The Oscars are over.

For many traditional film companies, the past "natural year" is over, and it is time to truly face 2006.

The past 2005 was not a good year for Hollywood.

All kinds of internal contradictions aside, Hollywood is the spokesperson of movies after all.

But in the past year, Hollywood movies have really lacked bright spots.

Under the huge controversy, "Brokeback Mountain" has won four awards at the Oscars: Best Picture, Best Director, Best Adapted Screenplay, and Best Original Music.

The main reason is that there are too few excellent movies, and "Brokeback Mountain" is almost a standout.

Even more tragic is the commercial film market.

With Donn's success, the $1 billion box office became synonymous with supermovies.

However, it is disappointing that there was not a single film that grossed more than $1 billion worldwide last year.

The highest-grossing was "Harry Potter and the Goblet of Fire" with $890 million worldwide, followed by "Star Wars Episodes III: Revenge of the Sith" with $850 million worldwide. Then there's "Iron Man," which grosses $780 million worldwide, and "The Da Vinci Code," which grosses $760 million......

As a result, Hollywood's total box office revenue fell by 7% in 2005 compared to the booming box office market in 2004.

Major film companies began to hope that 2006 would end the "nightmare" of the past year.

For the 2006 revival, Hollywood has prepared a myriad of delicious dishes, and to be on the safe side, it has also offered a plethora of sequels, remakes, and big-name stars and expensive computer effects in the hope of re-attracting audiences who are gradually moving away from theaters.

A war for revival is about to begin.

In the animation market, there are "Charlotte's Web", "Cars", "Dark Scanner", "Penguins Are Crazy", "Wash the Little Mouse", "Ice Age 2: Ice and Snow Melt", "Don't Mess with the Ants", "Outside the Fence", etc., most of which are CG animations.

2006 will also be the first year that CG cartoons will completely replace hand-drawn cartoons!

In terms of sequels, major companies have also launched painstaking masterpieces.

DC will launch "Batman 2" in the summer, and "Superman Returns" will be launched in the Christmas file! It is even rumored that Marlon Brando will be "resurrected" in this film through technological means and play Superman's father.

Paramount's sequel masterpiece is undoubtedly "Mission Impossible 3", which has almost become Paramount's only masterpiece.

Twentieth Century Fox focuses on "X-Men 3: Last Stand".

Of course, the more interesting thing is the new Universal!

In this year's summer season, New Universal will dedicate 14 movies to fans around the world!

Among them, there are as many as 10 to look forward to!

On May 5, Marvel Studios' masterpiece "Daredevil 2" was released. The series is an outlier of Marvel's superheroes, ranking 7th among the 10 most anticipated movies of 2006.

On May 30, Pixar's masterpiece "Cars" was released. Pixar's films are suitable for all ages and have always attracted a lot of attention from the market, ranking 5th among the 10 most anticipated films

On June 2, "Broken Men and Women", starring Jennifer Aniston and playing a key role in the Big Five League and the New Universal "Civil War", was released. After several twists and turns, the film was finally positioned as PG-13.

On June 9th, "Pirate League 3: The End of the World" debuted! There is no doubt that the series is one of the most popular series in the world at present, starring Johnny Depp, Tom Hardy and Anne Hathaway, all of whom are popular all over the world because of this series, and the film ranks 2nd among the most anticipated movies of the year!

On June 16, "Fast and Furious 3: Tokyo Drift" was released. Due to contract differences, Vin Diesel was unable to star in the film, which led to a significant decline in the popularity of the series, but it is still a speeding movie worth watching in the summer file.

On June 30th, the fashion masterpiece "The Queen Wears Prada", which is specially created for the conscience of female audiences, was released, and the cast combination of Meryl Streep and Anne Hathaway is enough to attract the attention of fans.

On July 7th, the biggest drama of the summer file is coming!

The Marvel superhero blockbuster "The Avengers", directed by Donn Walker himself, made a grand debut under the long-awaited waits of fans all over the world!

