When the time enters July, almost all film markets in the world have entered the most prosperous box office of the year - the so-called summer file, July is the heaviest month.

As a result, no matter in which country's film market, blockbusters from all walks of life have been released one after another, and bayonets are like reds, and they have entered the hottest box office peak in this period, trying to cut off the fattest piece of meat.

In terms of the Chinese film market, on July 1, "The Lord of the Rings: The Two Towers" was released, and it won a staggering 88.31 million box office in the first week - although for the Chinese film market in the past six months, this first week does not seem to be so amazing, but you must know that when the first part of "The Lord of the Rings" was released last summer, it was only less than 40 million in the first week, and the final box office was only more than 140 million.

Insiders can clearly see this reality, that is, in the Chinese film market is becoming more and more hot now, it is not only Chinese movies that are easy to sell, but also Hollywood blockbusters, especially Hollywood series blockbusters, are gradually opening up the market - and once the market is opened, such a beautifully made series of blockbusters, if you come to the market every year, you will simply come to the market to pick up money!

Fortunately, "The Lord of the Rings" is said to have only three parts in total.

However, in the Chinese film market, although there are also big-selling films so far, there is no successful precedent for operating a series of films.

The embarrassment is here - a blockbuster movie is not necessarily suitable for a sequel, and if it doesn't sell well, no one will watch it if you make a sequel!

Minghu Culture's "Once Upon a Time" series should be regarded as the most likely attempt to succeed so far, but whether it will succeed or not, of course, no one dares to say before the box office reflects it.

After "The Lord of the Rings: The Twin Towers", on July 9, there was another blockbuster, said to have invested as much as 150 million US dollars in fantasy blockbuster - "Pirates of the Caribbean: The Curse of the Black Pearl".

As soon as you look at the name, it's likely that this is going for another series!

And, this time, Hollywood's studios have succeeded again!

In the first week of release, "Pirates of the Caribbean: The Curse of the Black Pearl" properly won the box office of 74.36 million, although it was not as high as "The Lord of the Rings: The Twin Towers" released last week, but as the first part of a series, and it is a very strange fantasy style, it can win this first week box office, as long as the follow-up does not collapse or dive, this movie will officially start in the Chinese market!

And just this week, "The Lord of the Rings: The Twin Towers" also successfully received 57.61 million box office again, not only ranking second in the weekly box office list, but also taking only two weeks to successfully push its total box office in China to a height of 145.92 million - it will not be too easy to break 200 million in the future!

Of course, the hot July box office, because of the collision of two heavy-tonnage Hollywood blockbusters, led to the death and injury of the other two Hollywood imported films and the rest of the domestic films rushing to enter the market.

But in fact, at this time, the box office market is hot, and it is far more popular than normal, but just looking at the weekly market, all those who often pay attention to this piece of information and have an in-depth understanding of the summer market can clearly feel: The biggest market in July has not yet come!

Even if you don't count this year's increment, just guessing based on last year's market market, it is not difficult to feel that the audience's pockets are still bulging, but they have not begun to consume on a large scale, as if they are waiting for something.

So, for "The Lord of the Rings" and "Pirates of the Caribbean", they feel that the box office has been quite pleasantly surprised, and they feel that they have opened the door to China, a huge market that ranks third in the world and is about to rush to second place, but for domestic insiders - at the beginning of July, the market did not rush to the height it should have!

On Wednesday, July 16, "Huang Feihong's Boy Should Be Self-Improvement" will be released.

On Monday, July 21, "Golden Terrace" followed.

Although in the current domestic film market, Hollywood blockbusters are the most popular, and the Hollywood blockbusters that have been introduced are more than one grade higher than domestic films in the general impression and evaluation of the audience - but that is only for the "vast majority of movies"!

At least, judging from last year's situation, Qin Wei's status in the minds of the vast majority of audiences is significantly higher than that of other domestic film directors.

