On the plane with Li Yan, Lei Weidong quickly found his seat, put away his luggage, and prepared to go to Toronto, Canada, where the Toronto Film Festival was held.

"Xiao Lei, do you think we can succeed this time?" Fastening the seat belt, Li Yan said a little uneasy: "If it doesn't work, I can only go home and inherit the family property." ”

"Sister Yan, it's come to this point, it doesn't matter if you succeed or not!" Lei Weidong ignored Li Yan's complaints and said: "This time, it can be said that if you don't succeed, you will become benevolent, and if you fail, everyone can only part ways." ”

"I hate failure, I must succeed this time!" Lei Weidong's words made Li Yan very unhappy, and she clenched her fists and shouted.

"You say, will there be many big directors and big stars at this film festival?"

Seeing that Lei Weidong did not have any reaction to his declaration, Li Yan's momentum decreased a lot and began to change the topic.

"I don't know!" Lei Weidong shook his head, I haven't been to the Toronto Film Festival, how do I know the situation over there, but there must be a lot of handsome guys and beauties, and there should be directors too, as for the big stars, it is estimated that it is unlikely to be seen, after all, this is not an Oscar. ”

Although the Toronto International Film Festival is one of the most prestigious international film festivals in the world, it is different from the three major European film festivals and Oscars in Berlin, Cannes and Venice, the Toronto Film Festival is not mainly based on awards, but is known for the large number of film screenings, which mainly serves the market.

As a result, the Toronto Film Festival brought together film lovers, film directors, film professionals and compradors from major film companies from all over the world.

As for those big stars, it is estimated that there are much less.

"What's the use of handsome guys and beauties, and they're not big stars!" Li Yan shook her head, "There is no comparison between the two at all." ”

"That's right!" Lei Weidong nodded, admitting that Li Yan was right.

External products such as aura, identity and fame have too much impact on people.

It's like Fan Bin, you said that there is no one more beautiful than her in the country's 1.3 billion people, that's impossible!

The saying that beautiful women are all in the folk is not nonsense.

It's as if Lei Weidong only stayed in Normal University for one day, and saw a beautiful woman whose temperament and appearance were not in her place, so that Lei Weidong secretly vowed that he would definitely pursue it after he went back and enrich his college life.

It's just that these beauties are not famous and can't attract the public's attention.

And celebrities are different, there are so many events, why the influence of the East and the West is so great, it is really because the star halo bonus is too great.

"How to read the book of law!"

After flying up and taking off, I saw Lei Weidong take out a law book to pass the time! Li Yan couldn't help but ask.

"Don't you like to read martial arts novels?"

"It's very simple, I want to make a lot of money! And the ways to make a lot of money are written in this book! I can't make money by reading martial arts novels!"

"That's a good thing!"

Li Yan nodded, she herself is a law graduate, and knows that many ways to make a lot of money are prohibited by the law, and many people can succeed because of their industry rules and relevant laws, walking a tightrope in the middle and finding a way to get rich quickly.

But does Lei Weidong need to do this?

Looking at Lei Weidong's serious appearance, Li Yan shook her head.

After more than a dozen hours of flight, the plane landed in Toronto.

Although Toronto is not the capital of Canada, it is the largest and most populous city in Canada.

It has a population of more than 5 million.

Although it is not as good as those cities in China with a population of tens of millions at every turn.

But don't forget, with a total population of just over 30 million people, it can be said that Toronto alone accounts for one-seventh of Canada's total population.

If you convert it into China, one-seventh of the population is more than 100 million, which is more than the population of a province.

The biggest thing about such a big city is that you don't have to worry about where to live.

Unlike Cannes, which hosts the Cannes Film Festival, and Park, which hosts the Saint-Denis Film Festival!

It's all small, not in a small town.

It's okay to travel anywhere on weekdays, and you can find a place to stay.

But not during the festival.

In particular, Cannes, a small town in the south of France, has a permanent population of only 70,000.

During the film festival, tens of thousands of people poured in, and Cannes was directly blown up.

One of the highlights of the Cannes Film Festival is the beauty of the beaches of Cannes, where producers and directors from all over the world come during the festival!

In order to get the opportunity to be favored by these people, to soar to the sky, and become famous overnight, small actors and models from all over France, Europe, and even the United States will come over, so that many people say that there are more beauties than fish in Cannes.

