Chapter 426: Lure the snake out of the hole
Looking at this year's Michelin Red Book (Huaxia District) list, the Song family is still the biggest winner, because the number of restaurants they have included is there, 26 Michelin restaurants, and 5 Biden food recommendations!
Of course, this is also related to the fact that while they are engaged in chain hotels, they also open a lot of special hotels, and the "homogenization" of the hotels under their command is not serious.
This is also why Liu Fei now has a lot of restaurants and restaurants under his command, why only one is included in Michelin restaurants and one is recommended by Bib Gourmand, because he is a standardized operation, and the homogenization is too serious.
Obviously, opening some competitive characteristic hotels according to the customs and customs of various regions is also the direction of Liu Fei's efforts in the future.
But then again, homogenization also has the benefit of homogenization.
On the one hand, it can be promoted on a large scale according to a "mold", saving time, effort and resources, and now all walks of life are striving for standardized operations, one of the very important reasons is also because of this.
On the other hand, the overall publicity effect is particularly obvious. The Beijing branch of Haimingshan Hotel has been included in the Michelin index, and it has also been rated as two stars, and the other branches will definitely not be bad; in the same way, the Haimingshan Chinese restaurant Haiyuancheng branch has been recommended by Bib Gourmand, and the other branches are not qualified to be recommended? Obviously not!
What's more, Lima has already said in front of so many people, and the other branches under Liu Fei's command are also qualified, and they are just grasping the typical or more accurate selection of a representative to recommend to consumers.
In this way, whether it is Haimingshan Chinese Restaurant that takes the low-end consumption route, or Haimingshan Hotel, which specializes in high-end routes, the overall publicity effect will come out.
Liu Fei can even foresee that as soon as this list is announced, the business of his Haimingshan Chinese Restaurant and Haimingshan Hotel will definitely reach a higher level, and his popularity will be further improved.
Of course, when it comes to this overall promotion, there is actually an obvious drawback, if there is a big problem in one branch, there is no doubt that it will quickly spread to other branches, because the model is the same in each branch.
Last year, the Haiyuancheng Western Restaurant under the command of the Song family is a clear example, which obviously only happened in that Western restaurant, but it quickly spread to other Western restaurants under the command of the Song family, and had a great impact on the performance of Songxi Chain Catering Co., Ltd. throughout the year.
Therefore, with such a lesson from the past, this requires Liu Fei to have extremely high standards for all branches under his command, because this is both glory and loss!
Moreover, with the improvement of people's living standards and consumption levels, they also attach great importance to food safety and other issues, and catering is not sloppy in this regard.
Mo Yu saw that the press conference was almost over, and Ying Ying smiled and said: "Although the Song family is still the biggest winner, they have not completely come out of the sick pork turmoil, but we have been praised twice by Mr. Lima in succession, so our performance is still very good." ”
Liu Fei laughed and said: "It's not very good, but it's quite good, I'm already very satisfied, after all, our catering company was only established in the second half of last year, and it's only been a long time now. ”
Mo Yu understood what he meant, nodded and said, "This is a must! Then can I expect the famous son of the Song family to come on stage and learn to bark dogs?"
Liu Fei turned his head to look at Song Chuheng, who was sitting not far away, who was already about to collapse, and forced a smile and said: "This is called not dying if you don't die! I'm really curious, he has been abused by me so many times, where does this confidence come from?"
Mo Yu also said meaningfully: "His self-confidence is indeed a little inexplicable......
After a while, the press conference ended, Liu Fei was not afraid that Song Chuheng would run away, and walked slowly in front of Song Chuheng with his mobile phone, and said with a slight smile: "Do you consciously click on the stage to call, or do I take the initiative to put this video recorded by my mobile phone on the Internet?"
Song Hezhou couldn't stand it at all, and he didn't want to watch it, so he threw his sleeves and left directly.
Song Chuheng gritted his teeth and looked at him a few times, wanting to say something, but in the end he didn't say anything, but rushed to the stage hard.
"Wang!"
"Wang!"
"Wang!"
……
Song Chuheng obviously wanted to play "flash mob", and after he arrived on the stage, he shouted three times at a very fast speed, and quickly lowered his head and rushed out of the venue.
Still, a lot of people heard it.
", what kind of situation is this? Did you hear it, Mr. Xiao Song actually learned just now...... Dog barking!"
I don't know who shouted loudly, and the venue immediately exploded.
"What kind of nerves is this Xiao Song always making? I just want to make some big news and strengthen my sense of existence, so I can't do this!"
"Isn't it because the "Michelin Red Book" has omitted their restaurant this year, and he is protesting in such a strange way?
"How do I feel that he is like he is betting with others and losing and is being punished? The person who bet with him is probably Mr. Liu, right?"
……
Listening to everyone's discussions, Mo Yu had already leaned back with a smile on Liu Fei's shoulders, and the jump in front of him was really dazzling.
However, Liu Fei just hooked the corners of his mouth slightly, smiled very casually, and left the venue with her.
Mo Yu was puzzled and said: "This is obviously not your style, if it is usual, shouldn't you take the opportunity to add more fire?"
