Chapter 302: Listen to the heavens
After the general meeting of the Textile Association, the new council held an internal meeting, and Cai Ziang and Li Qinghuan were also one of the directors.
This council, the main discussion is how to promote and implement the plan of "Pengcheng Fashion Week" proposed by Wang Ye.
Gu Qingshan was a little excited in his heart, Wang Ye was really as bold as rumored, and he was going to make such a big move just after taking office.
Pengcheng Fashion Week, if it is really in accordance with Wang Ye's vision, it will be as large and influential as the current four major international fashion weeks, then his contribution to Gu Qingshan is not small
He is not very old, and he wants to go further, although Gu Qingshan's position is obviously the secretary general of the Textile Association, full-time. But in fact, his personnel file is in the Civil Affairs Bureau, at the department level
If you want to continue to upgrade, you must make a name for yourself in the Textile Association, otherwise, you will slowly boil it.
So this time, he was instructed by the leaders to elect Wang Ye as the new president, Gu Qingshan was very active, and he had long been fed up with Liu Shujie's inaction
Liu Shujie can not pay attention to the Textile Association and don't care, because he has a large garment company. But Gu Qingshan can't help but care, he still has to rely on his performance here to prove his ability.
Now that Liu Shujie has stepped down and Wang Ye has come to power, he has proposed such a big "political performance project".
Of course, Gu Qingshan understands that things like fashion week that can highlight the image of Pengcheng are what the superior leaders like to see the most
Therefore, Gu Qingshan was extremely positive about this matter, and at the beginning of the council, he took the lead in speaking: "The idea of Pengcheng Fashion Week proposed by President Wang is very constructive and I don't think it is difficult to implement. ”
"First of all, we have the venue, Pengcheng Convention and Exhibition Center is a good place, I can go to the city and apply, with the lowest rent for us to use, even free"
"Secondly, we in Pengcheng have many well-known men's and women's clothing, children's clothing, and underwear brands in China. Like The Shop, Huashang, Youxuan, Marsfield, Vansno and so on. ”
"The hardware and software are all in place, so what else can't be done. ”
For Gu Qingshan's speech, the directors also agreed, and now there is an "international fashion exhibition" in the capital of the domestic professional clothing exhibition.
And it's just called a clothing exhibition, not a fashion week, and the time is only two and a half days, which obviously doesn't match a big textile country like Huaguo
Now Pengcheng wants to take the lead and engage in a real fashion week
In fact, there has never been a city in China to hold a fashion week, not that no one has thought about it, but it does not have the most basic conditions, that is, there are too few well-known clothing brands
Or rather, there are too few high-end brands
Engaging in fashion week, on the surface, it seems that there is no difficulty, it is nothing more than a clothing brand catwalk.
But in fact, there are quite a lot of things involved behind it.
First of all, many clothing companies are not willing to spend so much money on shows, and the cost of a large-scale show is very high.
Stage set-up, model appearance fees, guest invitation fees, and so on.
There are not many large domestic clothing companies, but there are many small and medium-sized companies. For those small and medium-sized companies, the annual sales are only a few hundred million, or even tens of millions.
The net profit is only twenty or thirty million, or even millions. If you let them spend millions or tens of millions at a time to put on a show, then it is better to kill them.
Taking a step back, even if the owners of these small and medium-sized clothing companies grit their teeth and pay money to put on a show, who is willing to watch it with their brand awareness.
This is also the reason why everyone is reluctant to hold a fashion week.
The clothing exhibition is much simpler, rent a few large venues, hundreds of brands squeeze in to arrange a exhibition hall, and the big brands have a larger area, one or two hundred square meters. The area of small brands is smaller, maybe dozens of square meters.
This kind of cost is also very low, the venue rent plus the venue layout, plus the small catwalk, the big brand will spend five or six hundred thousand.
If any brand spends millions on a clothing show, it is very arrogant.
And those small brands, participating in a clothing exhibition, may only cost tens of thousands of yuan
Therefore, the domestic clothing exhibition is really low-end
The directors present are all experts, and of course everyone understands the difference between fashion week and fashion exhibition, and some people have raised questions.
"President Wang, of course the fashion week is very good, and I also hope that Pengcheng can make a well-known fashion week. However, are there so many big brands in Pengcheng willing to do a separate big show or, even if we do, will there really be so many people to see it, and can it achieve the expected results?"
The question is straightforward and gets to the point.
Everyone is out of the way, and it's not a big problem to spend money on a fashion week.
The key is what to use to support this clothing week to achieve the desired effect, which is what major clothing companies are concerned about.
