Chapter 183: With Trumpet (2-in-1)
The manpower, material and financial resources required to prepare for a concert cannot be explained clearly in just a few sentences.
In addition to the most basic contact venues, there are also lighting and sound rentals, stage design, large-screen video production, radio and video equipment construction, and various publicity in the early stage.
With such a complex and cumbersome process, it is no wonder that it is necessary to contact the venue a year in advance and make preparations. When Ye Zhao was busy with other things everywhere, the staff never stopped coordinating and preparing for the concert.
In addition, although all of the above-mentioned things will be presented on that stage at the same time, in fact, many third parties will make each other during the entire production process, and finally come together. And behind all these troublesome matters, the money required is definitely a huge expense.
In addition to these necessary hard conditions, there is also the selection of the band cast, the selection of harmonic personnel, the instruments required by the band, the microphones required for the stage, and so on. And a regular concert requires a huge number of on-site staff.
Nakano Sunplaza alone, a venue with a capacity of 2,222 people, is expected to have more than 100 staff members on the day of the concert, not counting the manpower needed during the actual preparations. Even if most of them are part-time workers who are hired on a temporary basis to receive an hourly wage, this is a considerable amount of money.
If you were to hold a concert at a huge venue like Tokyo Dome, you would have to double all of the above. In addition to the organizers' generous financial support for the preparation period, the singer himself also had to be very popular and able to afford the more than 45,000 seats.
In addition, the CDs sold on the concert merchandise and on the day are also a very important part of the concert income.
…… But even so, even if the organizer's thighs are as thick as the waist, and the singer himself is popular, there is still a risk of losing money.
In 1999, at the height of his popularity, Glay held a 200,000-person concert in the parking lot outside the Makuhari Messe, which was the largest concert ever held in Japan.
The tickets for this concert were all sold out in just over an hour, but even so, the organizer of this concert still lost a lot of money, and the reason is very simple: the cost of a concert of 2,000 people is so high, not to mention the level of 200,000 people, and the human and financial resources required in it, just rely on tickets, and it will not be able to return to the cost at all.
……
"Count Don TV" (CDTV for short) is a music information program produced by TBS and broadcast since April 1993.
The show features a CG character as the host, and a real person who is only responsible for providing the voice.
In addition, CDTV's weekly plan to change is also one of the features of this program. After the show starts, in addition to the introduction from the 30th place on the weekly chart at the beginning of the show, the new album of the week will be introduced in the first week of the month, the new video will be introduced in the second week, and the weekly chart of the week will be introduced in the third week of the week from a few years ago, and there will be no fixed plan for the fourth week. Because the broadcast of this show is a little unstable, it will be stopped from time to time.
Of course, although the program is mainly based on various musical information, in addition to that, several groups of guests will be invited to perform live, and at the same time, the singer's record commercials will also be played.
However, it is different from live shows like ms, and it is also a little different from programs like hey3, that is, there are no professional viewers in this show who scream as if throat lozenges don't want money, and there are not even audiences who applaud indifferently, some are just the singer's own performances.
Of course, when the singer finishes singing and is ready to cool off, the CG character will add a sentence of "Thank you for the performance!" in a very timely manner, and the picture will be quickly cut to the next link.
……
Makoto Kawamoto, who officially completed her mainstream debut on October 2, was first revealed live on her debut single, which was in the CDTV program.
As a show that is broadcast at 0:58 in the middle of the night.,The main content is a group of music information such as record rankings.,Of course, its publicity effect is not as good as that of traditional music like MS and popjam.。 However, looking at the fact that Makoto Kawamoto has just debuted, and now that the sales have not even come out in the first week, it is already good to have such a show to be on.
The selling point of Kawamoto Makoto, one is the guitar creator female solo, the other is the voice full of personality, and as for the three, her producer is Ye Zhao. Therefore, when recording the interview before the performance, Ye Zhao also deliberately appeared with her and had a simple conversation.
Of course, he didn't just go to CDTV for the sake of Makoto Kawamoto, and his own new album was also promoted through this show, although he didn't perform here.
The final name of Ye Zhao's new album is "Hikari", and the reason for this title is because Ye Zhao's name "Zhao" is pronounced as Akira, and Akira means "light", and the pronunciation of "light" can be pronounced as Hikari. So after such a change, it was decided to use this name.
Of course, there is also a hope that his songs will be as ubiquitous as light, bringing warmth and hope to the audience, and so on, which sounds very ambitious and meaningful.
In short, as long as you want to explain, you can make up anything.
“…… That's all for that, and I would like to ask for your support for Miss Kawamoto, and of course, for the new album "Hikari" to be released on October 10th. ”
"はい~OK!" shouted the director outside the screen.
Ye Zhao straightened the collar of his black suit, turned his face sideways and looked at Kawamoto Makoto. In order to make himself, a producer, look more "reliable", he deliberately changed into formal clothes to accompany her to record publicity.
Makoto Kawamoto, who came out to fight alone for the first time, was still a little uncomfortable with this kind of occasion, until he received Ye Zhao's eyes, he quickly stood up with him and bowed to the staff present to thank him: "Everyone has worked hard." ”
……
By the time we moved to the studio, the band on stage was ready. There was still one last acoustic guitar on the guitar stand next to the drum kit that hadn't been removed, and it was Kawamoto's Makoto.
Ye Zhao did not leave immediately, but accompanied Kawamoto Makoto to the studio to watch her perform on the spot.
The stage provided by CDTV to the singers is quite gorgeous, and it can even be said that it is the most beautiful stage of all the music groups, and it has a sparkling feeling. And because there is no audience present, only the staff and musicians, it is more relaxed for the singers.