Liu Fei smiled: "Don't you think this is a very small pediatric? Although it looks cool, it only makes him lose face at best, and it is difficult for him to really feel pain!"
Mo Yu frowned, and hurriedly said, "Listen to what you mean, have you thought of a way to make him feel pain?"
Liu Fei said: "The more I think about it, the more I feel that today's Song Chuheng is too confident, and something is not quite right, so I made a bold guess and wanted to play big!"
Mo Yu has always been Lan Qianhui's heart, she quickly reacted, and said in surprise: "What do you mean...... This can't be, right?"
Liu Fei said in a deep voice: "Whether there is a cat or not, you will only know if you try it! I will arrange it now!"
After speaking, he made several phone calls in a row, and then took Mo Yu to find a very ordinary hotel and waited quietly.
By the end of the evening, rumors had spread that someone within the Michelin Red Book had been bribed to help the Song family increase the number of restaurants listed.
Mo Yu saw that Liu Fei was just crooked on the bed watching TV, and didn't seem to care about this, and said with a smile: "Is this really useful?"
Liu Fei said: "Is it useful, let's talk about it with a shot, what if it lures the snake out of the hole?" And the reason why rumors are rumors is because they are false, once it is confirmed to be true, it is not a rumor!"
Liu Fei also knows that the reason why the Michelin Red Book is the bible of the restaurant industry is that it evaluates each restaurant independently and is not affected by other factors.
But there is nothing absolutely independent in this world, and people's hearts are unpredictable, so he would rather believe in it than believe in it, or in other words, he doesn't believe in the Song family at all!
After having dinner with Mo Yu in the hotel, Liu Fei took a hot bath comfortably and continued to stay in the room.
At around eight o'clock in the evening, Mo Yu, who was dressed neatly, came to his room and said with great concern: "How is it, is there any other news?"
Liu Fei pulled her into his arms and said, "Let's wait together!"
As he said this, his hand was already in her clothes.
Mo Yu exclaimed, patted his hand and said, "You...... You're restless!"
Liu Fei smiled: "I was inexplicably attracted, who let you wear nothing inside?"
"Nasty!"
After Mo Yu gave him a big look, the two laughed and played for a while, and their love was in the depths, but Liu Fei's mobile phone suddenly rang a few times.
Mo Yu pushed him, took out his mobile phone, and handed it to him.
Liu Fei was speechless and said, "It's been a whole circle, I'm not as important as my mobile phone?"
Mo Yu took a sip of him, and said with a slightly red face: "Don't play tricks, if you want, my sister will accompany you every day without any problems, hurry up and take a look, anyway, I'm curious, who is secretly helping you with things?"
"It must be a single dog!"
"Get out of here!"
……
Liu Fei looked at the text message, clicked on a photo and looked at it, and said with a strange smile: "My trick to lure the snake out of the hole is really effective, although the big snake didn't lead out, but it led out a small snake, now it's time to fan the flames!"
Mo Yu leaned his head and looked at it: "The photo is a little blurry, who is this person who 'armed' his whole body?"
"Xu Qian, secretary to the general manager of Songxi Restaurant Chain Co., Ltd., she just met secretly with Pete, deputy director of the Chinese region of "Michelin Red Book", probably to discuss countermeasures. ”
Mo Yu was extremely shocked and said, "Not only did you send someone to keep an eye on the Song family, but even this little secretary was also targeted?"
Liu Fei said: "I've been fighting with the Song family for so long, I know the Song family's style of doing things too well! Regardless of whether they operate in the dark or not, at this time, they will not come forward in person, so the people around them, as well as these executives and secretaries, are very likely to come forward to help solve the problem! Fortunately, I secretly mobilized a lot of people this time, and I didn't leave this little secretary behind." ”
Mo Yu said excitedly, "Now?"
Liu Fei pondered for a moment, and immediately said: "Two prongs! While handing over these photos to Lima quietly, I will ask a friend from France to do me a favor and print them out, and also quietly hand them over to the general person in charge of the "Michelin Red Book", I will definitely let the Song family not have any chance to fight back and operate this time!"
After saying that, he immediately called and arranged to go down.
Mo Yu kissed him several times in a row and said: "This is really an unexpected joy, once they find out that the deputy director of the Huaxia District has colluded with the Song family, then those restaurants of the Song family may be removed from the Michelin list, which is very happy!"
Liu Fei smiled knowingly and said: "This is much more enjoyable than letting Song Chuheng learn to bark a dog!" It's just that I can't figure out one thing, looking at Song Chuheng's tone at that time, he concluded that my restaurants and restaurants can neither be included in Michelin, nor will they be recommended by Bib Gourmand, if my guess is correct, it should be that Pete who revealed the list to him in advance, but why did my restaurants and restaurants finally appear again?"
Mo Yu frowned and said: "I can't figure it out either, this point is really strange, could it be said that it has something to do with their selection mechanism?"
Liu Fei was silent for a while, then suddenly took her into the quilt and whispered: "Leave him alone, it is estimated that there will be an answer tomorrow at the earliest, let's have a sweet dream together first!"
“……”
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