Of course, Wang Ye also thought about this question, he smiled slightly, and replied: "My assumption is this, fashion week must not be in place in one step, and there is no such condition in one step at the moment." ”
"We are divided into two steps, the early stage is the combination of fashion week and clothing exhibition, well-known brands to carry out a unique show, small and medium-sized brands still take the mode of clothing exhibition. ”
"After two or three years of transition, when the popularity of Pengcheng Fashion Week becomes popular, we can attract more well-known brands to participate, and then we will fully transform into a fashion week model."
After thinking about it, Wang Ye's plan was still relatively stable, so they nodded in agreement.
"In the first year of next year, the shop here in our company will hold a special show, and this brand is also the most suitable for special shows. In addition, the best products will also hold a special session. Wang Ye took the lead in expressing his position.
Someone has to take the lead in this kind of thing, because it costs a lot of money.
Seeing that Wang Ye took the lead, among the directors, well-known brands such as Fansino and Marsfield also said that their companies would also hold special sessions.
Gu Qingshan said happily: "That's good, just now that the statistics are out, there are already nine companies that are going to hold a special show, which can basically support a week." ”
Wang Ye continued: "Our Pengcheng Fashion Week is not limited to local enterprises in Pengcheng, but can also absorb clothing brands from other parts of the country, such as the women's clothing brands in the magic capital, and there are also a few good women's clothing brands in Suzhou and Hangzhou." ”
"For us, we have to be bigger, and strive to attract well-known clothing brands from all over the country to participate in this fashion week. Gu Qingshan nodded again and again.
Wang Ye's purpose in doing this is to seize the opportunity, although the time is not very ripe now, but to make a name for himself first, this is victory
Once Pengcheng Fashion Week made a roll call and put forward the slogan of standing shoulder to shoulder with the four major international fashion weeks, then not only Pengcheng City should support, but also the country should support.
At that time, it is not good for other cities to jump out of the local fashion week, because well-known domestic brands are attracted to Pengcheng.
Everyone discussed the time of fashion week, and Wang Ye suggested that it should be placed in May, because it was a relatively off-season for clothing companies, and everyone also had time and energy to prepare for fashion week.
The last time is set for May 15 every year, which lasts for one week.
After the general direction is discussed, the specific plan and the promotion of the work are Gu Qingshan's business, which is also the responsibility of the Secretary-General.
Gu Qingshan's enthusiasm for work was very high, and according to the points discussed by everyone at the meeting, he wrote a specific work plan overnight. I'm going to submit it to the relevant departments and seek support from the city.
This plan was sent to the Peng City Transformation Planning Team.
Because of the fashion week, it can be regarded as a reflection of the "fashion" side of the city, which is related to the transformation of the city.
Of course, this is also related to Zhao Hongsheng's instructions, he has long been concerned about the affairs of the Textile Association, otherwise he would not have called Wang Ye.
Zhao Hongsheng was also a little surprised when he got the "Pengcheng Fashion Week" plan delivered according to the normal channels.
He pinned his hopes on Wang Ye, hoping that after he became the president of the Textile Association, he would make some big moves.
But he didn't expect that as soon as Wang Ye was elected, he would immediately take such a big move, Fashion Week
If this fashion week is really as planned by Wang Ye, it will be of the same scale and influence as the four major international fashion weeks, it will be too important for Pengcheng
Influence, and international influence, this is what Pengcheng needs most urgently and wants
Zhao Hongsheng suppressed his excitement and carefully read the plan. The work was done very solidly, and it was not rushed, but gradually advanced.
In the first two years, fashion week and fashion show were combined, slowly attracting more and more big brands to participate, and then it was fully transformed into a fashion week.
After Zhao Hongsheng saw it, he had to praise Wang Ye for his boldness and carefulness
"Xiao Pang, you can follow up on this matter specifically and help the Textile Association coordinate various departments. This is a great thing to add luster to our Pengcheng, the city must support whether it is money, venues, or policies, we must vigorously support," Zhao Hongsheng commanded in a loud voice.
Xiao Pang stood at his desk and quickly recorded the leader's instructions.
"Okay, boss, I'll contact Secretary-General Gu immediately to see what support their association needs from the city. I'll report back to you after I've connected with the association. ”
Zhao Hongsheng nodded with satisfaction and waved his hand to signal him to do it as soon as possible.
When Gu Qingshan received a call from Secretary Pang, he was still a little surprised.
He knew that the city was paying attention to the work of the Textile Association, but he didn't expect it to directly alarm the big bosses in the city.
What's more, it was directly the secretary of the big boss who called him to inquire about the specific situation.
Secretary Pang was very polite, and said that he wanted to make an appointment with Gu Qingshan to meet and talk in detail to see the plan of this "Pengcheng Fashion Week", what are the specific difficulties, and what work needs to be done in the city.