The meeting of Minghu culture has always been short. Pen % fun % Pavilion www.biquge.info

This time the theme is "My Sassy Girlfriend", and it's mainly two things.

The first is the issue of the arrival of the box office.

With the statistics of the box office last week, "My Sassy Girlfriend", which has been in theaters for six weeks, has received a total of 157.46 million box office, and according to the different account sharing methods and sharing ratios signed with various theaters, after preliminary calculations, as of last Sunday's box office of nearly 160 million, Minghu Culture will be divided into a total of about 83 million.

On average, it's about 54% of the overall box office.

This share ratio is neither low nor high.

Saying that it is not low, compared with the vast majority of small and medium-sized film and television companies and production companies in China, the box office share ratio of more than 50% is something they have never dared to think of.

Although Minghu Culture is a newcomer in the film industry, Minghu Culture is not a small company, especially in terms of distribution, Minghu Culture has the most powerful record distribution channel in China at present. Although this channel itself can't help the distribution of films, a dime of help, but the people who have developed this channel are still there, with them, Minghu Culture can talk about it one by one, and finally get the distribution by itself, without having to be like other small and medium-sized film and television production companies, they can only be forced to hand over the distribution rights to other companies to operate, and the final profit will also be cut off a large piece.

But on the other hand, this sharing ratio is not high.

Although Minghu Culture has handled the distribution of the film by itself, as a newcomer in the film and television industry, it is almost impossible to negotiate a satisfactory price from the cinema alliance and various cinema chains!

Even, if you deduct your own distribution costs and publicity expenses, and the money that ends up in your money bag, it may not be as good as directly handing over the distribution right to others.

However, it is a rule that has been set a long time ago for its own movies and its own release!

It doesn't matter how much money you have, you have to do it!

Of course, with the success of "My Sassy Girlfriend", when the next movie is talked about, the conditions will definitely be much more relaxed!

Although this movie will be offline this week, it will be screened in thirty or fifty theaters across the country after that, and it will continue for about three or four weeks, so overall, the total box office will exceed 160 million, which is not a big problem - this kind of volume is enough to qualify for a small call with the theater alliance!

According to different agreements, around this week, there will already be several theaters that will divide the box office of the first and second weeks and settle the account, that is, when the harvest arrives, it will come soon!

Of course, the domineering of the cinema operators is well known, and they will definitely not give the real majority of the overall box office until the last day of the account sharing period -- and if they can call at that time, even if the treatment is good, it is a treatment that can only be obtained by large companies, famous directors, and big-selling films! Ordinary film producers and distributors, even if they are in arrears for a month, are common.

However, when all the box office shares are finally received, after deducting the publicity and distribution expenses, and then deducting the original shooting and production costs, of course, adding the advertising fees and sponsorship fees that were pulled at the beginning, it will be calculated that the net profit brought by the film's domestic release should still be about 62 million!

In addition, the foreign box office can be regarded as a net profit.

And the second thing I want to talk about at today's meeting is the overseas release of "My Sassy Girlfriend" that is about to kick off.

When this film first became popular, it attracted the attention of Japan, South Korea and many Southeast Asian countries, and since then it has been in continuous contact and negotiation - the influence of Chinese films in Japan and South Korea is temporarily limited, but the popular As for Southeast Asia, it goes without saying that although the influence of Chinese films in Southeast Asia has deteriorated due to the sweep and impact of Hollywood blockbusters, as long as it is a popular film in China, there are still many fans who are willing to support it.

After all, the influence of Chinese in the local area, the viewing habits of local fans for many years, and so on, are all Hollywood blockbusters, and no matter how powerful they are, it is difficult to completely replace them for the time being.

Of course, you can sell it, but don't expect too much from the price!

Moreover, even in several Southeast Asian countries where Minghu Culture has initially established some record distribution networks, it is almost impossible to do their own distribution, so they can only choose a very low proportion of account sharing and endure a very long account sharing period, or ...... Cheap buyouts.

Basically, the better the box office in China, the higher the price will be.

In the end, Qi Jie made a decision, and what the distribution department talked about was a buyout-based approach.