With the series of successes of "Huang Feihong" and "Red Sorghum", as well as Li Qian's unique status and strong appeal in the Chinese entertainment industry, he and Qin Wei are basically the same treatment.

Therefore, Li Qian VS Qin Wei, in the hearts of Chinese audiences, is the pinnacle showdown, and it is also the highest level of Chinese films - even the best Hollywood blockbusters cannot be compared with the two of them.

You know, this is China after all!

Many cultural and national psychological grasps, the works of Chinese directors have unique features that can never be understood by foreign works, and they are also more in line with the aesthetic concepts of Chinese people.

The specific market reaction is that although the impact of "Titanic" has suddenly raised the record of the Chinese film box office market by a big cut, and has made domestic filmmakers daunting for a long time, "Huang Feihong" and "The Gate of Life and Death" have easily broken many box office records held by that movie for several years after a peak showdown.

Of course, "Huang Feihong" and "Huang Feihong's boy should be self-reliant" are two different things.

Although through professional survey and data analysis, it seems that audiences across the country are quite looking forward to the sequel to Li Qian's masterpiece "Huang Feihong", and they have also expressed that they will go to the cinema to buy tickets to support, but you must know that although "Huang Feihong's Boy Should Be Self-Improvement" advertises that the script was created by Li Qian, after all, the director has changed.

Maybe the audience will not pay attention to who the director is when they buy tickets to watch the movie, but insiders know that in the production industry chain of films, especially in the Chinese film industry, where the director core system is prevalent, the importance of the director to a movie cannot be exaggerated.

For example, "Red Sorghum" won the Berlin Grand Prix and exploded at the box office in China, do you think this movie is very good, what shots, what performances, what story depth, what nationality, etc., anyway, it seems that it can blow a wave in any aspect.

However, if Li Qian handed over the complete script to another director, the story remained the same, the director changed, and "Red Sorghum" made by another director would still be so good?

So now, the audience has high expectations for the sequel to "Once Upon a Time", and as soon as the movie is released, there will definitely be many people who can't wait to watch it as soon as possible, but the problem is that during this period, everyone buys tickets purely for the three words "Once Upon a Time"!

The movie is good, and as soon as the word of mouth comes out, then good, the movie will naturally be a big hit, but if the quality of the movie itself is not good...... Even in Hollywood in the United States, the sequel smashed the word-of-mouth, resulting in a big jump at the box office, not once or twice.

But the problem is that the director Zhao He, who will largely determine the quality of the movie "Once Upon a Time", is Zhao He...... Who is it?

Not many people know.

Although in the advance promotion that had been started before the release of the movie, the popular kung fu martial arts superstar Zhou Baoshan repeatedly praised the director Zhao He, not only repeatedly emphasizing that when he was filming "Huang Feihong", Zhao He was already Li Qian's assistant director, and it can be said that he has the deepest understanding of the series of "Huang Feihong" in China and can best grasp the spiritual core of Li Qian's film, and even deliberately emphasized that as a director, he taught himself a lot of things during the filming process, and he is one of the two directors he admires the most since the film!

But in fact, this statement is not convincing - he has only made two films since the beginning of the film.

Lu Lingxi, a beautiful actress and talented female director who has also become purple in the past year, also smiled in an interview, "Although Li Qian was very busy during the filming, he still often called the crew, sometimes to Zhao He, and sometimes to me, to ask about the shooting, we told him, very good, he was still not at ease, so he took the time to run over to watch, but after staying on the set and watching it all morning, he was completely relieved, and left that afternoon, without saying that he would invite us to a meal or treat us or anything!" He just said: I'm relieved!"

Is this kind of thing true or false, anyway, no one can find Li Qian for verification, even if it is verified, it can be imagined, although the movie was not made by Li Qian, but it was produced by Minghu Culture, do you still expect him to refute it?

In short, whether it's true or not, it's propaganda.

