"This ad is really ...... Oh, I can't think of any way to describe it, but I feel like I can memorize those lines!"

In just a few tens of seconds of advertising, Wu Xue felt very impressed, and she memorized all those lines after watching it.

Especially in the advertisement, people are repeatedly asked why they are dressing!

Wu Xue suddenly asked Ah Ling, "What are we dressing for?"

"Huh, how can you go out without clothes, you must wear them. Ah Ling replied blankly.

"Oh, I'm not asking you what you mean, it's about what criteria are used to choose clothes. Wu Xue emphasized again.

Ah Ling tilted her head and thought for a moment before replying: "When you go out, you must be beautiful first, and then you are comfortable at home." ”

This advertisement has indeed caused a lot of discussion, and it is rare to see advertisements in the style of literary films.

"This ad was shot ...... I can't read it, but it feels amazing. ”

"The style of literary films, I feel like Wong Kar-wai's style. ”

At the end of the advertisement, in addition to the brand LOGO of the preferred product, there is a line of small words below that you haven't seen, which indicates that it is the work of director Wong Kar-wai. ”

"No wonder, this brand looks very good, but we don't seem to have seen this brand store in Hankou. ”

"Positioning the magic capital, I haven't seen this preferred product. ”

"Positioned in the capital, I have never seen a store of this brand. ”

When everyone was discussing where this brand was sacred, someone came out to popularize science.

"Preferred products are a new brand invested by Huashang International, and those that do fast fashion are ZARA and UNIQLO. It's a new brand, and it's not officially launched yet, but I've seen it in a few large shopping malls, and it's already renovated and probably about to open. ”

This solved everyone's doubts, it turned out to be a new brand, fast fashion, it sounds good, you can go and see it then.

……

On August 11th, with the help of the broadcast of the Running Brothers, the best products officially appeared in front of the people of the country.

The preparation for half a year was not in vain, and the seemingly simple advertisement actually spent a lot of manpower and material resources behind it, but it achieved the expected results.

That is, from the evening of the 11th, a full range of advertising has been rolled out, several major satellite TV, major well-known web portals, video websites, all of which can see the "suitable life" advertisement of the best products.

Although the store has not yet opened, the brand is already deeply rooted in the hearts of the people......

……

August 14th, Yangcheng Tianhe City.

"Xiaoxue, you command the staff of the second group to tidy up the second floor again, check the display shelves, and don't hang the wrong one. ”

Xiao Hong commanded his deputy store manager in a hurry, the store will officially open tomorrow, and the final preparations must be made today.

The entire store, more than 30 employees, each according to their own division of labor, carried out the last detailed inspection.

In a large store of more than 2,000 square meters, there are more than 100,000 products on display alone!

This kind of super store, the investment and revenue are much larger than the average small and medium-sized company. And Xiao Hong is just a student in her twenties who has just left school, although she has a strong personality, but her heart is also full of uneasiness at the moment.

What will happen tomorrow?

Will there really be so many customers who will come to buy?

What if there is no one?

What should I do if the sales are not satisfactory?

……

She has all kinds of problems in her head, but at the moment, she is the store manager, not only is there no one else to help her, but she also has to try to make a confident appearance to encourage her employees.

"Come on, everyone, I'll get off to a good start tomorrow, and I'll invite everyone to a big dinner after work!"

"Xiao Liu, adjust your clothes over there again, display them separately by color, don't mix them together, they don't look good!"

"Hey~!What are you doing, the shelves can't be hung up, don't race any further, aren't the shelves below empty, take down a few pieces and fold them, and put them on the shelves below. ”

At the end of the day, Xiao Hong felt that her brain was "buzzing", and the store manager was not easy to do, especially the manager of such a big store.

In the evening, when she returned to the apartment rented by the company, Xiao Hong lived in a small suite with Lu Xiaoxue, and the two of them simply made some dinner and dealt with it.

Although this apartment building is in the downtown area near Tianhe City, the two of them don't have the heart to go out shopping or anything.

After a busy day's work, it is not an exaggeration to say that I am tired and sore.

After taking a shower, the two of them are ready to rest, and they will have to get up early tomorrow to go to the store.

There were two single beds in the bedroom, one for Xiao Hong and one for Lu Xiaoxue, and after Xiao Hong lay down, she couldn't fall asleep over and over.

"Xiaoxue, did you sleep?"

After lying down for half an hour, Xiao Hong really couldn't sleep, so she cried softly.

"No, it's too hot today and I can't sleep. Lu Xiaoxue replied.

"Oh, then I'll turn the air conditioner down a little bit. ”

As she spoke, Xiao Hong turned on the light, found the remote control of the air conditioner, and lowered the temperature from 26 degrees to 24 degrees.

