Perspective is the starting point for defining new things, and it has a decisive influence on the judgment outcome.

John Antioco, CEO of Pepsicard, believes that the Netflix model is actually O2O, which in essence, is to make profits.

He is well aware that there will be no difference between a user renting a film at a Pepsi store and booking a film on the Netflix website.

Therefore, he once thought that this model was not unique and could be replicated. Especially with similar preferential strength, Pestell's film source and experience in negotiating with producers are far greater than Netflix.

Therefore, Reed Hastings, the founder of Netflix, took the initiative to sell Netflix for $50 million to Pepsi, but he firmly refused.

Unexpectedly, in just a few years, Netflix turned around and achieved surprising success!

With the divestment of Pepsi's assets by Viacom, Pepsi is saddled with huge debts, enduring the blockade of New Universal and Disney, and facing the devouring of Wall Street's hungry wolves...... John Antioco began to re-examine himself.

Especially the rejection of the offer to Netflix back then!

This is definitely the worst decision he has ever made in his life!

In the past month or so, he has gradually figured out that revolutionary innovation has a huge impact on user choice.

Netflix is a video rental company, but it's not just a video rental company.

The truth is that the Internet can certainly be a channel, but it is not just a channel.

This deeply hidden part is an important boundary that distinguishes traditional industries from Internet companies in the early days of the Internet.

John Antioco had a reflection and naturally had to come up with a solution to the current dilemma facing Pepsi.

Isn't Netflix playing the Internet and playing profit?

The same goes for Pepsi!

Don't look at the lack of Viacom's strong backer, don't look at the declining performance, but Beskind is still the world's largest video rental company!

"Bad news?"

"That's right, Pepsi has played a price war!"

Don blinked, thinking he had misheard, "What?"

In the United States, a mature market economy market, there are still people who dare to play a price war? Aren't they looking for death?

If a company loses money and lowers prices, it is tantamount to viciously disrupting the price mechanism of the market, and it must be investigated and evidence-collected, and it will be determined to be market dumping, and it will face huge penalties!

Up to hundreds of millions, even billions of dollars!

Kevin Turner said: "It's a price war, Peskind has launched a monthly membership system, and it has also launched an online subscription service in due course, and their price is much lower than Netflix, only $16. ”

"This can't be!" Don waved his hand, unable to believe it.

Netflix's monthly subscription price is $20, and the subscription revenue is high. However, removing the high dividends to the producers, express shipping costs, and the loss of various channels, the real profit margin is very limited.

With a monthly subscription price of $16, you will definitely lose money!

Pepsicard is about to go bankrupt, and it dares to offer such a low monthly price, isn't this a challenge to the U.S. Department of Justice?

Kevin Turner slowly explained: "The situation at Pepsi is different from Netflix. Although Passcard is also going to launch an online subscription service, it ...... They lack experience in network operation, and users will not rent movies through the Internet, not too much. In more cases, it is still according to the past habit to go to the store of Passcard to rent a disc. ”

Donn nodded.

That's right.

If Passcard's users go to the store to rent discs more than through the Internet, it will save a lot of Pepsi's express delivery operating costs.

This naturally gives Pepsi room to cut prices.

Tang En said in a deep voice: "Even so, the monthly subscription fee of $16 can't meet the break-even! Besides, the Netflix model is our intellectual property, doesn't they involve infringement?"

Kevin Turner shook his head and said, "I've consulted with the legal department, Pepsi and Netflix...... There is still a big difference. They have more than enough excuses to deal with the Department of Justice. At the legal level, we don't have a chance to operate. ”

Tang En snorted coldly: "There are some things that can't be solved by the law, but face can be solved!" Kevin, you report this matter to Barry now, just say what I mean, and ask him to call Lei Shidong and warn John Antioco, don't go his own way! Otherwise, I won't even give him a chance to survive!"

In its previous life, Pepsi did not declare bankruptcy until 2010.

