The meeting started with Yang Feng's report, as the most important general of the business department in addition to Lao Gao, Yang Feng's eloquence is undoubted, clear and concise, and in just a few minutes of elaboration, Xiao Nan understood the reason why Lao Xue was so solemn.

The origin of the matter is more coincidental, Yang Feng hurt his spleen and stomach some time ago because of the excessive drinking with the customer (no wonder Xiao Nan has not seen him during this time), was urgently sent to the hospital by his family for treatment, and met a clinical patient with the same symptoms as him during his hospitalization in the hospital, because it was boring to be locked in the ward all day, the two gradually got acquainted through chatting, and after getting acquainted with Yang Feng was surprised to find that the patient's background is not small, he is a professional manager, working for a veteran multinational company from Europe, although this century-old store ranks last in the world's top 500, but within the industry to which they belong, it is a Taishan Beidou-like existence.

Due to the company's own conservative development strategy, its business centers have been in Europe, the United States and Japan, and the pace of entry into China has been slow and hesitant, but with the continuous economic downturn in Europe, the United States, especially Japan in recent years, the company's leadership has finally begun to set its sights on the distant and unfamiliar China.

After a series of careful experiments, the company finally decided to shift its focus to Chinese mainland for the next decade or even twenty, even closing its Asian headquarters and R&D center in Japan and relocating all of its functions to China.

Since the company has been operating through agents in the Chinese market before, and agents are accustomed to providing the company's products directly to customers along their existing marketing channels, they have not officially advertised in China; but also because of the restrictions of Chinese policies and regulations, selling their products directly in Chinese mainland will face heavy tariffs, for the sake of product competitiveness, they will enter into joint-stock joint ventures with local Chinese enterprises, so that the new companies generated after the joint venture, as well as new product lines developed specifically for the Chinese mainland market, all need a new set of commercial image packaging that is different from the past.

The commercial image packaging mentioned here is by no means a simple matter of making a few sets of posters, printing tens of thousands of brochures and distributing them on the street, and then advertising them in major media. Zhengzhen's strict commercial image packaging needs to give the new company a unified set of CI - that is, "corporate image recognition system" from the most basic corporate LOGO, standard colors, promotional phrases to employee clothing, transportation vehicle spraying and even the decoration specifications of factory office stores, and this is an opportunity that Yang Feng accidentally obtained from his hospitalization.

Although Lao Xue's Top Advertising sounds like an advertising company, in the strict sense, they are a fake printing factory in the skin of an advertising company, with traditional paper printing as its core business. From the point of view of the division of labor in the industry, Tuopu advertising is actually located in the most downstream of the entire advertising industry - the production link, even if there are some businesses such as color pages and albums that need to design layouts, the layout design link is only used as a free service to attract customers, and the final profit still depends on the production of printed materials to deliver to customers.

The large advertising agencies located in the middle and high end of the advertising industry are almost completely involved in the production of printed materials, and they are only responsible for providing customers with planning and creativity, such as providing customers with a complete set of CI solutions, or novel marketing strategies...... These high-end advertising companies are very profitable, but the market threshold is higher, the competition is more intense, sometimes want to win a project, often need to go through several extremely cruel competition (that is, several peers sit together, take out their respective plans to let customers pick out a pleasing to the eye to count the winning bid), is not who wants to enter this field, gritted teeth into how much money to buy how much advanced equipment to recruit how many talents can easily enter, there is no top creative talent team, there is no access to social relations, in the high-end advertising industry can only move an inch, relatively speaking, or to do printing with one hand to pay for a hand delivery is much simpler。

Now Lao Xue's Top Advertising is also well-known in Z City, and he has controlled Top Printing through the equity battle, as far as the company's development situation is concerned, even if he starts to be the shopkeeper and runs to the ** landscape, the company can still follow the established trajectory of healthy development, Lao Xue only needs to lie on the beach and sunbathe and count the money.

However, Lao Xue was not satisfied, and his rough and powerful appearance is different, Lao Xue is a self-motivated entrepreneur in his bones, he did not lose the motivation to pursue because his company has been on the right track, in fact, he has already had the ambition to enter the high-end advertising industry a few years ago, but only one Han Zheng can be used under his subordinates, and the company's salesmen generally lack social relations in this area, so his ambition can only stay in the fantasy stage for a long time.