After years of foreshadowing, Marvel's superheroes will gather to stage an unprecedented superhero masterpiece!

This is the most anticipated movie of 2006!

After many years, Donne, who is in charge of the camera again, has also become the focus of attention of countless film critics and filmmakers.

In addition, the comedy "Cohabitation Threesome" released on July 14, the action film "Miami Vice" released on July 28, and the crime film "The Insider" released on August 16 have also won the expectations of the market.

In particular, Michael Mann's "Miami Vice", which brought together many stars and cost more than $100 million to produce, was Universal's largest project investment this year. Among the 10 most anticipated movies of the year, the film ranked 6th, one place higher than "Daredevil 2"!

However, the scale of the film is too large and can only be rated R, which will inevitably affect the box office revenue. It is worth mentioning that Chinese actress Gong Li is the female number one in the film.

……

The summer file is still far away.

After the Oscars, there are three films competing fiercely in the market in March, the Marvel masterpiece "Thor" released on March 10, the animated film "Ice Age 2: Ice Melting Disaster" released by Blue Sky Studios on March 16, and "Mulan" released on March 30.

The villain in "The Avengers" is Loki, and the movie "Thor" is to explain the preface of this story clearly and make a precursor.

"Thor" stars Channing Tatum, and "Jane Foster" stars Rachel Pfeiffer.

They are all newcomers, and they are not very famous.

Unlike "Iron Man", "Spider-Man", and "Ant-Man", which are human beings, "Thor" is a god, lacking a series of foreshadowing, and the audience's sense of substitution is not strong. Coupled with the story of this brother's corruption, for male fans, there is really a lack of highlights, and the result can be imagined.

In the previous life of "Thor 1" and "Thor 2", the actor Chris Heimworth was also a small person, but the heroine was the new Oscar-winning actress Natalie, which has a certain publicity attribute.

On the major posters, Natalie takes the lead, and Chris Heimworth acts as the leftover material next to him.

In the marketing process, Natalie is also the core.

I don't know, I thought this was a "Female Thor".

This marketing strategy was indeed successful, with "Thor 1" and "Thor 2" both generating profits through the box office market alone, and Natalie became the highest-paid and cost-effective actress in Hollywood in those years.

Later, Chris Heimworth became popular, and Natalie's role naturally weakened. There was more and more interaction between superheroes, and "Jane Foster" became a dispensable character. And the CP combination of Natalie and Chris Heimworth really didn't spark.

Natalie wants to continue to interfere in the creation of the script and add luster to her role, but Marvel disagrees; Marvel wants to cancel the dividend clause and only pay the basic salary, but Natalie refuses; Natalie asks for female characters to be flesh and blood, and cannot be used as a vase, Marvel disagrees; Marvel asks Natalie to continue to play "Jane Foster" in life to gather Marvel fans, but Natalie refuses......

A series of contradictions followed.

Later, Marvel directly fired a female producer invited by Natalie, completely cutting off her crew power, becoming the fuse for the outbreak of contradictions, and the relationship broke down completely.

Then, Natalie refused to star in "Thor 3".

Marvel and Natalie's film contract is 3 films, according to normal logic, this is a breach of contract!

However, Natalie is not an ordinary actress who only listens to the director's request to act, she is also an invisible producer, a bit like Reese Witherspoon and Angelina Jolie, with a high status in the industry.

At the beginning, Marvel offered a lot of favorable conditions in order to invite her to star in "Thor 1", and she had the best treatment among all Marvel actors, not only the highest salary, but also a bonus clause. even gave her the right to participate in the creation of the script, as well as the right to participate in the marketing and distribution strategy of the film.

Natalie's use of this power proved to be unsuccessful. Coupled with the lack of highlights and ridicule in her performance in the movie, Marvel regretted it a little and began to limit her power.

It can be said that there is a breach of contract on both sides.

Natalie doesn't want to continue filming "Thor 3" for money, and Marvel doesn't want to work with this picky boss anymore.

Such a sharp contradiction was actually terminated amicably.

