Sitting silently at the desk and thinking, he didn't notice that Sha Zhenggang on the bed next to him also woke up, "Brother, what time is it?

"Well, I can't sleep. Sha Zhengyang glanced at Sha Zhenggang, who was still a little confused, and then at the black and white poster of Cui Jian posted on the bed opposite, and asked: "Zhenggang, what do you say if there is a company that wants Cui Jian to be the image spokesperson?"

"Image spokesperson?" Sha Zhenggang scratched his head, and said a little incomprehensibly: "What does this image spokesperson mean? Enterprises or commodities with a similar style to him? I think Lao Cui probably won't easily endorse anyone, right? He is not short of money, and his style is so prominent, it is estimated that he will not endorse casually, besides, it is estimated that ordinary people will not dare to ask him to be your so-called image spokesperson, I heard that he can't be on TV." ”

What Sha Zhenggang said is really a thing.

First, Lao Cui's unique personality style makes him afraid that there must be great restrictions when choosing partners, and in his memory, it seems that he has only made advertising endorsements for few companies such as BJ Jeep in later generations.

Second, there are also restrictions on choosing Lao Cui, his unique style makes the products with too large an audience to be considered, as for not being able to be on TV, it's not a problem, it seems that CCTV seems to be a little unkind to him, and other local stations don't seem to care.

It's a joke, who hasn't been short of money these days?

It's just that some people have a choice to make money.

Lao Cui is not a layman, but he is not an immortal, and he wants to eat fireworks in the world, so he should not refuse advertising endorsements, but he will definitely be more strict in his selection.

But Sha Zhengyang thinks that the brand Dongfanghong is very flavorful just by its name, and as for the rest, it depends on his three-inch tongue.

Seeing that his brother fell into contemplation for a while, Sha Zhenggang was a little curious, Lao Cui was his idol, why did his brother suddenly mention him?

"Brother, why are you suddenly asking this?"

"Well, if Lao Cui is the spokesperson of a certain product, will you fans choose to use such a product? I mean in the case of choice. Sha Zhengyang did not answer Sha Zhenggang's question and continued his topic.

"This, it depends on it, it still depends on which type of ,......" Sha Zhenggang couldn't help but sit up, a little unsure of what happened to his brother today, and kept asking some unrelated topics.

"Like wine. Sha Zhengyang said lightly.

"Wine, liquor?" Sha Zhenggang was stunned for a moment, and then thought about it again, "There must still be some influences, such as eating in a restaurant, there are several kinds of wine with similar prices, I guess I will choose, well, it should be like this, brother, why are you asking this?"

"There is a winery in the town, which used to be good and has some reputation, but it has not worked for the past two years, and now the town has put me in charge of building this winery, and I am thinking about how to sell the winery's products. Sha Zhengyang introduced lightly: "Red Flag Daqu and Red Flag Head Song, have you ever drunk it?"

Sha Zhenggang's alcohol consumption is stronger than Sha Zhengyang's, and seven or eight taels of liquor are not a problem at all, but compared to Lan Hai and Zhu Yibiao, they are not as good, and the three of them have to get a bottle to drink.

"I've drunk it, it's still common in the first two years, Hongqi Touqu drank more, the price is not expensive, the taste is OK, this year seems to be rare, we all drink Jianzhuang or Liu Langchun, and sometimes we also drink Chunsha. Sha Zhenggang showed a surprised expression on his face, "Brother, why did you get you to the winery again?"

"I'm going by myself, and that's all there is to the town, so I might as well find something challenging to do. Sha Zhengyang said casually: "Don't interrupt, I'll ask you something." ”

"Let me give you an example, for example, when Lao Cui held a concert in our Handu, if Lao Cui was the spokesperson of the Red Flag Song, for example, on the poster of the concert, there were some posters, such as the title, etc., all appeared in the Red Flag Song, do you think you and your classmates would choose the Red Flag Song when you were drinking during that time?" Sha Zhengyang asked.

"Well, I will definitely choose the red flag head song, and if the price is similar to that of other similar wines, I will definitely choose it. Sha Zhenggang said without hesitation: "At least for a period of time, I will choose, as for the future, it is not easy to say, it depends on the taste of the wine and whether there are other factors in the future." ”

This is in line with Sha Zhengyang's prediction.

Launching the brand is only the first step, and the momentum of the concert can only be temporary, but without the follow-up and consolidation of other follow-up marketing strategies, this momentum will slowly fade.

But if there is a follow-up and continuous momentum, then it may maintain the momentum of selling, or even better.

In order for a wine to leave a deep impression in the minds of drinkers, the quality of the wine is the most basic, and at this point, Sha Zhengyang knows that there is no problem with the quality of Hongqi Daqu and Hongqi Touqu.

But more or more to establish a reputation in people's minds, and then through a variety of ways to consolidate, only persistently with a variety of ways through a variety of channels to build, the brand can be slowly established, otherwise it will come quickly, and it will be consumed quickly.

Confucius Banquet Wine and Qin Chi are typical, one lost the halo of the king and was immediately eclipsed, and the other was swallowed up by the acquisition of Sichuan wine blending incident, and it also quickly disappeared.

There are many reasons for this, but there are many reasons for paying too much attention to the short-term limelight effect of advertising and ignoring the consolidation of product quality and image.

On the one hand, there is no continuous improvement of the quality and image of the product, the consolidation of the reputation of the brand, and the continuous follow-up marketing through a variety of means to maintain the popularity of the product at multiple levels.

According to Sha Zhengyang's plan, through Lao Cui's concert to start the brand of boutique Dongfanghong, and wait until various combinations of marketing methods to promote the brand of Dongfanghong, and then launch the high-end brand of aged Dongfanghong and Dongfanghong Guojiao 1921, 1927 and 1949.

This strategy can learn from the marketing method of drunkard liquor back then, and it is indispensable to cut off the beard once.

Of course, the premise of all this is to use Lao Cui's "Rock on the New Long March" concert in the early stage to open up the situation first.

As long as the market heats up, Sha Zhengyang believes that his combination of fists will definitely make Hongqi Winery, well, should call Dongfang Red Wine Industry a turnaround, even no less than the effect of Confucius Banquet and Qin Chi winning the CCTV bid back then.

Changsha may be the first battlefield for the Oriental Red Wine Industry to start a brand, thinking of this, Sha Zhengyang can't help but feel excited, he really looks forward to a new history created in his own hands.

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