At the Asian Games in Bangkok last year, Zhang Yimou, Gu Changwei and Ma Feng did not have televisions in their schools, so they all obtained relevant information about the Asian Games from newspapers, and then relied on their brains to make up for the heroic appearance of the Chinese team when they won gold medals.

Although the Chinese team has only participated in the Asian Games for the second time and the national system of competitive sports has not yet been established, it is still unfortunate to lose in the gold medal table, ranking only second in Asia. However, for people who have been poor and weak for a long time, the second is also good, which is enough to boost the morale of the people.

In this way, today's National Games is not only the first time that Zhang Ma and Gu have seen a national-level sports competition on the spot, but they have not even watched TV before.

Naturally, they see everything new.

On the men's horizontal bar court, Li Ning, a 16-year-old player of the Guixi team, made a one-arm big loop, which was enough to cause everyone's exclamation.

On the women's uneven bars field, Ma Yanhong's waist change of bars will attract bursts of pity, and it seems that the audience can empathize with the sharp pain of the contestant's stomach and stopping the bar.

As for Thomas full spin on pommel horse field...... Oh, sorry to go to the wrong set. It wasn't until the World Championships in Pittsburgh a month later that Kurt Thomas invented it, so no one on Earth would have done it yet.

In addition to witnessing the coolness, everyone became more and more awe-inspiring for Gu Wei's ability to get tickets - such a high-level competition, he actually said that he could immediately change the ticket if he wanted to watch it, and his handwriting was too rebellious.

Ma Feng even felt that even if he didn't have anything serious to do today, just to watch the game, it was worth it to come to the capital from Qiantang at his own expense.

In the side grandstand area, those old and young masters in the four or nine cities who like to point out the rivers and mountains also pointed at a few people with obvious Chinese faces in the foreign guest area here, but everyone knows that behind this kind of guidance, they are all envious.

It is impossible for the gymnastics competition to climax all the time, and in the interval of exciting movements, Ma Feng can also seize the opportunity to chat with Zhang Yimou about some business matters.

Since I met each other just now, I heard that the advertisement for Elite Song was shot by Zhang Yimou, and Ma Feng made up his mind that this time Yanghe Daqu and Liqunyan will not bother the two masters.

The two chatted and chatted, and naturally they would talk about the advertising creative. Yanghe is okay, Ma Feng basically follows the previous liquor advertisement, and wants to take the road of pulling the wind cool and eye-catching, although there is not much breakthrough, but it is enough to cope with today's audience aesthetics.

When talking about Li Qunyan, Ma Feng still wanted to take advantage of the victory to chase and take the handsome route.

However, when Gu Biao on the side heard it, he stopped him tactfully.

"Ma Zi, this can't be done like this, cigarettes are not a positive thing after all, although the country currently has no relevant policies, but for the sake of you, especially Director Zhang's reputation in the future, don't shoot like this. ”

"Yo, Brother Gu, you're going to chill me, I'm just a photographer who is studying, don't call me Director Zhang. Zhang Yimou hurriedly humbled himself.

Gu Biao waved his hand, indicating that these details were not important.

Domestic legislation on the advertising industry is very lagging behind, only in the early 90s. However, before the advent of the Advertising Law, there were already relevant administrative regulations that would regulate the approval of advertising content.

For example, the "Regulations on the Administration of Advertising" in '87, and even the earlier "Interim Regulations on the Administration of Advertising".

Among them, the "Interim Regulations" were promulgated in 82 and bundled together with the Trademark Law.

If Ma Feng forcibly advertises cigarettes directly and positively, it will be no problem within two years, but after all, it is easy to leave a black history for artists.

Zhang Yimou Gu Changwei's reputation in the art world will be very valuable in the future, and Gu Biao doesn't want to be too casual now, so that they will regret it in the future.

"Then Brother Gu, how do you think this advertisement will be played? After all, I have already accepted the Liqun family, and it is difficult to break the contract, and I will not be able to find anyone to cooperate with in the future. Why don't we take less money from the cigarette factory in the future, and do this for the other party first?" Ma Feng still listened to Gu Wei's persuasion, but he was a little regretful.

In 79 years, all domestic consumer goods factories were short of money, and even if they saw the precedent of their peers eating peaches, there were still a few who had the courage to spend a lot of money on advertising. Cigarette factories are the only units with explosive pre-tax profits.

Gu Biao also understood Ma Feng's difficulties, and analyzed it euphemistically: "I didn't ask you not to advertise cigarettes, but you just have to pay attention to the caliber of publicity." Don't appear products, don't show the handsome, manly of smoke. But it's okay to embody a little cultural and philosophical connotation. ”

"Cultural and philosophical connotations?" Ma Feng secretly complained, "Then the other party probably won't want to pay such an expensive advertising fee, right? ”

Later generations of tobacco groups were willing to spend a lot of money on faceless advertising, and that was because the law had already stipulated it. But now that the law does not stipulate it, the producer has to take the initiative to let the manufacturer discount, and the difficulty of persuasion is naturally different.

However, fortunately, it was Liqun, Gu Biao remembered the philosophical original work he saw in his previous life, and he knew how to persuade him.

Gu Biao: "Whether you can get the other party director to accept it depends on how you brag about the advertising design, and your eloquence is good, and you can still be persuaded." ”

Ma Feng: "Then Brother Gu, tell me, how should this behave?"

Gu Biao held two fingers and said keenly: "Smoking is definitely bad, so we definitely can't reverse right and wrong and say that smoking is good, but we can change the angle and say that another thing is even worse, that is, the loss of free will." ”

Rao is Ma Feng is already the second big fool of the Son of Heaven, or is he so shaken by Gu Biao's thinking that he can't find the north.