Japan, South Korea, and a total of seven countries in Southeast Asia, the total buyout cost is 7.65 million US dollars, equivalent to about 15.3 million Chinese dollars - the director of this movie is Li Qian, for the sake of Li Qian has always been very popular in Southeast Asia, and for the sake of this movie winning more than 150 million Chinese yuan at the box office in one go in an unstoppable posture in the off-season at the beginning of the year, this price is okay.

At least to put it bluntly, it is much better than other films that are 200,000 US dollars in a certain country and 300,000 US dollars in a certain country, and they also have a lot of face.

In addition, there is only one country, and the choice is to share.

The country is Singapore.

Although it is a country built with the Chinese as the absolute subject, the official language of the country is English, and his government's attitude is pro-Western and alienated from China.

It's just that in the folk, because the Chinese account for the main body of the whole country, the influence of Chinese culture in the folk has always been above the English culture, even if the English culture has become more and more popular in its country in recent years, but at least Chinese, is still the language with the highest rate of use among the people, and there is no one.

Of course, in a small country like this, even if the economy is developed, its total population determines that its box office is limited, but for Minghu Culture, which has made steady profits at present, although it is small, small or even has only a few large movie theaters, but the business model is relatively mature in a country and city, choosing to divide and distribute is also a preliminary attempt.

The expectation of its final box office share is even negligible.

And then, that's basically it.

The biggest theme of the whole conference was counting money.

To put it all down, when all of them are offline, not counting the sales profit of the original soundtrack, nor counting the profit of the subsequent DVD release, just in terms of the box office, this movie can bring a total of 78 million to 80 million net profits for Minghu Culture.

That's awesome!

Even if the total investment of 10 million is calculated with external publicity, the return on investment of this movie is 800%!

Of course, the account is not such an algorithm, in fact, the major companies publish an account, which is the return on investment mentioned above. When talking about it in the industry, it is a different account.

For example, like "My Sassy Girlfriend", as rumored by the outside world, it is true that when this movie was not expected to be filmed, the shooting budget of 10 million had already received 8.3 million advertising fees, and its actual shooting investment was actually only 1.7 million.

However, what the company's internal senior management knows, and everyone in the industry knows that they will silently calculate, is another account.

For example, although the actual shooting investment of "My Sassy Girlfriend" is less than 2 million, what about the distribution costs? Do you need money to make copies? Do you need money for the distribution personnel to run around? Then, what about the publicity costs? The crew will not talk about the show everywhere, just give a little meaning, and the crew meeting held by the theater will not be said, although it is necessary to give money, but after all, it is a mutually beneficial thing, and the money is limited.

Together, it's a small 20 million!

So, basically, it is an investment of 30 million, and it has recovered about less than 100 million!

This is the real ledger!

Such an ROI is dazzling and hard to reach for other film companies, but it is not surprising for the Minghu culture, which has long been accustomed to the amazing ROI of millions of records, which can easily sell millions of records - it's just that the total amount of profits is still staggering after all.

Not to mention the people who only buy albums in China and Southeast Asia at present, even a record of the international diva Liao Liao is difficult to get back so many profits for the company at one time!

So basically, the film and television route formulated by Li Qian for Minghu Culture and the first step of the film implemented by himself himself, just like the original "The Legend of the New White Lady" opened the way for TV series in one fell swoop, and achieved a huge success that almost no one dared to believe in advance!

Under the deliberate low-key handling of Minghu Culture, the production cost of the drama "My Sassy Girlfriend" is 10 million, and the distribution and publicity fee is 20 million, this 1:2 investment ratio is still unknown to the outside world, or it is still being speculated.

This proportion of funds is still very rare in the current country.

But in the same circle, there is no real secret at all.

With the success of "My Sassy Girlfriend", this secret will be leaked sooner or later, and it is estimated that by that time, many people and companies will be surprised!

And in the next step, maybe those domestic film companies and distribution companies are likely to further escalate the already fierce publicity war!

Of course, that's a story for later.

…………

At the end of the meeting, some people were encouraged, some people were uplifted, and some people might feel the pressure.

After Li Qian went back, he finished the paragraph he was currently writing, and then got up and went up to the ninth floor.

There is one thing that has been dragging on for a long time, and it is time to meet him.