Lei Shidong's refusal to provide "package" services to MTV and USA is tantamount to a disguised increase in the subscription fee for USA TV channels.

In the absence of sufficiently unique programming, it is understandable that the number of subscribers of the USA network has declined.

In order to recover the adverse effects of being excluded by MTV, it is necessary to find a backer for USA to compete with MTV.

Across the United States, there are only two such cable stations — CNN and ESPN.

"I need a bundle from ESPN!"

So when it came time to meet Michael Eisner, Don didn't shy away from making a request.

ESPN covers more than 80 million home subscribers in North America, and although the penetration rate is still not as good as that of MTV, its influence and ratings are much higher than the latter!

ESPN owns the rights to the largest number of sports events in the United States, including NFL, MLB, NBA, College Football, Four Grand Slam Tennis Tournaments, Major League Soccer (MLS), NASCAR, US Open, British Open and a series of Masters.

Of all live sporting events in the U.S., more than 75% of them are broadcast by ESPN!

It can be said that any home user who loves sports programs is indispensable to ESPN.

This also provides Disney with a precondition for "bundling".

In other words, if users want to subscribe to ESPN, they must subscribe to other cable TV stations owned by Disney.

ESPN has become Disney's trump card industry, the core of the core.

"This can't be!" Michael Eisner immediately rejected Donn's proposal, "Donn, you see, ESPN has a larger user base than USA!"

The USA television network has only 45 million household subscribers, and the ESPN has more than 82 million.

If USA and ESPN are forcibly bundled, doesn't this mean that USA can have more than 82 million users in a short period of time?

Even if New Universal and Disney were partners again, Michael Eisner would not have accepted such an offer.

Bundled sales are overlord meals.

The requirement that Michael Eisner be willing to offend users and also prescribe an overlord meal must be an asset belonging to Disney.

Disney is under no obligation to work for New Universal.

Tang En also knew that this request was too difficult for a strong man, and smiled, "Even if you don't bundle it, you can open a few package services." ”

MTV refused to open a package with USA, and Done's idea was simple, he could work with ESPN to offer users a more affordable package service.

The original price increase in disguise, and then the price reduction in disguise.

The USA TV network and ESPN come up with a special package, and then get a special package with the STA TV network, which is owned by New Globe.

The combination of the two can basically make up for the loss caused by the rejection of the package by the MTV TV network.

Michael Eisner groaned a little and cooperated to open a package...... That's acceptable.

He glanced at Tang En, and said meaningfully, "Tang En, we have all agreed before. ”

Don said: "I know, I used the second season of "American Idol" to exchange with you for Robert Iger, and this condition will not change. ”

There must be a back and forth in the transaction.

Michael Eisner nodded, "And this package service?"

Don said: "ESPN and USA have a joint package, for a period of three years, during which the broadcast rights of "American Idol" will belong to ABC. ”

"Really?"

Michael Eisner's eyes lit up.

"American Idol" is arguably the hottest reality show in the history of American TV programs, and it has also become the most important negotiating weight in Donn's hands.

Prior to this, Donn promised to hand over the second season of "American Idol" to ABC in exchange for Michael Eisner suppressing Robert Iger and pushing him to move to New Universal.

However, it has always been a mystery where the third and fourth seasons of "American Idol" are broadcast.

New Global, on the other hand, adheres to the one-a-year model and is reluctant to accept long-term contracts.

The appeal and influence of "American Idol" is too great, and New Globe is qualified to stick to the me-led negotiation style.

Now, Donn finally spat out.

He agreed to hand over "American Idol" for the next three years to Disney!

It is conceivable that once this news spreads, Disney's stock price will inevitably rise sharply!

Roy Disney's "Save Disney" campaign may also end in disgrace.

Michael Eisner is excited!

Tang En smiled: "Not only that, if the USA TV network can exceed 50 million, 60 million, or even 70 million user households with the help of ESPN, I will also extend the contract of "Wisdom and Bravery" accordingly." ”

Michael Eisner remained calm, did not agree immediately, and said with a smile: "If that old guy Lei Shidong knows how we cooperate, he will definitely be dizzy!"

Donn asked, "How's the matter with Robert Iger?"

