Gu Biao's casual complaint, Xiao Sui didn't take it to heart, just thinking that Gu Biao was blind again.

Who knew that Gu Biao was a guy with a big brain, once a bold idea came up, he dared to continue thinking decisively.

He remembered some NHK period dramas that showed the society in the 50s.

I have to say that most of the period dramas I made are still rigorous, and the poverty level of my 195X is almost the same as that in 198X in China.

For example, there is a morning period drama filmed by Maki Horikita entitled "Mr. Ume Sauce", which Gu Biao watched at Station B before the crossing. ("Mister" here means "doctor", and the Japanese word for "gentleman" includes teacher, doctor, and lawyer.) ）

In the film, the 50s people in the film, in the first two years of the TV set, were crowded in Tokyo's main square, and thousands of people gathered around one to watch NHK's programs.

And the domestic situation in the 1980s was similar, in his previous life, Gu Biao listened to the elders talk about the social experience that had just been wasted and waiting to be revived. I mentioned that I went to visit my relatives in the countryside of Wuzhou in Yiwu and Dongyang at that time, and I saw a free and open TV set on the square of Wuzhou Railway Station, and played "Hujiang Beach", and every night the black pressure filled a square with people.

Of course, in the 80s, Wuyue Province should have been considered a relatively financially healthy province. As for whether there are public television sets at the railway stations of impoverished provinces and prefecture-level cities in the mainland, Gu Biao has not investigated them, so he has no right to speak.

However, there are no objective conditions, Gu Biao can create conditions appropriately, he now has this strength, and he has thought of a strategy to kill two birds with one stone.

As soon as he thought of it, he immediately called Han Ting, who was in the Special Administrative Region.

"Mr. Han, how is the arrangement of Hanle Electronics' conversion to TV? It's been almost a month since you reported to CITIC last time. ”

Han Ting on the other end of the phone didn't sound angry, she should be too busy, and her voice could be heard haggard: "Why is it so fast! I just got the necessary equipment and tried it on a small scale, and most of them were just imported semi-finished products for assembly."

Besides, your 'Pac-Man' and 'Bomberman' still have a lot of sales, and the company's 'tank war' hasn't been squeezed out yet, so why are you in such a hurry? The production of TV sets was originally a spare backhand, and in the following two months of summer vacation, at most, an average of 20% of the remaining production capacity will be allocated to make TV sets. ”

Hanle Electronics now has a monthly output of 5,000 arcade machines, and it is more convenient to produce TVs than arcades, even if it is 20% of the production capacity, there are 3,000 units in two months. With the scarcity of TVs in China today, sales are definitely not worried.

The large-scale launch of domestic TV factories was about 84 years, and the first surplus of production was about 87 years.

After thinking about it for a while, Gu Biao further suggested: "Mr. Han, I don't know if you have any plans to advertise the products and brands of Hanle Electronics?"

"Advertising? Why advertise? Television sets are not tobacco and alcohol, and they can be sold out as much as they produce. Han Ting's thinking is very clear.

Gu Biao: "Tobacco and alcohol can be sold out - do you think Mina's YL special song can't be sold without advertising? No, it's just that it can't be sold at a high price, and it can't be stuck in the 'mid-to-high-end liquor' positioning after Mao Wujianlu." After advertising, it can be sold for 4 yuan a catty, instead of 1 yuan and 5 cents a catty.

If Hanle Electronics is willing to produce TVs with excellent grades and technical indicators, it is suitable for price increase sales if it is slightly advertised. In addition, if you are a joint venture, you do not need to consider the country's supply indicators, and you can sell TV sets without collecting industrial coupons, and there must be all kinds of 10,000 yuan households and township business owners who will buy one, and those who get rich first will not lack this money. ”

In 1980, domestic small black and white TVs were generally less than 1,000 pieces, and if they were more than 14 inches, they could break 1,000. The imported colored Japanese goods can easily be sold for more than 1,000 yuan, and the largest 18-inch and 2,000 can be sold, and they have to be specially designated industrial coupons.

As for the domestic color, it is also produced in small quantities today, but it is extremely tightly carded. Because the color picture tube cannot be localized, it costs precious foreign exchange to import, and the domestic assembly is only carried out.

Last year, the state invested in the first color picture tube factory in Xianyang, Shaanxi Province, which is expected to be put into operation in 82 years.

Compared with other domestic factories, the biggest advantage of Hanle Electronics is located in the Shajiao Industrial Zone of the Special Economic Zone, where imported raw materials are tariff-free for 3 years, which naturally includes "tariff-free import of foreign picture tubes", which has a crushing cost advantage over other domestic assembly plants, which is almost like beating primary school students.

Moreover, the unique exemption quota for compulsory foreign exchange settlement in Shajiao Development Zone also allows Hanle Electronics to intercept a part of its own export income to purchase overseas materials according to the policy.

If Han Ting wants to build a high-end TV set priced at 2,000 yuan each, even if the annual output is controlled at 100,000 units in the future, there are enough rich people in China to digest it.

China is so big, there are still hundreds of capable households in each county, and at the same time, it meets the two points of "high-end" and "not limited by tickets" The market segment is almost no one grabbing it, and this is the only one.

"Until 1982, before the expiration of the 'tariff-free import for the first three years' policy in Shajiao Industrial Zone, no unit in other places in China could enjoy this policy. Also until 82 years, before the rainbow picture tube factory in Xianyang was put into operation, localization was impossible. As long as you occupy the mind of this brand, it is equivalent to lying down and picking up high profits for two years. ”

Gu Biao finally analyzed this.

