After several discussions, a decision was finally made.

The filming plan of "The Avengers" needs to be adjusted, and the latest expression capture equipment must be used.

However, it will not be used until next summer, and it will take a year to complete the improvement of the equipment.

In other words, the filming of "The Avengers" will be divided into two parts: live-action shooting and green screen shooting.

Live shooting, it will start immediately.

Green screen shooting will wait until next year, when the technology and equipment are more mature, and then shooting.

Live-action filming has to maintain a huge crew, with hundreds of various crews. It is also necessary to communicate with the local government to arrange police forces to maintain law and order, and also to run around in major cities, which is extremely expensive.

It's much easier to shoot on a green screen, get a studio, organize a shooting team, and you're good to go.

According to the filming plan of "The Avengers", 40% of the shots in the movie need to be shot in real time, and 60% of the shots can be completed on a green screen.

However, 40% of live action shoots take up to 8 weeks, and 60% of green screen shoots take 4-5 weeks.

This can also show that green screen shooting is simple, convenient, and cost-effective.

According to Marvel Studios' schedule plan, "Iron Man" and "Ant-Man 2" will be released successively next year, and "The Avengers" will be launched in the summer of 2006.

From the perspective of time, it is not too late to shoot the green screen part next summer, but there are fewer opportunities for reshoots, reshoots and follow-up rectifications, and there are certain risks.

For today's commercial films, the cycle of "shooting + post-production" is usually two years.

For example, George Lucas's "Star Wars Prequel 3", such as Nolan's "Daredevil 2", such as "The Day After Tomorrow", "Pirate League 2" and other films that have been released.

The main reason is to allow enough time for remediation.

Of course, there are exceptions.

For example, a fast gunner like Spielberg must be a movie a year.

Marvel Studios' "Avengers" series of movies, because the routine is formatted and the style is determined, the risk is very small, and the one-year shooting cycle is usually enough.

Not to mention a director of Donne's level.

The plot direction of "The Avengers" has long been deeply engraved in his mind.

Although this version of "The Avengers" is different from the previous life, there is no "Black Widow" and no "Captain America", but "Ant-Man", "Wasp" and "Spider-Man" participate in the war, and their popularity is even higher!

Theoretically, Donn's version of "The Avengers" does not have any possibility of failure.

……

Donn has handed over all of New Universal's work to Barry Diller, and he has begun his final retreat before the start of The Avengers.

Everyone also knows that the big boss is very busy and doesn't bother him.

The exception is the old prime minister of IMAX, Chad Golfon.

He made a special trip to meet Don.

"What's the matter?"

Done's attitude was friendly.

Under the leadership of Richard Gerfang, IMAX has grown very well.

Since the development of DMR conversion technology two years ago and the successful release of the first imax giant screen film, Pirate League 1: The Curse of the Black Pearl, imax has soared.

Within two years, the company's performance revenue has quadrupled!

Not only that, under the promotion of New Universal, Disney, Twentieth Century Fox and other companies, cinema chains around the world are working hard to upgrade their projection systems and cooperate with IMAX to launch IMAX giant screen halls.

Now, nearly 300 IMAX theaters have been built in more than 40 countries and regions around the world, including more than 100 in North America.

The cost of each IMAX theater will be between $1 million and $1.5 million, and the largest expenditure will be the brand name, equipment rental and technical support fees of IMAX.

Of the 300 IMAX theaters, 120 are one-time buyouts, and future film screenings only need to provide IMAX with 3%-5% of the box office success.

The remaining more than 170 IMAX theaters, in addition to the box office share that must be given, also have to pay a large amount of equipment rent, which is the main profit point of IMAX.

In front of Donne, Richard Golfon's attitude was even more friendly and humble, and he said with a smile: "Boss, I heard...... Your films, not ready to be shot directly with IMAX cameras?"

Donn nodded and said, ""The Avengers has more characters, and the scene changes are more complicated, no better than "Daredevil 2". If you shoot with an IMAX camera, it will be very troublesome to operate. ”

In the history of Hollywood, there has never been a movie shot directly with an IMAX camera.

All of them are through DMR technology, and the system is converted in the later stage.

Nolan's Daredevil 2 will be a challenge. He uses an IMAX camera to shoot some of the best content, which takes up about 20 minutes of the final film.

The main reason is that IMAX cameras are too bulky, and it is almost impossible to use them except for fixed-point shooting.

Richard Gerfang hesitated: "Boss, with all due respect, if the IMAX image wants to present the best visual effect, it is still necessary to shoot directly through the IMAX camera. ”

Tang En said: "So, we must upgrade the DMR conversion technology and convert to 4K images!"

