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Xiao Peng explained to Yang Meng: "Rebus, who is well versed in Nazi-style brainwashing strategies, began to promote the localization of Coca-Cola's image through all communication channels, and strengthen the close connection between the Coca-Cola brand and the Nazis as much as possible. In addition to the overwhelming advertising, Coca-Cola also participated heavily in various activities of the Nazi Party, such as escorting trucks for the Hitler Youth rally, or sponsoring various exhibitions held by the Nazis, and even the most famous slogan of Nazi Germany, "One Nation, One Empire, One Führer", was changed by Coca-Cola to "One Nation, One Empire, One Coke". When the Hitler Youth sat in a truck with the word "Coca-Cola" on it and drank a refreshing free Coca-Cola to the Anti-Stars and Stripes Congress, who would have believed that the thick-eyed bottle was actually a counter-revolution imported from the Stars and Stripes? In this way, Coca-Cola became the number one drink in Germany. In Germany at that time, it can be said that if you don't drink Coca-Cola, you are not patriotic! A lot of money just kept going into Coca-Cola's pocket. That's how Coca-Cola made its fortune. ”

Yang Meng was dumbfounded when he heard this, and after being stunned for a long time, he expressed his opinion: "Fuck, don't you want dignity and shame on this crooked kernel? This can even abandon your 'patriotism' in order to make money? Isn't this a betrayal of the motherland?"

"You're right, for foreign businessmen, if they want to succeed, the first thing is to be shameless. Xiao Peng said. In addition, in business, this is not called shameless, but called marketing, Rebus used his great marketing methods to successfully fool the Germans, so that the German public believes that Coca-Cola is a domestic product worthy of their pride, when the 1936 Berlin Olympics were held, Coca-Cola was one of the three major sponsors, and Hitler was the proudest host in front of the world. Stars and Stripes: All major business schools now teach Rebus's marketing methods as a classic case. ”

"But what does this have to do with Fanta?" Yes, after talking about Coca-Cola for a long time, it has nothing to do with Fanta: "Besides, no one doubted Coca-Cola's German identity at that time?"

"Please, there were no Du Niang and Wikipedia in those days, and it was difficult for you to figure out the ins and outs of a new gadget from the mouths of others! If a salesman popped up on the way and asked you to taste a bottle of bubbling weird soda, especially the logo on the big poster behind him was lying comfortably next to the Nazi swastika, would you think that this was a national product of Stars and Stripes?" Xiao Peng had a disdainful expression: "Besides, even if today's network society is so developed, what if today's network society is so developed?

"Are you talking about those knockoffs on the 'Fight Duo' app?" Yang Meng asked.

"No, I'm talking about many Chinese people think it's a foreign brand, but in fact, it has nothing to do with foreign countries but domestic brands. Xiao Peng said.

Yang Meng asked curiously: "Is there still such a thing? Now that the network society is so developed, there are still so many people who can fool?"

"What do you think?" Xiao Peng crossed his fingers: "'Jordan sneakers', 'JEEP clothing', 'PLAYBOY playboy clothing', 'CAMEL camel', 'Metersbonwe', 'Me&City', 'Mark Warfield', 'Jack Jones', etc., etc., I can give you half an hour! I think those are foreign goods? They are all completely domestic goods, and they are all learning Rebus's marketing methods! It is easier to learn Rebus in our country, and some people think that it is foreign when they are given a foreign name。。。。。。 ”

Yang Meng frowned after hearing this: "Then why is this happening?"

Xiao Peng simply lit a cigarette and said to Yang Meng: "Do you think this is difficult to do? Let's just say that the 'fight a lot' APP you just mentioned, it took Alibaba ten years to be listed in the Stars and Stripes, and it only took three years for people to go public, because they found the right market." Do you think that our country is full of highly educated people? Dude, wake up, our country is so big that you think there are 985 and 211 everywhere, but in fact, our Chinese undergraduates account for only 4% of the country's population! So big that you think that the entry-level hair dryer will start at 200 yuan, and the exquisite young lady will spend 2,000 yuan to buy Dyson! But in fact, more people are still using 20 yuan miscellaneous hair dryers, and they will be used for 20 years! Pinduo's is to fancy the market here, and the same is true for domestic brands that counterfeit foreign brands. This is the case in China all over us, let alone in Germany more than half a century ago! At that time, the level of education could not keep up with today's, so it is not surprising that such a situation has occurred. ”

Yang Meng had a shocked expression: "Then this Rebus just flickered over?"

