The real charisma experience brought by Tiankun cultural products is obviously more than that.

As the interview deepened, Liu Linlin and President Wu soon found more shock.

First of all, they found that the proportion of these tourists who came to visit the R&D headquarters of Tiankun was far higher than they imagined when they first came into contact with it.

In addition to the genuine licensed peripherals of "Romance of the Three Kingdoms", several other well-known characters of archivable RPG/strategy war chess games that were launched at the end of last year and the beginning of this year have also been sought after by customers.

For example, "Final Fantasy" and "Fire Emblem", these games are actually exclusive games developed by third-party studios that have a loose cooperation model with Tiankun, but the peripheral licenses are also divided into unified management by Tiankun, because those small pure software studios can't afford to operate the peripherals themselves, they are too lightweight and have no entity.

And because these games are more or less the same as "Romance of the Three Kingdoms", they belong to a category that has created a historical commemorative significance, and naturally there are otaku people who come to support the collection market.

{Games in this era are basically console-owned, and few are ported to the computer at the same time.} The emphasis on "exclusivity" here is to show that these studios have signed a certain percentage of shareholding agreements with Tiankun, and at the same time to ensure that the games they develop will not land on Nintendo again. In the same way, Nintendo will also sign exclusive bindings with hardcore developers such as Namco and Konami. }

By extension, Liu Linlin and during their interviews, they also saw more foreign tourists buying Arnold and Stallone's iron-blooded tough guy images, and figures with model qiāng weapons Obviously, when Tian Kun sold these peripherals, it was under the banner of the old game "Future Soldier" {Contra} 4 years ago, but anyone with a discerning eye can see that Arnold and Stallone's style is the shape in "Terminator" and "First Blood".

But it doesn't matter, anyway, Gu Biao has both the production company in his hands, as well as publishers like Miramax, and game companies like Tiankun. Therefore, he pinched all the genuine peripheral authorizations of the whole IP in his hands, and what he sold here must be the most genuine, the most limited, and the most collectible, without any risk of rights protection.

It is estimated that each visitor spent at least a few hundred dollars worth of foreign exchange on these seemingly worthless items. And fanatics can spend thousands of dollars.

At the end of the interview with the Tiankun R&D General Department, the staff kindly told Liu Linlin: Those peripherals that involve both movies and games are also sold in the city's Lanting Cinema, and there are now many foreign tourists, especially those from Yuben and Nanyang, so if you are interested, you can go over and have a look.

Liu Linlin, who had made a special trip to dig up the fierce information in this area, was of course very interested, so after having lunch at KFC that day, she drove a long distance with President Wu to interview.

At about two o'clock in the afternoon, after arriving at Lanting Cinema, there were similar visual impact scenes.

They saw a lot of tourists who came to China to visit the Chinese costume shooting base, and many bought genuine official Hanfu peripherals.

This situation may seem strange to Chinese in later generations, but it is true. Because the Hong Kong martial arts dramas of the 80s are at their most glorious time, even the person himself is more sought after. {Nanbang actually chased Hong Kong martial arts dramas at that time, but unfortunately Nanbang was still relatively poor at the time, and he couldn't afford to spend as much money as he said, so he rarely traveled to China, and the two countries had not yet established diplomatic relations}

Moreover, there is also a store of Tiankun Pictures in the studio, so you can also buy Hollywood movie peripheral souvenirs that were not filmed in Lanting Cinemas, but belonged to Gu Biao's investment and production or distribution.

It is also a genuine authorization, made in China, and it is said to have collectible significance.

This is a business model that Chinese dare not think of. In the eight years since it was opened, it has been copied from the outside, and who has ever seen a premium to the outside world in the name of genuine and collection.

……

After getting all the front-line on-site interview materials, Liu Linlin was completely convinced.

She rushed back to the guest house overnight, sorted out the materials, and asked the local tourism authorities for some additional statistics, and worked hard to write the manuscript.

The next day, she took the preliminary manuscript and went to the Grand View Garden again to find Gu Biao to personally express her summary views and prospects for this industry.

"Mr. Gu, I didn't expect your business to be able to stimulate the domestic cultural tourism industry, which is really surprising. I wonder if you have a summary of this model, and can you provide some insights that we can use to cover it?"

Of course, Gu Biao was not stingy in teaching, and he replied generously:

"Originally, our development of the tourism industry was limited to relying on natural scenery and historical sites to explore external value and attract foreigners. It has never been considered to rely on the legend of other contemporary industries to attract attention.

I can only say that before me, who could have achieved the main purpose of allowing foreigners to travel to China, which was to visit a company?

