After four days, Gu Biao finished the show "Larry King Live" for the second time and left the studio with a haggard face.

Schulhoff followed closely behind, praising the boss for his modesty and proper behavior.

Walking out of the CNN headquarters building, Gu Biao ordered: "Prepare a car for me and go to the airport." ”

Schulhoff was slightly surprised: "Boss, aren't you going back to the hotel? Tomorrow you will continue to negotiate with Sony and Motorola on the details of cooperation." ”

"There's nothing important in the future, the name of righteousness has been decided, you can just help me talk about the rest. If they are going to hold the first seminar, don't be busy setting the time and place, I will take it slowly. Gu Biao tidied up his sleeves and explained casually.

As a big boss, of course, you can't do everything yourself.

In fact, Motorola did not let the chairman come in person, in this case, Gu Biao could not talk in person.

In addition, Sony's Akio Morita is only here today, and the follow-up details will be left to the person in charge of the American company, so as not to lose his value.

Bigwigs, it's good to be only responsible for the "Alliance".

In this case, Schulhoff is no longer too troubled: "Okay, then be careful, where are you flying, are the tickets ready?"

"I've already asked the secretary to book the phone just now, I'll go back to Watson for the time being, there's something wrong. I'll go to San Francisco to meet you later and review the follow-up development projects. Gu Biao signaled that he didn't have to worry, he was also a person with an Amex gold card, and he was almost always on the plane in the United States, as long as there was a flight.

A team of rented Cadillacs immediately sent Gu Biao to the airport.

After all, Atlanta, a traditional southern metropolis in the United States, may not have any intersection with Gu Biao in the future. It is also impossible for Tiankun to open any branches and offices in Atlanta, so the only way to come to the city is to rent a car.

If it weren't for the show at CNN headquarters, Gu Biao might never have come to Atlanta for the rest of his life.

The convoy moved slowly and arrived at the airport in a short time.

Because they are all celebrating Independence Day, the whole country is on vacation, and the road is not blocked at all.

Atlanta's airport is a short drive from downtown, just 10 kilometers from CNN's headquarters. The area around the airport is not desolate at all, but there are many commercial centers and wholesale markets, which is also a unique part of the city.

Because Atlanta's airport is the busiest in the world – note that it's one of the most, not the same.

In 2016, the airport was the first airport in the world to handle more than 100 million passengers a year, with more than 1 million flights taking off and landing each year. Even in the 80s, it was the first airport on the planet to surpass 50 million people.

Many people who are not familiar with the United States may find it difficult to imagine: Atlanta is not a particularly awesome big city, it is just the center of the southern states of the United States, why are there so many people?

This has something to do with the structure of the U.S. economy.

The economic geography of the United States and China is exactly the opposite, and when California on the west coast is not considered, the traditional economic map of the entire United States is rich in the north and poor in the south.

There are countless wealthy metropolises in the northeastern part of the United States. The Hudson River and the Great Lakes are like the Chang/Pearl River Delta, and many cities have big airports that compete with each other for passenger traffic.

The southeast is dominated by agricultural states and tourist states in the deep south, which is equivalent to a poverty belt, all relying on Atlanta, a central city.

Because Gu Biao has an Amex gold card, his admission and boarding procedures are relatively simple.

Seeing that the flight back to Watsangton would not depart until half past nine, he took his temporary bodyguards around the airport first and had some supper.

Outside the airport, there are dense commercial centers right next to them, a bit like the suburban wholesale cities of the first-tier cities 20 years later, before China entered the era of online shopping.

When Gu Biao passed by, he saw an electronic city nearby, so he took a sandwich and went to Weifu for a private visit.

On the first floor of the market, he saw a distributor who wholesales Sony and other brands of Walkmans and tape recorders.

Next door there is also a shop that sells televisions, Atari game consoles, and Apple computers.

Atari's home console market still seems to be quite hot. Every once in a while, there are foreign distributors to pick up the goods, and occasionally ordinary consumers come directly to the electronic city to buy nothing.

However, it is completely incomparable to the situation of Sony's store.

"! Hank, you have a weak soul! You said that you will leave me 100 units after the second batch arrives, and you actually sold them out locally in advance!"

"Hank! We've been detained by you for the first batch! I've come from Auckland today to block you, and if you don't vomit 50 units, I'll be done with you! I'll go to the head office to report you!"

A gang of red-necked, hard-bearded guys, with a voiced southern accent, blocked the regional distributor.

The guy known as Hank the Bastard, obviously didn't want to be smashed, and explained in a loud voice: "Quiet, quiet, I didn't collect your payment in advance, what can I do if I don't have the goods? Besides, the quota that should be given to you will always be given, but it's only half a month late." The manufacturer in San Francisco has already said that the monthly production capacity of the country is only 300,000 units, and I can't help it every half a month. ”

Hanle Electronics's factory, now after several years of steady development, the production capacity has been greatly improved, if you build a large color TV, there can be more than 60,000 units of production capacity a month, 800,000 a year. If you switch to handheld game consoles, it will increase by about five times, so it will be 300,000 units a month.

