After watching the ball game, the relevant staff of the city's investment promotion eagerly took Mina and Gu Biao to inspect it.

First of all, we inspected the production workshop of the Red Bull factory in the east of the city, and listened to some business conditions, which can also be used as a reference for evaluating the scale of follow-up investment.

Although Mina is the majority shareholder of Red Bull, she herself has not had much time to care about Red Bull's business before, but has been busy with the liquor business with Lucia and the acquisition of the Gatorade beverage brand from Quaker cereal.

This time, she also came to Qiantang to temporarily hold her feet.

The relevant staff in the city usually do not go to foreign companies casually to inspect and rub around, and they do not know much about many situations.

Therefore, Zong Qinghou, the general manager of Red Bull (China), made very adequate preparations to meet the inspection of major shareholders and the city, in order to show the most brilliant side.

All kinds of semi-automatic production lines and clean workshops in line with international health technical standards really amazed the laymen of the relevant departments who came for the first time.

There is nothing to say about the pretense of showing off the bridge, anyway, Gu Biao is tired of it, and he doesn't think there is anything to be proud of. (Only pretending and showing off, no slapping in the face)

After visiting the workshop and watching the flower work, Zong Qinghou led the guests to the main conference room of the factory and took out a very ambitious report:

"At present, the global sales of all products of Red Bull (China) have reached 0.3% of the global sales of Coca-Cola's single products, and we are still in a period of rapid growth, after all, it only took us 3 years to do all this from scratch.

Now that the Board of Directors, under the decision of Miss Isminaya, has introduced Gatorade, a sports drink brand, and expanded its production and joint venture, we are sure that it will take another 3 years of construction time to achieve 1% of the sales of Coca-Cola's flagship products and 5% of Coca-Cola's sales of the full range of products!

In view of this, the scale of investment in this expansion will also be large, and there will be a lot of resources that need to be coordinated by the city. ”

After all, Coca-Cola has been a brand for 100 years, and there is not much room for growth, so it is still possible to achieve the previous goal.

However, the latter point mentioned by Zong Qinghou, that is, "after expanding Gatorade, strive to achieve 5% of the total sales of Red Bull (China) to Coca-Cola", which really surprised the relevant local departments.

Director Jiang of the Municipal Foreign Investment Office opened his mouth to question: "Manager Zong, does this mean that in three years, the sales of Gatorade and other new products will reach four times that of 'Red Bull' itself?

Coca-Cola is a famous brand that sells tens of billions of cups a year around the world, and even if it doesn't grow, that means that in three years' time your Red Bull will be selling 100 million cans a year and the Gatorade series will be 3 to 400 million cans?

Zong Qinghou is a local after all, and it is difficult to refute the face of the local leader, so he explained with a smile at the moment: "Director Jiang, you may not know that Gatorade is not a new brand, it was originally a famous sports drink brand that has been in business for more than ten years in the United States, with a valuation of 30 million US dollars.

So, even without the additional channels and brand awareness of the Red Bull alliance, the model of manufacturing in China and exporting to North America alone can guarantee at least 100 million bottles of exports per year – you see, this is the sales data of the Gatorade brand in the United States in the past three years. Of course, if you think that we will release satellites, we have nothing to say, everyone can seek common ground while reserving differences, there is no need to be more serious. ”

Director Jiang took some English materials and glanced at them, but he couldn't distinguish the authenticity, and couldn't help frowning slightly.

Gu Biao and Mina glanced at each other and felt that the atmosphere was a little weird.

Then Gu Biao turned back to Qiu Qing and communicated in a low voice, trying to figure out the situation: "Old Qiu, what's going on? ”

"It's not up to me to have the final say in the city, I'm just in charge of a piece. Recently, there may be some unfavorable voices for my brother, and I think you are too domineering, but don't worry, it won't have a substantial impact. "Qiu Qing is not very clear, just packing a ticket to comfort.

Who knows, after a few more minutes of the report meeting, a different voice suddenly became louder.

If Red Bull (China) can't clearly explain the plan and its confidence in the follow-up market and foreign exchange earning guarantees, it will be difficult for our Land Bureau to approve so many entire industrial land requisitions to you at one time.

Since last year, the irregularities in the operation of Hong Kong businessmen and other foreign businessmen in Southeast Asia have also occurred frequently in the coastal provinces. The south side circled the land and said that it was an industrial development zone, but after getting it, it was delayed to find an excuse not to start construction, and finally even hoarded after completing the three links and a level, and waited for the surrounding appreciation to fish in troubled waters and resell the land for real estate development.

Manager Zong, if you don't make today's matter clear, no matter how Mayor Qiu speaks, my Land Bureau can only do business, and when you build a workshop and accept and put it into production, I will compensate you for the land allocated for the first phase of the workshop, which is not embarrassing for you, right?"

"Lu Ju, you ......" Zong Qinghou was squeezed like this, and it was suddenly difficult to speak.