If Pepsi really dares to go head-to-head with Netflix...... Then Don doesn't mind making a move, a few years in advance, so that Peskind disappears into the stage of history!

Anyway, under Donn's operation, Passid has been stripped by Viacom more than a year earlier than in its previous life.

Passcard has launched a $16 monthly subscription, which is much cheaper than Netflix.

Although Netflix has the big backer of the New Globe Group behind it and has sufficient capital flow, there are some rules that cannot be broken with money. It is absolutely impossible to launch a lower-priced monthly subscription service and fight a price war.

The producer can freely regulate the price increase and decrease of commodities.

However, if the producer is obviously losing money and still insists on reducing the price, it will be subject to an anti-dumping investigation that violates the fair competition mechanism in the market.

Netflix's monthly subscription fee is $20, which is very expensive, but there are also many expenses, and the real profit margin is about $2.

In other words, Netflix's maximum price reduction scale...... It's $18.

It's $2 more expensive than Pepsi.

This matter must be solved!

Don has put a lot of effort into Netflix and has high hopes.

Who would dare to fight Netflix's idea...... Just kill him!

……

"Good news, do you want to hear it?"

Ella Fisher smiled and walked into Donn's office.

Don was still angry at Pepsi's shameless plagiarism, and seeing her grinning, he couldn't help but ask, "What's the good news?"

"Because of the serious failure of "Jedi Men 2", John Kali, the chairman of Sony Pictures, was fired!"

"Oh. ”

Tang En nodded faintly.

"Huh?" said Ella Fisher, a little strangely, "aren't you happy?

Tang En pursed his lips disdainfully, and said contemptuously: "He is some kind of opponent, at most he can't get along." This kind of little person is not worth mentioning. By the way, what about Amy Pascal?"

Ella Fisher sarcastically said in her heart: "Hmph, I'm really interested in women!"

Among Hollywood's female executives, most are beautiful, and that's the unspoken rule of the workplace. However, if there is one of the most beautiful, it is definitely Amy Pascal, the chairman and CEO of Columbia Pictures.

However, in the past two years, Don has not touched Ella Fisher, and the two have maintained a pure working relationship, and she is not good at being coquettish, and said softly: "Ms. Pascal...... There is nothing to say yet, and the board of directors of Sony Entertainment has determined that the biggest person responsible for the failure of "Jedi Men 2" is John Kali, and she is not very responsible and should not leave her post. ”

"Humph!"

Donne's face was stinky, "Sony can't be happy, Sony Entertainment is still capable of turning the tide?" Help me ask Amy, tonight, I'm going to have dinner with her." ”

In its previous life, Sony encountered a serious business crisis, with consecutive years of deficits and shocking losses.

If it weren't for Sony Entertainment's hard work, Sony would never have survived by selling the building alone.

Sony Entertainment's profits mainly come from Sony Pictures, and Sony Pictures' profits are mainly based on Columbia Pictures, which in turn ...... It's Amy Pascal at the helm!

It can be said that it is this woman who is maintaining the Sony who is about to collapse the building!

In particular, the copyright related to the "Spider-Man" series she bought from Marvel is Sony's money-absorbing weapon!

For example, in 2002, Sony's total turnover was $62.3 billion and its profit was $963 million.

Among them, the revenue from the sale of electrical appliances was $41 billion, and the gross profit was only a pitiful $345 million. In comparison, the film business made a profit of $491 million, although it had a revenue of only $6.7 billion!

It's because of the release of "Spider-Man" directed by Sam Raimi this year!

Shirley Lansing has joined New Universal as vice president of film and television entertainment, but she is old and will retire in a few years.

It's better to take this opportunity to bring Amy Pascal under your command!

In Hollywood, male managers are readily available, but female executives are all too rare.

As feminism grows, political correctness will become more and more prevalent in major corporations.

All companies are required to have female employee indicators.

As a "feminist", Don naturally wants to set a benchmark and set an example for the entire industry. (https:)

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