There are no ugly girls in this, because so many beautiful women are roaming the beaches of Cannes in swimsuits, and the ugly ones with bad bodies will leave immediately.

Of course, there is a reason why so many beautiful women are loitering on the beach.

Room rates in Cannes during the festival are very expensive!

Most of these actresses are not rich owners, except for transportation expenses and meal expenses, they don't have much money on them, and they can't afford to live in a hotel at all.

Those with tents can rest in tents, and those without tents can only show their powers, so much so that many people say that the Cannes Film Festival is a good place to hunt for beauty.

As long as you can stay in a hotel, you can be a groom night out!

Of course, that's Cannes, and Toronto is different.

Although the city is also filled with the atmosphere of a film festival!

In the streets and alleys, major movie theaters take turns to show movies, and in the open spaces in the city, you can see people selling movies on the planned roadside.

But the impact on the city is still too small, and most people's lives are still like that, and not much has changed.

Even the cost of hotel accommodation has not increased much.

"Mr. Li, Director Lei, let's go to the hotel first. "Toronto Airport, Ada Road in charge of pick-up.

In order to make the film better at the film festival!

At the end of August, Lei Weidong sent Ada to the Americas.

In addition to registering the scripts of "Ghost Record" and "Nightclub" in Hollywood to prevent plagiarism, Ada also has to come to Toronto to prepare.

"Go to the Nedahua Hotel, thank you!" In order to get to the hotel as soon as possible, Ada contacted a taxi, and after the two of them came up, he directly asked the driver to drive.

"You're RB people coming to the festival, right?" asked the driver, who drove around the wheel.

Lei Weidong's English was so poor that he could only ask Li Yan for help, "Sister Yan, what did he say?"

"He thinks we're stupid!"

Lei Weidong pouted and didn't say anything!

Now is the most difficult time for Chinese films, Hong Kong films have declined, and mainland films have not yet risen!

The people who cause the major film festivals to look down on us.

But it doesn't matter, in less than ten years, the Chinese will be able to conquer all major film festivals except Hollywood.

Cannes in particular!

Because of the special status in the hearts of the Chinese people, everyone began to form a group to brush Cannes!

Regardless of whether there are film works or not, they all run to Cannes and walk the red carpet.

So much so that in the end, when the Chinese people walked the red carpet, they did not walk one by one, but in groups, and there were too many people.

At that time, don't say that you should treat Chinese people as stupid people, just don't treat stupid people as Chinese people.

"Have you found a place to set up a booth?" Lei Weidong couldn't wait to ask as soon as he entered the hotel and put down his luggage.

"I've found it, it's in the square not far from the hotel! The location has been rented, and the booth can be set up tomorrow!" Ada pointed to the window.

Following the direction pointed by Ada, Lei Weidong saw a large square about a kilometer away from the hotel.

Where it is now crowded with people, it is estimated that the city has set aside it for filmmakers.

Anyone who has attended a film festival knows that because holding a film festival requires a lot of space and manpower, even if some sponsors pay for it, it is not enough for the festival to spend.

So if you want to show a film at a film festival, there are two ways.

One is that the film with a certain quality guarantee is screened out by the organizing committee and put in a relatively conspicuous theater and time period for screening, and at the same time, professional buyers from major companies are invited to watch it, and the transaction is done as much as possible, so that the organizer can earn a handling fee

The other is to get admission tickets, but the quality of the movie is not guaranteed, put it in a relatively remote theater or garbage time.

Whether it can be valued depends on whether the relationship between the investors of the film is hard or not, as well as luck, because there are not a few people looking for projects in remote locations at the film festival.

Of course, you need to pay for the above two ways, the rental of the theater, the printing of materials, and the salary of the staff......

Even at the relatively inexpensive St. Denis Film Festival, it costs thousands of dollars to show a movie!

It can be said that film is an art, but if you want to realize this art, money is the most basic condition.

Of course, in addition to these two ways of reacting, there is a third way, which is to organize yourself.

You can set up small screens on the side of the road or in the square, or you can build your own film booth and organize screenings.

It can be said that only a venue fee is required, and even if the film is sold, it should not give the organizer any fees.

The investment in these street movies is relatively small, at most hundreds of thousands of dollars, and even thousands of dollars.

