Chapter 586: What Are You Talking About?
Night falls.
The Champs-Élysées is one of the most beautiful streets in the world, even at night.
Instead of decreasing, there are more people here than during the day, and many people take out their mobile phones to record themselves and the beautiful scenery behind them.
Li Dong had been near the Arc de Triomphe until the store was about to close, and then he began to walk in the direction of his shop.
In his opinion, when he comes to this kind of place, he should be a little more leisurely, every time he sees someone passing by in a hurry, he will keep shaking his head, he simply lives up to the beautiful scenery around him, and the beautiful women.
Maybe the surrounding buildings will not change, but the people around them will change, just like in the eyes of men, beautiful women are also part of the beautiful scenery, if you don't walk slowly, how can you find beauty? If you can't find beauty, won't you live up to these bright eyes given by God?
Click!
Li Dong pushed open the door and walked into the store, there were no customers in the store, the clerk hadn't left yet, Zhou Wen was holding a meeting for everyone, Chen Ping stood aside, looking at everyone with her eyes, I don't know if they were inspecting them, after a day of actual combat, everyone's ability should be able to figure out.
Seeing Li Dong, Chen Ping walked up to Li Dong excitedly and said happily, "Boss, guess what's today's sales?"
"Seeing that you are so happy, why can't you have millions of euros?" Li Dong said.
How many, how many million euros?
Chen Ping's smile instantly stiffened on his face, where is this opening the door to do business, it is clearly a robbery, not to mention their store that just opened today, even the entire Champs-Élysées, and there is no brand store that can reach millions of euros in daily sales.
A few million euros a day, a billion euros a year, let alone a Paris store, some brands have global sales throughout the year, and they can't reach this figure.
"Boss, are you joking?" asked Chen Ping, not only was the joke not funny, but also seriously hit her enthusiasm for work.
Although he knows that the boss's pursuit of sales has always been very high, for example, the boss's monthly sales of the Oriental Miracle, from 100 million at the beginning, to 1 billion later, and then to 10 billion now, seem to be endless, but can you be realistic?
As a new brand store that has just opened and has not done any advertising, and the daily sales of millions of euros are a pipe dream, what do you want other skincare brands to think? What do you think about the company that also opened a store on the Champs-Élysées?
"I'm not kidding. Li Dong said very seriously, "As the general manager of a company with annual sales of tens of billions, I think it will be at least one million euros to make you happy, otherwise your laughter will be too worthless." ”
The corners of Chen Ping's mouth twitched again and again, where is this guessing, it is clearly teaching her, teaching her not to get carried away, to be happy and angry.
"Isn't it more than a million? What are you talking about?" Li Dong said lightly, "Say, what is today's sales?"
"Eighty-one thousand four hundred euros. Due to the lack of confidence, Chen Ping was very quiet when she reported, and she no longer had the pride and excitement she had before.
Li Dong's words were like a rainstorm, directly extinguishing the fire.
"So little?" Li Dong raised his eyebrows, a few million is a joke or a bar, but is 80,000 too little? In his heart, how can the minimum goal be more than 100,000, then it will be a little bit like this, otherwise it will not be in vain?
"Boss, it's a euro, it's a euro, converted into RMB, it's more than 600,000. Chen Ping emphasized.
"I know!" Li Dong said in a deep voice, "Do you think that your boss can't even tell the difference between the euro and the yuan? More than 600,000 yuan, and the whole year is only 200 million or 300 million, this is a Paris store, not only for France, but for the whole of Europe, a store in China, this number." ”
"However, we are on the first day of opening, and we haven't done any advertising, so I think that when the advertising is done and the word of mouth goes out, more people will come to buy. Chen Ping said.
She knew that the boss's goal was big, but she didn't think that the sales of the Paris store were bad, after all, it was a newly opened store, and even according to the current sales, there were 30 million euros in a year, and after deducting the expenses of 3 million, there were still 27 million, which was converted into 300 million yuan......
It can only be said that the boss's appetite is too big.
Of course, Li Dong knew what Chen Ping said, but he still shook his head and said, "Advertise quickly, the sooner the better." ”
"Yes, boss. Chen Ping whispered, sighing secretly in her heart, "By the way, there is one more thing, the company's products are now beginning to enter the European market, in terms of advertising endorsements, should we also consider it anew? Chen Ping directly aimed the endorsement at the supermodel.
In fact, after Amblin and Safina left, she has been thinking about this matter, if the product wants to enter a new market, it is necessary to invite a new spokesperson, so that everyone can accept it, and Amblin and Safina as supermodels, Victoria's Secret angels, to be well-known and influential, to be influential and influential, many customers today are coming for these two people, and it is definitely a very good choice to let them endorse.
"Not necessarily. Li Dong heard it and said, "Maggie Xiao is very good, she has a certain reputation in the world, in addition, we want to emphasize that the company's products are from China, from the East, find a Westerner to be the spokesperson, in my opinion, a bit nondescript, or the East face of the people are better." ”
It's different from what the boss thinks.
Chen Ping thought to herself.
Although Maggie Shaw has a certain reputation in the world, that was a long time ago, and the other party's influence in the fashion circle and skin care product circle, how can it be compared to the Victoria's Secret supermodel?
As soon as Chen Ping was about to refute, she heard the boss continue, "As for Qiao Brin and Safina, I know their influence, but if you ask them to endorse, it will inevitably give people a feeling of 'leading a donkey', and the effect of 'supermodels are using it' before will be gone." ”
Chen Ping didn't expect the boss to think so, but it sounds like there is some truth to it.
"So be it. Li Dong thought for a while, and suddenly said, "Let's still follow the old routine, don't look for supermodel endorsements, let them take a few pictures of our products and post them on Weibo, and those well-known Internet celebrities, do you understand what I mean?"
"Understood!" Chen Ping said. Without looking for an endorsement, this kind of advertising should be the best way to promote.
"In addition, ask Zhou Wen, is there any model competition in Europe recently, we can do a sponsorship or something, expand the influence of the product in the model circle, and then go deep into the fashion circle. ”
"Yes, boss. ”