Chapter 32: Target: Monopoly! (Thanks to the leader of the "Diduo" alliance for the reward!)
"This is the best commercial I've ever seen! No, this can't be said to be an advertisement, this is a documentary about the struggles of young people!" said one netizen in an excited post.
This is just the beginning, and more and more netizens are posting on the Internet to express their excitement.
"Love, struggle, hard work, success, no failure when you are young, everything is possible, this advertisement is so good, I want to be a person like Wang Ye!"
"From today onwards, Wang Ye is my idol!"
"Oh my God, my god and goddess appeared together to shoot an advertisement, and I will tell you that I watched this advertisement ten times!"
Wang Ye originally had a great reputation and influence on the Internet, and his Weibo fans have reached more than 10 million, which is not weaker than ordinary stars.
As soon as this commercial came out, his influence soared, and countless young people who were originally relatively unfamiliar with him had a good impression of him because of this commercial. When they learned about Wang Ye's true experience, they were even more shocked!
It turns out that the commercial film is not exaggerated at all, and Wang Ye's real experience is even more exaggerated than in the advertisement.
This young man, who is about the same age as everyone, spent less than a year and a half to work alone in Pengcheng, and is now a billionaire with a net worth of tens of billions.
With the same background, they are all from ordinary families, and they have all experienced hard work in the early days, and now Wang Ye is far ahead of his peers, and he is already famous. But his experience has inspired many young netizens, since Wang Ye can achieve such great success, then do I also have hope......
Emotional resonance is the deadliest!
Many fans now not only like Wang Ye, but worship him! He is regarded as their life mentor and the spokesperson for young people, and they are also fantasizing about one day, they can achieve the same achievements as Wang Ye.
This commercial has really created a large number of fans for Wang Ye, and intuitively, the number of his Weibo fans has exceeded 20 million from more than 10 million, and with the spread of the commercial, the number of fans is growing faster and faster.
Meigo.com has also gained a lot of new registered users, and many people have noticed Meigo.com through this advertisement.
In the past two days, Liu Angang planned to take it easy and get off work earlier. As a result, as soon as the advertisement aired, his plan fell through again. The number of registered users on the website has increased dramatically!
Every second, every minute, there is an influx of new users! I just recruited a group of customer service, and I feel that I am about to be insufficient, Liu An is painful and happy......
This advertising campaign is the third wave of propaganda arranged by Wang Ye, and it is also the most intense wave of publicity.
Just the prime-time advertising costs of TV stations around the world, he threw out 300 million, plus online video websites, as well as advertorials and water army promotion, the overall advertising budget is as high as 500 million!
This is not the first wave of "680 million gift feedback", it is relatively virtual, after all, the products are produced by themselves, and the actual cost is far from so high. But this time the advertising campaign is real money.
Wang Ye's requirements are a short period of time, high frequency, and high intensity! Advertisements are intensively broadcast on major television stations, and strive to see the greatest effect in the shortest possible time!
These 500 million, even if it is a whole year's advertising budget, is very strong. What's more, it's going to be concentrated in a week or two!
Whether it's surfing the Internet, watching TV, listening to the radio, reading magazines, reading newspapers...... Everywhere you go.com, or whole video ads, or promotional posters, the kind with narration text on them.
This is how the hot spot was created, and Wang Ye told many advertising people a truth with practical actions, that is, money can really do whatever you want!
A good commercial, coupled with a sufficient budget, many people quickly see how powerful the two are combined.
On May 8th, the promotional video of Meigo.com was officially launched.
On May 9th, as of 12 o'clock in the evening, the number of registered users on the website reached 28 million!
On May 10th, as of 12 o'clock in the evening, the number of registered users on the website reached 39 million!
As the impact of this "I speak for myself" commercial film grows, the effect becomes more and more prominent.
By May 12th, the number of registered users of Meigou had officially exceeded 50 million, and its sales reached a new high, a full 600 million!
As soon as this data came out, the Internet circle and the financial circle seemed to have experienced a ten-magnitude earthquake, and many people first felt that it was impossible, this must be fake data!
However, a lot of data can be verified, and the sales data of the website can also be summarized by the number of single product sales. After verification, it has been proved that every data of Meigou is true and correct, and it is indeed so high.
Everyone understands that the 50 million registered users represent the female users who shop on the Internet across the country, and almost all of them are users of the United States.
And the single-day sales exceeded 600 million, which is already close to the current e-commerce giant Moubao, you know, a Poke is a comprehensive e-commerce platform, and they are just a platform, not a direct sales. If the profit margin is calculated, there is no doubt that Meigou has surpassed a certain treasure and officially become the first in the Internet e-commerce industry!