In addition, most of the directors of the film are not professionals, but because of their interest in shooting movies, they try their luck with them!

As a result, the quality of the films is mostly low, which makes people unable to watch it at all.

But just like in the antique market, there are also high-quality ones, and the famous "Blair the Witch" was found by the artisan at the roadside screening.

It cost more than 20,000 US dollars, and at the same time as the movie booth was erected, the simple screening hall was also built!

In order to attract popularity, Lei Weidong has spent a lot of effort to attract attention!

There is no way, there is no star in this movie, and the director is not famous, so he can only work the scary.

Lei Weidong directly asked people to hang banners!

"The scariest movie, heart patients, high blood pressure patients, small guts, female friends in the menstrual period, pregnancy, lactation and menopause, please don't enter, scared to death is not worth your life!"

"Lei Dao, is this useful for you to write!" Ada looked at the banner written in English, a little speechless.

"There are so many banners like this on this street, it's useless for you to do this!"

"You'll know when it's useful or not!"

"I hope so!"

"You have time to complain here, why don't you send me movie brochures!" Seeing that Ada didn't believe himself, Lei Weidong directly kicked him and threw him a big stack of brochures.

"Xiao Lei, do you think we will succeed?" Li Yan said with some concern as the screening time got closer and closer, and the front of the booth was still sparsely populated. "No one has come yet!"

"I don't know if it's lucky!" Although he knew that "Ghost Shadow" was a success, it was at the Horror Film Festival, and Lei Weidong was not sure whether it would succeed in Toronto.

"Do you have a movie here?" asked a couple who walked over to the show, looked at the posters on the stand, and asked.

"It's a movie, it's just a horror movie, can you stand it?" Li Yan said.

"Horror movies, I like them the most! Go in, honey, go in and see!" the man walked in with the girl in his arms.

It's hard to get started!

There was the first audience, and soon there was a second, and in the following ten minutes, four or five more people came over one after another.

By the time the film began to be shown, there were already 11 people sitting on the bench in the screening room.

"Damn, it's not going to be another Blair!"

As the subtitles passed, the picture appeared on the screen, and the shaky footage was somewhat familiar.

The couple who came first, the girl couldn't help but scold.

"Shhhhhhhh

"I hope so!" Anna pouted.

The success of "Blair the Witch" also has a lot of negative effects!

Because the shocking box office is not because the quality of the film is excellent, but because the film marketing is a stroke of genius!

When making a lot of money, it also overdraws the market, and audiences who have just been fooled once will inevitably complain and disgust for films of the same type.

It's okay now!

The popularity of "Blair the Witch" has just risen, and the market is not very harmful, if after a period of time, a large number of follow-up films will enter, which will lead to the complete rot of the DV film market.

It wasn't until the appearance of the ghost record that a certain reputation was saved.

"Ahh

"Too ...... It's terrifying......" A boy's frightened body trembled.

"What does this director think, it must be a pervert!" the companion on the side nodded, "I suspect that there are really ghosts in this world!"

Although having said that, the two of them were in a cold sweat, but their eyes were glued to the screen, they just didn't want to leave, and they were obviously attracted to the movie.

"Jack, I take back what I said!" Anna said as she hid in her boyfriend's arms.

"This director is such a genius, the idea of shooting in DV is really fantastic, compared to him, "Blair the Witch" can be killed!"

"Anna, you're right! this director is fantastic!" Jack nodded in agreement with his girlfriend.

"Harry, what do you think!" At the end of the screening room, two men in their thirties were seated, different from other audience members, who watched and recorded the most classic parts of the film one by one.

"Very good, Murphy, there is value in the movie!" Harry nodded.

"Although they are all DV movies, this movie is a big cut beyond "Blair the Witch" in terms of narrative techniques and shooting methods, and it should be good at the box office in theaters, even if it can't enter theaters, DVD revenue should be good!"

Harry's words made Murphy determined, and he wrote the name of "Ghost Record" at the end of his notebook, marking it with three and a half stars.

For the highest five-star purchase evaluation, three and a half stars is already a level worth buying.

Of course, Murphy wants to wait two days to see how the audience reacts.

Because in his intuition, the level of this film is by no means three and a half stars, it is likely to be higher, and depending on the layout of the booth, the final purchase price needs to be decided by higher-level leaders.