Chapter 708 Six reasons for the acquisition of Shunchi

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"What does this reporter think of Rover's car-making technology?" asked Bo Ruituo.

And as a British reporter, he still has the arrogance of a declining old aristocrat in his bones.

"Rover's automotive technology, especially the engine and chassis technology, is undoubtedly the best in the world!"

Bo Ruituo smiled and nodded, "It just so happens that we think so too. With Rover's technology, coupled with our sales channels in Huaxia, and abundant financial resources, I believe that our Red Star Automobile Group will be able to reproduce the glory of Rover!"

Hearing this, everyone suddenly remembered that standing behind the Red Star Automobile Group was Bruce Guo, who was praised by countless people as a business wizard and a financial tycoon. Since founding LinkedIn in 2000, the other party's wealth and career have grown exponentially, and they have never suffered too many failures. There are such figures who stand behind the Red Star car and take the helm for it. Red Star's acquisition of Rover Motors doesn't seem so ridiculous either.

"May I ask if the acquisition of Rover by Red Star Automobile Group came from Mr. Guo's instructions?"

"Of course!"

"So what are Mr. Guo's specific plans for the future development of Rover Motors?"

"Of course there are specific plans. We don't do anything out of preference, but on rigorous analysis and investigation. However, because the strategic planning of the enterprise involves trade secrets, it is inconvenient for me to disclose too much. But I can assure you that next year's Geneva, Frankfurt, Tokyo and other five major auto shows will appear Red Star Rover, we will invest 3 billion US dollars, the launch of Austin, Rover, MG, Red Star four brands, 12 models! We will become a force to be reckoned with in the international automotive industry. ”

There was an unexpected uproar in the group of reporters, 3 billion US dollars, 12 models, and the ambitions of the Red Star Automobile Company team for the automotive industry were clearly revealed. Leaving aside the success or not, this kind of revelation is too much appetite for reporters on the spot. They like this kind of big news that can attract the attention of public opinion.

"Mr. Bo Ruituo, will all 12 models be launched next year?"

"Of course not. It takes a lot of time to develop a new car. Therefore, we will continue to promote the launch of 12 new models in the next three years. ”

"What are the 12 models, and do you have a plan now?"

"In fact, from the brand, you can judge the car class targeted by the 12 models of Red Star Rover. As for the plan, of course we have it, and even the car design drawings are all ready, and then there is the research and development stage, as for more I am not convenient to disclose. As long as you always pay attention to our official website of Red Star Rover, I am sure there will be news that you are looking forward to. ”

Bo Ruituo took advantage of this press conference to advertise his own vehicle first.

Having worked hard in the business world for half his life, the experienced Bo Ruituo's ability to deal with journalists is naturally no problem. Soon, an hour of press conference passed.

I closed YouTube, opened the pages of Internet media such as LinkedIn News and Yahoo News, and sure enough, on their front pages, I found reports on Red Star Auto Group's acquisition of Rover Motors.

After a simple flip through it, it was basically written around what was revealed in Bo Ruituo's press conference. Seeing that there was nothing new, Guo Shouyun turned off the computer.

"What's new today?"

Wang Jue replied: "Mr. Morris reports that he has hired Kobre & Kim to respond to Gary Barber's lawsuit. ”

Kobre & Kim's expertise lies in resolving commercial disputes and investigations. It's fitting that they should deal with Gary Barber's lawsuit.

"What about the merger of Matrix and Kongscut?" Guo Shouyun asked further.

"The two sides are still in secret contact, and there is no further news for the time being. ”

Guo Shouyun nodded, "Is there anything else?"

"Mr. Tang of Universal Real Estate has reported that she intends to acquire Shunchi, the second largest real estate development company in China, and hopes to get your approval. ”

"Shunchi?Sun Hongbin?"

When he decided to enter the real estate industry in China, Guo Shouyun had a little understanding of it. Now the real overlord of the Chinese real estate market is neither Evergrande nor Country Garden, but Vanke and Shunchi.

Especially Shunchi, in 1995, Sun Hongbin took 500,000 Huaxia coins borrowed from Liu Chuanzhi to break into Tianjin for only 9 years, and the Shunchi he founded has been spanning intermediaries and real estate, with an annual revenue of 4.5 billion Huaxia yuan, second only to Vanke's Huaxia real estate giant.

Sun Hongbin's understanding of the Huaxia real estate market and his extreme operation mode of capital made even Guo Shouyun extremely admired. However, as often seen on the Internet, God does not bless Sun Hongbin. In 2004, the Central People's Republic of China cracked down on the real estate market, which directly cut off the capital chain he had built on bank loans. In just two or three years, Shunchi, which has acquired more than 30 pieces of land and hoarded more than 10 million square meters of land, has become crumbling.

However, Sun Hongbin's land acquisition is very distinctive, and it is located in the fringe of the city or in the sub-center, such as Daxing Huangcun in the capital, Zhengdong New District in Zheng~zhou, Qingpu and Fengxian in the magic capital, and it is generally a raw place that is more than 1 hour away by car. These raw lands are often not favored by local developers who focus on short-term benefits, the competition is relatively less fierce, and there is potential for future appreciation. The local government is anxious to sell, so it is easy to obtain support, especially financial support, there are basically no remaining demolition problems, which is conducive to rapid construction and delivery, and the land area is generally large, which is suitable for the construction of large-scale low- and medium-grade residential buildings.

