It's Tuesday, August 17, morning.

The location is the streets of Beijing.

The beginning of autumn has passed, but the autumn tiger should not be underestimated, especially in a big city like Beijing, the sun is scorching, the asphalt road is hot, and the air conditioning units on both sides of the road are constantly spitting out heat waves...... Even if it's ** o'clock in the morning, standing on the street for three minutes is a hot sweat.

Liu Xiangdong stood outside a video store in a T-shirt and shorts, holding a stack of printed A4 paper.

As a professional investigator, his task today is to complete the 100 questionnaires in his hand, of course, considering that there will be various unexpected factors such as invalidation and damage, in order to ensure that more than 80 valid questionnaires can be recovered, the actual number of questionnaires he received in his hand is 120.

This is a survey on the sales of the first album of the same name released by a singer named Liao Liao, and the company organized a total of 12 people to participate in this survey, of which eight people are from other cities, and the person in charge of the capital is four people including him.

The scope of his investigation was to choose any audio-visual store, bookstore, and convenience store in the eastern part of the city...... In short, as long as you can find people who are buying or preparing to buy the album called "Liao Liao", let them fill out the questionnaire.

This is not a very easy survey to do, because records, books, etc., their sales models are quite scattered, if it is a big-name singer or a big-name author who has just released a new work, it is better, but the most troublesome thing is the sales survey of some small singers and authors, because you are likely to be in front of a video store for an hour, and no one will necessarily come to buy their works. In contrast, these investigators prefer to take the list of movie impressions, because they only need one person to guard a movie theater, and those three or five hours are enough to collect 100 qualified questionnaires.

And this Liao Liao, and her album, obviously belong to the ranks of headaches.

Because Liu Xiangdong himself also likes to listen to songs, and because of the particularity of his profession, when everyone enters the theater to watch a movie, they investigators need to wait outside for everyone to come out after watching the movie, and this wait is at least an hour and a half, or even two hours. With such a long wait, using music to pass the time is obviously the best choice. And when they stay in bookstores and video stores, they don't even have to bring a Walkman, because the music in the store never stops.

Therefore, those popular songs and singers on the market have done questionnaires about relevant characters or albums, needless to say, even if they have not received relevant lists, they are quite familiar with them.

To put it bluntly, in fact, their job is basically the periphery of the literary circle, and they naturally have a certain degree of familiarity and understanding of this circle.

But the name Liao Liao ...... He had never heard of it.

So he knew that this job would probably be the same as before, and it would take two whole days to be busy.

This time, he chose a private bookstore that he had been to many times, and it was quite famous in the east of the city, called "Zazhao Bookstore". It has four open rooms, downstairs sells books, audio-visual products, etc., and upstairs is a teahouse, even if you don't buy books, you only need to order a pot of tea, you can pick a few books in the bookstore and take them upstairs to drink tea and read.

The scale of the bookstore is not large, but there are two universities outside this street, there is a supermarket and a movie theater on this street to gather consumption, and there are three large-scale communities within a radius of two kilometers nearby, so the source of customers is absolutely not worried. Every time he used to come here to do research, he always got his work done relatively quickly.

When Liu Xiangdong came here, the time had just reached half past eight, and the bookstore had just opened, so he waited patiently outside the door, and the boss inspected the store, and when he turned around, he saw him standing outside the door, so he beckoned him to come in and stay.

In the past two years, he has come to this store to do investigations, not to mention thirty or fifty times, and he has known each other for a long time, and it is too hot outside, so Liu Xiangdong is not polite, standing in the door and blowing a fan.

Soon there were more people, and he quickly waited for his first respondent.

It's a boy, it looks like he's about twenty years old, he should be a student of a university nearby, as soon as he entered the door, he asked directly if there was a tape of the album "Liao Liao", the clerk took the goods for him, and the other party paid the money and was about to leave, Liu Xiangdong hurried over, explained his work, and invited him to fill out a questionnaire, and the other party readily agreed. So, a few minutes later, Liu Xiangdong received his first qualified survey.

Then, Liu Xiangdong was surprised to find that after about an hour, more than 20 questionnaires had been sent out in his hand, and all of them were collected and qualified.

He was a little surprised to think that one out of every seven or eight people who came to this store went straight to the album "Liao Liao" - which surprised him, because in his impression, the name Liao Liao was really unfamiliar, and he was definitely not a big-name singer, but judging from the sales in the past hour, her album was definitely a market performance that only top singers would have.

