On July 18th, another blockbuster superhero movie was released - Warner Bros.'s "Batman"!

Also released at the same time is Sony Pictures' "Jedi Men 2".

The original version of "Jedi Men 2" suffered a box office failure, with an investment of $130 million and only $270 million at the box office.

In this version of "Jedi Men 2", because of Donn's intervention, Will Smith withdrew, and was replaced by Bruce Willis, who had become box office poison.

The results can be imagined.

In the first three days of the opening weekend, "Batman" earned $74.86 million at the North American box office, and "Jedi Men 2" only earned $30.18 million.

Without Will Smith's Jedi Men 2, there is no chance of breaking $200 million at the global box office.

Not only that, but the film's reputation is terrible.

Critics have criticized the monotonous plot design of film director Michael Bay.

"Jedi Men 2" is a plate of fried cold rice with rich condiments, car chases, explosions, shootouts, and funny, but it is embarrassing. The total length of the action sequences is longer than in "Terminator 3", and there are rumbling explosions everywhere that make people dizzy. It's not watching a movie at all, it's suffering. —Entertainment Weekly.

"The positioning in "Jedi Men 2" is not as clear as the first part, and director Michael Bay has increased all the original ingredients, but the content is insufficient. The film's action scenes are out of the story, and the director does his best to visually render everything that can be blown up, everything that can be hit, everything that can be destroyed, and the two protagonists can get into a luxury sports car and chase the enemy in a circle, and the streets of Miami can be turned into scrapped car recycling stations. —Film Review.

"Some of the action passages in "Jedi Men 2" are too long and messy, and the plot is not handled well, and it completely becomes a springboard between two action scenes. —The Baltimore Sun.

"Michael Béjanang is at his best. —Rolling Stone Magazine.

"Without Will Smith's Jedi Men, it became a laughing stock. It turns out that Bruce Willis, who was popular in the United States in the nineties, has been completely outdated. —The Hollywood Reporter.

"Since "Pearl Harbor" and "Black Hawk Down", "Jedi Men 2" is the third commercial blockbuster that Jerry Bruckheimer has failed in a row. It's time to make the transition to being a TV producer. To be honest, the "Crime Scene Investigation" he produced is really a rare TV series. —Time Magazine.

All in all, the three main creators of "Jedi Men 2", Jerry Bruckheimer, Michael Bay, and Bruce Willis, this time...... Completely planted.

These three people are Donn's sworn enemies.

They are finished, and it can be regarded as Donne's revenge success.

However, now Tang En's realm is different, and his vision is different.

As for little people like Michael Bay and Bruce Willis, they can't arouse his pleasure of revenge.

It's not as good as a box office hit by a movie from New Universal, which brought him more surprises.

For example, at the moment, this one -

At the beginning, Don used Tosca Musk, in addition to her blonde hair and long legs, beautiful appearance, and beautiful eyes, the biggest reason is that she has a powerful brother - Elon Musk.

After the subsequent contact, Don felt more and more that she did have extraordinary abilities.

No wonder he dared to leave Silicon Valley and come to Hollywood to work alone.

The latest animated film "The Adventures of Bone Treasure" is her outstanding work!

With an investment of $75 million, the film has already earned $130 million at the global box office in just two weeks after its release!

Among them, the North American box office was $85 million, and the overseas box office was $45 million.

What a surprise!

It can be said that this original project, which had not appeared in a previous life, had already laid the foundation for its great success two weeks after its release!

This is truly an era of invincibility in computer animation.

In terms of plot and content, will this "Bone Treasure Adventure" be better than the 2D hand-drawn animation of Disney and DreamWorks in the past few years?

Not necessarily.

However, when it came to the emerging animation template of 3D computer production, the film immediately showed great appeal.

Based on the current box office trend, "The Adventures of the Bone Treasure" has a box office of $150 million in North America and $300 million in the world, and there is no problem!

As long as Disney's traditional 2D hand-drawn animated film "The Legend of the Bear" does not perform at the box office at the end of October, Michael Eisner must react immediately to prevent the stock price from falling and let Disney Animation Studio transform into more marketable computer animation.

The acquisition of Silkwood Animation Studio was the best choice.

When the time comes......

Don can open a wave of high prices!

This year, New Globe invested heavily in major projects.

An agreement has been reached to acquire EMI Records' music division, with New Globe contributing $1.06 billion;

a $730 million investment in the new Harry Potter theme park at Universal Studios in Orlando;

Acquisition of MGM Pictures...... The price will not fall below $4 billion!

The total investment is approaching 6 billion US dollars!