"Before the release of "880 Project", it should be able to be done. However, it may be difficult to complete the technical upgrade before the launch of "The Avengers". This is not only an upgrade of DMR technology, but also an upgrade of digital projection technology. Richard Gerfang shook his head.

In the previous life, it was not until 2013 that imax company launched laser digital projection technology, replacing the original digital projection technology, increasing the resolution of projection to 4K, and greatly solving the problem of light and color. (Previously, film was 4K and digital was 2K.) ）

However, in the previous life, IMAX was affected by "Avatar", and it only started research and development in 2010 and took three years to complete.

In this life, because of the emergence of Tangen, in 2004, he began to urge IMAX to increase the cost of research and development.

The future of movies must be the era of giant screens.

Whether it's 3D or Dolby sound, it will be more cool with a giant screen.

Tang En said "um", "Digital technology is the master of the future, and we must invest in R&D at any cost." Also, I remember that IMAX used to introduce HD high-frequency technology?"

Richard Golfon said: "That's right, HD high-frequency technology can increase the frame rate of the movie from 24 frames per second to 48 frames per second, reducing the flickering of the picture to increase the viewing effect. However, it was abolished in 2000 because the cost of filming would be doubled. ”

"That's high-frequency technology for film, right?"

"Boss, you mean...... Introducing digital HD high-frequency technology?"

Richard Gerfang suddenly realized.

Tang Enzheng said: "3D, imax giant screen, Dolby Atmos, high-frequency image...... These are the main directions of future films. I held a meeting with the executives of Marvel Studios that day, and I mainly mentioned that Hollywood's commercial films have completed industrial upgrading, and creativity and technology go hand in hand! Technology is also the root of movies!"

Richard Gerfang blinked and nodded solemnly, "No problem, after I go back, I will immediately start the research and development of HD digital high-frequency technology." ”

The high frequency of film will greatly increase the cost of shooting.

Doubling the frequency doubles the cost of shooting, and tripling the frequency triples the cost of shooting.

Especially IMAX film, which is more expensive.

The numbers are different, and the cost is negligible.

In the face of digital technology, film will gradually become the edge of the times.

"Boss, if you are so fond of digital technology, why don't you lead by example?" said Richard Grfon, who had come here today.

Don shook his head and said, "It's not exemplary enough? "The Avengers" will be filmed digitally throughout...... Hmm, what do you mean?"

As he spoke, Tang En was stunned and surprised.

Richard Gerfang said with a smile: "The world's first IMAX digital camera has been successfully developed. You don't like to use bulky IMAX film cameras, why not try our new products?"

"When did it happen? Why didn't you say it earlier?"

"It was just finalized at the beginning of this month. However, we had to conduct an internal test, so we didn't report it. ”

"Passed the closed beta?"

"It's a success, except for a slight drawback in weight, in other aspects, it's no different from an ordinary digital video camera. ”

As soon as these words came out, Tang En's heart was immediately moved.

He's excited!

Because of his appearance, the appearance of IMAX digital cameras, almost ten years ahead of schedule!

His emphasis on digital technology is destined to help IMAX reach new heights.

Although the imax digital projection equipment has not been upgraded, it is still in 2K resolution.

However, there are still many benefits if you shoot directly with an IMAX digital camcorder.

The biggest point is that there is no need for post-conversion of DMR!

This results in more saturated colors, sharper clarity, and better brightness.

In addition, if you shoot directly with an IMAX digital camera, the final picture on the IMAX giant screen will be 40% more than that of the ordinary screen.

This is a private item unique to the IMAX version!

If it is a post-conversion of DMR technology, there is no difference in content between imax theaters and ordinary theaters, except for the larger screen.

However, it is not the same if you shoot directly with an IMAX camera.

That's two kinds of movies!

The movies seen in IMAX theaters have 40% more content than movies in ordinary theaters!

These 40% of the content cannot be seen in ordinary theaters, discs, TV stations, and online on-demand.

This is exclusive to the IMAX Giant Screen Hall!

This is the core selling point of IMAX in the film industry!

If Donn wants to lead by example and popularize the digital format in Hollywood, he will inevitably use digital cameras to shoot "The Avengers" throughout the process. He rejected the IMAX film camera, not only because it was too bulky, but also because it was too bulky.

However, if you have an IMAX digital camcorder, it's a different story entirely.

Digital camcorders are much lighter than film camcorders.

George Lucas was the first director to shoot a Hollywood blockbuster with a digital camera, Nolan was the first director to shoot a Hollywood blockbuster with an IMAX film camera, and Cameron was the first director to shoot a Hollywood blockbuster with a 3D camera......

Donn, he's going to be the first director in history to use an IMAX digital camera to make a movie!

Fame matters!

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