Chapter 951: Pre-sale
Xi Wanqing called early today, in addition to the things that Jiang Na told him, the main thing was to talk about the new version of the Romance of the Three Kingdoms original soundtrack preparing to open the pre-sale, and to promote it on his Weibo.
Qin Fangge's Weibo is not on his own, Xi Wanqing and Jiang Na have accounts and passwords to log in and speak, in the circle of celebrities, this is also a common thing, and it is basically managed by economic companies or studios. He himself will also post some selfies from time to time to take photos of his life or something, so as not to give fans the feeling that always posting Weibo is advertising, which is a bit more than worth the loss, and it is not easy to manage fans.
Xi Wanqing and the others will greet him before they use Qin Fangge's Weibo to post something, which is also equivalent to his official statement.
This time to promote the pre-sale of the original soundtrack album in Hongyan Music, it was decided after discussing cooperation with them today and signing a contract. Time is relatively tight, whether it is Hongyan Music or Xi Wanqing, they all want to take advantage of the new version of the Romance of the Three Kingdoms when it is still on the air to expand the momentum to the maximum. Otherwise, if this popularity drops, the popularity and sales of the original soundtrack will definitely decline.
Xi Wanqing also felt the need to talk to him face-to-face, asked him to go over to her side, and also made a special statement that she was there tonight, so that he wouldn't think crookedly.
Qin Fang sang haha, and also said that he was ready to do the right thing, and also explained that he cooperated with director Zhang Xiaoyang in documentary music, and successfully signed a contract tomorrow.
Xi Wanqing was not surprised by this, if Zhang Xiaoyang's side did not pass, she would definitely scold him for being blind, and Qin Fangge could still be wrong when he went out in person.
After receiving the call, Qin Fangge rushed to Xi Wanqing's side, and she also rushed to the news of the pre-sale of the new version of the Romance of the Three Kingdoms original soundtrack album on Hongyan Music before the early hours of the morning on Qin Fangge's Weibo.
Hongyan Music is also ready for pre-sale, in addition to the relevant links and recommendations released on the Hongyan Music Player, they have also got the content of the original soundtrack. Qin Fangge handed over the master tape to Xi Wanqing's company, and the CDs were all being burned and printed.
These music are not like the ones circulating on the Internet now, there are other sounds such as the voices of the actors, wind and sand, etc., and now the new version of the Romance of the Three Kingdoms is just over one-third of the playback progress, and a lot of music content can make the listeners' eyes shine. As for whether there will be a suspicion of spoilers, director Zhang Zhiwen and the crew don't think so. If you want to talk about this plot, it's basically the same as the Romance of the Three Kingdoms, if it's too outrageous, the audience won't buy it, right! The good news is that the audience is willing to buy it, and that's enough.
At the same time, Hongyan Company also has great expectations for this cooperation, as the hottest "star" in the domestic music industry, Qin Fangge's ability to attract fans is self-evident, and there have been various topics this year. It makes sense to bet heavily on him. Of course, they also have a more rigorous set of investigative analysis.
In any case, before the results are known, the publicity and distribution work must be done well. Hongyan's biggest reliance is their hundreds of millions of social software users, which is similar to Tencent in another time and space.
Qin Fangge believes that this is because Internet companies are actually users are king, and only with a huge number of users, even if they provide free services in the early stage, as long as they can afford to spend money and get through the most difficult period, they can wait until the day when the spring flowers bloom.
What's more, the profitability of Hongyan Company is also first-class, whether it is in the field of games or value-added services. In terms of music, there is no hope of making a profit at present, but if they can afford to invest in genuine music, it will be different for small companies.
2015 will be a particularly competitive year for the mobile music market, in addition to competition among peers. It is also very important to be able to get listeners who are used to free music to pay for music.
This time, Hongyan Music and Qin Fangge cooperated, and the main focus was naturally mobile digital music. The pre-sale of Hongyan Music is also mainly based on electronic albums, and there are links to physical CDs, but everyone knows that the physical record market has shrunk very badly, and no one has expected this to make money. But music like Qin Fangge and singers still have to release physical records, otherwise they will really be out of business, and if they lose money, they will make money from other places to subsidize them.