The first batch of goods arrived in the United States around June 20, and then began to be distributed. The second batch was supposed to be later, but considering the Americans' National Day file, it was rushed.

It also just ensures that after Gu Biao's side is on the show and the subsequent advertising is followed, once the first batch is sold out and the appetite of consumers is slightly lowered for three or four days, new goods can be replenished.

Hunger marketing is also about mastering proportions, a little hungry and hungry, and it is good to bring up psychological expectations. You can't really starve potential consumers to death.

San Francisco and Los Angeles arrived yesterday, while Atlanta was only a day late, which can be regarded as very powerful. This is the first batch of goods to arrive in the entire southern United States, and other cities will have to wait for Atlanta to continue to collect.

Now that the door is blocked, it seems that when the first shipments were made before, the credit of the boss here was not very good.

Gu Biao watched coldly from the side for a while, then put on a pair of big sunglasses and a cowboy hat, and then patted a small boss who looked angry onlookers.

"Hey, job, what's going on here, why are you here in Atlanta?"

That guy really had a great desire to complain, and when he caught Gu Biao, he complained: "You also do this? Yankey, right? Last time, the first batch of 100,000 units shipped in the United States, Hank had 20,000 units in his hands, and according to Sony's practice in previous years, he kept a maximum of 3,000 units for himself, and the rest was to be sent to our distributors in southern cities.

As a result, he sold too well locally, and prevaricated us with the shortage of goods, saying that he was taken away by the additional money that came first from other cities. Later, we totaled them all, only to find that the total amount of goods we all got was less than 10,000. At least 5,000 more units were sold by him at local retail!

Gu Biao pretended to nod sympathetically, and then pointed out: "However, he also has the identity of a distributor in this city, at most, he only earns his share of retail profits in advance, so you won't delay later." ”

"Why don't you delay!" the red-necked complaining uncle was indignant, "Now the sooner you get the goods, the more you can sell them at a high price, there are scalpers on the market, we only take the distribution price of $99 a unit to buy, and the normal retail channel will not exceed $120." But those who get it early may be able to sell it for $150, as long as it is the first two batches. ”

Sony's channel management is very strict, and dealers will not be allowed to raise prices without authorization. ”

"It can be sold to scalpers who have a relationship, and then it will be sold to whomever can find out. ”

"There's no evidence. ”

"Even if there's no evidence, we're still being cheated - today I saw some die-hard players from Orlando and Memphis who drove two hundred miles to travel and snap up because they heard that Atlanta was restocking first when the first batch was out of stock.

Isn't this equivalent to a dealer colluding with the goods? He sold the machine directly to the ordinary citizens of Memphis and Orlando, so will the sales of Memphis and Orlando be lost soon? How to calculate the dealer's rebate at the end of the year?"

"Drive two hundred miles and run to Atlanta to buy a bunch of game consoles?" Gu Biao was slightly startled when he heard this.

He didn't expect ordinary consumers in the United States to be so eager to follow hot spots.

If this is the case, it is better to ask Akio Morita to tighten the scrutiny of dealers to avoid cross-selling, which is also for the long-term interests of the brand.

Gu Biao had something in his heart, so he comforted the distributor who was colluded with a few words, and then got out.

He looked at it again, noticed a couple of young men who were clearly dressed in punk, had left with a bunch of game consoles, and were not driving a truck, so he followed and accosted them before they closed the door.

"Hey, work. Why are you buying so many PLAY-BOXES? I'm also here to buy it, it's out of stock, or I'll add money, and you will give me one?"

"No, my classmate asked me to bring it. If I take one less, Bill and Joey will have to turn their faces on me. The other party refused.

"I'm out $150. Gu Biao continued to flirt.

"It's not about the money, I also gave out $150. ”

"Do you really think this game is fun?"

"Of course it's fun, Bomberman aside, it's also available in the arcade, Snake and American Cubes, since we all took turns playing a game at Rooney's last week, whoever has the highest score can now show off in front of the girls in the class. Whoever is willing to lend the machine has, of course, has to practice it secretly. ”

Gu Biao touched his nose and pretended to give up.

He suddenly figured out a problem: handhelds are indeed easier to compare with desktops......

After you score a high score at home, you have to at least call your friends to your home to show off.

And only boys can go to the same-sex house to play without defense. It's hard for a girl to come to her home to watch the records on the game console.

But the handheld is different, this thing can be taken directly to school secretly, and if the score is high, you can directly shake it in front of the girl, this primitive mode of "sharing to the circle of friends" is really too harmful to American children.

It seems that American consumers' pursuit of PLAY-BOX has steadily transformed from a hot spot at the beginning to a genuine sense that this game console is fun.

"Boss, there's still half an hour to take off, you have to board the plane. The secretary and bodyguard beside him privately reminded Gu Biao that he hurriedly ended the unannounced visit and quickly passed the VIP security check.

An hour and a half later, Gu Biao returned to Watsengton, a short 800-kilometer voyage, and he arrived with a stretch of his legs.

There was still time, so he immediately drove to the embassy district.