Then, before his surprise could ferment, an accident appeared. When another person bought a cassette of "Liao Liao", the clerk suddenly reported to the boss that the cassette of "Liao Liao" was out of stock.

That's a rare thing!

You must know that generally before books, tapes, cD, video tapes and other things are put on the shelves, the producer and distributor must have a rough estimate of the market performance after the listing, and arrange production for this estimate.

Since there is a shortage of goods, there is only one explanation, and that is that the producers and distributors greatly underestimate the market performance of the goods, resulting in underproduction, understocking, and underdistribution.

As far as the album "Liao Liao" is concerned, the publisher didn't expect this album to sell so well!

Liu Xiangdong was very surprised and wanted to ask how many goods were in the bookstore, but before he could speak, someone came in to buy "Liao Liao", and the other party heard that the tape was gone, so he changed his words and asked for cD, but it turned out that there were only two cDs left, and the other party directly wrapped the round!

Liu Xiangdong was even more surprised!

Up to now, he has sent out and collected nearly 30 questionnaires, and it only took less than an hour and a half, and if he thinks carefully, these 30 questionnaires should represent the 40 cassettes or cD of "Liao Liao" sold by Zazhao Bookstore.

In the bookstore, the boss took the mobile phone and asked the dealer for the goods, but the more he talked, he almost quarreled, and finally hung up the phone, the boss said to Liu Xiangdong: "Brother, seeing that you have been doing this investigation and that investigation all day long, you should have acquaintances at the record company, right?" Can you help get some tapes and cD of this "Liao Liao" from the inside?"

Where does Liu Xiangdong have that ability, he quickly explained that he is really just a professional investigator and has nothing to do with the record industry. Then the boss complained, saying that he found out that this "Liao Liao" began to sell very fast the day before yesterday, and since then he has been calling hard to ask for replenishment, but the dealer said that it was out of stock, and the result was like this, there were still two pieces of vinyl left in the store that almost no one bought, and the tapes and cD were all sold out, and I could only watch the store that still had the goods continue to make a fortune!

After complaining to Liu Xiangdong, he asked the little girl at the cashier again, "Why did you change this disc? What about that "Liao Liao"?

Then, Liu Xiangdong heard the album "Liao Liao" for the first time.

At first, he thought it was very ordinary, the kind of urban love songs that he could often hear on the street, but this singer's voice was very distinctive, and his singing had more flavor than other singers.

However, when he heard the fourth song, he was suddenly struck by the unrestrained rhythm and unique lyrics - it was actually a folk song!

Then, the sixth song gave him a huge surprise!

So much so that after listening to this song, he couldn't wait to ask the shopkeeper what the name of the song was, and the shopkeeper said very happily: "You also like this song? This song is called "Persistence"! I also like it very much! There are two songs, which are similar to the style of this "Persistence", and they are also super good! By the way, the folk song just now is not bad, right? That is called "My Hometown of Love"! That's right...... If you look at your questionnaire, there should be a lot of people who are running for that song!"

Liu Xiangdong picked up the questionnaires that had been recycled and flipped through them, and sure enough, when answering "Which song in this album do you like the most", many people chose "My Hometown of Love" and "Persistence", in addition, there are two songs called "Cheers, Friends" and "Wild Flowers", and there are many likes.

So, the rest of the day suddenly became pleasant!

There is "Liao Liao" in the store, listening to the lazy and sometimes soft, but always very textured, extremely good-looking voice from the stereo, listening to the moving melody and charming rhythm, Liu Xiangdong's work is progressing rapidly!

Of course, there is no "Liao Liao" to sell in the store, but it does not mean that only those who have bought it can fill out the questionnaire, as long as you want to buy it, it is a suitable survey object. And maybe because the song in "Liao Liao" was playing on the speaker at the door of the store, in the next hour, the proportion of people who entered the store asking about "Liao Liao" was much higher than just now.

After a busy period of time, as soon as it was 12 o'clock at noon, Liu Xiangdong was surprised to find that he had actually sent out and successfully collected one hundred and four questionnaires.

In other words, the investigation that would have taken him two days has been successfully completed!

This surprised him more than anything else!

So, when he thanked the shopkeeper and said goodbye to leave, he thought about it, turned around and came back, and after some bargaining, in the end, he used 20 yuan to buy the last cD from the shopkeeper that was actually priced at only 8 yuan, and it had been opened and played many times.

