Chapter XXVI Wholesalers
On May Day in 1980, one of the most significant events was the reopening of the former residence of the "Great Leader" of Zhongnanhai, and the masses were arranged to visit it in a planned manner. Vertices are updated the fastest
On the day of the "May Fourth" Youth Day, the most important event that happened was the opening of the "Jingcheng Aviation Catering Co., Ltd.", a joint venture between the "Civil Aviation Administration of Beijing" and the "Hong Kong Aviation Catering Co., Ltd.", at the Capital Airport.
The significance lies in the fact that this is the first joint venture in Beijing.
As for the latest event that caused a sensation in society throughout May, it was a letter from a reader co-signed by Huang Xiaoju and Pan Wei named Pan Xiao published in the fifth issue of the National Youth magazine, "The Road of Life, How to Go Narrower and Narrower......".
This article, which tells the bitterness of young people about their lives, is so relevant to the times and sincere and indignant that it finally triggers a great discussion on "contemporary youth ideology and ideology" among the readers of 60,000 letters. Almost "hot" for a whole summer.
Coincidentally, it's the same month. The TV series "New Shore", jointly recorded by Dandong TV and National Television, was also broadcast on the screen.
The TV series is based on the reportage "Towards a New Shore". The original form of the heroine, Liu Yanhua, is precisely a young woman who once stumbled. In the process of rediscovering the direction of her life, she was frustrated again and again, and the social discrimination, cold reception, and inextricable shadow in her heart also aroused sympathy and deep thought from many people.
So after the broadcast of "New Shore", an interactive wave of ideas was formed with "Pan Xiao Discussion". It has made the whole society begin to care about an outlier phenomenon in life, and the young people who have lost their footing.
But to be honest, this is not a good thing for Hong Yanwu.
Because first of all, this social phenomenon reopened a scar somewhere in his heart.
In Liu Yanhua's body, he clearly saw the shadow of "Sugar Heart". It made him think about her again. If you can't say when, if you can't smoke cold, your heart will be chaotic for a while, and it will hurt for a while.
He couldn't help but call "Aunt Bao" again. But as expected, there was still no news. "Aunt Bao" still comforted him and promised to tell him as soon as there was news.
But this kind of worry, this kind of thought, is to make people's hearts numb and sleep.
Secondly, Hong Yanwu himself, as a ready-made example of a "runaway youth", suddenly became the focus of the eyes of those around him.
Anyone he knew, whether a neighbor or a colleague, would always stare at him with sympathy and ambivalence.
Not only did Aunt Bian want to talk to him, but the three policemen she knew also came to him one by one to understand his ideological dynamics.
This kind of taste is really awkward, and staring at him for too many times makes it inconvenient for him to do anything.
You know, Hong Yanwu is very busy now. In order to keep exchanging foreign exchange notes, he must ensure a sufficient source of cash.
Let's just say that in the past few months, he has disposed of a large number of electrical appliances in stock, and the money of "Thorn Mei" can be embezzled for the time being. But the cash in his hand is only 1780,000, strictly speaking, it is barely enough to last for two months.
Luckily, he had people under him. In order to do more business, he pulled out twenty clever people from the door of the movie theater. Let these boys soak in the Beijing hotel with fake letters of introduction every day. Make friends with buyers from all walks of life, set up magnets, and pull business to engage in sales.
And he and Chen Liquan are personally responsible for procurement and on-site transactions.
But then, every afternoon they can't stay home, and they don't have to come back until dark.
If you want to say that you are okay in normal times, you can't do it now. Because whoever meets asks the two of them, "Why are you back so late?" and "What are you busy with?" It's hard enough to just fool and perfunctory the people around you every day to make people not suspicious.
On the contrary, this makes people feel a kind of distress of "how the road of life is getting narrower and narrower".
In addition, there is another thing, Hong Yanwu is also grasping the incident. That is, before rushing to the middle of the month, he still has to do his best to collect the seal stone and calligraphy and painting again.
For this, he postponed the purchase of "monkey tickets".
Why is it in such a hurry?
Don't worry.
Due to his frequent acquisitions, he has become a regular customer of some stores. At the end of last month, some stores told him that they had received an urgent notice from their superiors that from May 15 to May 17, at least half of all the good things in the store would be registered, packed up and sent away.
This is because from May 31 to June, Beijing will hold its first export goods exhibition in Hong Kong. Considering the diversity of products above, a handicraft is temporarily added.
Of course he knew it in his heart. These good things are the price of cabbage in China, and foreign guests and Hong Kong tourists come to the capital to buy and love these things. Now I have to take the initiative to send it to someone over there, can I still come back?
Don't talk about this, if you go out once, the domestic cadres will understand the market. When they come back, it's no wonder that the price of these things doesn't go up.
Buy! You have to buy it! I don't have time to wait! I have to finish picking it before it can be the turn of these "Hong Kong cowards."
That's it, these things are all together, can people still pick up leisure?
To tell the truth, every afternoon, Hong Yanwu was like a firefighter rushing out, taking Chen Liquan to the capital.
For a while, the glaze factory, a hotel, a friendship store, and a moment to the "Tianqiao Theater" to pick up goods.
But everything is multifaceted. Don't look at such a support in all directions, it is enough to make people anxious. But in this case, there are also several aspects that make Hong Yanwu quite relieved and comfortable.
