Bill McNick was still a little conservative, and said in a deep voice: "Don, three blockbusters are scheduled in the same schedule, which will definitely dilute the box office." ”

Don laughed, "Bill, you're right, dilute the box office! But I believe that the diluted box office will definitely not be!"

Bill McNick shook his head frequently, "Donn, you're blind with confidence. ”

Nina Jacobson interrupted, "I don't think so, it's the best superhero movie I've ever seen, it's ahead of its time! It's a traditional action movie, and it's even more incomprehensible, and it's a win in every way." ”

Bill McNick sighed.

Don and the president of Marvel Studios agreed, and it was useless for him to say anything.

Donn asked, "Bill, ...... on the global side How much does it cost to advertise the offer?"

"$60 million. ”

"It's too little!" Don frowned and snorted coldly, "Since Fox and Disney want to fight, then come on! Isn't there still more than $50 million in the company's account? Take out $40 million and increase publicity!"

At this moment, even the "crazy people" in Bill McNick's eyes were shocked.

An increase of $40 million?

Isn't the total cost of publicity reaching $100 million?

Unbelievable!

Never before in the history of Hollywood has a movie cost more than $100 million in publicity.

Before that, that is, it was produced by Warner Bros., and the publicity cost reached 85 million US dollars, which is already astronomical.

, that is, more than 60 million dollars in publicity costs.

But Don is different, he has seen the era of special effects blockbusters with a publicity cost of one or two hundred million dollars. $100 million in publicity, in his opinion, is not excessive.

"It's so decided, I want to see how bold Disney and Fox are to fight! The $100 million publicity fee is the clarion call for us to fight back!"

Don never throws in the towel, and he's not afraid of a challenge.

He just didn't want to set up too many enemies in a short period of time.

Since Disney has been embarrassed and has repeatedly come to the door, there is naturally no need for Don to continue to be patient and clumsy.

If you want to fight, then fight!

"Disney, don't blame me for being too heavy!"

Don clenched his fists, secretly fierce.

He's going to cut off Disney's roots!

……

Don is going to attack Disney, not in the sneaky way that Nina Jacobson was assigned to poach director Nate Shyamalan in the past, but in a bright and bright way!

Warner, Donn doesn't take it seriously.

After the merger of AOL and Time Warner, it lost more than $100 billion in just two or three years! Time Warner, which owns 45 percent of the shares of the new company AOL, also lost more than $50 billion on average.

The world's largest media giant, once the world's largest media giant, has fallen and embarked on the road of selling its property, which is very miserable along the way.

Even if Don really angered Warner, I believe they don't have the energy to deal with the dispute with Don Pictures.

What's more, Don already has a plan to deal with it.

As for Twentieth Century Fox......

Tom Rothman has a lot of ambitions, but it's a pity that he doesn't have enough ability.

He actually held it and hit it hard, isn't this a convulsion in the head?

Not to mention anything else, this movie, which even deep movie fan Tang En has not seen, is destined to be a big bad movie that failed miserably at the box office!

It is conceivable that Tom Rothman will not be in charge of Fox for too long. Once he stepped down, the pressure on Down Pictures was gone.

The only thing Donn really cares about is Disney.

Others don't know, but the prescient Don knows very well how strong Disney will be in the future!

Occupying half of Hollywood, it is comparable to MGM in the golden age of Hollywood!

With a grudge against such a giant, Don naturally has to take precautions.

While quietly weakening Disney's power, it is also necessary to accelerate the expansion of the sphere of influence of Down Pictures.

Down Pictures must accelerate its development!

It's just that...... The acquisition of Universal Pictures, as Bill McNick puts it, is far away.

Down Pictures received a receipt from Seagram, and their tone was tactful, saying that the company had other plans and had no intention of selling its core assets at this time.

To put it bluntly, it is to discuss mergers and acquisitions with Vivendi Group wholeheartedly.

Done's development in the film industry has been hindered a lot.

Ella Fisher knocked on the door and came in, saw Donn frowning, and softly persuaded, "Are you still worried about Disney and Fox?"

Don smiled and waved his hand, "Is there something wrong?"

Ira Fisher said: "Bill asked me to ask you, Soderbergh's new film has been in theaters for three days and is currently the top of the weekly box office, and Mr. Ron Meyer will invite us to the movie, in the internal screening room of Universal Pictures. ”

Don blinked, "Steven's film must not be bad! In this case, call all the management and go to the movies together in the evening!"

Don understands that Universal Pictures is in a friendship with Down Pictures.

