Hong Lucheng didn't sell it. He had one reason. Whether real estate can be done well, the key is the location. The value is entirely determined by the prosperity of the location.

Even if it is the current rental policy under the country's current planned economy, commercial buildings have to be divided according to the location, and the rent gap can be several times.

And his confidence comes from his conviction that the area around the embassy district will become the most economically prosperous emerging business district in Beijing.

As for why? The reason is simple.

There is a reason and a pattern in the formation of prosperous areas within a city. Just as water flows downward, wealth and population continue to flow to places where there are many riches. No exceptions.

Historically, the capital has always had the saying that "the east is rich and the west is expensive".

The descendants of Aixin Jueluo and most of the Manchurian princes of the Qing Dynasty lived in Xicheng District, which is the meaning of "Xigui" in "Dongfu Xigui". The eastern city gathered the most influential bureaucrats and politicians in the capital, the most extravagant wealthy businessmen, and the rest of the famous families of the Eight Banners. Together, they constitute a group of "rich" people in the "rich in the east and rich in the west".

It is precisely with these two major consumer groups that the three major downtown business districts of "Dongsi, Xidan and Gulouqian" have been formed.

The prosperity factors in the Qianmen region are more complex.

It is the place where the inner city meets the outer city. It was the earliest artisan business area established by Ming Chengzu.

By the time of the Qing Dynasty, it gradually developed into a large market where merchants from all walks of life and residents from the inner and outer cities gathered to trade. Not only have various professional markets been added nearby, but there are also green houses, opera gardens, amusement parks and restaurants.

At the end of the Qing Dynasty and the beginning of the Republic of China, it benefited from the establishment of the Beijing Railway Station.

In this way, relying on the comprehensive source of tourists such as the people of Beijing, foreign merchants and tourists from all walks of life, the continuous prosperity of this place is ensured.

As for "Wangfujing Street", it is completely a rising star.

The formation of this commercial district is only due to one point, that is, after the Eight-Nation Alliance occupied the capital, the foreigners obtained the right to garrison in the eastern suburbs as the victors, and lived here for a long time. It is the daily necessities of these foreigners that make the business here prosperous day by day.

There are countless other examples, such as the concessions of Tianjin and Shanghai, and Kunming and Chongqing during the war, all of which were caused by the accumulation of financial resources from all walks of life under the special historical environment, which caused the rapid rise in housing prices and the great development and prosperity of the city.

So in the end, when it comes to the present, where is the area with the most potential and the most wealthy people in the capital today? I am afraid that the most indisputable is this embassy district.

Don't look at the current place that belongs to the city boundary, and it is very desolate. But with the increasing number of foreigners, it is destined to become a place of ointment in the future.

On the contrary, today's desolation has become an advantage, and it is completely possible to resettle the original inhabitants at the least cost. Push the bad pattern back from scratch.

According to Hong Lucheng's plan, the newly built buildings on these streets are all on the upper floor, and they are absolutely not distributed, except for renting them to foreigners, and the main sales targets are a small number of wealthy strata in the capital and returned overseas Chinese and overseas Chinese.

Of course, all public services and facilities will be different from the rest of the city, and should be set up according to the living standards and needs of foreigners.

In short, it is to make every effort to create a wealthy area in the city.

As long as this concept is recognized and accepted, it will attract everyone's desire and wealth will automatically condense here. Once the momentum is achieved, there is no need to worry about the rest......

Hong Lucheng's idea made Hong Yanwu speechless for a long time.

Not for anything else, just because he clearly knows the future historical direction, but he just can't judge business opportunities as firmly as his father. Because he can't figure out the business logic in it, once some conditions change, he can't help but be vague and hesitant.

Even he knew that even the formation of the CBD area of the capital in history was purely spontaneous.

No one realizes that prosperity is a necessity. Most people attribute this to the fact that a large number of factories have been demolished and sufficient land has been provided.

But what about my father, who was confident and informed, and who had come to this conclusion twenty years in advance!

Of course, this kind of shock is very, where can you not accept it?

For the first time, Hong Yanwu felt the demeanor of a real business person. It was also the first time I saw what knowledge is omnipotent, and what it means to link theory with practice.

At this time, in his heart, his father, not to mention, is much better than the industry experts he has come into contact with who can only put out the afterthoughts. Even more than anyone he's ever known in his business career.

Like the experiences and methods that Quan Pengfei and Gao Ming taught him in the past, they can only be regarded as low-level ninth-rate people who play tricks and tricks. And the things he used to be complacent about since his own rebirth also seem to be very petty, and he can't mention it at all.

This is a gap between magnanimity and mind, and there is a difference of 108,000 miles in terms of thinking mode.

Who said that there are no investment masters in China? He fully believed that as long as his father was willing, in the days to come, he could make the Hong family renew by casually stretching his arms and moving his legs.

Dare to love him, there have always been legends like Warren Buffett and Soros. This is really becoming being in Baoshan without knowing it. In his previous life, he missed something!

So as soon as he came to his senses, he could only give a thumbs up and bow his head to show his admiration.

Hong Lucheng was amused by his son's exaggerated appearance.

"Third child, what the hell are you doing? As for you...... Believe what I say?"

"Believe, Dad, if you want to say that I believe in you the most among all people, I'm afraid it's me. ”

Hong Yanwu then asked, "But I just don't understand, how do you have such great ability? Is this kind of business talent born with you? If you had stayed in Hong Kong, wouldn't you be the richest man in Hong Kong now?"

Unexpectedly, this was denied by Hong Lucheng by shaking his head.

"Hey, where is there such an exaggeration as you say? You are rare and strange, in fact, there are many capable people in big businessmen, and there are so many time-honored brands in Beijing, if you don't have some real skills, you can't poke any family, right? And business experience is both knowledge and rules, which can be passed down from generation to generation. Those time-honored brands in the capital, which one has its own uniqueness in operation. As for our family, if I hadn't had your grandfather's words and deeds, I wouldn't have this opinion. ”

followed Hong Lucheng and groaned again.

"From a personal point of view, business really depends on talent, and you can't be slow or stupid, because then you can't win customers and you can't negotiate deals. But on the other hand, the mind is too active. Because the heart and eyes are lively, people are easy to be opportunistic, and they are easy to be moved by small profits. You must know that such people think they are smart, and they often fall into the 'technique' and cannot extricate themselves from the business for a lifetime, and their prospects are limited. There are countless generations that have ended. And what can really gallop in the mall and face the wind and waves without falling down, that is to rely on the 'road'. There is a saying in our ancestors, 'It takes courage to lay the foundation, it depends on the brain to keep the foundation, and it depends on the heart to pass on the foundation for 10,000 years.'" This 'heart' is the 'Tao' of our family, and it is the fundamental ...... of our family."

Hong Yanwu's eyes lit up, and he couldn't wait to ask, "Dad, what does this 'heart' refer to?" Can you explain it clearly?"

Hong Lucheng opened his mouth to answer, but at this time, Aunt Bian's voice sounded outside the door at an inopportune time.

"Lao Hong, Lao Hong, are you at home? The neighborhood committee distributes rat pills! You have to sign when you come out...... Lao Su! Lao Su!

Hong Lucheng hurriedly answered and opened the door. As for his communication with Hong Yanwu, it can only end here.

“…… Okay, it's just a bit of a gossip for the two of us today, anyway, you know it's useless. Now that you are not allowed to do business, you should do what you want. ”

I'll go! This made Hong Yanwu feel aggrieved, and he really complained a little about the warm-hearted old lady outside the house.

The second group has been opened, group number: 608640021

(End of chapter)