In the end, Liu Xiangdong, who spent unjustly money to buy cD, left with a smile on his face, and the shopkeeper who made several profits from cD was in pain.

And on this day, in Beijing, in Songjiang, in Guangzhou, in Chengdu, in Shenyang...... All the investigators who were responsible for investigating the sales of the album "Liao Liao" almost all completed the investigation in just one morning.

So, in the afternoon of the same day, all the questionnaire results had been compiled and fed back to the survey company. Two hours later, the questionnaire was counted, calculated and analyzed by professionals, and a systematic survey analysis was released.

But what is impossible to include in the analysis of the survey is that of the 12 investigators who participated in the survey, nine of them, either professional or temporary, chose to buy a cassette or cD of "Liao Liao" after the survey, and even seven of them bought second-hand goods at a high price, just like Liu Xiangdong.

But on the contrary, each of them did not have the slightest feeling of being pitted.

On the contrary, the shopkeepers who sold the trial cD in the store for a while, and many people were depressed afterwards, so they had to call frequently to urge the goods, and vented their frustration on the dealers.

…………

Wednesday, August 18, morning.

In the general manager's office of Changsheng Records, Zheng Changsheng was surprised to receive the pick-up notice from Dongguan Bookstore from Liu Zhongxin, the manager of the publicity and distribution department, with a face full of shock and stunned.

The phone call from a manager on the other side to urge the goods has just hung up, and the official pick-up notice has arrived, which shows how anxious the other party is!

Zheng Changsheng swallowed, raised his hand and rubbed his brows, shook the bill of lading in his hand, and his tone couldn't tell whether it was surprise, puzzlement, or surprise, or all kinds of emotions, "200,000 cassette tapes?......? Are they crazy or am I crazy?"

Shaking his head, he slapped the pick-up notice on the table with a snap, stared at Liu Zhongxin, and asked, "How much is the first batch of goods sent to Dongguan Bookstore?"

Liu Zhongxin immediately replied: "15,000 tapes, cD1500, 500 vinyl, a total of 17,000 sets." ”

Zheng Changsheng's hand unconsciously rubbed the pickup notice under the palm of his hand, then suddenly bent over, opened the drawer and rummaged twice, found a folder, and muttered to himself, "The sales volume they reported last week was 4386! Last week...... I'll take a look, it's 1128 sheets, that's right, that's it! I'm not good at math, I'm afraid I'm wrong in math, Lao Liu, Xiao Wang, you all help me calculate, how much did you sell together in two weeks?"

Lao Liu was stunned for a moment, and didn't come back to his senses for a while, but the secretary Xiao Wang, who was really used to listening to the boss's casual orders, was almost conditioned, lowered his head and groaned slightly, and reported the number, "A total of 5513." ”

Zheng Changsheng stretched out his hand and pointed at her, "Yes!5513!Then you can help me calculate?17000 minus 5513 is how much?"

Lao Liu was stunned again, but this time Xiao Wang replied: "It's 11,487." ”

With a "snap", Zheng Changsheng's slap slapped the table, "Eleven thousand four hundred and eighty-seven sheets! I'll rely on it! As of last weekend, they still had more than 11,000 copies left in the Dongguan Bookstore, and it only took two days, and now tell me that these more than 11,000 copies are all sold out! You, you...... Can any of you tell me if this is real or fake? Why do I think I can't turn a corner? Is this Liu Mingming's album? Zhang Chang's? Or is it ...... Zhen Zhen is back again? or ...... The Flying Band jumped ship to our Immortal Records?"

Secretary Xiao Wang and Liu Zhongxin of the Propaganda and Development Department glanced at each other and closed their mouths one after another.

Of course, it is no wonder that Mr. Zheng is suddenly so excited and even irritable, because the situation is really too fast, and it is too incredible! It has even been so fast and incredible that it is weird!

Even a few days ago, who would have thought that the first record released by a female singer who was a semi-newcomer would sell out in less than two weeks!

Moreover, there is nothing terrible about just selling out, the main problem is that it is also selling out too quickly!

It's not scary to sell fast, it's scary...... The company's internal assessment of the record's market prospects, when the company's top executives collectively listened to the album and thought that its sales had to be estimated according to a conservative figure!

In other words, there was a consensus within the company that the record might not sell well!

As for now, well, the singers of their own company, the records of their own company, of course, are happy to sell well, but what makes people depressed is that although the phone calls to urge the goods came in and the pick-up notices were sent one by one, everyone was still confused, and no one knew what happened to this record?