Xiao Peng nodded: " Rebus's monkey strategy is not good, and the most important thing is that he won Hitler's support, although Hitler tried his best to fool the Germans in all aspects to hate the Stars and Stripes, but Hitler himself was an advocate of the Stars and Stripes's style of mass consumption, and actively introduced the efficient production methods of the Stars and Stripes to Germany, Coca-Cola needed the German market, and Hitler also needed a product to promote the unparalleled production efficiency of Nazi Germany, so the two hit it off, Coca-Cola learned to combine its interests with the interests of the German rulers almost immediately after the Nazis came to power, and even completed an impossible task: As a company of the Stars and Stripes, it was preserved intact in Germany until the end of the war. ”

Yang Meng sighed: "Then this Rebus can also be called a business wizard, and Coca-Cola is carried forward under his leadership?"

Xiao Peng shook his head: "Have you ever watched a business war drama? The most standard and bloody male number two in a business war drama exits, what is the plot of the male number one's debut?"

Yang Meng thought for a while, and said suspiciously: "Car accident?"

“bingo!” Xiao Peng snapped his fingers: "In 1938, Rebus died in a car accident before his ambition was paid. His assistant, Max Kate, a German small-backer, took his place. Under his leadership, Coca-Cola not only inherited the excellent quality of the Rebus era of 'loyalty to the party and patriotism', but also the operation of the entire company became more Nazified: in order to promote the glorious image of the Nazis, this 'new model of international patriotism' even enjoyed privileges that many German brands did not have. ”

"And what's going on with Fanta?" Yang Meng asked.

Xiao Peng explained: "Don't forget, in 1939, the outbreak of World War II, just like the famous German countryman Marx said, capital dares to do whatever it takes to chase profits, and in the Stars and Stripes country on the other side of the ocean, Coca-Cola gave Coca-Cola a patriotic image, and called on everyone to use Coke as a weapon to fight against the enemies of freedom and democracy." In Germany, Coca-Cola was a staunch supporter of the Führer and the Third Reich, and every bottle of Coca-Cola was a liquid grenade filled with Nazi spirit, and it would not stop blowing up all the gringos that hindered the development of the German nation. So in Germany, people love their Führer with Coke bottles, and on the other side of the ocean, the people of the Stars and Stripes love their freedom with Coke bottles! The two sides can be mixed. ”

"Then since the war started, the Germans should not be able to drink Coca-Cola, right? Didn't it mean that Coca-Cola's syrup was top secret? Yang Meng asked.

"Of course!" Xiao Peng said: "But in the eyes of businessmen, the slogan of freedom and democracy obviously does not have the reality of foreign exchange, although the Coca-Cola company knows what Germany is doing, but in order to better product sales, there is still a steady stream of Coke puree to support the Nazi cause, this flexible corporate strategy formed a spectacle of the world before World War II, that is, Coca-Cola existed in Nazi Germany and the Democratic Stars and Stripes countries at the same time as a local patriotic brand. However, at the end of World War II, all communication between the Stars and Stripes and Germany was cut off, and the most important ingredient for making Coca-Cola: cola syrup, could not be shipped to Germany, and without the support of the base camp, Marx's company immediately fell into trouble. He had to invent a new drink to continue the Führer's imperial plans, and so a new type of cola Fanta, named after the German word 'fantasy', was born. ”

Yang Meng suddenly realized: "It turns out that Fanta came from this way, but the taste of Fanta is so different from Coca-Cola, can the Germans accept it?"

In order to be accepted by the Germans, the first Fanta and Coca-Cola were one color to ease the homesickness of the soldiers, and like all the bizarre Nazi plans seen in the movies, Fanta was developed without the involvement of Nazi mad scientists, and Marx and his mad chemists invented Fanta with other food industry legacies, such as whey, a by-product of cheese production, and apple fibers left over from cider production. So, the original Fanta only has an apple flavor. Xiao Peng answered Yang Meng's question.

"At that time, the Germans didn't drink Fanta, after all, that's all they wanted. Then a strange scene happened: wherever Germany fought, it meant that the supply of cola puree was cut off, so Marx's men were always happily following the SS butt and receiving Coke factories everywhere to convert Fanta. At that time, if a European resident woke up and found that the street stall selling Coke should have sold Fanta, I am sorry, your country has fallen. It's best to do a Nazi salute quickly, lest the Gestapo, who is watching in the shadows, throw you to the gas。。。。。。 ”

In order to support the Nazi war, Coca-Cola Germany also did its best, and in 1943, Fanta's total production reached a record 3 million cases! In order to consider better cost savings to support the Nazi war, Marx began to follow the example of Kodak in the production of slave films, using Jewish slave laborers in the occupied areas to fill Fanta, which saved many Jewish lives: producing a few more boxes of Fanta meant that he could be sent to a concentration camp for a few days, and maybe he could escape the fate of being made into soap, so whether it was intended or not, Marx played the role of a savior in that period. It can be seen that the free Coca-Cola spirit can also bloom in the darkest corners of human society。。。。。。 ”

Yang Meng thought for a while after hearing this: "This Marx is indeed a business wizard, he has made himself invincible by doing this, no matter whether Germany succeeds or fails after the war, he has left himself the capital to survive, Germany won, he will say that everything I do is for Germany, Germany loses, he will say, I did this to save the Nazis." ”

Xiao Peng nodded and said, "You're right. Coca-Cola was absolutely interesting enough to Germany, and Germany did not lose its allegiance to Coca-Cola, Coca-Cola was able to obtain excess sugar from the wartime rationing system from the beginning to the end, and when the canteen resources were scarce, Fanta even became the seasoning for the German people's cooking, thus further opening up the market. ”

"Is this how Coke chicken wings came about?" Yang Meng interjected at this time.