And Qiu Qing's face also changed slightly, and he persuaded him in a consultative tone: "Alas, Lao Lu, why do you bother, everyone is engaged in construction for their hometown, Xiao Gu's own investment, the investors he introduced, which time is not a model project in the city, others can't grab it." ”

The guy known as Lu Ju is obviously tougher than Director Jiang of the Municipal Foreign Investment Office just now, and he seems to be upright: "I am also a person who often reads documents, especially the trends in land. Comrade Xiao Gu's consistent achievements should be affirmed, but as far as I know, in the first half of this year, he also did a lot of things with mixed reputations in Xiangjiang.

Zhang Zhongmou, former vice president and CTO of Texas Instruments, a world-renowned technology giant in the field of electronics, turned out to be a sign of other people's houses, and was taken to Xiangjiang to paint cakes as a plot of land, and I can't tell how much land has been used to really build a semiconductor factory - anyway, it is still a short time, and it is said that a semiconductor workshop has not yet been completed. As for how much land will be turned into commercial housing in the future, it is not known. ”

Speaking of which, Gu Biao finally realized where this resistance that he hadn't thought of before came from - it was all because he was in Xiangjiang recently in order to keep his eyes on Taoguang and not let the enemy think that he was really engaged in science and technology, so he acted too much.

As a result, the local righteous people in their hometown couldn't stand it.

Listening to the words of this Lu Bureau, he seems to be a good official who is righteous and strict, and he is indeed defending national land and resources, which causes Gu Biao to not use those despicable methods to deal with bad people against him.

He had to pretend to go out to smoke a cigarette again, and then go outside, catch Qiu Qing's secretary Xiao Zhang, and ask where the other party came from.

"Secretary Zhang, what is the origin of the Lu Bureau of the Land Department? He doesn't even seem to sell the face of the enemy?"

The secretary had an expression of "sure enough" and explained: "Lu Ju is indeed a very tough person, he was parachuted in with Mayor Li at the beginning of the previous year, and he was the leader of the Land Bureau at that time. At that time, Deputy Qiu was only the director in charge of culture and tourism, and the two were just on an equal footing, and their seats were not as good as Lu Bureau.

In addition, you should also know that Mayor Li made a military order in the capital, and came to Qiantang to rectify the problem of illegal construction and encirclement by the West Lake left over from history, and strongly advocated returning the lake to the people and cracking down on privileges. Therefore, the Land Bureau is the most important department for Mayor Li to carry out his work.

Even if Lu Ju has made a lot of achievements in the past two years, Mayor Li is afraid that after he leaves, he will not be so vigorous and resolute to change someone, so he has been pressing him to work patiently for another two years. If Lu Ju really insists on his own opinion, it is not good for Qiu Deputy to overstep his authority and point fingers. ”

Gu Biao pondered for a while, and felt that it was best to explain it well, and it would be best to solve it. It really can't be solved, so it's a big deal to move Gatorade's factory to a neighboring city.

Real estate dogs should be spurned by the people and attacked by good officials, which is a matter of course. Since Gu Biao has earned the benefits of real estate dogs in Xiangjiang, it would be hypocritical to wash it again.

Leave the credit to history.

……

Considering that the other party may have prejudices against him personally, Gu Biao didn't want to answer the follow-up questions in person, but just handed Mina a small note and asked Mina to act on her own.

The planning report in the conference room continued, and Mina, who had received the response information and tone, confidently changed the angle to elaborate:

"Lu Ju, you and Director Jiang, after our second round of defense just now, the main question is 'why the Gatorade beverage products, which sell well in the United States, should be moved to China for production and then exported to the United States, and whether there is an advantage in cost?'

That's a good question, and it's a little bit of a trade secret, but I can still answer you.

First of all, as you know, Red Bull has mastered the two-stage beverage process of a mature concentrated puree production plant + dilution filling plant, which is the same as Coca-Cola. At present, Coca-Cola has also adopted the principle of setting up only one concentrated pulp plant in China, and in the future, it will set up up at most one local bottling plant in each province according to market conditions.

This technology, which was not used by Gatorade in the past, is now being acquired by Red Bull and we are ready to introduce it. With this technology, the mode of producing raw pulp in China and filling it in the United States will not increase the cost of transportation too much. Material and labor costs will be the main part of cost changes. ”

"However, after Coca-Cola set up a concentrated pulp plant in China, the cost has not been reduced - as far as I know, the lower cost of Coca-Cola in China than in the United States is almost all reduced by the filling process, because the packaging and labor of China's bottling plants are cheaper than those in the United States.

The puree is more expensive, because some raw materials have to be imported directly from the United States, such as acidic coloring caramel and special citric acid. Domestic puree is slightly more expensive than U.S. puree, but slightly cheaper than U.S. puree + the sum of the transportation costs of transporting puree from the U.S. to China. Why are you saying that Red Bull and Gatorade are different from Coca-Cola on this issue?"

Mina listened and frowned.

This is a very good homework, 85 years of local land departments, foreign investment departments, can actually say the "Coca-Cola special acid-resistant coloring caramel" such a technical term.

When have they been so efficient and so enthusiastic about defending their land resources?

Thankfully, Mina did her homework better.