The so-called stepping on iron shoes is nowhere to be found, and the professional manager who got acquainted with Yang Feng brought a rare opportunity to enter the high-end advertising industry to Lao Xue's top advertising - the newly established joint venture company needed to redesign a set of CI plans, and when the professional manager learned that Yang Feng worked in an advertising company, he asked the secretary to send a bidding invitation letter to Yang Feng's mailbox, and the invitation letter was in Yang Feng's hand at the moment.

If it was a year ago, Lao Xue might not be willing to take over this business, after all, at that time, only one Han Zheng under his command could barely cope with such a job, and it was obviously impossible for Han Zheng to complete such a major project alone. Now although Han Zheng has resigned, Lao Xue has Cheng Xiaonan and her small team, when it comes to creativity and skills, Cheng Xiaonan is only above Han Zheng, but has to compete with those high-end advertising companies in a cruel competition, only Cheng Xiaonan and her team still seem weak, Lao Xue also needs an equally strong person to help Cheng Xiaonan and complete this difficult task together - so he thought of another suitable person: Xu Hui, the manager of the design department.

Although everyone in the company knows that Xu Hui was able to replace Han Zheng, who was old and qualified, to become the manager of the design department, relying on the relationship of her shareholder father, whose shareholder father won the position for his daughter who had just graduated from college as a strategic exchange in a battle between shareholders, but these were not enough to erase Xu Hui's own talent and ability. At the beginning, she became the manager of the design department as a fresh college graduate, Xu Hui, who had no practical work experience, could be said to be a black eye, didn't understand anything and wanted to save face, but she just relied on her own ruthlessness to survive, not only mastered the workflow in a short period of time, but even secretly developed her own group of cronies, and finally gained a firm foothold in the design department, which even Lao Xue and Lao Gao were surprised, they originally planned to let this little girl retreat, but they didn't expect it to become Liu Bei borrowing Jingzhou。

But no matter how Xu Hui's manager position is obtained, and no matter how domineering she usually is in the company, if she only talks about her work ability, even Lao Xue is difficult to find fault with her, and there is one more important point, Xu Hui, who was born in a professional class, may still have a gap with Cheng Xiaonan in terms of aura and talent in design, but compared with Han Zheng, it is definitely not comparable, if she can put aside all personal grievances and work together with Cheng Xiaonan and her small team, she will win this opportunity in front of her, so as to take this opportunity to lead Tuopu Advertising to officially enter the high-end advertising industry, maybe it is not Lao Xue's wishful thinking。

"You two are the chief and deputy general of our Top Advertising Design Department...... Lao Xue looked at Xu Hui and Xiao Nan with his bull's eyes, and said with a solemn face: "I hope that the two of you can put aside all personal grievances and lead the design department to do a good job in this project together, so that our Top Advertising business can be taken to a higher level......"

"I'm fine~"

To everyone's surprise, Xu Hui stood up first, stretched out her right hand to Xiao Nan, and said with a smile: "It's rare to encounter such a challenging opportunity, it is my responsibility as the department manager of the design department to do a good job in this project, and I don't have any obstacles here to cooperate with Deputy Manager Cheng!"

Xiao Nan also quickly stood up, put on an enthusiastic look and held Xu Hui's outstretched right hand. "I don't have any problems here, working in the company always comes first, not to mention that there is no personal grudge between us at all, right?"

Xu Hui shook the hand that was holding Xiao Nan vigorously, looked at Xiao Nan's eyes and said meaningfully: "Of course! I am full of expectations for this cooperation between us!"

Whether Xu Hui is really willing to cooperate with herself, Xiao Nan is not a little sure in her heart, although she has never found trouble with herself since the last time Xu Hui was drunk and sent home by Zhao Yuxuan, but this does not mean that the two of them can get along in the future - as long as Zhao Yuxuan is still trying to get close to herself, Xu Hui will always be a time bomb, let alone cooperation, she can thank God if she can not cause trouble for herself!

"I'm also full of expectations for this!" Xiao Nan responded to her with the same warm smile as Xu Hui, although the words were a little insincere, but in this kind of scene, face must be given to the other party.

"Great, I was worried that you two would have to run in for a while, but now it seems that I may have been too worried. Lao Gao looked at the two girls in front of him with a smile, took the project information from Yang Feng's hand and handed it over: "Do a good job, it depends on the two of you whether the top advertisement can succeed in winning the bid this time!"

There is only one copy of the information, Xiao Nan and Xu Hui invariably reached out to pick it up, and the two of them got the information almost at the same time, Xiao Nan subconsciously let go of his hand so as not to form a situation like the two of them were snatching, but Xu Hui also released his fingers at the same time, and as a result, the thick stack of materials fell to the ground with a bang, and the paper floated all over the ground.