Chapter 209: Mo Dao has a good scenery

A small wave, at first glance flattened. Pen, fun, pavilion www. biquge。 info

In this world, the most important thing is to be popular and step on black, and Li Qian, who has come all the way from red to red, from more red to the most popular, has already enjoyed many such successes and popularity on music records, although that scale does not seem to be comparable with the current waves he has set off in the domestic film and television industry with a "My Sassy Girlfriend", but the various situations are roughly similar.

The door-to-door is a guest, not to mention that this is the birthday celebration of his mentor Cheng, and people are not here to make trouble, of course Li Qian has no possibility of evicting guests.

It's just that, despite Fang Shaobai's repeated suggestions, he still resolutely rejected the proposal to go over with his senior brothers to toast the guests - although he went to toast, everyone basically didn't have any opinions, but he was young, he started late, and he claimed that he was not qualified to represent the master, but no one had any opinions.

So, you are here, I bear it, and when the opportunity is right in the future, we may be able to talk about cooperation or something, but under normal circumstances, I still won't really deal with you!

Over the years, Li Qian has always done things like this.

I'm not going to stammer and flatter anybody, and I don't expect, I don't want anybody to come and flatter me - the conditions are right, you can cooperate, but I don't have the need to work with you, I can be self-sufficient no matter what I play.

So, as soon as Mr. Cheng's birthday passed, a small number of people in the circle complained about it.

After all, everyone understands that everyone is going to congratulate Old Man Cheng on his birthday in the face of Li Qian, and I want to simply say that Cheng Yunshan - no matter how highly respected the old man is in the Peking Opera circle and the literary circle, it is my bird business?

However, Li Qian pretended not to know from beginning to end, and didn't even come over to salute a glass of wine!

Naturally, no one will say anything in person, and they won't get the opportunity to meet Li Qian in person at all, but behind the scenes, someone chews their tongues and spreads notoriety, but it is inevitable at all!

Besides, over the years, Li Qian has enjoyed a good reputation outside, but in the circle of the record industry, is there still less infamy and all kinds of criticism he has received?

It's just that this time, even if there is an occasional discussion, the impact is relatively limited.

Moreover, just three days after the old man's birthday banquet, the new box office rankings were released again, and everyone's heated discussion about the box office results of "My Sassy Girlfriend" quickly overwhelmed everything!

In the new week, the three recent hits still dominate the top three of the box office charts, and there is no change in the order of rankings!

Among them, "Escape Hero" has come to the sixth week of its release, which is already the end of the definite period, but because of the recent period, there has been no new movie with strong box office appeal in China, except for the previous "Hello Woman!" and "My Sassy Girlfriend", "Escape Hero" has not been affected and challenged too much, plus Zheng Yuan's film has signed a guaranteed screening agreement with many theaters before, so in the past week, "Escape Hero" still got a good release scale.

It's a slight reduction from last week, but the canvas is still as high as 2,246, and the scheduling rate is quite good. It is precisely with this kind of release scale that many new movies released in the first week are looking up to and coveting, "Escape Hero" still got a box office of 7.54 million in the sixth week of its release!

Yes, even compared to the previous week's data, the attendance rate of this movie this week has declined significantly, but even so, because of his blind handing over the screening hall and canvas to those films that have not experienced the test of the market, the theater operators are still more willing to help Zheng Yuan continue to harvest some box office residual value!

At this stage, six weeks have passed, and the total box office of "Escape Hero" has reached 91.25 million yuan, and it is definitely possible to successfully declare a profit!

For producers, distributors and theaters, the initial investment costs have already been recovered, and even if the attendance rate drops a little more, as long as the screening continues, almost all of the tickets sold will be profits - the difference is actually just a little more and a little less!

Because of this, as early as last Saturday, the distributor of "Escape Hero" announced in advance that the film will extend the screening cycle in five theaters in China, and the offline time is preliminarily determined to be March 20 - according to this calculation, the release cycle of this film can reach about 60 days!

You must know that "Escape Hero" is a commercial film through and through! And it has been released on a large scale for a long time at the level of more than 2,000 canvases!

It's not the kind of small-scale literary film that relies on word-of-mouth to support the box office!

However, the powerful and profitable box office revenue, Zheng Yuan's consistent box office appeal, and the box office off-season in the next two months or so make the new films either lack appeal or lack of confidence in the theater side.

And the smooth extension of the screening cycle can almost announce that "Escape Hero" has stepped into the 100 million yuan box office club with one foot - although this kind of box office that can only be obtained by extending the screening cycle will seem to be lacking, but as long as it breaks 100 million, it is a victory, and it is worth bragging about, and it will be easier to attract investment in new movies and get more canvases when new movies are released!

After all, today, although it seems that it is getting easier and easier to break 100 million, so far, there are only about 20 domestic movies with a box office of over 100 million!

Therefore, even a big star like Zheng Yuan, who has already had two movies with a box office of more than 100 million yuan, can add such a film to his resume, which is a matter of great pride.

Compared with his "Escape Hero", "Hello Woman!", which came to the fourth week of release, although it had a lot of higher attendance than "Escape Hero", with a screening scale of 1863 canvases, it got a weekly box office of 10.24 million, ranking second on the box office list, but ...... If there is no accident, such as giving it a long-term screening for eight months or even a year or so, it can already be declared that it will not have a chance to break 100 million!

The reason is very simple, after the end of the fourth week of screenings, although this Lu Ping's transformation work has a good reputation, the attendance rate has always been good, and even the folk word-of-mouth and evaluation of the movie are relatively upper-middle, but he just doesn't have the slightest ability to hit the box office!