Zhou Da, a partner of Sequoia Capital in the mainland, was both excited and bitter when he got the latest statistics from Meigou.com. A week ago, when he contacted Weiye Jiahua, the other party asked him to wait a few days. At that time, he was quite puzzled, not knowing what the other party's intentions were.
Now that he understands, it turns out that the other party is brewing a big move! A week ago, the valuation of Meigo.com may reach about 10 billion, even if the prospects are relatively clear, there is also a proven way to make profits. But no matter how you calculate it, the valuation cannot exceed 20 billion.
Now, it's all about to be recalculated!
The number of 50 million users, with a single-day sales of more than 600 million, where is this still a unicorn, this is definitely a dragon!
Zhou Da can safely say that if there are no major mistakes in the follow-up business strategy of Meigou.com, it will monopolize the online sales of cosmetics in the mainland market. With the continuous appreciation of the mainland economy and the continuous improvement of people's consumption level, what will be the overall share of the cosmetics market?
Now that the total sales of cosmetics in the physical market have reached 200 billion yuan a year, what about the future, can Meigou, which occupies a monopoly position, share the world equally with the physical market?
Monopoly, what a beautiful word, to be an entity, it is too difficult to achieve monopoly first! But Internet companies are different, this is a world where the strong are always strong, and the winner takes all. Once an Internet company can achieve a monopoly, the valuation will be detached from reality, because a company full of infinite possibilities is priceless......
Zhou Da knew that if he went to talk to Meigou about investing in shares now, he would have to bleed. The price to pay, even a financial giant like Sequoia Capital, is not something that can be easily afforded.
But he never wanted to give up, just kidding, how many years does it take for a company like Meigo.com to appear. If he misses it, then he is the biggest dereliction of duty, and the company's board of directors will definitely not let him go.
It's nothing more than paying more money, as long as the income can be guaranteed, there are still many people who are willing to pay.
The current market value of Meigo.com doesn't need to be carefully calculated, and everyone knows that it must be a sky-high price. As a result, the threshold for entry was raised again, and the relatively small investment banks could only accept their fate and take the initiative to withdraw.
But investment banking giants like Sequoia Capital, IDG, SoftBank, and Temasek are different, and they have begun to collect information on Meigou in all aspects, and the more detailed the better.
First, calculate an approximate valuation internally, and then calculate the market value that can be achieved after the listing of Meigou online based on the information collected, and then calculate the funds you can afford and the shares you are going to claim.
Of course, the specific amount of investment and how many shares can be obtained depends on the meaning of several major shareholders of Meigou.com, especially the intention of Wang Ye, the controlling shareholder. However, judging from the previous contact, Wang Ye is interested in accepting investment, which is a good start.
In the end, which investment bank or which investment banks can enter the game depends on the outcome of everyone's game. However, Zhou Da estimates that this financing is not something that an investment bank can bear, and it is likely to be a joint investment. Because the current valuation of Meigou is too high, the tickets to enter the venue are too expensive......
The big investment banks are nervously investigating, preparing to raise money to share the cake. But the peers of Meigou are in pain.
Especially Lebee.com and Jumei.
Xu Jing, CEO of Lebee.com, also saw the huge momentum caused by Meigo.com in the past few days, and also got the latest data statistics of Meigo.com. She was depressed to find that now Lebee.com and Meigo.com are not of the same magnitude at all, and the benchmarks of Meigo.com are all comprehensive e-commerce giants, what a certain treasure or a foreign Amazon.
And their own Lebee network, in comparison, is simply not worth mentioning, this year's annual sales task is only 500 million, less than the sales of Meigou in one day, how can this be compared!
Now that I think about it, Wang Ye's first acquisition target was Lebee.com. If I had agreed, I would have kept at least 20% of my shares. If calculated according to the current 20% valuation of Meigou.com, it is far more than the 100% valuation of Lebee.com......
However, there is no regret medicine in the world, and the choice I made can only grit my teeth and persevere.
Jumei's Chen Haiyang is not only in pain, he is in despair. Originally, the cosmetics vertical e-commerce is a subdivided industry, and this industry cannot accommodate too many companies. Originally, Lebee.com was its own brand, and Jumei Youpin was a group purchase of European and American brands, and everyone played their own games, how good.
It's good now, Meigo.com not only has its own brand, but also acts as an agent for the hottest Estee Lauder and Lancôme on the market.
However, he has nothing to do, the gap in hard power is too big, and he can only watch Meigou soar into the sky, while his own Jumei situation is getting worse and worse.