When he walked to the Hongqi Winery, Sha Zhengyang was actually a little moved, and he felt that he seemed to have walked into a tuyere.

The rectification of governance that began in 1989 led to a period of adjustment for the national economy, including the food and beverage industry, as well as the alcohol industry.

The ex-factory prices of the top three famous liquors such as Moutai, Wuliangye and Luzhou Laojiao plummeted, and the price of Moutai plummeted by half, and the prices of Wuliangye and Luzhou Laojiao even fell to about 50 yuan at one point.

In this case, ordinary liquor will naturally follow suit and reduce prices, and some liquor with small scale, poor marketing, and unstable market occupation will naturally plummet in sales, and it is normal for unsalable products and capital breakdown.

It should be said that Hongqi Winery is a typical example in such a special era.

Although the quality and taste of Hongqi Daqu are quite good, and there is still a certain market in Handu and several surrounding cities, but under the fierce competition, especially under the impact of similar products competing to reduce prices, Hongqi Distillery, which itself is underfunded and has high debts, cannot afford this impact and loses.

But in fact, from next year, the liquor industry will usher in a period of rapid development, especially in the past five years, advertising and marketing will make the country's liquor industry show an almost crazy growth momentum, and it will not usher in another turning point until 1997.

Although Sha Zhengyang is not addicted to alcohol, he can drink, and the amount of alcohol is not small, and in his previous life, he also drank a lot of wine in Xishui Town in the past few years, which can be called an alcohol test.

To meet the inspection of the superiors, he has to accompany the leaders to drink, to drink with the village cadres in the village, and to drink when friends get together, he doesn't like to drink beer, and red wine was not popular in that era, so he only drank liquor, so he still knows a lot about various liquors.

She has also felt the scenery of Lu wine sweeping the world, and later she has also seen the rise and fall story of Lu Wine Label King, so she is very impressed.

If you can copy the story of Lu Liquor Advertising to Hongqi Distillery, I don't know if it will work?

Sha Zhengyang is not sure.

After all, whether it is the Confucian banquet wine or the later Qinchi wine, people already have a certain scale and fame when they are on the bid king, but the gimmick of using the bid king is suddenly enlarged, and the world knows it overnight, and the goal is achieved.

As for the later decline, Sha Zhengyang's personal understanding is not the reason for the king, but the fact that these companies did not handle the relationship between marketing, brand and production.

Seeing Sha Zhengyang's sudden dazed distraction, Gao Baishan was a little unhappy, but it was not easy to interrupt the other party, and after a while, Sha Zhengyang came back to his senses and quickly apologized: "I'm sorry, I think of something I thought of." ”

"What makes you so distracted?" Gao Baishan also said casually.

"Well, Brother Baishan, I think that the Hongqi Distillery may not be saved, and there may still be some room for reversal. Sha Zhengyang hesitated for a moment, but still spoke.

Although he was not very sure, Sha Zhengyang still felt that he could give it a try.

Hongqi Distillery is in the scope of Handu, especially in several suburban counties of Handu, there are still some markets, and there are certain markets in the surrounding Jinyang City, Fugang City, Yijiang City, and Anxiang areas.

"Huh?" Gao Baishan was taken aback and looked Sha Zhengyang up and down.

He knew that Sha Zhengyang was the secretary of the former county magistrate, but it was not so simple to live in a factory, let alone a former county magistrate, even if he was the current secretary, he might not be able to do it.

Now that it is the era of market economy, you county officials cannot force anyone to drink what alcohol, and even if you forcibly require the organs and units of the county to only drink Hongqi Daqu, it will not help.

"Zhengyang, are you serious?" Gao Baishan's face was full of suspicion, "Hongqi Distillery can't be saved by selling two truckloads of wine, you haven't seen how much wine is piled up in the warehouse, and you don't know how much foreign debt there is in front of the distillery, right?"

"I know a little bit, but I heard from the people in the office in the town, saying that the town was very unhappy with Hongqi Village and Dongfang Village, and some people in Dongfang Village even threatened to deduct agricultural taxes and water conservancy fees to offset the land lease money owed to them by the winery. Sha Zhengyang laughed.

"Hmph, isn't that what is the matter? I also said that it should be deducted, why should the winery be deducted from our village if it can't be moved, why didn't you say that it should be deducted to us when it was booming a few years ago?" Gao Baishan snorted.

On the issue of the distillery, the town and Hongqi Village and Dongfang Village had a very unpleasant quarrel, and Hongqi Village even proposed to go to court with the Nandu Township Government.

As Gao Changsong said in his dispute with Kong Lingdong, this involves the assets of the village, and you can't give it to the village with a word from the town, Hongqi Village and Dongfang Village are useless to take this winery, this is not an enterprise in the village, but an enterprise in the town, and the two villages do not have the ability to operate this winery.

However, the subordinates obeyed the superiors, and finally it was given to the two villages, and naturally the land requisition compensation and land lease money owed by the two villages for many years became equity, which made the two committees of the two villages angry but helpless.

At present, the distillery still owes nearly 800,000 yuan in grain, electricity and coal payments, and the township industrial company agrees to bear this arrears, but says that it can only owe it at present, and has no money to pay these arrears.

Seeing that Gao Baishan didn't care too much about his words, Sha Zhengyang didn't say anything more.

He knew that this kind of thing was definitely not something that could be said clearly in one or two sentences, and people would not easily believe what he said, and he was not even very sure of himself, but he just had an idea.

The topic returned to the selection of a few representatives of Communist Party members who were leading the masses to get rich, Gao Baishan was much better at talking than Gao Changsong, and the two of them discussed for a while, and finally selected two or three suitable candidates.

For example, Dong Qiutang, a party member of the fifth group of the Red Flag, opened a nursery to raise flowers and plants, and then handed over the flower-planting technology to several neighbors around him.

Sha Zhengyang thinks this model is very good, he has a hand in planting flowers and plants, but he did not cherish himself, but drove the surrounding neighbors to get rich together, especially one of them is still disabled, for which the original family was poor, and last year actually bought a TV and a washing machine, this case is very bright.

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