"Mr. Han, are you alright?"

After finally getting the nurse's permission, Gu Biao eagerly entered the ward and greeted him busily.

"Well, you don't seem to care about your condition when you're waiting outside, and you still have to ask me about this kind of thing? I just woke up, and I don't know. Han Ting solemnly coughed lightly.

"Oh, yes, I'll ask. "Gu Biao didn't know how to act.

"Ahem, come back! Since you don't care, don't pretend to be temporary, I guess it's mild alcohol poisoning or something, anyway, the doctor said I'm fine!" Han Ting hurriedly called him back.

In fact, when she promised to let the female doctor dispense medicine for her just now, Han Ting also took extra care: all the laboratory examination documents were collected by herself and were not allowed to be seen by outsiders. In addition, the so-called "long-acting drugs" and all other drugs are all paid for by herself, and outsiders are not allowed to see the bills.

Private hospitals are very concerned about patient privacy, and of course they know what to do with this kind of explanation.

Therefore, Han Ting is not worried about trouble in those links.

The two of them were hypocritical and wronged, and they both had acting potential, so their respective kindness was covered up, and they were not seen through by each other.

It seems that he really doesn't remember, or he thinks he is dreaming with his girlfriend. ”

"It's really right to take care of her face, if she rashly says a showdown at this time, it is estimated that she will be ashamed and embarrassed. ”

Gu Biao breathed a sigh of relief and changed the topic: "In this case, why don't you have a good rest tonight and discuss the time when you return to China?" Since there is no big problem, let's go to another hotel next to the airport to stay." As for dinner, I just inquired, and there is a very good porridge and bak kut tea nearby. ”

"That's it, I'm not feeling well, you go and arrange it. Han Ting breathed a sigh of relief.

She is not hypocritical, she just cherishes her self-esteem as a teacher, and does not want her tall, majestic and decent image to collapse. It can't be considered hypocrisy, after all, an accident does not prove long-term character.

For the time being, the crisis has passed.

Gu Biao rearranged the hotel, served Han Ting to rest, and then personally went to the nearby restaurant that was said to have a good reputation, and packed some bak kut tea to take out.

Gu Biao got up late at noon, so in fact, he didn't eat dinner that day, so he just went to the airport to nibble on some bread. So when you smell the smell of bak kut teh, you immediately get hungry.

Most of Li Jiapo's bak kut tea is from the Cantonese cuisine faction, and the pepper used to cover the fishy body is heavier, and the smell is better, but the effect of dietary therapy is not good.

Only a handful of bak kut teh shops are Malaysian-style, Hokkien cuisine factions, no pepper, instead of a mystical mixture of Chinese herbal stews. It smells a little hard, but the spleen is warm and nourishing, which is very suitable for conditioning the body. People who are used to eating will feel that it has the same aftertaste as drinking bitter tea.

The one that Gu Biao consulted when he was in the hospital is a typical Malaysian bak kut tea, which at first glance smells a bit like SX snack crockpot soup, but when you eat it, you know that the ingredients are much more solid.

Han Ting had a ghost in her heart, and she was a little uncomfortable sitting opposite Gu Biao and drinking soup.

After eating a few bones, in order to avoid embarrassment, she changed the fanatical excitement of yesterday's celebration, and became cold again, forcing herself to talk about some business and change the topic.

"You seem to have mentioned yesterday that you wanted to invest in the 'Red Bull' business, what did you think? We are engaged in the high-tech industry, and drinks are too untechable. Even if you want to do it in the future, you won't be in a hurry. ”

The matter of Red Bull, Gu Biao did mention it at the dinner yesterday, but he didn't elaborate, he is also very good at dividing the occasion.

In the face of doubts, Gu Biao analyzed: "Although it is not an important big business for the time being, it must be very urgent - in this competition, we really relied on 'Red Bull' to win an additional endurance advantage for the national team, and some flashing details have been captured by CCTV's TV broadcast."

If you have the conditions to stop and look at each frame by frame, you can see that the players on the sidelines have drunk Red Bull when they are on the pitch during the substitution break and the midfield. In addition, I also asked Chang Wei - oh, a friend of my acquaintance from Beiying, this time I paid for him to come to Lijiapo to watch the football game - and got another camera position to follow the Red Bull material in the team's struggle.

In addition, we have now relied on sponsorship to buy out the commercial endorsement of the national football team, as long as these materials are broadcast, Red Bull will definitely become popular at least in China. If we don't grasp the relevant commercial interests in our own hands before then, won't it be a waste of advertising for the Thais? But don't worry, I won't spend my energy on this for the time being, we just have to get the brand rights first, and make sure that we are advertising ourselves, and we don't want to be wronged. ”

What Gu Biao just mentioned was his other arrangement, before this competition, when he left the capital, he specially went to Beiying to find some friends to help. Because there is no artistry, just shooting advertising materials, Gu Biao was not embarrassed to work with Zhang Yimou, but directly invited Gu Changwei, who is good at photography skills and is also a senior.

Both of them are graduating in July this year.

"If it's just to avoid marrying, I'm not against it. But I really don't like this kind of business, you have enough things, some businesses, interlaced like a mountain, not to understand the brand can do a good job, it's time to take care of it. Han Ting took a small bite of bak kut tea while persuading.