Of course, Zheng Changsheng is Zheng Changsheng after all, he entered the industry alone, as an outsider, and he has no musical skills, but he has developed Changsheng Records to the current scale in more than ten years, and he is naturally not a simple character.

Moreover, the stock notices he received from all over the country since yesterday had also given him a little buffer time in advance, so that he would not be too shocked.

So, although the fact that the 17,000 records in Dongguan Bookstore were completely sold out gave him a moment of gaffe, he sat down and smoked half a cigarette, and his mind came alive again.

Liao Liao is an artist in his company, and the record is released by his Changsheng Records, and every time it sells an additional one, he can earn one more money...... Lao Tzu doesn't care why you suddenly sell so hot! Is it worth being unhappy if you have money to make?

Thinking about it like this, his train of thought suddenly became clear.

Then, the surprise that had been suppressed in my heart just now because I was too shocked suddenly rushed up!

Damn! Even the tape plus cD, that's 220,000 copies, and it was sold out in less than two weeks!

Liao Liao, this is going to be hot!

And it's still a fire!

Last week, I sighed while looking at the sales list of Dongguan Bookstore, thinking that I don't know when I will be able to produce a He Runqing in my company, which is good, it will be in a blink of an eye!

He Runqing is so popular, isn't she selling about 150,000 copies a week?

Liao Liao's album is not worse than her!

Thinking of this, his face unconsciously became excited and excited.

At this time, someone knocked on the door, he shouted "come in", and when he looked up, he found that it was Zhao Meifeng and Yang Fan, the deputy manager of the publicity department, who came in together.

"What's the matter?" he asked.

Yang Fan opened the folder and handed it over, saying, "I just received the investigation results from the investigation company. ”

"So fast?" Zheng Changsheng took the folder with some surprise and looked at it seriously.

1. Where did you hear about the album "Liao Liao"?

(a) Through television and radio programmes;(37.2%)

B. Friends told me;(47.7%)

c. Heard Liao Liao's songs before;(5.2%)

D. Other ways. （9.9%）

…………

4. In the album "Liao Liao", which is your favorite song?

a. "That Summer" (14.3%);

……

D. "My Beloved Hometown" (59.4%);

……

F. "Persistence" (89.2%);

g. "Wild Flowers" (81.5%);

h. Cheers, Friend (82.2%);

……

J, "Unfinished Love" (51.4%);

…………

Seeing this, Zheng Changsheng was completely stunned.

The company's "That Summer", which is generally more optimistic about this record, only got 14.3% of the favorite, on the contrary, the other songs that made everyone very worried for a while, and also made him, the general manager, almost stop the production of this record in a fit of anger.

That's the equivalent of saying that nine out of ten people who have listened to the album like it!

This reputation is so explosive that it is simply ...... Terrible!

At this time, Zheng Changsheng raised his head and hurriedly swept over the faces of the four people in front of him, and when his eyes swept over Zhao Meifeng, the other party seemed to want to say something, but at this time, Zheng Changsheng had no heart to ask her what was wrong.

He looked down again, and the survey data showed that a total of 1,109 questionnaires were distributed to fans who had already bought and wanted to buy the record but had not yet bought the record, and a total of 1,084 qualified questionnaires were returned—as a small-scale market research, this data sampling range has a certain degree of representativeness. After all, so far, only 220,000 copies of records have been distributed to the entire market.

As soon as he changed his hand, he handed the folder to Liu Zhongxin and motioned for him to take a look.

At this time, Yang Fan hurriedly said: "When the investigation company sent the results, they also specially told me that although they were not included in the investigation, they thought it was necessary to remind them that they believed that the reputation of this album was unusually good, and from the survey results, the popularity was also extremely high, and the fans had a strong purchase**." So, they think that once the album starts to be available in the market, there is a good chance that the sales will explode!"

Zheng Changsheng nodded slowly when he heard this, and then, before he could say anything, the knock on the door sounded again.

"Come in!" Zheng Changsheng shouted, and then said, "Open the door, don't close it!"

For the first time since the opening of the company, his general manager's office is actually a lively vegetable market. But at this moment, Zheng Changsheng's heart no longer has the slightest boredom, and there is only pride!

People often say that horses have no night grass and no fat, and people have no windfall and no wealth, and now, he knows that his own windfall-

Here it comes!

***

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