The first is that now I have the help of Bian Jiangong, but it is of great use.
This month, this kid's car was completely chartered by Hong Yanwu. Every afternoon, he dragged Hong Yanwu and Chen Liquan around.
In this way, it not only eliminates the inconvenience of carrying a large amount of cash, saves Hong Yanwu's time and the pain of traveling, and even pulls and picks up the goods is particularly convenient. It also reduces the likelihood of meeting acquaintances on the street.
Bian Jiangong is still reliable, he knows that it is enough for Hong Yanwu to pour things, and he will never ask more and say more, just wait in the car honestly. can even help in front of Aunt Bian.
Of course, it would be cost-effective for him to do this himself. Hong Yanwu refused to treat his friends badly, and the price he gave was more than twice as much as the chartered car, fifty yuan in one afternoon, and everyone was happy.
The second is the stone calligraphy and painting bought by Hong Yanwu, which is unimaginably cost-effective with foreign exchange coupons.
You know, handicrafts were one of the few commodities that could be bargained at that time, and the store itself had a certain degree of autonomy. There is also a foreign exchange policy above, and buying things with foreign exchange coupons and RMB are fundamentally two different things. And now Hong Yanwu is also familiar with many clerks, and it is only necessary to secretly make some benefits to win over.
In this way, with the huge amount of purchases, Hong Yanwu was able to buy something with 60 foreign exchange coupons at a price of 100 yuan. He used to struggle to get a 10% discount, and it was worth it.
After all the costs are removed inside and out, he has already made nearly half of the profit just by buying things. Why don't you say hello?
Third, Hong Yanwu's thinking on how to pour out foreign exchange coupons after they get their hands is completely correct.
His decision to use foreign exchange coupons as a medium and to use the "Friendship Store" as a wholesale station for goods was simply too wise.
It's the same as buying handicrafts. Due to the fact that the foreign exchange tasks undertaken by the "Friendship Store" are constantly increasing. Under pressure from superiors, there is a gap in the pricing of goods that have never wavered, just like a craft store.
In order to ensure that the task is completed, the store leader secretly gave the counter staff a policy, saying that if the customer really wants to buy but is hesitant about the price, then the waiter can voluntarily lower the price.
The limit of this discount is about ten percent. If the purchase amount exceeds a certain amount, it can be lower, as low as 20%.
In this way, it means that someone like Hong Yanwu will bargain if he has a good mouth. Relying on this "unspoken rule" alone, he can have a profit of thirteen percent.
But that's not all. I bought it and sold it.
The scarce goods in the "Friendship Store" are all high-quality, high-consumption luxury goods. The attraction is too high for those who don't have a foreign exchange voucher. It is not an exaggeration to say that dreams are realistic, and it is not an exaggeration to say that people are about to go crazy.
Therefore, the goods vacated by Hong Yanwu are sellers' markets, and they are extremely sought-after. Selling it at a higher price is not a problem at all. Sometimes it's even unintentional, even lightning speed.
For example, there were two buyers in Shandong who wanted to buy two black-and-white TVs, and Hong Yanwu took stock from the "Tianqiao Theater" and sent the TVs directly.
Unexpectedly, as soon as they met with the two Shandong people, they fell in love with the pointed scalp shoes on the feet of Hong Yanwu and Chen Liquan again. I asked if I could get some of these shoes.
That's exactly what Hong Yanwu bought in the friendship store, and it doesn't look so beautiful outside. Hong Yanwu added another 50 percent of the price according to the store's official price.
I didn't expect such a high price, the two Shandong people didn't hesitate at all, and asked for thirty pairs when they opened their mouths. He was also asked if he had any fashionable women's shoes.
As a result, in addition to two black-and-white televisions, the two Shandong people finally bought 50 pairs of men's and women's leather shoes from him. The cost of co-wearing leather shoes is more expensive than two TVs, and it costs more than 1,600.
Therefore, in the lucrative profit of this kind of transaction, the most critical place is that in addition to the good things sold, there is also a very subtle arithmetic problem.
For example, Hong Yanwu can use 80 yuan of foreign exchange coupons to buy something in a store with a price tag of 100 yuan, and then sell it to others at a high price of 140 yuan. That's a 75 percent profit.
If you subtract the money given to the "little daughter-in-law", the carriage and horse expenses, the hotel room, and the commission of the boys who pull the business. There is still a profit of nearly 60 percent.
This means that just by selling these leather shoes, Hong Yanwu earned 600 yuan.
Compared with those ordinary scalpers, wasps are busy flipping foreign exchange coupons, and only make a dozen percent of the profit from them, making much more, and it is easy to sell.
If Hong Yanwu is more ruthless and sells eighty yuan to one hundred and sixteen, the gross profit will be doubled.
So don't look at it as the same foreign exchange coupon, but it's a different realm.
In this world, some people spend their lives earning money to support their families, but some people can sit on the ground and make money easily. That's where the gap lies.
Although it is still the realm of "art", Hong Yanwu relies on his shrewd calculations to stand in a position that is smarter than most people in one step. This kind of achievement is not something that can be achieved by just one person being "reborn" and then copying historical experience.
If you evaluate his methods objectively, in fact, they have completely departed from the category of "ticket sellers". In essence, he has a much more advanced business.
If it is more appropriately described, it should be "temporary monopoly of luxury wholesale goods".