"Come on, please. Ye Zhao cheered up Makoto Kawamoto offstage. In addition to encouraging her, she did not forget to greet the musicians who accompanied her: "Next, I will trouble you." ”
The musicians were provided by the TBS side, and after a polite nod to each other, the staff began the countdown, and when the countdown gesture of "one" fell, the drummer counted the beats.
Live recording officially began.
……
Kawamoto Makoto's stage debut, strictly speaking, the only live audience is Ye Zhao. Because in addition to him, the other staff members have to perform their own duties, and there is no room to stop and enjoy the performance.
Although the child is still good at his own, as a "parent", he should praise when he should praise and protect his shortcomings when he should protect his shortcomings, but when it comes to work, he must definitely find fault with her with a strict attitude and tell her what she is lacking. It's better to pick the fault first than to be picked by the audience later.
After all, "parents" will not give up their "children" easily, but the audience is always cruel and ruthless.
The time left for Makoto Kawamoto in the show is limited, including the interview just now, it is only just over five minutes, and the time for her performance has been compressed to a little more than two and a half minutes, so she did not sing the whole song.
Kawamoto Makoto's singing skills...... Right now, it's really not great. As a singer, I probably just happened to be on the passing line, so I won't have that sense of contempt for "such a person can sing?", but I definitely can't contribute anything to the scene.
However, because her voice has a cat-like hoarseness in it, even if she can't sing, it sounds very distinctive. It's a bit like a Kabukicho queen who never lets anyone guess whether she's letting herself loose or the scene of a big car accident. Of course, it's the fact that the sound is distinctive.
……
In Sony's vocal lessons were not in vain, the two-and-a-half-minute performance was successfully recorded in one time, and after the director shouted "OK!", Makoto Kawamoto took off the guitar and put it back on the guitar stand, bowed to the musicians who accompanied the musicians and the staff on the scene and thanked him, and walked off the stage before finally greeting Ye Zhao: "Ye Zhaosang." ”
"The performance just now, you can score about seven points. Ye Zhao said, "There is still room for improvement in singing ability, and the stage performance is a little restrained, but it is very charming." ”
"Thank you~" Makoto Kawamoto owed slightly, "It's really scary to get a seven-point evaluation." ”
"Don't be afraid. In these seven points, there must be friendship. Ye Zhao smiled, "So, please don't slack off and keep working hard." There will be many opportunities for you to perform live in the future. ”
……
Makoto Kawamoto recorded this CDTV on October 5, and the scheduled broadcast time is October 14, so the effect of the show is not expected to be reflected in the sales of the first week.
But fortunately, Ye Zhao, the ** division, gave her a wave of milk the day after her single was released, although radio is not as wide as TV, but the power cannot be underestimated. After all, even he himself started with radio and turned over with radio.
That being said, it's unrealistic to expect a newly-launched radio show to do any miracles. After the weekly chart came out the next week, Makoto Kawamoto's debut single sold a total of 28,000 copies in this week, ranking 24th on the weekly chart.
Is this a good result? To tell you the truth, very good. If you look for a little reference, Yuki's Jam band, the first single of their mainstream debut, only sold more than 3,000 pieces.
However, if you take Tadao Okazaki's "total sales of three records cannot be less than 600,000 copies" for Ye Zhao, and Ye Zhao's small flag of "debuting singles entering the top 100 of the annual chart and selling no less than 300,000 copies" set by Ye Zhao in order to be a producer for Puffy, this sales volume is a bit miserable.
Moreover, although 28,000 pieces were sold, most of these buyers probably bought them because the producer was Ye Zhao, or the person who shot the cover was Masaharu Fukuyama. Of course, there is nothing to be discouraged about, because for newcomers, both topicality and selling point are necessary, and it doesn't matter what the selling point is.
……
At the same time that the dust settled on the sales of Makoto Kawamoto in the first week, Ye Zhao's new album "Hikari" was also spread all over the shelves of record stores across the country, and with the promotion of being, it was placed in the most conspicuous place in the store.
For singers, if they want the record to sell well, in addition to the song itself, publicity channels are also necessary. Television, radio, and the promotion of record companies in conjunction with record stores are all key conditions for the song to become a hit.
Whether it is a singer or an actor, in the final analysis, it is a profession that needs to rely on chance.
Isn't Masaharu Fukuyama's musical literacy high enough? But the record sales in the first few years of his debut were all miserable. Isn't Yaren's acting skills good enough? But he was still unknown for more than ten years before he finally became a late bloomer.
Although the aroma of wine is not afraid of deep alleys, but after a long time, the daylily will also be cold.
……
On October 11, the day after the album was released, Ye Zhao and Makoto Kawamoto appeared together at the headquarters building of the state-owned Taiwan NHK. This time, both of them came to record "Popjam".
In fact, two days before the release of his new album, Ye Zhao had already participated in the recording of "PopJam", and the recorded episode of the show will be broadcast on Saturday this week.
As for the one that came to record today, it is purely to continue to play the role of a ** teacher, to follow a wave of milk Kawamoto Makoto. Although it was far from the goal set, the results of this first week were also quite impressive, so Sony immediately followed up with the publicity and got a place for Makoto Kawamoto to appear in "Popjam".
Originally, with Kawamoto Makoto's qualifications, it was a bit reluctant to appear in "Popjam", but he couldn't stand Sony's thick thighs, and he offered an exchange condition that would make his dream come true and participate in the recording of an episode of the show. In addition, Ye Zhao also proposed to appear in a special form to build momentum for Kawamoto Makoto.
can get benefits, and can also create a small topic, the producers of "Popjam" weighed it and agreed.
Don't look at NHK as a state-run station, because they are the only TV station in the country that needs to rely on audio-visual fees to operate, so the importance of ratings is definitely not lost to the five major private stations. As for things like walking the tightrope to stir up topics for the sake of ratings, I haven't done it at all. 2k reading web