"Hello Mr. Hamilton, I am Bao Zhuoyuan, I have a good news to tell you, after many times of communication with the author, he is also inclined to publish the book Blue Ocean Strategy through your society, please contact the author as soon as possible to discuss specific matters. ”

"Mr. Bao, thank you very much for your help, thank you very much! I will discuss with the company immediately, and I will contact Mr. Feng Yiping tomorrow at the latest. Hamilton stood up as he held the phone in both hands.

"I'm sorry dear, I'm going to have to make some adjustments tonight, I have to go to Anderson's house, don't be angry, you know what, this is definitely my chance to get promoted," Hamilton said happily, Anderson is his superior.

That night, not long after Hamilton arrived at Anderson's house, Anderson took him to Wilson, the vice president of the publishing house, and the three of them took the preface and the text of the three chapters that Hamilton had sorted out, and urgently negotiated for more than an hour, and finally came up with a general plan.

The magazine is finally on the right track step by step, and every day it receives more and more calls and letters to contact the authors of Blue Ocean Strategy, and there is no shortage of internationally renowned large companies and top publishing houses, everyone is a little annoyed, and this Hamilton is the most persistent one of them.

Bao Zhuoyuan thought twice and persuaded Feng Yiping to stop serializing in the magazine, and to consider publishing it directly, and as long as his fame became famous, there would be more opportunities to promote cutting-edge magazines, and it would be more effective, for example, at some seminars that gathered CEOs from all walks of life -- judging from the current response, as long as the book was published, such a situation would definitely appear, and by the way, it would be more effective than sending 10,000 copies.

Feng Yiping thinks it's okay, this book was later published in early 05, and now it is being prepared and published in the second half of this year, the time is very easy, and it will not cause any unnecessary disputes.

One of the reasons for choosing Harvard Business School Press is that Harvard Business School publishes business books. With a unique and rigorous editing process in the field of commercial book publishing, the company treats books that are intended for publication as if they were to be reviewed anonymously by experts. They will also invite peers and industry experts to review the manuscript, so as long as it agrees to publish, it represents the publisher's recognition and endorsement of copyright.

Speaking of which, Harvard Business School Press. It is also an inspirational counterattack story.

The publishing house of Harvard University should be the Harvard University Press, which was founded in the 20s of the last century, but it does not produce journals, nor textbooks, but only academic books, so although the brand is good, the efficiency is very poor.

And Harvard Business School Press, which was founded in the 90s of the last century, is affiliated with Harvard Business School and is the standard little brother. However, it has developed rapidly, with publishing revenue of nearly $100 million, and gross profit margins usually above 50%, accounting for more than one-third of Harvard Business School's annual revenue.

It makes sense that the benefits are so good, because it has strict requirements for manuscripts, so it generally publishes no more than 50 commercial books every year, but its sales and distribution are very powerful.

Like what. It recommends books to readers of two authoritative publications, Harvard Business Review and Harvard Newsletter, the target audience of Feng Yiping's Frontier magazine, the world's most influential and business-minded people. It also has partnerships with major book retailers, so it's easy to hand over to it for publishing.

At nine o'clock in the morning of the next day, Feng Yiping, who had just missed classes in the morning, received a call from Hamilton in the company, and at this time, the time in Boston should be nine o'clock in the evening. To say that as long as it is a profitable business, the Americans are really dedicated, fully considering Feng Yiping's work and rest time, and did not call when he was at work and Feng Yiping was resting.

Feng Yiping was not surprised to receive Hamilton's call, Bao Zhuoyuan told him earlier, and the transoceanic phone call with a somewhat distorted voice did not say anything in detail, but after determining Feng Yiping's tendency, Hamilton said that he would take the fastest flight to Beijing to meet Feng Yiping.

Hamilton did not go directly to Beijing, and before meeting Feng Yiping, he had to visit Bao Zhuoyuan.

Bao Zhuoyuan was very happy to receive him, and he also hoped to have such an opportunity to debut his publishing house in front of these top peers.

"Thank you very much, Mr. Bao, the journals published by your society are of high quality, and we look forward to having the opportunity to cooperate with you in the near future, in addition, especially thank you for recommending our publishing house in front of Mr. Feng Yiping. In Bao Zhuoyuan's office, Hamilton took two colleagues, a man and a woman, to solemnly thank him in person.

"Hehe, you're welcome, these chapters of the serialization have helped our publishing house through the fragile nascent period, and now, I myself hope that Mr. Feng can publish his monograph alone, and Harvard Business School Press is undoubtedly the best choice. Bao Zhuoyuan said with a smile.

"Considering the adverse impact on the publication of your journal due to the fact that it will no longer be serialized, our company has decided to recommend your journal to our subscribers for free in the next two issues of Harvard Business Review. "Everyone will do what they will do in return.

Bao Zhuoyuan didn't discuss this way of recommendation with them first, "Of course we welcome it, but I want to state one thing first, the author, Mr. Feng, is also the chairman of our publishing house,"

"Oh?" Hamilton was stunned for a moment, they thought that this author would be a very good friend of the editor-in-chief of "Frontier", but he didn't expect this kind of relationship, but he immediately reacted, he hadn't finalized the agreement with the author yet, and this one should be sold, "No problem, we will recommend it the same, and thank Mr. Bao and Mr. Feng for their trust in our publishing house,"

He looked at the busy office area outside, "I'm more and more interested in Mr. Feng now. ”

Bao Zhuoyuan smiled and said, "Don't worry, when we meet, Mr. Feng will definitely surprise you." ”

Sure enough, the next day, Jin Ling greeted the three staff members of his alma mater downstairs and Bao Zhuoyuan, who accompanied him, and when he arrived at the conference room, he saw a young boy who looked like an intern, sitting on the main seat with a big grin, next to him was a middle-aged man in his forties, wearing gold-rimmed glasses, and a briefcase beside him, who was very scholarly, and immediately regarded the company's lawyer Ye as the author Feng Yiping, as for the young man, it should be the junior brought by Mr. Feng.

Before Jin Ling could open her mouth to introduce, Hamilton stretched out his hand to Lawyer Ye, "Hello Mr. Feng, it's a pleasure to meet you!"

Lawyer Ye didn't know much English, but he could understand these two sentences, understood that it was an oolong, held his hand with a smile, and said in Mandarin, "Hello, my surname is Ye, and I am Mr. Feng's lawyer,"

Feng Yiping next to him stood up and stretched out his hand with a smile, "Hello Mr. Hamilton, I'm Feng Yiping, two days ago, we were on the phone,"

Hamilton didn't have time to feel embarrassed now, he held Feng Yiping's hand a little blankly, but his eyes turned to Jin Ling.

Jin Ling smiled and nodded, "Yes, he is Feng Yiping,"

Hamilton sat down and drank a large glass of water, "I'm sorry Mr. Feng, please forgive me for being abrupt just now, I'm sorry, I still want to confirm, you now." Still a student?" he asked unsure.

"That's right, I'm in my first year of college," the surprised and incredulous look of the three foreigners made Feng Yiping feel a little satisfied.

"Although it's rude to ask like this, I still ask for proof, is this "Blue Ocean Strategy" really your personal work?"

"It's okay, I understand your doubts, but there is no doubt that she is my work," Feng Yiping replied with a smile.

"I'm sorry, I'm not questioning your professionalism, I'm saying you're so young," Hamilton was still a little incoherent, and his two colleagues weren't much better, and he said, "Oh, mygod!"

"That's not too surprising, isn't it? Didn't a student at your school also founded Microsoft at the age of 20?" Feng Yiping put himself and Mr. Bill together very immodestly. (To be continued.) )