Chapter 955: A Product That Transcends the Times
DVD players, especially high-definition DVD players, can be said to have pitted a large number of people.
From DVD players, to HD-DVD players, to Blu-ray players, to HD-DVD and Blu-ray compatible players...... If you are a movie lover, you may have to update the 3rd or 4th generation DVD player in just a few years.
An average HD DVD player will cost less than $200, and a better one will cost more than $500!
This wool is too ruthless!
Donn's approach is simple.
He wants to monopolize the DVD player market with the launch of high-definition discs!
Donn is not optimistic about the future of discs, and only high-definition Blu-ray can survive when the streaming business is in full swing.
But that's just the future.
At least for the next five or six years, it will be the world of high-definition format.
The DVD player market will also become very hot!
The heat is no worse than that of a mobile phone.
Home theaters, DVD players, and televisions are essential products for almost every home in the world.
In the current DVD player market, the leader is Philip, followed by Siemens, Samsung, Sharp, Panasonic and so on.
If a year ago, Don would not have had the opportunity to enter this market at all.
It's simple, the strength is not enough.
No matter how good and high-end the products developed by Dolby Laboratories are, it is impossible to break the market monopoly of those giant companies.
Unless it is to learn Apple's method of breaking the monopoly of Nokia and Motorola on the mobile phone market.
Introducing a product that is ahead of its time!
This is the question that Tang En thought of when he signed an exclusive rights sale agreement with Toshiba for HD-DVD.
Otherwise, he would not have taken care of the leaders of Toshiba in the first place, and now he will not take care of Kuniwei Ando, the president of Sony.
He's playing a big game!
HD-DVD has no technical difficulty, it is upgraded from ordinary DVD players, and HD-DVD high-definition DVD players have long appeared on the market, and the sales are very hot.
Although Dolby Laboratories has not developed and produced DVD players before, the DVD players have been around for nearly 10 years, which is nothing more than the application of laser technology, digital technology, and precision machining technology.
As long as Dolby Laboratories can get the R&D materials for Blu-ray in advance, you can directly start the technical research and development of Blu-ray disc playback.
Then, produce a super HD player that is compatible with HD-DVD and Blu-ray!
The time to market should be at least a year earlier than in the previous life!
One year is enough time for Dolby Laboratories to frantically seize the DVD player market.
While other companies have either HD-DVD or Blu-ray DVD players, only Dolby Laboratories has a DVD player that is compatible with both HD formats.
At that time, it is even no exaggeration to say that in the sales market of HD DVD players, there will only be one company - Dolby Laboratories!
What Philip, Siemens, Samsung, can only be seen.
With a vision that transcends the times, you also have countless wealth.
Negotiations with Sony went very well.
One has the heart, the other has the intention, and there are no obstacles.
Tang En wanted the research and development materials of the Blu-ray format, but Sony only put forward three requirements: first, confidentiality, second, the copyright belongs to Sony, and third, it must not set foot in the high-definition format of the disc market.
There's no way, Kuniwei Ando doesn't have a vision beyond the times, he really can't figure out Don's intentions.
Now Kuniwei Ando, he is still suffering from gains and losses in his heart, he is not sure whether Blu-ray HD will really be able to beat HD-DVD in the future!
You must know that the current high-definition market is dominated by HD-DVD and is 100% monopolized.
Moreover, almost all film and television copyrights have been invested in the HD-DVD camp.
The future of Blu-ray, can it really win?
The whole of Sony, is skeptical!
Otherwise, Sony in the previous life would not have developed its own Blu-ray DVD player so late, or an HD-DVD compatible DVD player.
If Sony is really confident, it can start research and development in advance, and bring the Blu-ray format and Blu-ray disc player to the market at the same time, so as to complement each other and complement each other.
It's really scared.
In recent years, Sony has been lacking achievements in the field of electronics business, and nearly 100 electronic projects are invested in research and development every year, but few can be successfully introduced to the market.
And this gave Don an opportunity to take advantage of.
"Don, I'm getting more and more incomprehensible. ”
After the negotiations were over, Tosca Musk looked at Donn with a look of horror.
Don was angry and funny, "What kind of expression do you have?"
Tosca Musk asked very seriously: "What the hell do you think? Don't you know how deep the water is in the DVD player market?"
"Yes. ”
"So what do you mean? Dolby Laboratories has never made a DVD player. ”
Don pointed to his head, "Trust my wisdom. ”
Tosca Musk gritted his teeth and said: "I believe you, but I'm really dizzy, what do you mean?"
"It's easy, make money! Make a lot of money!"
There is a sentence that Don En did not say, that is, before the economic crisis, make enough cash, and then take advantage of the world economic crisis to start the era of buying, buying, buying.
Tosca Musk was a little confused, "Make a lot of money? Can you beat Philip?"
"Why not?" Don smiled with a hook at the corner of his mouth, "Now Apple, some directors are still opposed, thinking that they are not the opponents of Nokia and Motorola at all." Let's take action in advance and set an example for Apple!"
Tosca Musk blinked and exclaimed, "Apple really wants to make phones?"
Although the iPhone project is confidential, Apple's movements cannot be hidden from the world, and news has flowed out in the business circle that Apple will produce mobile phones.
Don frowned: "Pay attention to secrecy!"
Tosca Musk shook his head and continued to ask about the topic, "Don, well, I wish you success." However, don't you think that the business of producing DVD players is contrary to the current core strategy of the Interactive Entertainment Division?"
The current core strategy of the Interactive Entertainment Department is to complete the Internetization of film technology, and the typical representative is streaming media.
Tosca Musk's meaning is simple.
Since New Universal is betting its future on the streaming business of the Internet, why does it still produce DVD players? Isn't this a slap in the face?
One is a cutting-edge Internet playback platform, and the other is a traditional video playback device, which are two completely contradictory businesses.
Don smiled, "Guess what?"
Tosca Musk tentatively said: "Are you emulating the operation model of Wall Street's hedge funds, are you avoiding the risks of streaming media?
Don almost laughed.
Business hedging?
You can't figure it out!
Can laugh to death.
"Okay, don't test me, what the hell do you mean?"
"There is no contradiction between the DVD player business and the streaming media business. ”
Tosca Musk said angrily: "You are stupid to me?
Tang En touched his nose and said: "If the streaming media business wants to flourish, it will take many years of precipitation. And in the next few years, it was the world of high-definition DVD players. One is long-term investment and the other is short-term operation. ”
"What about when the streaming business booms?"
"It's very simple, sell the DVD player business before the streaming business booms! Sell it at the peak price!"
Tosca Musk blinked his eyes a few times quickly, deep in thought.
Then, thinking of something, he looked at Don with complicated eyes.
Isn't there some conspiracy being planned by the guys?
At the peak of the DVD player business, it was sold at the highest price.
Then, New Universal launched streaming media and destroyed the DVD player business that was sold at a high price!
Too ruthless, right?
Yin damage!
/35_
。 Nine Heavenly God Emperors