The characteristics are clear, and the potential for future appreciation is not small. However, Guo Shouyun places more emphasis on the potential and value of the city's core plots. With space left in the core of the city, it is natural that there will be no interest in the suburbs.

After a brief consideration, Guo Shouyun picked up his mobile phone, found Tang Wenfang's number and dialed it.

Obviously, Tang Wenfang knew that he would call, and he was connected in a short time after Guo Shouyun made the call.

"Hello boss!"

"Are you planning to buy Shunchi?"

Guo Shouyun didn't waste any time, and asked directly.

"Yes!"

"Tell me about your plans!"

Although Guo Shouyun himself was not optimistic about this acquisition, he did not refuse it at the beginning. After all, it is Tang Wenfang who really runs Global Real Estate, and she knows more about the company than herself, and she also understands the future development direction of Global Real Estate.

Obviously, Tang Wenfang came prepared. After responding, he said in a clear manner: "First, there are 15 undeveloped lands under Shunchi Real Estate, covering 12.38 million square meters, of which nearly 4.5 million square meters are located in the Yangtze River Delta region. Moreover, the land plots are generally large, which is suitable for our long-term development, and the return of funds supports the development of core businesses in 25 cities. ”

"Second, there are 77 properties under development and have been developed, of which 30 are occupied by Tianjin, accounting for 20% of the real estate stock in Tianjin, and if it can be won, the properties managed by the global real estate property service department will reach 257, and the revenue and net profit will increase by 35%. ”

"Third, in addition to real estate, Shunchi is also one of the largest real estate agencies in the country, with 459 stores in Jinmen, Beijing and other places, if it can be integrated into the world, our global intermediary stores will reach 1,527, and initially establish a real estate agency network covering major first- and second-tier cities across the country. ”

"Fourth, Shunchi established the earliest Internet-based real estate agency website in China in 2000, which is currently the largest real estate service website in Tianjin, and with the development of Shunchi, it has become the country's leading real estate comprehensive website. I hope that our global real estate website will integrate it and consolidate our leading position in the field of real estate agency. ”

"Fifth, there are currently more than 10,000 employees in Shunchi, of which 35% are college students or above, and generally have rich experience in real estate. ”

"Sixth, Sunchi's total assets are about 8 billion Huaxia dollars and its debt is 3.56 billion yuan, considering its current situation, I am sure to acquire all of Shunchi's assets for 4 billion Huaxia dollars and pay it in installments. In addition, the rigid gap of Shunchi's capital is 600 million Huaxia yuan. In other words, as long as we come up with 2 billion Chinese dollars, we will be able to annex the second largest real estate company in mainland China and replace it. As for the source of funds, the first phase of the capital invested by the boss in the core projects of Global Real Estate is as high as 50 billion Huaxia dollars, although the cost of purchasing the land is very large, but the remaining part, with the current deposit interest of nearly 8% of Huaxia, is enough for us to acquire Shunchi and maintain the operation of Shunchi's projects. Even if there are some deficiencies, you can make it back through the sale of the property. … As long as we have coped with the first investment, it will be easier and easier for us to follow. ”

Guo Shouyun pondered for a moment, "It seems that you have been thinking about this matter for a long time. ”

"Yes! I have been thinking about this since Sun Hongbin's Shunchi capital chain was exposed. Because the business and people of Shunchi are really suitable for us. If it can be annexed, Universal will become a leading real estate development company in China, and when it comes to commercial real estate, we will be more powerful than Vanke. ”

"Are you sure? And I know that Shunchi is in contact with Morgan now, and if there is Morgan's investment, the funding gap of 600 million Huaxia dollars is not a big problem. ”

"I've inquired. Morgan gave Shunchi a VAM agreement: Morgan bought a 20% stake in Shunchi for 750 million Huaxia dollars, but if Shunchi's net profit fell below 16% in the next three years, Morgan's 20% stake would be doubled, or 40%. ”

“… Morgan obviously intended to take advantage of the fire to rob, and with Sun Hongbin's character, how could he agree to such a condition? Moreover, in order to circumvent the complicated local political and business relations, Shunchi often acquired land in a mode far higher than the market price, sometimes nearly 30 percent higher than the market price; this invisibly pushed up the cost of acquiring land and compressed profit margins. ”

“… Although the net profit of 16% is not difficult to achieve now, everyone knows that with the suppression of real estate by the Chinese government, the operation of real estate enterprises will become difficult, and the profit margin will also fall, and the risk of 16% is undoubtedly too high for Sun Hongbin to bear. Although he is called a 'madman' and a 'fool' to the outside world, he is never stupid when it comes to matters related to his own interests. ”

Guo Shouyun thought about it for a while and said, "How sure are you about this matter?"

“80%！”

"Well, since you feel sure, then I won't stop you. But you remember what I said?"

"Yes... You can rest assured that I will complete the core project of Universal Land in three to five years according to your requirements!"

"It's good if you remember!"

"Boss, the core plots in first- and second-tier cities are often not large, and once there are large plots, the competition is fierce. Therefore, the funds you provide may not be able to meet the initial requirements. ”

"You just have to take the land according to my request, and tell me if there is a funding gap. ”

"Understood!"

After asking about the operation of Global Real Estate, Guo Shouyun ended the call.

。 m.