Michael Eisner said confidently: "He still has fantasies about the 'Save Disney' movement, and he thinks that Roy Disney can get rid of me, so he can take over." As long as we disclose the details of the cooperation, Disney's stock price will inevitably rise sharply, and when he loses confidence, he will be willing to accept your invitation. ”

Donn nodded, "What about Bob Chapek?"

Michael Eisner's face changed slightly.

Although Bob Chapek is only the vice president of Disney's vacation division, he is not a decision-making executive, but he is young, energetic, sharp-eyed, strong in leadership and full of creativity.

In another ten years, he will definitely be able to make it to the top management of Disney.

What's more, it's true that Disneyland is the number one in the industry at the moment, but the threat of Universal Studios is too great.

The combination of "Done Walker and Barry Diller" is not too much to create any miracle.

Universal Studios' international influence, surpassing Disneyland, is not just a piece of paper.

At this time, Michael Eisner must be wary of the new Universal, especially to prevent Universal Studios from becoming bigger.

Michael Eisner said lightly: "Bob Chapek...... Not in our negotiations. ”

The corners of Donne's mouth curled, he was silent, paused for a moment, and said: "I am also optimistic about Andrew Mooney, the president of the consumer goods department. ”

"Andrew Mooney?"

Michael Eisner raised an eyebrow.

This is a descendant he poached from Nike!

It is precisely because of Andrew Mooney that the "Disney Princess" trademark was registered, so that the "Disney Princess" brand is not only popular in Disney World, Disneyland, and Disney Resorts, but also makes a lot of money in the doll market.

In the past year, the "Disney Princess" doll has generated a profit of $500 million for Disney.

In the doll market, it is second only to "Barbie" and stronger than "Bazz Doll" of MGA Toys.

He didn't want to let go of such a talent.

It's just that Roy Disney is too conservative, and he thinks that Andrew Mooney has made the divine "Disney princess" a big road commodity that everyone can have, and he is quite angry.

In the previous life, it was like this.

Roy Disney drove out Michael Eisner in the "Save Disney" campaign, and also drove out Andrew Mooney, a major contributor to the Consumer Goods Department.

Don smiled, "I heard...... Roy Disney hates him, Michael, and if he wants to end the 'Save Disney' movement and get Roy to stop, he has to be gracious and powerful. Pulling Disney's stock price up, this is 'Wei', and firing Andrew Mooney is 'En'. If you compromise a little, maybe the old guy will figure it out?"

Michael Eisner was silent for a long time and shook his head, "I'll think about it again." ”

……

"Harry Potter and the Philosopher's Stone" successfully got $94 million at the box office in North America the next week, and what is even more terrifying is that the overseas market was also released this week, with a box office result of $180 million in 16 countries!

Among them, the United Kingdom alone received 34 million US dollars!

So far, the global box office of "Harry Potter and the Philosopher's Stone" has exceeded $360 million...... saw that it had gone to the box office of another billion US dollars.

The $1 billion global box office is an unattainable figure for Hollywood.

But for Don Walker, it seemed like everything was falling into place.

In an exclusive interview with Time magazine, Barry Diller, CEO of New Globe, said: "New Globe will continue to strengthen its dominance in the commercial film market. With the continued exploration of the "Spider-Man" series, "Harry Potter" series, "Pirate League" series, and "Mad Max" series, the next step is to promote the big production trend of "Fast and Furious" and "Spy". ”

When talking about the development of the TV industry, Barry Diller said very seriously: "The TV business department is the inevitable choice of the media group. In the next few years, New Global Group will increase its investment and attention to TV media, and we are not afraid of any opponent's suppression and competition. There will definitely be a new pattern in the new world, which is the new mission entrusted to us by the new era, and it is also the only way for the new Hollywood!"

The outside world has different interpretations of these words.

But the industry has seen it, Barry Diller...... A war letter has been officially issued to Lei Shidong!

The battle between New Universal and Viacom is about to break out!

On November 27, Disney and New Globe jointly held a press conference.

At the press conference, the preparation process of the animated live-action film "Dumbo" co-produced by the two companies was first introduced, with a total investment of $120 million, directed by Tim Burton, the male lead by Russell Crowe, the female lead by Anne Hathaway, and Scarlett Johansson will have a supporting role.

Filming will begin in mid-December, and the filming period is expected to reach 15 weeks.

The specific release schedule will be in February 2004.

Next, an earthquake-like bombshell news was announced-

The second season of "American Idol" will premiere on ABC TV on February 22nd!

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