Beginning in 1987, Disney opened its first Disney store in Glendale, California, and since then, more and more stores have opened.

There are more than 500 of them all over the world.

However, in 2000, Disney realized the administrative burden of overexpansion and closed 100 Disney stores in one fell swoop.

Last year, in 2003, all 16 Disney stores in Australia were shut down because they couldn't make ends meet.

Operating costs, staffing issues, and unregulated selling prices have weighed heavily on Disney's consumer goods business. The Disney Company had to change its strategy and convert the Disney Store to a licensed operation.

Michael Eisner intends to revitalize the Disney Store in North America by lowering the initial selling price of the merchandise.

It can be said that after nearly 20 years of development, the Disney store has had all kinds of difficulties.

Andrew Mooney came to New Universal from Disney, and he knows all too well the drawbacks of the Disney Store.

The investment is high, the cost is large, the operating cost is high, and the personnel control is complex.

There is really no need to involve such an asset-heavy business.

At New Globe, Andrew Mooney is the Chief Executive Officer of the Resorts & Consumer Products Division, where he also oversees the Vacations business.

If you have the money to invest in a chain store, you might as well invest in a theme park!

As the influence of the "911 incident" fades, the global tourism business is re-emerging, and the market is optimistic.

Don was prescient, and he put forward a different opinion, smiling and saying, "Even if the Disney Store has all kinds of problems, it is facing forced reforms." However, even so, it is higher in revenue and more profitable than if we hand over all the derivatives to a third party to operate, isn't it?"

"But the return on investment is ......"

Before Andrew Mooney finished speaking, Don waved his hand and interrupted directly, "Okay, if I have a chance, I will make an appointment with Jobs once and talk to him in detail." ”

"Jobs?"

Andrew Mooney was stunned for a moment, confused.

What to talk to Jobs?

Indeed, Jobs was also a shareholder of New Globe, and the second largest shareholder.

However, when it comes to the business in the media field, what does Jobs know?

Isn't he a computer maker?

The corners of Donne's mouth hooked, shook his head, and said with a smile, "Have you forgotten the Apple retail store?"

Andrew Mooney blinked, still confused.

Apple Retail Store ...... So what?

Don was a little helpless.

There is no way, the world of geniuses, how can ordinary people understand?

In a previous life, the Disney Store changed its operating strategy and delegated the operation rights to The_Children's_Place company.

As a result, the reform failed!

Disney's licensing contract was quite strict, which stipulated that the operator had to invest a lot of money to renovate and renovate the store, so The_Children's_Place decided to withdraw from the Disney Store.

So what to do?

Disney Store, where to go?

At this time, it was already 2008.

Disney has just acquired Pixar Animation Studios for a sky-high price of $7.4 billion.

Jobs became Disney's largest individual shareholder.

Then, Jobs, who was a genius, came up with a strategy for improving the Disney Store.

That's right, it's to imitate the operating model of Apple's retail stores.

The concept of Apple's retail store was proposed by Steve Jobs.

In the final analysis, it is to upgrade the retail model of the store to the experience model.

What's more, when it comes to branding, hit hard!

What do you mean?

When Disney stores launch new products, they are often tepidly launched.

For example, if the "Finding Nemo" movie is about to be released, the Disney Store may launch related derivative products three months in advance, and then sell them for a long time.

Looking forward to the big sales of the movie, and then drive the best-selling of peripheral products.

The method of operation is monotonous and simple, and lacks novelty.

But how do Apple retail stores work?

Let's take a look at the market for Apple products.

Hold a press conference and launch it grandly!

Then, countless fruit fans had to queue up all night and wait outside the Apple retail store!

Waiting for the new arrival!

This is the biggest difference between the Apple retail store and the Disney store of the past.

It's a bit of a "hit effect".

It is necessary to create a blockbuster brand effect and make new products have social impact!

Jobs's suggestion to Disney was immediately recognized by Robert Iger, the CEO of Disney at the time, and in 2008, he gradually withdrew the right to operate the Disney Store, and reopened the Disney Store in some countries and regions. In 2009, it was announced that all Disney stores would be "restarted" and "rebranded".

Reform, a success in one fell swoop!

Later, when blockbuster movies such as "Alice in Wonderland", "Star Wars 7" and "The Avengers" were released, there would be repeated scenes of all-night queues outside the Disney Store.

It is almost exactly the same as the operating model of Apple's retail stores.