In this context, Hongyan Company has pushed the news of cooperation with Qin Fangge on the official website of Hongyan, Hongyan client and Hongyan music client, that is, Qin Fangge has authorized the exclusive copyright of music to Hongyan Music. At the same time, it also conformed to public opinion and released the long-awaited pre-sale channel for the new version of the Romance of the Three Kingdoms music soundtrack.
At present, it is only focused on Hongyan Music, and pre-sales can be opened on the mobile terminal and the official website of Hongyan Music. In terms of sales of electronic albums, Hongyan Music has long tested the waters, as well as monthly and annual membership services, and also put on the shelves the albums of some popular singers to test the waters.
It can be said that the experience has matured quite well.
But Qin Fangge's TV series soundtrack sales this time are different.
If other singers put electronic music albums on the shelves, they are generally singles or a few singles, and the price is only two to five yuan, and after logging in to the account to buy, you can listen to and download it online. No matter how popular the star is, if he puts more than ten songs on the shelves of a complete album, the price is about 0 yuan.
No way, if the price is too high, not many people will want to buy it. Compared to physical records, this price is still quite cheap.
Qin Fangge's new version of the Romance of the Three Kingdoms soundtrack, all kinds of copyrights are in his hands, and the number of tracks is relatively large. There are forty-two songs alone, and other background music can be composed separately with longer background music, such as "The Dawn of Heroes", "Wolong Yin", "Zhou Gongjin", "East Wind Rises", "Three Kingdoms Return to One" and so on. There were even more music clips in a shorter time, and he took them all out, all of which together had three hundred and fifteen.
According to the average TV episode of about 40 minutes, there are about 6 minutes of background music, after 100 episodes, the total music duration is more than 10 hours. What's more, the music in each episode is basically longer than this, and the ones he released this time are all full versions, and they don't need to be constrained by TV series.
The richness of the content of such an original soundtrack album is naturally not comparable to that of a simple pop music album.
If the pre-sale price is too low, it will definitely not work, but if it is too high, I am afraid that it will not sell. After careful evaluation, the price of each electronic soundtrack was 50 yuan, and then the low seat Wanqing disagreed. The two partners expect the final sales to be between 500,000 and 1 million, and no one dares to pack tickets until they experience the test of the market.
If the price of the album was cheaper, the sales would undoubtedly be better, but then I felt sorry for Qin Fangge's hard work.
It's not a secret that the new version of the Romance of the Three Kingdoms soundtrack album is going to be put on sale, and it has been revealed before, and in Qin Fangge's forum, there is also a top investigation. Of course, you can't completely count on his fans to buy it, and it is best to attract more people to buy it. Hongyan Music even hopes to lead the trend of buying paid music online.
Qin Fangge and Hongyan Music cooperated with each other, which also made the Internet boiling, saying everything.
This day is March 8th, and it is not Women's Day in this time and space, the pre-sale is open, and the official launch is scheduled at 8 o'clock in the evening on March 11. That afternoon, Qin Fangge and Hongyan held a press conference for cooperation.
The time is a little too rushed, but there is no way, whether it is Hongyan Music or Qin Fangge himself, I didn't expect that the new version of the Romance of the Three Kingdoms would be popular to such an extent, it seems that everyone will fall behind without talking about the Three Kingdoms. I didn't expect that the related soundtrack album would have a day to sell electronic music.
For Qin Fangge's loyal fans, he must support it fully. If you buy it at the time of pre-sale, you can listen to it and download it directly online on the 11th.
Moreover, Hongyan Music also has activities here, before the end of the pre-sale event, the top three users who buy the digital album fan list will get a gift package of Qin Fangge's signed version. These include autographed soundtracks, autographed posters, and some very delicate gadgets and more.
Among them, the signature soundtrack is simply an irresistible temptation for many fans.