The entire Minghu cultural system seems to be desperately advocating the concept that "Huang Feihong's Boy Should Be Self-Improvement" is "orthodox" and has been taught by Li Qian's divine skills as a sequel to "Huang Feihong".

Even the famous director Feng Bicheng, who has always lived in seclusion, said with a smile when he was blocked by reporters and forced to accept a few words of interview: "In the entire Minghu Culture, there are seven or eight signed directors, all of whom have masterpieces, but let Mr. Li choose the director of the sequel to "Huang Feihong", there is only one, Zhao He and Zhao Director. ”

"I, I can't! I'm only qualified to give Director Zhao a start, I'm the assistant director of "Huang Feihong's Boy Should Be Self-Improvement"! Brother Zhao's directing level is much better than mine! From the first part, the two of us worked together as an assistant director for Mr. Li, and I was an assistant director for him in the second part, and I participated in the filming of the film from beginning to end. ”

In short, one meaning, I pushed Zhao He up.

Among the rhetoric of everyone in Minghu, Zhao He is Li Qian's favorite sequel director, and his ability and talent are above the director and producer of the "Princess Huanzhu" series, Han Shunzhang, the director of "Big Names" Feng Bicheng, and the famous talented female director Lu Lingxi.

Therefore, "Huang Feihong's Boy Should Be Self-Improvement" is an absolutely authentic taste, feel free to watch it!

Of course, because of the super high box office and popularity of the first part of "Huang Feihong", as well as the excellent reputation and influence, "Huang Feihong's Boy Should Be Self-Improvement" attracted a lot of attention before it was released.

FOR EXAMPLE, SOME MEDIA HAVE RIPPED OFF ZHAO HE'S PREVIOUS CAREER, FROM HIS EARLY GRADUATION FROM THE DIRECTING DEPARTMENT OF SONGJIANG THEATER ACADEMY, TO LATER ENTERING SHANDONG SATELLITE TV AS AN ASSISTANT AND INTERN PHOTOGRAPHER, TO LATER BECOMING A PRODUCER OF YU BOJUN'S FAMILY'S FILM COMPANY, GIVING YU BOJUN A HAND AS AN ASSISTANT DIRECTOR AND PRODUCER, AND THEN BEGAN TO INDEPENDENTLY DIRECT TWO LOW-BUDGET URBAN ROMANCE FILMS AND URBAN COMEDY FILMS, UNTIL HE FINALLY ENTERED MINGHU CULTURE AND BEGAN TO GIVE LI QIAN, JIN HAN, Han Shunzhang and others started to work, and then suddenly took over "Huang Feihong" and became the producer and director of "Huang Feihong's Boy Should Be Self-Improvement", after 20 years along the way, this media has come to a conclusion: So far, Zhao He has not had any works that can prove that he has enough directing strength - his past two films are so-called "cinema films", and they can't be released nationwide at all.

For another example, some media invited relevant experts to explain and explain the great impact of the director's directing ability on the final production of a film from a professional perspective - there is no doubt that the spearhead is still directed at Zhao He.

Of course, everyone's starting point is unusually grandiose: "Once Upon a Time" is a classic, and we don't want to see this classic destroyed!

Otherwise: there has been no blockbuster series of movies in the Chinese film market so far, the first part of "Huang Feihong" is character-centered and patriotic, which is originally the easiest to make a blockbuster film series, as one of the most watched films in China at the moment, whether the second part of "Huang Feihong" can be a big hit will have a huge impact on the attitude of the entire Chinese film industry towards sequel movies in the future. Therefore, we deeply hope that Minghu Culture can come up with a wonderful sequel movie.

Of course, there are also some media arguments that are purely rhetorical to attract attention.

For example, a newspaper actually swore that they had commissioned three of the most professional market research agencies to conduct market research on the sequel to "Once Upon a Time", and the results showed that audiences across the country had great expectations for the "Once Upon a Time" series, so they speculated accordingly that as a sequel to the popular movie, the collective return of the original cast, and at the same time the blessing of Li Qian's script, made this film very likely to hit the new height of the Chinese film box office market this year.

