Chapter 602: Pressure

In the early years, in order to attract sponsorship, Gao Bo had lobbied Han Lihua several times to invest in his team, but the process was not smooth.

Han Lihua is a shrewd businessman, she has no interest in football, and the poor performance of the national football team in recent years has caused the whole country to be scolded, so she has always been little interested in Gao Bo's lobbying.

However, as Han Lihua plans to expand her supermarket across the country, she has finally begun to consider investing in Gao Bo's team.

The main reason for this is the consideration of advertising costs, in order to expand the popularity of their supermarkets, they need a lot of advertising, especially TV advertising, which is definitely the first choice of various well-known enterprises.

However, CCTV's advertising costs are often hundreds of millions a year, and the advertising costs of provincial TV stations are also not cheap, and the effect is also very limited, which is obviously not cost-effective for medium-sized supermarket chains like Happy Supermarket, so Han Lihua is always looking for better advertising channels.

coincided with the fact that in the past two years, the country began to pay attention to the development of the football industry, and the domestic ball market showed signs of warming, so Gao Bo's team once again entered Han Lihua's consideration.

In the end, Han Lihua only spent less than 8 million to win the naming rights of Gao Bo's second-division team for two years, and the two sides signed a contract, and if the team has a good record, there will be another reward.

At the beginning, Han Lihua took a fancy to Gao Bo as the national football team in the past, and now he is also an official of the government system, and it is expected that his team should be able to impact the Chinese League with better influence and advertising effect within two years, but now in the second year, the happy team is still not up or down in the second division, which somewhat disappoints Han Lihua.

So Han Lihua suddenly came to the team today to find Gao Bo, in fact, she wanted to talk to him about the team's results, just in time for the team to have a warm-up match with the youth team of a neighboring province, so she came to the stadium by the way.

Gao Bo originally thought that with the strength of his team, winning a youth team in a warm-up match should be a sure thing, but he didn't expect to see the scoreboard showing that his team was three goals behind in the first half as soon as he arrived at the stadium, which made him feel a little embarrassed.

"Old Gao, although I don't understand football, I occasionally watch a few games and let the opponent win by three goals, which is also a complete defeat, right?" Han Lihua turned to Gao Bo and asked.

"Isn't the game over yet? Gao Bo smiled when he heard this, patted his chest and said, "Sister Han, don't worry, I'll let them change to the main force and guarantee to win this game!"

For the biggest god of wealth of the current team, Gao Bo does not dare to have the slightest slack, after all, the team's ticket income is pitiful, and the copyright fee of the second division league is even more dispensable, and now the two-year contract is about to expire, if Han Lihua refuses to renew the contract to continue to sponsor, the team's financial situation will become stretched!

"Lao Gao, there are some things you may not understand. Han Lihua shook her head, only to hear her continue: "In fact, when I was planning to invest in football, I was approached by several domestic teams, including some first-division teams, but I finally chose your team in line with the idea of supporting our provincial team......

Ah, I understand this, Sister Han has made a great contribution to the development of football in our province. Gao Bo praised again and again when he heard this.

"But frankly speaking, although the money I give to your team is not too much, but every point is real money, and if you throw it on the ground, you can always hear a sound, right?" Han Lihua paused, and then said: "But now, my subordinate department has done a survey, and now the TV station does not broadcast the domestic second division league, and the popularity of the live broadcast on the Internet is also very low, so there is not much advertising effect at all, and now your team's results are not high or low, it is really difficult for me to make up my mind to renew the sponsorship contract with you......"

"Sister Han, don't worry, in the second half of this season, I guarantee that the team will have better results......" Gao Bo broke out in a cold sweat when he heard this, and he had already heard that Han Lihua's tone was a little wrong.

"You still have half a year, if the team's performance satisfies me, we can renew the contract, and I will increase my investment in the team in the future. Han Lihua looked at Gao Bo, who was a little nervous, a touch of pride flashed in her eyes, and she continued: "Of course, if the team can hit the middle league, I can give you 20 million a year!"

Capital has always been ruthless.

In fact, before Han Lihua came here, she also learned about the current situation of the happy team, and with the current team's lineup, it is only enough for relegation.

In addition, Han Lihua also learned from her assistant that many provincial TV stations have also bought the live broadcast rights of the Chinese League, if Gao Bo's happiness team can rush into the Chinese League, the title sponsorship of 20 million a year is very cost-effective, after all, although the influence of the Chinese Super League is not as good as the Chinese Super League, but the advertising effect is several grades higher than that of the Chinese League, so she gave Gao Bo such a promise at the moment.

This ...... I'm going to do my best to improve the team's results. ”

"Lao Gao, I also know that it is not easy for you to run this team, we are all old acquaintances, but we are in business. Han Lihua turned her gaze to the score card on the sidelines, frowned and said, "At least no matter how bad the team's level is, it is impossible to lose to an amateur team from afar, right?"

I see!" Gao Bo gritted his teeth, took out his phone from his pocket, got up and walked to the side.

And just as Gao Bo and Han Lihua were talking, the second half of the game had already begun.

Duan Yun was placed by the coach in the position of left winger this time.

With Duan Yun's current master-level ball skills, he is completely capable of any position on the team, so the coach arranges him to be competent in any position.

And he has watched the first half of the game before, and in his opinion, with his own skills, he can completely crush these youth team players.

It's just that at the beginning of the game, Duan Yun noticed that something was wrong.

It was still the happy team at home that kicked off, and Jiang Tao's gang, who had recovered some physical strength, continued to attack, but although Duan Yun also rushed to the opponent's field and was unmarked, no one ever passed the ball to him.

Even several times Jiang Tao was surrounded by three or four people at the same time, and Duan Yun, who was unguarded, was by his side, Jiang Tao would rather be cut off in the end, but he didn't mean to pass the ball to him at all!

Jiang Tao's tactics are very clear, that is, they want to take advantage of the fact that they have just recovered some physical strength, and attack fiercely at the beginning of the second half, striving to snatch back some goals!

The players on the field are fighting so fiercely, the cheerleaders on the sidelines are even more drumming, cheering and cheering one after another, and hundreds of fans have created an atmosphere of thousands of people, which shows the fanatical support of these fans for the team!

But the price of the onslaught is the lack of rear air defense.

The happiness team that was eager to score suffered the same loss as in the first half again, after Jiang Tao's angry shot outside the penalty area was saved by the goalkeeper, he directly played a quick counterattack, and the black-faced youth team player who scored in the first half received the goalkeeper's throw, quickly shook off the defense of the two defenders of the happiness team, and ran wildly for more than 40 meters all the way.

"Smack!"

The ball arcs through the air and goes into the net.

The score instantly became 0:4!