Because it was good to get together and disperse, after the separation, the contradictions between the two sides eased down, they said good things about each other, started some friendly interactions, and seemed to be interested in cooperating again.

"Jane Foster" is really not a vase character, in the comics, after "Thor" Thor was put to rest, it was Jane Foster who picked up Thor's hammer and became the "female Thor"!

In Civil War, Thor, the female Thor, joins Captain America's camp against the Iron Man camp.

In "Civil War 2", the female Thor joined the Iron Man camp and became the backbone of the fight against Captain Marvel!

In the feminist era, "Jane Foster" is an important role in Marvel's tilt towards female superheroes, and is the core of heroines.

Regardless of his previous life, in this life, it is impossible for Don to let Natalie play the role of Jane Foster.

Natalie's cinematic philosophy is at odds with Marvel's principles.

For the sake of long-term planning, Natalie is not suitable for Marvel cooperation.

Of course, this solves a lot of potential hidden dangers for Marvel in the future, but at the same time, it also makes the current Marvel have a lot of trouble.

"Thor", which lacks the big star pressing...... The box office is not doing well!

At the box office in the first week, it was only $55 million.

Channing Tatum and Rachel Pfeiffer, two newcomers, really can't afford to support this big production with an investment of more than $100 million.

In the second week of its release, "Thor" gave up the weekly box office champion.

As soon as the animated film "Ice Age 2: The Melting Ice Disaster" was released, it set off a wave of movie-watching fever, and the North American box office exceeded $70 million in the first weekend!

In another week, "Thor" has accumulated $96 million at the North American box office, and "Ice Age 2" has reached $120 million at the North American box office.

Smooth overtaking!

In the era when Marvel has swept the world, a cartoon can break the myth of Marvel's monopoly, which really makes Fox in the twentieth century blossom.

……

According to the current box office trend, the North American box office of "Thor" is about $130 million, and the global box office is about $360 million. It's not a loss, but it must be the least profitable superhero movie at Marvel Studios.

Don made a special trip to Marvel Studios to give everyone a meeting to tell everyone about his confidence in Marvel, and at the same time said that "Thor" is just because the "mythical" story is not popular in the market and lacks a sense of substitution. After the superheroes interact, the popularity of the "Thor" series will also rise.

However, the media exploded.

"Thor" was defeated by a cartoon?

This is the Marvel superhero blockbuster of the past few years! And it is also the pilot film of "Avengers"!

Such a big production can't even handle an animated film with a production cost of $80 million?

It's so funny!

For a while, the media focused on "Thor" with the words "failure", "loss", "cliff-like decline", and "Marvel ebb and flow". At the same time, countless praises were sent to the animated film "Ice Age 2: Ice Melting Disaster", which defeated "Thor".

In today's Hollywood, if Pixar is a veritable No. 1 animation studio, then Blue Sky Studios is the second!

Disney Animation Studios, Silklywood Animation Studios, Warner Animation Studios, Lego Animation Studios, ...... None of this is the climate.

Blue Sky Studio, it's really great!

This kind of media campaign naturally aroused dissatisfaction from all levels of New Global.

The reality is like this, when the moon is full, it is lost, and when the water is full, it overflows.

Marvel Studios, which has had a smooth ride in the box office market over the past few years, has been criticized. Blue Sky Studio, which was praised by the media...... As a matter of course, there was a "spillover" incident.

"Good news, boss!"

As soon as Tosca Musk got the news, he reported to Don as soon as possible, and he was very excited.

"What's the matter?"

"Something happened to Blue Sky Studio!"

Don couldn't help but laugh, "Are you so happy that something happened to them, is it necessary to gloat so much?"

Tosca Musk said angrily: "I'm not here for you!"

"Me?"

"Haven't you been keeping an eye on Chris Meledandri?"

Don's eyes lit up, "You mean ......"

Tosca Musk said eagerly: "That's right, because "Ice Age 2" is so successful, coupled with the popularity of the media, it has led to a serious power split between Blue Sky Studios and Twentieth Century Fox Animation Department. ”