Gu Biao nodded: "I understand what you mean." However, in my opinion, Red Bull is more than just a beverage business. It has the potential to become an international cultural brand. In the future, it can also pave the way for all the extreme challenge media business - I know it may be a bit abstract to say this, but you can explain it slowly. ”

Pure beverage business, of course, Gu Biao can't look down on it.

Even if it is as big as Coca-Cola's profits, it is not forced in his eyes. And he doesn't understand drinks, so he is at most like Buffett's attitude towards Coca-Cola, just invest some money and don't interfere in the business.

In the future, "Red Bull" sold beverages, even if it was promising, the company's market value was assessed to be nothing more than three or four billion US dollars. Even if with Gu Xiao's BUFF, which will do better than foreigners in the hands of Chinese in the future, it is impossible to really surpass Coca-Cola in terms of drinks.

This is a fool's dream, and the positioning gap between functional drinks and daily pastime drinks is destined to be at least an order of magnitude worse in sales.

However, when later generations mentioned Red Bull, they thought of the bold cultural symbol of "gambling on life", which is very valuable.

Red Bull's functional attributes make it naturally compatible with everything that sells for traffic - don't think that only the people who seek praise with the risk of death on Douyin are the "Red Bull death squad".

In the era when movie special effects are underdeveloped, and there is still room for gamblers to play, even if Gu Biao holds a bottle of Red Bull and asks Cheng Long of the kung fu movie to endorse and sponsor him, the nature is the same.

But only some people say that people on Douyin are fishing, and no one will say Cheng Long. The difference is nothing more than that Cheng Long caught up with a good era where "some things have to be done at the risk of his life to be done" for him to show. What he did became a worthwhile challenge to create more fun for humanity.

In later generations, many challenges could be replaced by post-production special effects, and their work and death became purely for fame and no "use value".

"Drinks can be made by others, but I hope to have this cultural brand that speaks for gamblers around the world. I think this brand will become more and more valuable in the future. Because with the development of productive forces, human beings will become more and more fed, have nothing to do, and have no chance to be famous. ”

When Gu Biao first started, he was also a little empty in his heart, and he thought about how to hide that he "already remembered what happened last night".

But once the business conversation started, he really entered a state of flow, and he didn't have to act to talk endlessly.

At the same time, Han Ting was also acting, so she really listened carefully.

It can only be said that they all have the potential to even deceive themselves.

Han Ting asked businesslikely: "I don't understand what you said about these very distant looks." I'm just asking operational questions – if you want to separate Red Bull as the two major brands in the beverage and cultural industries, how do you divide the equity structure when investing?"

"First of all, give Mr. Xu some money to help him expand his production and develop a production line for concentrated syrup or powder spraying. Turning Red Bull from a directly produced beverage into Coca-Cola's model of 'concentrated syrup mother plant + global local bottling plant'.

Red Bull currently doesn't have the capital and technology to do this kind of development and expansion, so it's definitely going to need a lot of money. We can pay this money and set up a parent company to inject capital into Thai Red Bull.

As for the rights and interests of the Red Bull brand, we can carry out strict cross-class registration in all countries in the world according to the trademark law, and the rights holders of Southeast Asian countries still belong to Xu Shubiao, including Bangladesh and India, all of which can be given to him. The Red Bull trademarks in other countries around the world are all transferred or preemptively registered by the parent company (the countries that Red Bull has already noted are transferred, and those that have not been registered are preemptively registered in good faith).

Finally, you should know that according to the Trademark Law, the rights and interests of trademarks are also divided into classes, and there are a total of 41 classes according to the internationally accepted Nice Trademark Classification List. At present, Xu Shubiao deals in Red Bull's 'drink' products, and he only effectively holds 'Red Bull' on the food and beverage trademark. This time, we can spend money on 'Red Bull' under the cultural media category, and all the rights and interests of this brand under the cultural media category will be vested in the parent company in the future. ”

China's Trademark Law had just been passed in 1982, and it was only January, and the process had not yet been completed, and the legislature would have to meet in two months.

Rao is Han Ting, after several years of experience, already has some business elite endowments, and is still not very familiar with the new law.

She couldn't help but ask: "It turns out that there are so many categories of trademark registration? Why don't people who think their brands have a future preemptively register all 41 categories at once? Isn't this a hidden danger for others to gain popularity?"

"First of all, registration is money, a large category, covering ten sub-categories, I heard some colleagues in Beijing say, the current tentative is to note a 600 yuan fee. Other developed countries will only be more expensive.

Second, trademark registration does not arise in bad faith. After all, this thing can be imagined with a touch of two mouths, and there is no need to develop it, so it is very strict with malicious personnel. After you have registered, you have to continue to use it in practice so that the law will protect you.

If you don't really operate and are caught and ask for invalidation, and you can't provide evidence to prove that you have sold things under this category with this brand in the past three years, the relevant authorities can invalidate your trademark under this category in vain. ”

Those who take advantage of the blindness of the law, maliciously preemptively register a trademark that has appeared now, will be famous in the future, but has not yet been registered, and then wait for the other party to become popular and touch porcelain - this kind of plot will only appear in the legal blind crossing.

Because people who know the law know that if you really want to do this, you have to really use this brand to sell goods and advertise every year, and you have to leave evidence at every step, and the "holding cost" is not small.

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