Chapter 345 of the main text: imitation is easy to surpass, but difficult to surpass

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Amazon, Jeff Bezos left all his work behind for the first time, sat in the conference room, and stared intently at the big screen on the wall.

There is a saying that it is paranoia that makes it possible, and vice versa, these successful guys are a little paranoid.

For example, Bezos, although the benefits in the past two years have not been good-looking, but Amazon is also the No. 1 e-commerce company in the United States, and Door's group buying cannot shake Amazon's position, and Buchanan also made it clear that the models of the two are completely different, and Door has no intention and there is no need to compete with Amazon.

But Comrade Bezos, who has less and less hair, just can't let go, as if he has paranoia about being competitive, and all those who sell things online are his opponents.

Let's talk about it, it's really that these guys are too proud, and they are ruthlessly rejected by a small company like door, which makes Comrade Lao Bei too faceless.

Naturally, I have to find it, and I also do group buying, and I must do it better than the door, except for some commercial considerations, which is no different from the negative behavior of ordinary people.

Of course, objectively speaking, you can't expect these guys who are successful in business to be perfect in every way, everyone is human, these guys can also have flaws in personality or other aspects, and they can do something in one aspect that affects all of humanity, which is already amazing.

As the clock ticked to nine, Bezos looked at his watch, "Has it started?"

"It's started," the assistant replied simply, glancing at the process on the page.

"Okay," Bezos held his chin in his hand, staring intently at the big screen in the conference room, the atmosphere of the conference room. All of a sudden, it became tense and solemn, as if it had become a war room.

The blue bar, which symbolizes the number of people rushing to buy, is also growing rapidly, but looking at it, Bezos's face is not very good-looking, and the first ten minutes are fine. The number quickly went from 0 to more than 3,000, and after that, the speed grew very slowly, and the bars grew, as if in slow motion, and it took a long time to move a little bit upwards.

Holding out until the twentieth minute, Bezos finally lost his patience and looked gloomy in his office. The assistant hurriedly lowered his eyebrows and followed behind him, and the high-level executives who stayed in the conference room were a little uncomfortable, especially Jack, who was in charge of group buying, and the sweat on his forehead was pouring out.

He now has the heart to buy hundreds of them out of his own pocket.

He couldn't stay any longer, so he hurriedly left with his subordinates, and then saw what needed to be improved, in addition. You have to find a reason for this.

Because needless to say, Boss Bezos will have to call him over in a moment.

"What about publicity. We've had a week to publicize this, and it's all going to have no effect?" he blamed his men before the boss scolded him.

"No, the publicity work is well done," the subordinate in charge of publicity immediately complained, "the number of clicks on the advertisement and the number of effective visits." All very high,"

Online advertising is different from other forms of advertising, the number of clicks can be counted, and the effective visit is not immediately after clicking on the advertisement. And follow the page for at least a few seconds.

"Our group buying process is too cumbersome and the customer experience is very bad?" Jack continued.

"No," the person in charge of design and technical support shook his head firmly, "whether it is the interface or the process settings, at least it will not be worse than the door,"

Those who engage in technology are stupid and don't know how to speak.

Sure enough, Jack immediately grabbed his words, "We are Amazon, and we must not be worse than those small companies, but we must be better than them and continue to improve,"

"Good boss,"

"So, is our discount not enough?"

"No, it's already 20% off, only the discount margin during the shopping season can be comparable, and we can complete the rush purchase with just a click of the mouse,"

"Boss, I think it may be because of the time, whether it is at work or at home, they are relatively busy, and I heard that the DOO account is the same, the morning is not ideal, and it is not until around noon that the number of users participates," said one of his subordinates.

Jack agrees with this reason, but he doesn't know if his boss recognizes it or not.

"Goods bought in a group?"

Jack looked at the watch nervously while looking for reasons with his subordinates, hoping that everyone's opinion was right, around noon, the situation would definitely improve, so, boss, call me before lunch!

Bezos seemed to hear him, and really called Jack to report before lunch, "Jeff, good news for you, we have successfully sold nearly 10,000 units,"

Although the boss must know the news, although it is less than 10,000, which is a bit regrettable, but in more than two hours, nearly half of today's group purchase of 20,000 has been completed, and it can be said to some extent.

Bezos crackled on the computer and processed the work in the morning, and was ready to transfer goods with Motorola, we have so many people, such a good customer base,"

Obviously, he was not happy with the current situation.

