Chapter Seventy-Nine
Hong Yanwu's words silenced "Sugar Heart".
She thought that the trick of exhaustive planning was not worth mentioning in Hong Yanwu's eyes, which really embarrassed her, who had always been very conceited.
However, when the two walked to the "Shuanghuan Wanshou Pavilion", they thought about it several times, and she really had to admit that the problems exposed by Hong Yanwu were very accurate and important. She did think it was wrong for herself.
So she was a little angry with herself, she said, "I'm tired", and sat under the pavilion and didn't leave. And soon asked Hong Yanwu what good way he thought of for her.
At this time, she stared at Hong Yanwu's face, as if she was a little unconvinced, and even more like a little expectant.
Hong Yanwu couldn't help but smile when he saw her child-like angry look, and then said that his method was actually just three words - TV.
"Television? You mean the kind of stuff in foreign movies, theaters with images, little movie theaters that you can watch at home?"
"Sugar Heart" really doesn't know anything. It can be seen in the films that were released that year that reflected the life of the working class abroad, in the relevant scenes of North Korea, Romania, and Albania. This gave her the most preliminary idea.
Of course, this understanding is certainly rather one-sided. It is normal, then, for her to raise a series of questions.
"You want me to sell this? I've seen a few in the department store, and it's quite expensive to ask for tickets. If you want me to look at it, the picture of that thing is small, and it is not clear. You said that just to watch a play or a movie at home, would anyone be willing to buy it with a year's and a half's salary......
This may seem a little ridiculous today. But this can't be blamed on the loneliness of "Sugar Heart".
Because in 1978, television was still an unattainable luxury for most people in our country, and too little was understood. According to statistics, at the beginning of 1978, there was one television set for every 1,000 people in the urban population at that time.
But it also has to be said that it is precisely from this year that with the increasing abundance of television programs, China has begun to enter the stage of rapid development of television popularization.
By the end of that year, there were 19.2 black-and-white televisions per 100 urban households. In the next few years, it will grow rapidly at a geometric multiple.
It is precisely based on the ability to predict in advance that my country will soon enter the TV era that Hong Yanwu will come up with such an idea.
"Before answering your question, you will answer one of my questions. I'll give you an analogy, let's say you're hungry and you have a dollar in your hand to buy a nice meal, but at the same time you have a one-time foreign romance movie to watch, and the ticket price is nine cents. So do you buy two steamed buns to watch the movie, or do you eat well and eat well?"
"Sugar Heart" said without hesitation, "Of course, I watch foreign movies and go hungry." ”
When Hong Yanwu heard this, he couldn't help but laugh again, and then told her a new term, saying that this is called "cultural consumption".
She also said that judging from her answer, it is enough to prove that even when there is a lack of material and spirit. As long as the most basic survival can be maintained, people will not hesitate to focus all their resources on spiritual replenishment. This is the essential difference between humans and animals.
Then, he popularized TV-related knowledge to "Sugar Heart". And with these premises. What he said is easy to understand.
Hong Yanwu's point of view is only four points.
First, TV, as a new type of home appliance for an audio-visual revolution, has been popularized in the West and some developed countries. And China's cultural entertainment can be described as extremely scarce. Therefore, the development prospects of television are undoubtedly broader.
At present, many urban residents would rather cut down on food and clothing and spend two or three times the price of the ticket price to go to a movie, and the peasants would rather walk dozens of miles, go hungry, and use the money they cut out of their chicken's butts to watch a big play.
If you think about it, as long as TV shows become more abundant, there will be more people who will need them in the future.
Second, scarcity is expensive. It is precisely because things are difficult to get that there will be profit margins.
This electrical appliance is the most high-end industrial product at present, China's production and import volume are very small, but there is no clear provision for the method of purchasing the certificate, and now there is an imbalance between supply and demand. It doesn't matter, you can't get it without a way.
You know, the shortage of supply is not a short-term solution, but people's enthusiasm may form a boom all at once. It is completely foreseeable that when more and more people want to buy it in the future, it will also mean a further increase in profits.
Third, buying a TV is actually more cost-effective than buying movie tickets and movie tickets far away. Because although the TV is not seen clearly in person, it can be more beneficial.
First of all, it is convenient, you can watch it at home without leaving home, and you don't have to worry about bad weather. Secondly, you can watch it as a family or even with neighbors and friends, and the more people you see, the greater the advantage. Finally, it is possible to watch different shows in a row. In this way, after a long time, the venue is free, so how much money has to be saved.
This is equivalent to investing once and benefiting for many years. The shrewd will be able to count it.
Fourth, don't think that the price of a TV set is expensive, but compare which one of the "three turns and one ring" is cheap?
Truth be told, some people don't really need it, and there are reasons for vanity and blind comparison. But this is enough to prove that the common people still have money in their hands.
What's more, in addition to some qualified people, many units still want to buy it, and the public is not bad for money, but there is no way to do it......
Hearing this, "Sugar Heart" fell silent again, and seemed to begin to silently digest Hong Yanwu's words. Immediately, I saw her nodding frequently, as if she had accepted.
But at this time, it showed that her intelligence and clarity were very comparable, and she immediately played a little, and the best sales channel in Hong Yanwu's mind was deduced.