After four weeks, the film has a total box office of 56.45 million, although it can basically be announced to return to its original cost, but even its story style and Lu Ping's reputation in the past have allowed it to successfully get a long-term screening pass in many theaters, but the box office residual value of that kind of small-scale screening is impossible to support the box office of tens of millions in any case!

If there are no surprises, its final box office is likely to be between 65 million and 70 million!

For Lu Ping, the third public film of his directorial career has been a success again, and it can be regarded as a successful completion of the transformation and leap to a commercial film, the success of this film has made his future directorial path wider, and for producers, distributors and theaters, this is a good movie that can make a lot of money, especially the producer, it should be able to make a good profit!

But...... It is said that Lu Ping did not feel happy!

Because the other movie in front of him is too dazzling!

In the third week of its release, "My Sassy Girlfriend" won a weekly box office of 29.38 million in one fell swoop with a release scale of 2,631 canvases! Compared with last week, the box office only fell by 17.5%!

This drop is undoubtedly a surprise!

Therefore, with the complete dominance of the box office list for three consecutive weeks, after the end of the third week of screenings, the total box office of "My Sassy Girlfriend" has successfully broken through the 100 million yuan mark and reached an astonishing 113.17 million yuan - it has only been released for less than three weeks, and it actually broke 100 million yuan before "Escape Hero"!

Because of the strength of this movie since its release, it will break 100 million this week, which is no longer news, and many media have even prepared various manuscripts for a long time, but this result still makes many people startled!

According to the information given by the National Film Industry Association, the film broke 100 million at the box office last Saturday, that is, on February 28, so it was on the eighteenth day of its release!

Although this is not the fastest record to break 100 million in the history of the domestic film box office, or even a record of domestic films, it is enough to squeeze into the top three of the fastest domestic film box office record to break 100 million!

In particular, it is worth noting that in the history of film, other non-film-based stars have switched to the film industry, which is probably the most successful example to date!

Especially a young idol star like Li Qian, if you want to say that he became an actor and a leading actor, made a movie, and got a box office of 100 million, maybe the shock to insiders in the film industry will not be so big - after all, with Li Qian's popularity, with Li Qian's fanatical pursuit of his fans, even just to see him appear, just to see his handsome face, it is normal to buy tickets to enter the venue!

But the problem is that the current situation is that Li Qian is a director!

It's a faceless behind-the-scenes job!

Those fans and fans of his, even if they buy tickets to enter the show, they can't see him!

Not to mention the publicity period of the movie's release, Li Qian, who has the most publicity point in the whole movie, basically did not participate in the slightest movie promotion!

This is put on others, it is simply a way to find death!

When other people's movies are released, they are all stipulated in advance when the film contract is signed before filming, and the actors must follow the whole process to participate in the promotion - but if you are a little famous, you must run around!

Record shows, participate in fan interactions, and more!

And directors like some big names to Qin Wei, Du Weiyun, Liu Chengzhang, and Zhao Meicheng, because they are also quite famous, when the movie is released, they will work hard to promote it in person, just to increase the exposure and attention of the movie!

At the end of the day, it's for the box office!

But on the contrary, when the matter came to Li Qian, it was to hang the words "Director Li Qian's works" up, and it would be over - in the eyes of many film distributors, and even in the eyes of the theater chain, this is simply a great waste of their own fame!

However, just like that, this movie is still a hit!

The box office was nearly 50 million in the first week, and it broke 100 million in 18 days!

A pair of rookie actors became popular overnight!

Among them, especially He Yingyu, a savage girlfriend known as the "national goddess", became popular almost overnight to the extent of breaking through the sky!

And the crux of the matter is that although everyone unanimously admits that this movie can become popular and popular to this extent, it has the deepest relationship with the extraordinary quality of the movie itself, but you are not sure that this movie can become popular at first, relying on those simple six words - director Li Qian's works!

You must know that the movie is good, the story is good, and the actors' performances are good enough, but in the end it fails to sell a good box office, that is, the so-called stories such as pearls and dust, whether at home or abroad, are not uncommon, and even basically there are good movies that make people sigh every year!

So, the question is, maybe the movie became popular in the end to the point where it is now, and it is ultimately determined by the quality of the movie itself, but what about the beginning?

At the beginning, what called the audience into the cinema was really likely to be just those six words - director Li Qian's work!

In other words, Li Qian went to make a movie, but he didn't sell his face, just relying on the word [Li Qian], even if he was a director, he could easily call the audience to the cinema!

This level of appeal, especially considering the box office results of nearly 50 million in the first week of this movie, perhaps Liu Chengzhang after the explosion of "Swordsman and Monk" should be able to achieve it, and Zhao Meicheng, who has always maintained the stable quality of the film and formed an extremely strong genre style orientation, should not be a big problem, but apart from the two of them, who else can be a big-name and small-name director in China?

Artistic masters Qin Wei and Du Weiyun, although they are famous and recognized by everyone as awesome, their highest box office appeal record is only 10 million in the first 30 million!

And now, "My Sassy Girlfriend" relies on the six words "Director Li Qian's Works", of course, and also with its own excellent movie quality, the box office in the first week is nearly 50 million, and it broke 100 million in 18 days, if there is no accident, this movie is very promising to challenge the box office of 150 million!

Therefore, no matter from which point of view, after stepping into the 100 million yuan club, the aura shrouded in Li Qian is far from being a "member of the 100 million yuan box office club", which can be represented!

***

This year is coming to an end, so I wish you all a prosperous Year of the Rooster in advance!

I wish you all good health, joy and all the best in the new year!

Then, as a rule, shout, my public number "knife and ploughing" may not give you anything else, but the word "joy" should be no problem! Listen in!

Finally, tomorrow is the first day of the Lunar New Year, and there will definitely be an update!