And Zhang Yimou and Gu Changwei, who had been listening, were so surprised that they didn't even look at Ma Yanhong's wonderful uneven bars, and all their attention was attracted by Gu Wei's pretending remarks: "Is this okay?"

Gu Biao Zhizhu was in his hand: "Why not, let's assume it like this - first of all, you've all seen computers, right?"

The three of them said in unison: "I've heard of it, but I haven't seen it." ”

"Ahem, it doesn't matter if you haven't seen it, just listen to me and draw conclusions," Gu Biao didn't expect that everyone hadn't seen it yet, "In the more than 30 years since the birth of computers, how fast has computing power developed? Fifteen years ago, Gordon Moore, the co-founder of Intel Corporation, put forward the prediction that 'the computing speed of CPUs per unit density will double every 18 months', which is called Moore's Law.

This law has been valid to this day, and it will continue to be valid for decades in the age of electronic carriers. So the processing speed of computers is 1,000 times faster every 15 years. We are now a million times the size of the first generation of computers, and thirty years from now we are a million times the number of times we are now.

At that time when technology develops, the artificial intelligence mentioned by Alan Turing may not be completely realized, but it is easy to surpass humans in some judgments, statistics and deductions.

So let's suppose that one day, if you have a sensor assistant that can monitor your physiological indicators and then use a computer to do data analysis and tell you that if you eat another pack of chocolate today, it will increase the risk of diabetes by 1 in 10,000, do you eat it or not?

If he further tells you that, based on your current physical condition, that you supplement with a certain vitamin, or even take a certain prescription drug, which is good for your health, do you do it or not? Even if we assume that it does not predict the probability of success correctly, the misdiagnosis rate is definitely lower than that of human doctors—at least lower than that of human doctors who say 'smoking is bad for health.'"

Ma Feng, do you remember how I grabbed the concept of a shooting game console from Taidong Electric? Do you remember how Seagate grabbed the market from the previous generation of IBM hard disk vendors?

It is because the previous generation of hard disk manufacturers and Taidong Electric believe too much in market research data! Because revolutionary things can never be deduced by inductive data, this is a subversive thing at the bottom.

If a human being pursues 'the most cost-effective according to big data' in everything he does, then what else can he do? Allowing the unprofitable, at least in some cases, the right to make choices that are not the most cost-effective, is what makes a person noble.

You go from one peak to another higher peak, not all the way up, but down first. If you want to be the most cost-effective all the time, you will refuse to go down the mountain, and limit yourself to the first peak for the rest of your life.

Therefore, human beings should enjoy the right to life and health, which is one of the basic human rights. But beyond the right to life and health, what is even more noble is the freedom of choice, free will—including the right of a person to choose to temporarily harm himself, even if there is no reason to do so. Because robots never hurt themselves for no reason, they are too efficient. Those who have the right to harm themselves are noble revolutionaries!

Life is precious, but love is even more valuable. If it's for the sake of freedom, you can throw both away - after reading this poem, do you think it's hard to give up a few minutes of life for the sake of free will?

Actually, I don't like to smoke either, but I don't smoke, I'm reminding myself that even if one day, the computer can help me make all the choices, but at least I have the freedom to choose self-harm -

Of course, smoking is definitely not good, because it is addictive, and using anything addictive to remind oneself of free will is often to escape from the former external force of mind control and be captured by another external force. My theory is that if you want to be perfect, it's best to trade it for a non-addictive self-harm channel. ”

All three of them were dumbfounded.

How can the flickering technique of the Chinese language be brought into play to such a high level?

It's like a mountain.

The living and the dead, the flesh and the bones.

"This ...... You can't deny health, but use freedom and health to make people make choices?Brother Gu, how did you come up with this angle?" Ma Feng muttered in horror, as if he had discovered a new world of eloquence, and also fell into another deep reflection,

"Today I know that there are people in the world, and there is a heaven outside the sky. Alas, my eloquence trained as a teacher is not as good as the eloquence cultivated by a diplomat like Brother Gu. ”

Gu Biao smiled: "Actually, it's not difficult, the Americans have a Marlboro royal lobbyist a few years ago who is studying these words." I'm just in line with international standards. Their biggest weapon is to make consumers weigh 'health' and 'rebel against authoritative opinions'.

Americans are very rebellious, even if they really know that smoking is unhealthy, but can they resist the temptation of 'I am in charge of my business, let the experts tell the beast to roll Nima eggs and don't beep in front of Lao Tzu'?

If it weren't for the fact that we Chinese are still relatively simple and willing to trust experts, I wouldn't even have to do the work of 'localization transplantation' just now, and just translate the Americans' lines directly. ”

The three of them whispered and excited, and they all felt that the topic had risen to the level of art philosophy.

"Then Brother Gu, how do you think the advertising slogan is better?" Ma Feng has completely worshiped and lost his ability to think.

Then help someone to the end.

Gu Biao cleared his throat: "You guys just shoot a traveler's promotional video." The narrator is like this: Life is like a journey, and the important thing is not the destination, but the scenery along the way, and the mood of seeing the scenery. Liqun, let the mind travel.

Translate it, smokers will naturally translate it in their minds like this: Life is like a journey, the important thing is not how long you live, but how well you live. Lao Tzu didn't even have to smoke Liqun, why did he live for so long. ”

"The eloquence of a diplomat who reverses black and white is awesome. Alas, it can't be compared. Take this word, plus the explanation just now, the director of the cigarette factory must be convinced, and he is willing to pay obediently if the product does not appear. ”