Jack felt a little aggrieved, yes, our conditions are much better than the door, but they have been preparing for a long time, I heard that more than a quarter, what about us? full of calculations, only a little more than a week.

"Jeff, we carefully reviewed the whole process, because of the long preparation time, the door in the first few group purchases in the selection of goods, it is indeed very reasonable, that movie, many families have to go to watch, ipod3, originally wanted to buy can't be bought, electric cars are the same, are in short supply," Jack euphemistically said his opinion.

Because the Motorola E380 mobile phone was chosen by Bezos himself.

"What about ours?" Bezos asked.

"You know Jeff, E380 is indeed a very good mobile phone, but, compared with other models, except for the color screen, its function is not much different, and because it is a color screen, the power consumption is fast,"

In other words, the E380 does not impress too many people to change phones.

It should be said that before the advent of Apple's iPhone, in the era of feature phones and now the fledgling "smart" machine, American consumers will not be a new mobile phone on the market, just change one, there is really no need for that, except for the appearance, the interior is much the same.

And it can't be exchanged, Apple basically launched a new machine a year, but now Motorola and Nokia launch dozens of new phones a year.

"Sum up the experience and prepare for tomorrow's group buy," Bezos is still relatively objective in judging these issues, he admits that what Jack said makes sense, of course, the upset is certain, so he didn't invite Jack to lunch together.

At seven o'clock in the evening, Amazon's first group purchase page finally typed the words "the event is over", in short, in all respects, this is not ideal.

It would be nice if it was an iPod 3, Bezos thought, and it would definitely take less time than the door.

But what Mr. Bezos doesn't know is that trouble is yet to come!

Amazon's group purchase on the second day was Corning tableware, which was also 20% off, which was also more heroic than DOOR's 85% off.

However, as soon as the company went to work, customer calls came in one after another, saying one thing, "return the money!"

Because it was related to the group purchase he was concerned about, the situation was urgently reported to Bezos, "Why do you want to return the money?"

"The users who originally bought the e380 at the original price on the website asked for the same treatment as yesterday, and asked us to return the 20% price difference,"

"Nonsense, this is a group purchase and does not fall within the scope of price protection,"

Since its establishment, in order to attract customers, Amazon has an unwritten rule that as long as it buys its own products, if the price changes before placing an order to receiving the goods, you can apply for price protection, refund, make up the difference, and it seems that it can be approved if it is raised a week after receiving the goods.

"We explained, but they didn't understand,"

Consumers in the United States, like their country, often over-protect their own interests, group buying, that's a magic thing? I only know, I just bought the e380, you will sell it at 20% off, no, you must refund me the difference, 20% of more than 300 US dollars, there are more than 60 US dollars.

Hehe, group buying is a new concept, and many Americans, in fact, are very slow to accept new things, such as video tapes, which are still circulating in the United States when they are extinct in China.

"Notify the public relations department and ask them to find a way to solve this problem completely," Bezos was very unhappy, why are these things so unsmooth? If this problem is not solved, the group buying can only continue to cause problems for the company.

He is happy to burn money to occupy the highest point of the group buying market, and leave the door behind in this new field, but if the group purchase is done once, and the customer who has recently purchased the same product is refunded once, then the group purchase is not a new drive, but a drag, it is better not to do it.

Buchanan was a little happy and gloated about these things to Feng Yiping, Feng Yiping also felt very cool, hehe, fight with me!

What about big companies? We can't confront you head-on right now, but with the right arrangements, it's not a problem to surpass you in some areas.

I'm not happy with my rejection of you, you're so condescending, you treat us as a bag, and you're not happy!

"I think it's okay to let Mike make a software, mainly focusing on the price changes of goods on Amazon, as long as the price of the same product changes in the short term, this software will automatically remind those customers who have purchased, let them apply to Amazon to make up the difference, what do you think?"

Feng Yiping is purely looking at the excitement and not thinking it's a big deal, so he wants to cause some trouble for Amazon.

"Good, this good," exclaimed Buchanan happily over there.

He immediately felt a little out of shape, "I think this idea is very good, the legitimate rights and interests of consumers should be protected, and I will inform Mike immediately," he said very righteously.

Tsk, these people who play politics are really shameless. (To be continued.) )

I want to visit wèn on my phone.