The acquisition offer issued by Down Pictures to the Seagram Group, Universal must have known about Xin'er.

That night, it was called watching a movie, which was actually a communication.

Don and Ron Meyer, the chairman, CEO and president of Universal Pictures, exchanged a lot of ideas and made a strong statement that they would not back down. On the contrary, Towne Pictures will directly fund and will increase publicity.

When the screening ended, Don and Ron Meyer smiled and shook hands, "You have invested in such an excellent film, I have a hunch that the next Oscars will definitely be on the list." ”

"Haha, then I'll borrow your good words!" Ron Meyer smiled heartily.

Another executive of Universal seemed to be very flattering to Done, and said with a slight sarcasm: "The investment is only 51 million US dollars, and it has already won the top of the weekly box office list after three days of release." Disney's sci-fi blockbuster in the same schedule, with an investment of up to $100 million, hehe, you have to lose miserably!"

Don En was really in a good mood, "Disney, hehe, in my opinion, Disney still has to play cartoons, and live-action movies will only get worse and worse!"

Ron Meyer laughed: "Who's to say it's not? Produced by New Line, with an investment of only $25 million, a horror film, although it ranks third at the box office, it is only $3 million less." ”

“？”

Tang En was stunned, this is a very classic series of horror films, with low cost and high box office.

"Have you seen it?" asked Ron Meyer, surprised.

Don shook his head, "I just didn't expect a horror movie to be so high at the box office. ”

Ron Meyer said: "What's more, horror films have always been the favorite of the DVD and videotape market, don't look at the good shots, and may even be nominated for an Oscar, but the DVD and videotape market must not be compared, not to mention the broadcast fees of cable TV stations." ”

"Cable TV?" Donn blinked.

Ron Meyer explains: "Yes, like AMC, HBO, SHO. This kind of TV station, showing this kind of feature film has low ratings, and the audience prefers the visual experience, horror films, suspense films, thrillers, and action movies are their favorites. ”

Don's eyes lit up.

Television stations in the United States are mainly divided into two categories, wireless television and limited television stations.

TVB, also known as public television, can be viewed wirelessly through satellite signals, similar to ABC, CBS, NBC, for all ages, so censorship is strict, and this kind of R-rated film is impossible to screen.

Cable TV is a pay TV station that can broadcast some large-scale content, especially professional cable TV stations like HBO, and can even broadcast adult films.

The audience is different, and the types of movies purchased are also different.

Put the long and dull feature film on a professional cable TV station, and the ratings will not be too high.

Don keenly grasped this sentence of Ron Meyer, and was deeply touched!

Public television networks like NBC and CBS, Don don't even have to think about it, and the purchase price is tens of billions of dollars, and he can't afford to eat it at all.

But the TV industry must also be within the scope of Donn's layout, and cable TV stations with cheap prices and higher profit margins have become the best way for him to step into the field of TV production!

Don has so many classic ideas and ideas in his head that it would be too violent to limit it to the film industry.

What's more, Donn is well aware that the revenue of the film industry only accounts for 20% of Disney's revenue, and more than 70% of the revenue is generated through the TV network!

If you want to compete with Disney and suppress Disney, you must build a huge TV network!

Of course, these are the industrial layouts of the future.

Now, Donn has become interested in small-budget horror films, or some plasma B-grade films.

These films can provide enough screening materials for professional cable TV stations in the future. You can't show this kind of blockbuster movie so often, right?

Don, in particular, felt guilty.

Through the sunglasses system, Donn has recruited a large number of excellent screenwriters and outstanding market analysts.

In the past two years, the screenwriting department, under the leadership of the market analysis department, has written more than 30 scripts. There are at least 5 of them, strongly recommended by Andrew O'Haire.

But Don couldn't make up his mind to spend tens of millions or even hundreds of millions of dollars to invest in a movie he couldn't predict.

He chose to invest, this kind of film, which had been tested by the market in his previous life and was a great success.

Andrew Ohair's market judgment attribute is 97, not 100!

Once an accident happens, the current Tangen Pictures can't afford it at all.

But low-cost horror films are different, with an investment of one or two million, even if you lose money, it doesn't matter, you can let market analysts and screenwriters display their talents and write good stories.

The investment is only $1.2 million, how much is the box office?

$56 million in North America and $103 million worldwide!

It can be seen that as long as the story is exciting, even if it is a horror film or a B-grade movie, it can be famous all over the world.

This is a chance for Donn to give his team.