Since the beginning of this year, Disney's stock price has fallen sharply, and even though Michael Eisner has taken various measures to deal with it, it has not improved.

In Hollywood, many people are rumored that Donn crippled Michael Eisner, so much so that he doesn't even dare to fart now.

Is that really the case?

Nonsense, of course!

It's a fact that Donn defeated Disney at the box office. But again, the handicap of the film market is too small, Disney's market value of more than $40 billion, and the box office of one or two movies is less than expected, which will not cause much fluctuation in the stock price at all.

The real reason for the turmoil in Disney's stock price is the decline in the performance of the core asset ABC TV network!

Last year, Time Warner and AOL merged, and Time Warner and Disney had a big battle amid the contradictions of cable TV operations.

The result ended in a big win for Disney, with Time Warner signing an unequal treaty worth $3 billion and the CEO publicly apologizing.

At that time, the ABC TV network, relying on the trump card program "Who Wants to Be a Millionaire", stood out from the bottom of the three major TV networks in one fell swoop, surpassed NBC, and had the qualifications to threaten the position of the boss of the CBS TV network market!

At that time, Disney's stock price reached its all-time high, with a market of over $45 billion!

However, Michael Eisner apparently forgot that behind CBS is Viacom, and behind Viacom is Lei Shidong!

Michael Eisner's boss back then, Barry Diller, was beaten by Lei Shidong, let alone him?

CBS immediately fought back, preparing two excellent programs - "Survivor" and "Crime Scene Investigation", intending to launch a positive attack on "Millionaire".

In addition, we will use MTV and VH1, two television stations under the Viacom television network with a wide audience, to vigorously promote the new program.

Michael Eisner is confident in "Millionaire" and believes that "Millionaire" can beat Time Warner as well as Viacom!

At that time, Disney had just been taught a lesson by Donn's "Spider-Man" in the film market, and had to get back face through other businesses.

For a while, the contest between the tip of the needle and the wheat mang began.

The two variety shows "Millionaire" and "Survivor" are broadcast in the same time period, forcing the audience to choose one of the two, which is a real confrontation!

At the time of its premiere, "Millionaire" had 16.8 million viewers and "Survivor" had 15.5 million viewers.

Michael Eisner wrote a high-profile letter to shareholders announcing Disney's victory!

But the result?

Recently.

The second installment of "Millionaire" was devastated, losing 1 million viewers, and the number of families who chose to watch "Survivor" surged to 19 million.

At the time, the Washington/Don Post also reported: "'Survivor' equaled 'Millionaire'!"

By the time the last episode of "Survivor" aired, the number of viewers had reached a staggering 50 million, which is equivalent to half of the American family, watching this show!

The only thing that makes Michael Eisner happy is that "Survivor" is a quarterly show and "Millionaire" is a regular show, which is available every week.

However, after "Survivor", "CSI" came again, and continued to slash "Millionaire"!

At its peak, "Millionaire" had 4 episodes per week, but now it has been reduced to 1 episode per week, which shows that this show has been declining.

It is not surprising that ABC's advertising revenue has plummeted, and Disney's stock price has plummeted.

Therefore, it was not Don who defeated Disney, but Lei Shidong!

It's just that Lei Shidong is hiding behind the scenes, quietly guiding the country, and Tang En enjoys a good reputation on the bright side.

The sluggishness of the film and television industries also caused conflicts within Disney, and Roy Disney stood up and planned to lay off Michael Eisner and replace him with an executive.

However, Roy Disney's stake is less than 1%, and his power is limited.

And Michael Eisner has been currying favor with Disney's majority shareholder family, the Bass family, for decades.

This family, which controls nearly 11% of Disney's shares, almost has the right to speak at the shareholders' meeting.

Michael Eisner is supported by the Bass family to be able to do his own thing in Disney's domineering dictatorship.

However, when a person is unlucky, he has to stuff his teeth when he drinks cold water.

The Bass family bought a large number of technology stocks with loans and Disney stock as collateral. Because of the outbreak of the "911 incident", the stock market plummeted, Disney's stock price shrank seriously, and brokerages and margin financiers are forcing them to repay their loans, and they urgently need to replenish their margins.

The Bass family sold 135 million shares of Disney stock to raise $2 billion.

As a result, there are 80 million shares of Disney stock left in their hands, accounting for only 4% of the total share capital!

The Bass family has lost power, and Michael Eisner's biggest backer has fallen!

It can be said that the current Michael Eisner is in danger of falling into power at any time. He wants to save Disney's stock price while contacting shareholders and consolidating power so as not to be taken away by Roy Disney.

So at this time, Kirk Douglas called and asked him to take a heavy hand on Donn, isn't this nothing to do?

Don hadn't been at Disney in months, and Michael Eisner had managed to settle down and devote all his energy to dealing with Roy Disney.

Now take the initiative to suppress Donn? Isn't this a brain water?

Michael Eisner is angry!

It's not Donn who is angry with him, it's some old Hollywood guys who are still thinking with the old thinking of the past.

He used to be a Hollywood filmmaker, and he also ran Paramount.

But he is now the chairman and CEO of the Walt Disney Group!

He is a media tycoon on the same level as Ted Turner, Lei Shidong, and Murdoch!

Ordering him in such a tone is simply unbelievable!

"A Roy Disney, a Kirk Douglass, these old Hollywood guys, why are they so hateful?!"

Michael Ace sat in his office with his fists clenched, and the more he thought about it, the angrier he became.

At this time, even if he lost his mind, it would be impossible for him to suppress Don.

"Huh, Donne?"

Michael Eisner's heart fluttered slightly, and a bold idea suddenly popped into him.

Regarding the kid Donn Walker, he has suffered a lot, and he has a real deep understanding.

Especially from the new corporate mission of Tangen Pictures, it can be seen that his ambition is very big!

The more ambitious, the more ruthless!

Not only to others, but also to yourself!

Michael Eisner sat in his office for an hour, watching the sun set, before finally taking a deep breath, pulling out his phone and dialing a long-lost phone number.

"Hello, this is Don Walker. ”

"Donn, it's me. ”

"Who?"

"Michael Eisner. ”

"Huh?"

On the other end of the phone, Don En was slightly stunned, very shocked, and after a while, he spit out two words from between his teeth: "Hello, Eisner!"