"Pretty much. Xiao Peng said: "Anyway, Coca-Cola was a big fortune at that time, and even in the most difficult period, Coca-Cola did not forget to make a fortune, and in 1944, Marx and his company still produced two million bottles of Fanta." Until the Soviet Union's vodka-based tanks 'Ping A' returned to Germany, Coca-Cola has always been a representative of the country's hard fortune. ”

"Then Germany has failed, and the German Coca-Cola company should have a hard time, right?" Yang Meng asked.

"!" Xiao Peng took a sip of beer and moistened his throat: "When the Allies arrived, Marx made another astonishing display of corporate loyalty! When he expressed his willingness to hand over all the assets of Coca-Cola to the head office of the Stars and Stripes of Germany, including the plant and profits, as well as the formula of Fanta, he seemed to prove his consistent loyalty to Coca-Cola. ”

"Given that the Coca-Cola factory in Germany had in fact been bombed to ruins by the Allies long ago, and that the German currency, the Reich Mark, was even more worthless, we have reason to believe that it was Marx's 'loyalty' rather than these theoretical assets that moved the head office------ and if Marx had not been pardoned, wouldn't Coca-Cola's reputation have been stinky? If, I mean, if it weren't for Hermann Goering's stupid fat man dragging his feet in Gorkirk, the English Channel, and Stalingrad, maybe Hitler could really fulfill his dream of building the German Third Reich, and Fanta would have become the world's first brother in the beverage industry. ”

Yang Meng listened to Xiao Peng's words and thought for a while: "If according to your statement, the Coca-Cola Company that made the biggest profit in World War II turned out to be?"

Xiao Peng said with a smile: "What do you think? The Stars and Stripes brought Coca-Cola to all the places where they participated in the war, and Germany brought Fanta to all the territories they invaded, and after the war, Coca-Cola and Fanta turned out to be the same family! Since then, Coca-Cola has become the largest beverage company in the world, and it still occupies the largest turnover in the world's beverage market. So why is Coca-Cola so successful? To put it bluntly, it's three words: shameless. For a businessman, can you exchange money for money? Can you exchange money for cheekiness? What do you want to do with that thing if you can't exchange money?"

"I'm speechless about what you're saying. Yang Meng was stunned by Xiao Peng's statement.

Xiao Peng continued: "Now Apu's approach, let others see, is a joke, almost every one of his measures will make people ridicule for a long time, but what is the result? Everything is profitable for the country, which is why every time his policies are ridiculed, they can be issued in the end, because those politicians are not fools, and they know that the final results of Apu will do more good than disadvantages." Anyway, it was Apu who was ridiculed, they only needed to pass the resolution, and finally look at the changes brought about by the resolution. ”

"It's not as exaggerated as you say, is it?" Xiao Peng was puzzled.

"What is an exaggeration, in fact, to put it bluntly, Apu's policy is also the consistent leadership style of the Stars and Stripes: when a new president comes to power, he must first overturn all the policies of the previous president. Then he desperately tried to find trouble overseas, create chaos, and then take the opportunity to sell weapons to chaotic areas and increase GDP revenues, and the rest of his policies are just one sentence: how to save money, how to make money, how to make money. In the final analysis, because Apu is a businessman, and he is still a successful businessman, he doesn't care about criticism at all, only cares about the result, and in his eyes, there is only one result, as long as he comes to power, the economic development of the Stars and Stripes grows, then he will answer the goal. And for the sake of this result, the festival is a fart!The cheek is a fart!" Xiao Peng made a conclusion about this chat.

Yang Meng summed up Xiao Peng's central idea: "Then what you mean is: successful businessmen are shameless." Isn't that right?"

Xiao Peng nodded and snapped his fingers: "You're right!"

"What about you, you're also a businessman now, right?" Yang Meng hit the nail on the head.

Xiao Peng replied to Yang Meng smugly: "What kind of businessman am I? Sister Ye takes care of the hotel, and the fishing company is managed by Wen Jie and Feng Jianting, and I am only responsible for playing and fishing, so I am just a fisherman at most." ”

Yang Meng listened to Xiao Peng's answer, looked at Xiao Peng dumbfounded, and after a while, Yang Meng stretched out a thumbs up: "Okay, what you said is really right, a successful businessman is just shameless! At least in you, I really can't find where this cheeky thing is!"

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