biggest partner, he's got a lot of power, and in the last few years, he's done very well and convincingly. ”

Of course, Michael Eisner will not believe his nonsense, but Jerry Bruckheimer, a big producer who has made Hollywood names, also makes him quite dissatisfied," Jerry Bruckheimer ...... What is this person's level?"

"This ......"

Richard Cook glanced at him cautiously, his eyes rolling, "Last year, he supervised "Sixty Seconds of Speed", and the release schedule collided with "Spider-Man", resulting in the box office is not optimistic. Fortunately, the film sold well in the DVD disc market and did not lose money. However, the next two films, "Girls Club" and "Pearl Harbor", were complete failures. ”

Michael Eisner's eyes narrowed slightly, "Failed two movies in a row?"

According to the rules of Hollywood, if two movies fail in a row, the top producers, directors, and actors will fall off the altar, a little worse...... It will even be forgotten by Hollywood.

Even the godfather-level Francis Coppola has taken a back seat because several films in the early 90s did not do well at the box office.

Richard Cook pondered, "Girls Club...... It's not a commercial blockbuster, and it's a female lead. The failure of "Pearl Harbor" cannot completely negate his ability. ”

Now, Disney and Jerry Bruckheimer Pictures have signed a priority partnership agreement between the two companies.

Disney's investment in commercial blockbusters should give priority to cooperation with Jerry Bruckheimer's company, and Jerry Bruckheimer has good ideas and good projects, and Disney also has the right of priority to cooperate.

Such an agreement is a double-edged sword for Disney.

If Jerry Bruckheimer is as invincible in the commercial blockbuster world as he has in the past, Disney is certainly at ease. But if this person is outdated and eliminated by Hollywood, then this priority cooperation agreement is Disney's shackles!

It must be outlawed, severed!

Michael Eisner is not an expert in the field of film, frowning, "What do you think?"

Richard Cook said: "At present, Jerry Bruckheimer is working with Columbia Pictures to shoot another war film based on real events, "Black Hawk Down", which is said to be ...... There are also $100 million. ”

"Another war movie?" Michael Eisner hooked the corners of his mouth, and his tone was a little sarcastic.

Richard Cook said quickly: "The schedule of this movie is January next year, when ...... We can use the box office results of this film to re-evaluate his ability. ”

Michael Eisner let out a faint "um", and never mentioned Michael Bay as a director.

In the outside world, Michael Bay is a big director of commercial films, and he is much more famous than Jerry Bruckheimer!

But industry insiders understand that several of Michael Bay's action movies in the 90s are typical Jerry Bruckheimer's film style, including "Pearl Harbor", Michael Bay is just a dog.

"How's that cartoon?"

"Atlantis: The Lost Empire?" Richard Cook paused and lowered his voice, "Boss, Mr. Disney's ......"

"Bastard!"

Michael Eisner scolded angrily, widened his eyes, and scolded directly.

Of course, he understood what Richard Cook meant, Roy Disney was not very honest during this time and was always provocative in the boardroom.

And the chairman of Disney's animation department is Roy Disney, and if "Atlantis: The Lost Empire" does not do well at the box office, it will undoubtedly affect Roy Disney's authority.

On the surface, it seems that Roy Disney will lack an excuse to attack Michael Eisner.

But is that actually the case?

Roy Disney is just an old guy who has taken a back seat, and Michael Eisner is the CEO of Disney!

Retired old guys can make mistakes, but the current leader can't make mistakes!

It's not a dimensional contest at all.

Besides, Roy Disney hired Jeffrey Katzenberg to take charge of Disney Animation, which revived Disney's cartoons. But because of personal conflicts, Michael Eisner kicked Jeffrey Katzenberg out of Disney.

This is his biggest trick!

Michael Eisner looked at Richard Cook's eyes, becoming more and more cold, feeling that this person was not suitable to stay by his side as a high-level henchman, waved his hand, and said lightly: ""Pearl Harbor" failed at the box office, and the next movie, I hope to win it back!"

Richard Cook nodded repeatedly, a little weak.

Michael Eisner snorted coldly, feeling a little sad in his heart, why did Disney's movies fall so badly?

Ay!

Shaking his head, he suddenly changed the subject, "Don's news, do you know?"

"Got it!" Richard Cook grinned and became happy, "Hehe, that kid, I really think I'm a financial expert, I made a fortune last year, I don't know how to converge, now it's okay, I heard...... You'd have to lose at least $1 billion!"

Michael Eisner waved his hand, "As for the TV station, I have informed that it will increase its coverage in this regard." You also have to cooperate with the publicity, and if the movie is not angry, you will attack the opponent from other aspects!"

"I know! I know!

Richard Cook rubbed his hands together, his face obscene.

……

That night, Donn saw ABC TV rolling news about his losses in the stock market. The subsequent financial reports are even more special.

Don looked at it and almost didn't laugh.

What a Michael Eisner!

God assists!()

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