This kind of thing is not the same as going to Paris to visit the luxury companies of the Champs-Élysées, or to visit the world's top department store giants in Ginza, Tokyo. If you have to find an analogy, I think it's the same as tourists from all over the world going to Hollywood to see Universal Studios, and New York to see Manhattan and Wall Street.

Because we have all achieved the goal of 'making a company and an industrial park itself a spiritual totem that tourists from all over the world admire'. It's like people who go to Wall Street, they actually want to see anything? They don't want to see anything, they just want to see the embodiment of the imagination of money, a kind of ethos, a kind of atmosphere, a kind of smell of old money in the air that their brains make, a kind of worship.

If you really want to talk about the scenery...... Hehe, it's inflicted. I have a lot of children who have never seen the world, and when I first went to Manhattan, I stood at the intersection of Wall Street Broadway and looked at the street signs and were stunned: What? Isn't this the 'Wall Street Wide'? Wall Street, what Broadway. But it is such a place with no scenery and a name of a turtle can attract foreigners to come, attract foreigners to take the initiative to transliterate and beautify, this is the soft power brought by cultural superiority! I also want to build the cultural superiority of Chinese!"

{Note: wall-street, wall-street, broad-way}

Liu Linlin worked hard to write down all of them.

"From this industrial trend, we can derive a new question: what is a nation's cultural superiority? Or what should be done to build a country's cultural superiority?" Gu Biao pointed to the country, and as he spoke, he thought of a new question, and subconsciously paused.

"yes, what should be done?" asked the female reporter, too, from the bottom of her heart.

If it is an official-based essay that brushes up on political achievements, when encountering this kind of topic, most of them will write a style without separating families, either engage in some movies and literary works to win international awards and enhance national self-confidence, or sponsor some sports projects to win more gold medals, and if the protagonist has commercial interests, then use the advantage of the traverser to sign some sports star endorsements that are not yet popular.

It's more common to buy a football team, start a club, and make up a lot of prizes......

But in the eyes of Gu Biao, a real traverser, those goods can only be said to be part of them, which are stepping stones and stepping stones, but they still have the value of knocking on the door and stepping stones, and the other part is completely brushing data.

After Gu Biao smoothed this line of thought, he continued to say loudly: "The most intuitive embodiment of the true cultural superiority of a country and nation is that after the country's citizens go to a foreign country, they will not be ashamed of the things produced in their own country when they buy them. ”

Perhaps, distance really produces beauty.

Rich people in any country need to rely on scarcity to prove that they are better than the people around them. Therefore, it is indeed more difficult to use domestic goods that are close to each other and easy to obtain.

But this demand for scarcity is obviously not exactly the same thing as the contempt of later generations of Chinese for the forced value of domestic products.

At least the French won't be ashamed to buy Chanel Hermes abroad, the Italians won't be ashamed to buy the Prada Gucci Armani abroad, and the Americans won't be ashamed to buy an iPhone abroad.

In this regard, even in the 2010s, when China was already many times stronger, it was still eager to prove that it was different from its original counterparts because of its large population, uneven development, and the new middle class...... There are all kinds of complicated reasons, and it can't be raised.

Therefore, the vast majority of Chinese do not have this concept in their minds at all, and they do not think about it completely immune shielding.

As for the Chinese people at the end of the 80s, they didn't have this string in their heads.

Therefore, when hundreds of thousands of people every day and tens of thousands of tourists come to Qiantang every month and come to the spotlight of reporters interviewed by the local Xinhua branch,

When they show a kind of "Tian Kun brand of games and cultural products, it is a limited collection value, and its attributes are of historical significance, because these categories are Gu Biao, Tian Kun was the first to create for mankind, so we would rather buy Made in A to commemorate than to buy Made in Japan." It's not that the quality of Japanese products is not good, it's just that it lacks historical significance".

The reporters of the news agency are so collectively confused.

Gu Biao's only two sentences made people fall into deep thought.

Fortunately, Gu Biao finally summed up loudly, and quickly pulled the reporter back: "Cultural superiority is used in the added value of 'even if your quality is not superior, others are still willing to buy you'."

In contrast, the superiority of science and technology is more clearly marked with prices, and children are not bullied. There is no premium in technology, you are awesome, and if you are not awesome, you are not awesome. If your technology is superb, users will immediately change their tune and use more advanced things in your home; if you are not advanced one day, people will immediately abandon you.

If one day you are not awesome and others still buy you, then it is not called technological superiority, it is cultural superiority. It's like you buy German goods, just because the German goods are of good quality. You buy French goods because even if the quality of French goods is not good, you still voluntarily commit this kind of abuse, and the easier it is to spoil the luxury, the more you feel that it has a foundation.

Cultural superiority is a kind of invisible hand that you are not awesome but others see that you were awesome and you have created history, so they continue to follow the inertia and trust you more. ”6