According to the "professional" box office predictions they gave: the box office of "Huang Feihong's Boy Should Be Self-Improvement" is expected to surpass last year's "Huang Feihong" and "The Door of Life and Death", and will eventually even exceed 800 million Chinese yuan, between 830 million and 850 million!

Such reports are sensational.

People in the industry are both looking forward to it and feeling that it is unlikely.

If "Huang Feihong" failed to exceed 500 million at the box office, it was squeezed by "The Gate of Life and Death" in the same period, and if it suffered some losses, everyone recognizes it, look at this year's film market, and then look back, in fact, if there is no big collision between the two movies, it is completely possible for "Huang Feihong" to exceed 500 million last year.

But the 700 million box office of "The Gate of Life and Death" - anyone with a discerning eye knows that at least half of the 700 million box office is a huge bonus brought by "Qin Wei feelings".

China's No. 1 director, master, and huge investment, of course you have to watch it, if you don't watch it, you will lose!

Therefore, the height of 700 million, even those who are fanatical at the moment and have great hopes for the development of the Chinese film market this year know very well in their hearts that it is an unattainable height.

Because it was an overconsumption of the enthusiasm of domestic moviegoers.

What's more, although there is no precedent in China, Hollywood has a lot of examples to learn from - generally speaking, the sequel to the first blockbuster movie, as long as it does not collapse, the box office is often good, because there is a bonus of influence and continuous fermentation of word-of-mouth, but there are not many that can surpass the first one at the box office!

So, 800 million?

Just kidding!

The industry chatted privately, according to some information reflected by Minghu Culture in advance of the film viewing meeting held by the theater party, and some quite good evaluations of "Huang Feihong's Boy as Self-improvement", analyzed, speculated according to experience, and came up with a relatively reliable speculation-

As a sequel, "Huang Feihong's Boy Should Be Self-Improvement" has a box office of over 300 million, which is not a big problem, and 400 million is also very promising, but 500 million is absolutely difficult! As for the box office of more than 600 million, it is even more impossible!

At this time, on the eve of the release of "Huang Feihong's Boy as Self-improvement", a reporter interviewed Hu Fei, the producer of "Golden Stage", the behind-the-scenes financier of Qin Wei, and the general manager of Huafei Film and Television.

Facing the reporter's question, Hu Fei said with a smile on his face: "I must be looking forward to it!" "Once Upon a Time" is a wonderful movie, and for his sequel, not only me, but the entire Chinese film circle is looking forward to it. Because before, there has never been a series of blockbuster movies in our domestic film industry, Li Qian has always been good at creating miracles, so this time, let's see if he can create miracles again. ”

"Director Zhao He? uh...... I'm sorry, I don't know and haven't heard of it, so it's inconvenient to comment. ”

And when the reporter asked if the release date of "Golden Stage" and "Huang Feihong's Boy Should Be Self-Improvement" are only six days apart, does he want to squeeze the box office space of the second part of "Huang Feihong" like last year, Hu Fei was full of color, "Nonsense! It's pure nonsense! It's nonsense!"

After a pause, he stood up rarely, and took the initiative to say into the reporter's microphone: "Qin Wei is Qin Wei, he is a recognized film master in China for nearly 30 years, and he is also the creator and holder of the highest domestic film box office record! Therefore, we don't need to compare with anyone, we fight with anyone, we only compare with ourselves!"

Speaking of this, he looked at the reporter, swallowed mountains and rivers with a look of anger, and said loudly: "Only Qin Wei can surpass Qin Wei!"

After that, he was silent and turned to leave.

Countless reporters asked behind him, "May I ask you that by saying this, are you responding to the statement made by the relevant media that the box office of "Huang Feihong's Boy Should Be Self-Improvement" may exceed 800 million?"

Hu Fei didn't answer again.

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