Han Ting was finally quite moved, and felt that it seemed okay to spend money on advertising.

"Mina's distillery, last year you offered her 300,000 yuan, and you advertised it for nothing, right? How can the TV set be a little more high-end, I can find a way to make a decision, and when the time comes, I will come up with 500,000 yuan for advertising. However, do you have any cost-effective media recommendations?"

Gu Biao said step by step: "The opportunity to introduce popular movies and placement advertisements is not available every year, and this business is no longer allowed to be done. But I have a better way, not all advertising has to strictly adhere to tradition, you do a little good, let the TV station, even a large number of newspapers cover you, can also play an advertising role, or even greater. Because you're the first to do it. ”

"It's kind of interesting, let's be clear. Han Ting is also very neat, as long as she obeys Gu Biao's strategy, she will never ink.

Gu Biao finally showed a thief smile: "I suggest that you take out a product with a cost of about 500,000 yuan, report the gross profit a little higher, falsely claim 1 million, and then find a few railway bureaus to donate it." It should be to enrich people's lives, let more people of all ages, young and poor people see the continuous news broadcast, and help publicize the achievements of the country's opening up.

For specific monitoring methods, you can specify the purpose, so that the major railway bureaus do not get things to the leaders' homes, but ensure that they are installed in the waiting halls of railway stations in various prefecture-level cities, and even at the door. After installation, ask the relevant departments to take a few photos back in the actual delivery state. ”

Gu Biao's statement can already prevent interception and misappropriation as much as possible, and today's people are at least purer and less courageous than they will be 20 years later. There are not many foreign businessmen who dare to brazenly intercept the materials that come over with hats.

Even if there is, as long as it is a minority, Gu Biao will admit it.

Because these hundreds of thousands of dollars are spent, the effect is definitely much better than the advertising of the serious channel.

Newspapers around the country will definitely boast about it as a political achievement, such as "how about the project of benefiting the people at the railway station in our city, how to have fun with the people, and how to send TV to the poor city to ......"

Nowadays, there is little local news, and reporters are worried about filling the grid.

Han Ting secretly felt good, but she also smelled a hint of conspiracy:

"The solution is good, but why do you always think that you have other plans? You kid won't even calculate me, right? Otherwise, you will throw the shares of Hanle to me and help me with advice?"

Gu Biao didn't want to hide it from Han Ting: "I do have a little selfishness, but in general, it is definitely the benefits you get - I think that before the end of the summer vacation, I invested in the co-production of "Hujiang Beach", which will be released in the mainland, and I see too few people at the premiere, I also feel sorry." It is not a bad thing that more people in remote and poor areas can enrich their spiritual lives.

And I am confident that CCTV will definitely rebroadcast it several times when it sees the ratings of my program, especially the repercussions caused by it in society, and the number of letters from readers. ”

Although Gu Biao has the idea of seizing the mind of a blank brand, after all, he has done a good thing, and all parties have reaped the benefits.

As for CCTV's decision to multibroadcast after "seeing the ratings", it was just Gu Biao's casual remarks.

Nowadays, no matter what CCTV puts on, as long as it is prime time, the ratings of more than 70% are easy, and wherever there is a TV set, there is almost no reluctance not to watch it, and no matter how bad the program is, it will be watched.

Therefore, the most important factor in determining the replay is the feedback from the audience's letters and calls.

Han Ting considered it again and again, and finally decided to adopt it.

She didn't bother the two masters at all, and directly asked Gu Biao to tell her some details at the operational level.

While recalling the "Mr. Ume-chan" by Maki Horikita that he watched in his previous life, combined with his personal experience today, Gu Biao analyzed:

"If you want to watch TV in the square in front of the station and in the waiting hall, there are only a dozen inches of screens, so that people can watch from dozens of meters away, and they can't see anything at all. No matter how big the size of the TV is, it is useless, at best it is just a shadowy impression.

So the key is to equip the TV with a very powerful stereo, and it is best to put several in different positions. rely on BGM and lines to make the audience feel the atmosphere.

To put it bluntly, it is still a media routine in the era of free broadcasting, but it is slightly more than radio to assist the brain to supplement the outline picture. After all, the sharing of visual signals is too poor. It's not as good as a high-power horn, and it's easy for tens of thousands of people in the entire stadium to hear it. ”

"Okay, I'll start working on that next month. Han Ting also knows a little bit about propaganda theory, and she thinks it is true after listening to it.

This is also why television appeared in the West in the 30s, but it has not been able to become a mass media and propaganda tool for 20 years, and Roosevelt and Hitler are still relying on radio - because radio is the propaganda method with the lowest threshold for the affluence of the audience, even if the destitute beggars sit on the street, they can still hear the president's "fireside chat" or the Führer's "victory of will".

Similarly, many people probably didn't expect that until 1985, in fact, the highest-paid entertainment media and entertainment industry in China was the storyteller Shan Tianfang.

As early as 1962, when it was the most difficult time, before they were on the radio, they could earn four or five thousand a month just by walking in a small field, and they had more than a dozen Rolex watches. 79 years later, he went to the radio, and there were rewards according to the listening rate, and he was even more out of control.

Although the listening rate reward given by the Central People's Radio at that time was extremely low, it could not stand the final statistics that 600 million people listened. (At that time, the radio didn't have that many programs, and it would rotate.) So if you have the radio on when you replay it, it will be counted twice. This is the moisture caused by the algorithm)