"You're right, I think if it's selling, it's best to find those who come to Beijing on business to buy. They don't just have money in their hands. And the brain is active. The key is that you will leave after a few days, and you will be handled cleanly from beginning to end, and it is not easy to have an accident......"
Hong Yanwu couldn't help but admire, "You have such a good brain." The most critical part, I haven't said yet, let you guess. I don't think it won't be long before I have to call you Master in turn?"
This kind of heartfelt affirmation also makes "Sugar Heart" feel beautiful.
But she was really shrewd, and she didn't get dizzy because of her own little cleverness, and immediately said to the point, "You really don't have to be modest." Smart people don't talk nonsense, I don't have a good vision like you, I'm convinced. Besides, this is not the most critical issue. The most terrible thing is how to get a TV set? My master, don't hide it, let my apprentice learn a long time......
"Sugar Heart" is really cute now. There was a glow on his cheeks, and his expression seemed to be ashamed and happy, and Hong Yanwu's heart was fluttering.
According to his nature, at this time, he must strike while the iron is hot, tease the stuffy, sell the guanzi, and take advantage of the idea. Fortunately, remembering Chen Liquan's advice, he still controlled his emotions in time and simply said the mystery directly.
"Do you know the Department of Expatriate Services?"
"People going abroad...... I don't know, what is that place?"
"It is a place where some people who have the opportunity to go abroad or go to Hong Kong will return to China to buy electrical appliances according to the indicators. ”
Hong Yanwu first gave a simple definition. This is followed by a detailed explanation.
"Although our country is closed, we have always been in constant communication with the outside world on a small scale. In particular, after the establishment of diplomatic relations with the United States and the visit to China by Japan's Kakuei Tanaka, the number of students studying abroad and working abroad began to increase. Although these people are a very small group, don't forget that the capital is the capital, and all major ministries, major universities, and even many factories and enterprises have indicators. As far as this city is concerned, there are quite a few of them, and it is definitely the first ...... in the country."
"In addition, the production of domestic household appliances has just started, the quality is inferior, not to mention that it is not easy to buy, and the price is much higher than that of foreign markets. Therefore, most of these people who go abroad like to buy some household appliances such as color TVs, refrigerators, point-and-shoot cameras, and tape recorders, and take them home to improve their lives......"
"According to the policy implemented by our country, short-term people who go abroad within three months can bring a total of two duty-free goods one large and one small into the country each time they go abroad, and long-term people who go abroad seem to be able to bring a total of eight duty-free goods into the country each time. However, because it is very inconvenient to carry it from abroad, and in addition, it is unbearable for the limited foreign exchange to be earned by foreigners, so the Overseas Personnel Service Department was born......
"The goods operated by the service department are mainly foreign brand-name household appliances, and the prices are basically the prices that are common in foreign markets. ……”
"I understand......" "Sugar Heart" jumped with joy, a pair of big eyes shining, "There must be many people who can't use these indicators for various reasons, so it's a waste." We could have bought it for ......."
I didn't say it, this girl, it's a little transparent.
Hong Yanwu nodded in affirmation.
"Yes. I don't know how many service departments for overseas personnel in Beijing, but I know that there is one in 'Wangfujing', the store is quite large, and there is an endless stream of people who go there every day to buy duty-free goods, and it is very lively, and it is like this every day. You say, is the benefit still small? And it's not just the TV, it's all the electrical appliances, as long as people need it. I can responsibly say that you only need to get two pieces a month, and it can easily cost a few hundred. With your cleverness, if you put a little effort into it, it's not difficult to ...... a few thousand dollars."
"It's really a foot taller, and the devil is a foot higher! Compared to you, a big devil, the little woman really can't help but bow down! You ...... It's amazing!"
"Sugar Heart" was completely excited, and couldn't help but snort softly, but she had one last question, and she asked again after a deep sigh.
"But...... Such a good idea...... Why don't you do it yourself?"
Hong Yanwu's answer was very realistic.
"Actually, you don't need a few people to do this. The important thing is to have a living brain and have capital in your hands. And we have to control the situation, we must make a fortune quietly, and we must not make too much of a public and loud noise. Because now, although no one notices this profit, the official doesn't care. But after all, it is not an ordinary place, and it is a big deal to take advantage of this kind of national loophole. ”
"So, if I want to do it, I can only do it myself, and those brothers under me are useless, and it's not appropriate to think about it. But on the other hand, it's just right for you and 'Thorn Plum'. You don't care about the things on the ground, you just need to pay attention and restrain your greed. Remember my words, just eat a reasonable 'patchwork', don't exceed the market price, don't sell more than two large pieces at a time, there will be no big problems. At best, it can only be regarded as a private transfer......"
As soon as he finished saying this, "Sugar Heart" didn't know what to say.
Hong Yanwu's idea is too clever, and he thinks too well for her. And his ability to think about others is also the only time she has ever seen in her life.
There are too many people in the circle who are fake and angry, and they say that they are all "angry", but how many can really put down their selfish interests and fulfill others?
What she saw in front of her was exactly the only one.
She could see that he really didn't take money seriously. It is indeed genuinely considerate of others. It was for her, and for his brothers.
has done so many earth-shattering things and is notorious in the circle, but why is there such a kind heart and such a righteous side?
This insight is really surprising, he knows everything about TV and going abroad. This is something that college students and university professors may not understand. What else did he not know?
What kind of person he really is, it's getting more and more incomprehensible......
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(End of chapter)