Even before New Globe sold Holden Mifflin Publishing, it completed a $2.27 billion deal. However, there is still a huge gap in achieving a balance through asset sales and mergers and acquisitions.

In order to avoid New Universal's excessive debt, selling the Silklywood Animation Studio to Disney could solve a lot of problems.

In addition to the affairs of the New Globe Group, Don has a personal matter.

He is the second largest shareholder of MGA Toys with a 49% stake.

This toy company, after a good development in the past three years, launched the "civilian diva" Betz doll, and quickly seized a place in the toy market!

Baz dolls are a group of popular fashion dolls for girls aged 7-12, with a series of different ethnic images, with a popular fashion called "absolutely dangerous, absolutely brutal and absolutely alternative".

According to the statistics of NPDFunorld, a retail research organization, in the first half of 2003, the sales of Bezy doll groups ranked first among fashion dolls!

Barbie's "Walk & Play" series came in second.

According to MGA's feedback, in 2003, the global sales of Betz dolls were able to increase by 55% over last year, reaching 480 million US dollars!

Today's toy market is not as large as $20 billion in later generations.

The North American market is 4 billion US dollars, and the overseas market is 4 billion US dollars, which is about 8 billion US dollars in total.

Mattel, the world's largest toy company and owns Barbie dolls, has annual sales of $1.5 billion.

Hasbro's annual sales are less than $1 billion, but $920 million. (Not counting licensed toys for movie peripherals)

In just 3 years of development, MGA Toys has reached the scale of half of Hasbro!

This shows the potential of the horror market for Baz dolls.

In the previous life, Mattel couldn't play anymore, and seeing the Bazz dolls eating away at Barbie's market share little by little, they could only take a salary from the bottom of the kettle and sue MGA's Bez dolls for infringement.

But in this life, Don became a shareholder of MGA Toys, so he naturally wanted to avoid future troubles.

As early as before the Baz doll was listed, it had spent money to buy the copyright from Mattel, completely cutting off the latent crisis.

If Barbie can't come up with reforms that work, sooner or later she will be killed by Baez!

A few years ago, because of Disney's relationship, Mattel and Donn had a lot of conflicts.

Now, even Disney has compromised with New Universal, and Mattel naturally has no need to insist, and has already shown favor more than once.

However, Don was unmoved!

The situation has changed!

At that time, Don may have had to curry favor with Mattel and look forward to cooperation, but now Don is not only the second shareholder of MGA Toys, but also an independent director of Hasbro!

Three years ago, Don spent $80 million to buy a 5 percent stake in Hasbro, or about 23 million shares.

As Hasbro's market value has grown, the asset is now worth $110 million.

Money is secondary, and the key is connections.

Tang is an independent director of Hasbro, and New Globe is a close partner of Hasbro.

Mattel is a competitor to Hasbro, and Don naturally wants to avoid suspicion.

"What did you say?" Donn received a call from Alan Hassenfield, executive chairman of Hasbro's board of directors, and was very surprised, "You're buying MGA Toys?"

"That's right, Hasbro's toys have always been masculine, and the Pony and Miss America we focused on are not Barbie's opponents at all. In the field of girls' toys, Mattel had an absolute say until the MGA appeared. Alan Hasenfeld said sincerely.

Don smiled, "Allen, in the past few years, MGA's annual sales growth rate has exceeded 50%. At this rate, MGA's sales will reach $700 million next year, and $1 billion by 2005! That's on par with Hasbro. ”

Alan Hassenfeld had a black line in his head, "In the past year, Hasbro's sales were $2.4 billion!"

Don said angrily: "I'm a shareholder of Hasbro, do you think I haven't read the ledger? There is only $920 million of it, which is Hasbro's main toy." The peripheral toys of "Star Wars" are nearly 1 billion US dollars, and there are some animation licenses from DreamWorks, which have no sales and no money at all. ”

"Okay, okay, I can't talk about you. I've already told you what I think, what do you mean?" Alan Halsenfield had dealt with Donn a lot, and it was unlikely that he would want to make the kid suffer.

Don said, "What do I mean? Alan, that's not modest. With the promotion of New Global's channels, I am confident that I will lead MGA to surpass Mattel within 10 years!"

"It's risky, isn't it?" Alan Hasenfeld shook his head, "Having Hasbro and MGA combine can reduce the risk and use Hasbro's channels to accelerate the promotion of Baze dolls." A strong combination can be foolproof. ”

Don smiled and blurted out, "Well, you can make an offer, right?"

Alan Hasenfeld was stunned for a moment, and some didn't react, "You...... You agreed?"

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