The data proves that –

In 2004, the revenue of consumer goods business was US$2.51 billion, and the net profit was US$530 million, with a net profit ratio of 20.3%;

In 2008, the revenue of the consumer goods business was US$2.41 billion, and the net profit was US$780 million, with a net profit ratio of 32.4% ;(the economic crisis, and the revenue decreased)

In 2014, the revenue of consumer goods business was US$3.98 billion, and the net profit was US$1.36 billion, with a net profit ratio of 34.1%;

In 2015, the revenue of the consumer goods business was US$4.49 billion, and the net profit was US$1.75 billion, with a net profit ratio of 38.9%;

……

This shows how strong the ability of the Disney store to create profits after the reform is.

This will not only create great profits, but also promote the growth of Disney's brand value.

The advanced point of the concept of Apple's retail store has not been reflected in recent years, and it is really difficult for niche Apple computers to cause a frenzy in the market.

It wasn't until the first iPhone appeared in 2007 that the power of Apple's retail stores was finally reflected around the world.

It is precisely because of this that Disney has firmly established the idea of making the Disney Store transform according to the model of Apple retail stores.

Don certainly doesn't need to wait.

He can act now!

Have an in-depth chat with Steve Jobs about the Apple retail store model, and get it in full swing!

Even Internet companies have put forward the concept of new retail, requiring the combination of online and offline, which shows the importance of chain stores.

Even if it is a heavy asset, it is necessary!

"Donne!"

Ella Fisher barged in with a slight hurry, interrupting Donn's train of thought.

"What's wrong?"

Donn raised an eyebrow.

"Ted Turner said something nasty. Ella Fisher's face was stinky and not very good-looking, and she handed Don a newspaper and said indignantly, "He has an ulterior motive for attacking you!"

Don didn't move, and took the newspaper.

This is a copy of the Los Angeles Times.

In a small section in the lower right corner of the sidebar, there is an article entitled "Feminism with ulterior motives".

The following is a transcript of Ted Turner's interview.

The content of the conversation was simple, Ted Turner very implicitly pointed out the rivalry between New Universal and Viacom, saying that Les Moonweiss leaving CBS was a very serious blow to Viacom.

He said it more tactfully, but the meaning was already obvious.

The spearhead is directed at the New Global Women's Rights Protection Foundation!

In fact, this is a fact that people in the industry know.

Les Moonweis's sexual assault scandal and the feminist storm against Viacom are Donn's behind the scenes.

However, there are some things that cannot be said.

Ted Turner's remarks can be regarded as piercing the window paper.

The truth of the remarks was published in an authoritative newspaper like the Los Angeles Times, and there is no dispute about the authenticity. It is conceivable that in the next period of time, major media in the United States may have to reprint and comment on this report.

Those gossip tabloids are likely to have even more outrageous reports.

"Humph!"

Donn sneered and handed the newspaper to Andrew Mooney.

After he saw it, his face turned pale, and he said in a deep voice: "He broke the jar and broke it." That year, he approved the merger of Time Warner and AOL and used his strong influence to promote the shareholders' meeting. After the merger failed, his prestige was greatly reduced, and he took a back seat. Now it seems that he still has no heart. ”

"Don't give up, so what?" Tang En's mouth hooked, very disdainful, "Even if it's Lei Shidong, I can clean it up, and I'm not afraid of adding an old guy." Media tycoons? ridiculous!"

Andrew Mooney said: "Boss, his influence in the industry is still not to be underestimated. ”

"Don't worry, I've got it!"

Don waved his hand and smiled, "In my opinion, his importance is far less than that of a movie actor like Tom Hanks." Ella, is the appointment made?"

Ella Fisher immediately said, "It's an appointment, Mr. Hanks said that he will visit on time at nine o'clock tomorrow morning." ”

On the most popular bestseller in the past year, which one is it?

Indisputably, it's The Da Vinci Code!

When the movie "Gone Girl" was a hit, it briefly topped the New York Times bestseller list. However, it was then replaced by "The Da Vinci Code".

The Da Vinci Code has been No. 1 on the New York Times bestseller list for 29 weeks, and the momentum is set to continue.

Even the Harry Potter series is up to the top of its game.

The book's success rekindled public interest in the history of the Catholic Church.

The popularity alone can make a judgment.

As long as the quality of the adapted movie is not bad, the box office must not be bad.

Don has already decided, the director is Ron Howard, the actor is Tom Hanks, and the original cast of the original movie is used.

As for the heroine...... You don't have to.

The original Audrey Tatu is really not good.

Since it is not popular, there is no need to waste resources.

The heroine of "The Da Vinci Code" is very heavy.

According to the requirements of the role, the heroine is French, a smart, resolute, and elegant symbol expert.

French actress, Don also knows a few.

Even if Sophie Marceau is too angry, there are others!

In Tang En's heart, there was already a predetermined candidate.

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