"Store Manager Xiao Hongda, are you too excited, otherwise why can't you sleep?" Lu Xiaoxue joked.

"Phew, what a store manager, just an acting store manager. It's so depressing, I only get the salary of the deputy store manager, but I have to take the responsibility of the store manager, the company is too disagreeable. Xiao Hong replied.

"Okay, you don't want to be cheap and sell well, if you don't want to be the agent manager, more people want to do it. Lu Xiaoxue ruthlessly exposed Xiao Hong's "hypocrisy".

Although Xiao Hong is telling the truth, when the deputy store manager acts as the store manager, the salary he gets is still at the level of the deputy store manager.

But there is one thing she didn't say, that is, the acting store manager can officially take up the position of store manager after a three-month assessment period, which is not available to other deputy store managers.

"Hehe, just kidding. By the way, Xiaoxue, do you think our store will be fine when it opens tomorrow?" Xiao Hong expressed her worries.

Lu Xiaoxue turned over, turned her face to Xiao Hong's side, and replied: "It should be okay, haven't you seen that the company's advertisements have been overwhelming in the past few days? ”

Talking about the advertisement of the best product, Xiao Hong also came to be interested: "Yes, I really don't know how the brains of those people who shoot the advertisement are long, just a few simple shots, plus a few words of narration, but it makes people feel very impressed after watching it!"

"Hehe, people just rely on that one to eat, so a few simple words, maybe how many people behind it have been thinking and meditating for many days. Lu Xiaoxue said.

She was really right, the advertisement of "serving a suitable life" is just a dozen or so narrations, and the origin is not simple.

It was Ogilvy Advertising Company, which gathered seven or eight creative directors of the company, with twenty or thirty copywriters, and created it for a whole month before coming up with the final draft!

It can be said that every sentence, every word, has been tempered thousands of times!

For more than ten sentences and more than 100 words, the company has paid tens of millions of advertising costs, which can really be described as "a thousand words"!

Of course, this fee is still far from the fees paid to TV stations and video websites.

For advertising, Wang Ye has a concept, the more channels, the wider coverage, the higher the broadcast frequency, the better the effect.

To put it simply, it's about spending money!

Sometimes, the quality of the ad is secondary, and the channel and frequency are the most important.

For specific cases, please refer to the "Sheep Sheep" and "No gifts will be accepted for the New Year this year, only brain platinum will be accepted for gifts!"

Of course, it would be better if the broadcast channels and frequency could be ensured, and then the quality of advertising could be improved.

Now, Preferred Plus has done just that.

The quality of the advertisements is extremely high, the broadcast channels are wide, and the broadcast frequency is very frequent.

In this case, it is difficult not to be remembered.

Of course, the final sales of the store still depend on the quality of the product, and no matter how good the advertising is, it can only arouse everyone's interest, that is, it can increase the rate of entering the store.

But if you want to increase the transaction rate and customer unit price, you have to rely on hard power, that is, product power!

……

After the idea was smooth, Xiao Hong began to be full of confidence in tomorrow's sales.

She has carefully read every product in the store, how can those products, at that price, not sell well!

Xiao Hong has already made up her mind, and in the future, all the clothes of the family will be bought with the best products. This is not because she works for Preferred Premium, but purely from the perspective of a consumer, she should also buy Preferred Superior clothes.

Needless to say, the quality and style are all from light luxury brands like THETOPSHOP. Needless to say, the garment processing base of our own company has the most advanced production line and the most stringent quality inspection standards.

With such a product and such a cheap price, Xiao Hong herself feels that this dress is simply earned when you buy it!

If such clothes are not easy to sell, she really can't think of any other clothes that can be sold.

Thinking like this, Xiao Hong fell asleep in a daze.

……

August 15th, sunny and sunny.

Yangcheng Tianhe City, in front of the flagship store of the best products, two large rows of large flower baskets are lined up.

Some of them were sent from shopping malls, some were sent by renovation companies, and some were rented by themselves......

There are too many shops opened today, and the company has not sent anyone over, everything depends on these little girls who have just been trained for a few months.

Xiao Hong was dressed in neat and clean work clothes, with her head held high and a smile on her face.

She and all the employees in the store stood in two rows, waiting for ten o'clock to arrive, which was the official opening time.

In order to get off to a good start, the company has also done a unified opening activity.

The content of the event is that customers who enter the store today to consume will buy three get one free!

In other words, if you buy three pieces of clothing of a specified category and style, you can get a gift of the specified style for free.

The intensity of this activity is not large, but the positioning of the best products is destined to be not a brand that will often engage in promotions. 8)