The 4th and 5th fans in the back ranking, as well as the fans on the fan list from 6 to 10, will have corresponding gift packages.
In addition, other users who have purchased the original soundtrack will have the opportunity to participate in the lottery and win the corresponding gift pack items.
Hongyan Music is still quite good at promotion, in addition to this ranking of fans, there are also a lot of tricks, such as you can buy albums many times pk on the list, and then there are today's hot lists, win extra nameplate medals and other activities.
Ordinary people may think it's nothing, but in the eyes of fans, this is particularly significant.
For a while, there was a storm on the Internet, and when fans were carnivaling, black him sang about him everywhere.
When Qin Fangge arrived at Xi Wanqing, she was sulking in front of the computer, "Where did these guys come from! It seems that if they don't hack you to the end, they will feel uncomfortable!"
"Look down, what's the big deal!" Qin Fangge smiled and comforted her, "Why do you think things make my baby Qing'er unhappy!"
"Look at it, this scolding us is crazy for money, and it costs fifty yuan for an album, and it predicts that our sales won't break 100,000, which really me off!" Xi Wanqing's anger was difficult to calm down, "This is even more excessive, saying that you don't know what you believe when you are proud, and saying that you don't understand where the gap between artists and pop singers is!
"Just be calm and ignore them. Qin Fangge himself was quite calm, and he basically didn't take these remarks seriously. On the Internet, it is normal to scold others to vent their dissatisfaction with real life.
Xi Wanqing is still a little entangled, she is actually most concerned about the sales of the original soundtrack, and the momentum of pre-sale is not too good, which is also the reason why she is a little depressed. No, half an hour has passed since the pre-sale was opened, and it can be worth more than 10,000, and it is still in the case of repeated purchases by many fans. Like the first place on the fan list, I bought a hundred copies at once and spent 5,000 yuan.
Not only is she paying attention, but among the employees of Daqin Entertainment Company under her and Qin Fangge, there are many who work overtime. Hongyan Music is almost the same, and they are all doing statistics.
Xi Wanqing is really afraid that the sales will not be good and she will be laughed at.
Qin Fangge felt that it was nothing, "I don't expect this to eat, just let him go whatever people say." Fans also do what they can, and I don't want to be scolded by their parents and teachers as villains at that time. The current paid music market is immature, and it's good to have such a start, so it's good to take your time. ”
Having said that, Xi Wanqing still felt a little unhappy, and looking at those gloating remarks, she felt even more angry. Fortunately, she is still sane and has not made her own money to brush the list, but also to see what the real sales are.
Compared with Xi Wanqing's high expectations, Hongyan Music is actually quite satisfied, you know, before this, they were engaged in digital album sales, even the most popular groups and stars. Their prices are even cheaper, the five-dollar album has fans who have repeatedly purchased more than 10,000 times, and the overall sales have not exceeded one million.
Qin Fangge's original soundtrack this time, the price is already relatively high, if you want to calculate it, it is better to calculate it in terms of sales. To put it another way, there were 500,000 sales in half an hour, which is already very good.
One fiftieth of the album is already one fiftieth away from their projected minimum sales of half a million albums.
Qin Fangge can appease Xi Wanqing, but those fans of his are easily provoked. Moreover, the momentum of all kinds of cynicism seems to be stronger this time, in addition to Weibo and other celebrity singers' territories can be seen everywhere, under Qin Fangge's Weibo, there are also a lot of people who come to abuse and ridicule in the forum.
Xi Wanqing also gradually discovered that something was wrong, "It feels organized and premeditated!"
Qin Fangge adheres to the principle of being upright and not afraid of shadows, but Xi Wanqing doesn't see it that way, to a certain extent, there is not much difference between her and Qin Fangge's fanatical fans, and they can't see the reputation of their idols damaged. It's just that Xi Wanqing is inconvenient to go into battle in person to shout for him, so she also called the employees below the company and asked them to pay more attention to see if there is a situation of maliciously slandering Qin Fangge, she doesn't want these remarks to affect the sales of Qin Fangge's original soundtrack.
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